What Pontomais does

Pontomais is the digital time tracking and attendance management product of VR Benefícios, a Brazilian people-management platform founded in 1995 and headquartered in São Paulo (CNPJ 02.535.864/0001-33). The core Pontomais offering enables employees to register attendance via a mobile app with one-button simplicity, supporting real-time jornada control and direct payroll integration; it sits within the broader RH Digital suite that includes vacation management (Férias e Folgas), electronic document management (GED), digital onboarding (Admiss\u00e3o), shift scheduling (Escala), payroll-stub distribution (Holerite), and a risk indicator panel (Painel de Risco). The platform is delivered through the SuperPortal VR employer dashboard, which integrates 35+ HR solutions, and the SuperApp VR mobile application, which consolidates worker-side functions including multi-balance cards, QR code/contactless payments, virtual cards, and loan access.\n\nThe broader VR Benefícios ecosystem extends beyond HR into employee benefits and financial services: VR Multi delivers a single card with separate balances for meal, food, home office, and reward allowances, compliant with Brazil's PAT and Auxílio regulations; Vale-Transporte (VR Mobilidade) provides intelligent transportation voucher management; and Soluções Financeiras, distributed through a banking correspondent relationship with Banco VR SA, offers FGTS anniversary withdrawals, worker credit, salary advances, and consortium products with direct payroll-deducted installments.\n\nThe company monetizes through subscription fees on HR and benefits administration (with quote-based pricing segmented by company size from microenterprises to enterprises of 1,000+), transaction and interchange fees on benefit card usage, and credit-related fees from financial products. Free implementation ('implantação grátis') is offered as an acquisition lever. Customers span large enterprise logos (Cyrela, MRV, Dasa, JSL, Frimesa, Grupo Flama, Hospital do Rocio, QUANT, SEAL) across construction, healthcare, manufacturing, logistics, retail, and security, alongside long-tail SMBs (10 Pastéis, Saint Germain Panificadora) and a 30,000+ partner establishment network that accepts VR benefit cards. The platform serves 4.7 million workers in Brazil and processes 1+ billion time records, with 12+ million monthly accesses to SuperApp VR; no AI/ML capabilities are disclosed in the available materials.

Name

Pontomais

Legal name

VR Benefícios - CNPJ 02.535.864/0001-33

Website

https://pontomais.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Pontomais is the digital time tracking and attendance management product of VR Benefícios, a Brazilian people-management platform serving 4.7 million workers with integrated HR, multi-balance benefits cards, transportation vouchers, and worker financial services across employers of all sizes.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Office Administrative Services (5611)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

akta.pro secondary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Digital time tracking
• HR management software
• Workforce attendance
• Employee benefits administration
• Payroll automation

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. HR Benefits Administration Services: VR provides employee benefit cards and management services (meal vouchers, food benefits, fuel, home office allowances, awards) to employers. Revenue is generated through service fees and transaction processing on benefit card usage.
2. Digital HR Solutions (Pontomais): Time tracking, attendance management, shift scheduling, vacation management, document management (GED), hiring/admission management, and payslip distribution integrated under the RH Digital umbrella.
3. Transportation Voucher Management: Smart vale-transporte (transportation voucher) management with cost reduction and legal compliance features.
4. Financial Solutions: FGTS advance withdrawal, worker credit, salary advance, and consortium products offered in partnership with Banco VR. VR acts as a banking correspondent for credit products.
5. Financial Products - Credit: Worker loans with low interest rates, processing over R$13 million in loans to workers. Revenue from interest spread and processing fees as banking correspondent.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pontomais is a digital time tracking and workforce management web platform and mobile app that automates employee attendance registration, point closing, and payroll integration. It is part of the broader VR Benefícios ecosystem, which provides integrated HR management, multi-balance employee benefits cards (meal, food, home office, awards), transportation voucher management, and financial solutions such as salary advances and worker credit for Brazilian companies of all sizes.

Product overview

Pontomais is the time tracking and HR digital management component of VR Benefícios, a comprehensive people management ecosystem. The core Pontomais product provides digital attendance control via mobile one-button clock-in, while the broader RH Digital platform integrates over 35 solutions including vacation management, electronic documents (GED), digital hiring (Admissão), shift scheduling (Escala), payroll stubs (Holerite), and risk dashboards. These are delivered through the SuperPortal VR employer portal and SuperApp VR employee mobile application. The ecosystem also encompasses benefit management (VR Multi with multi-balance cards), transportation benefits (VR Mobilidade/Vale-Transporte), and financial wellness solutions (FGTS advances, worker credit, consortium). Pontomais is positioned as part of VR's unified people management platform serving companies of all sizes from micro-enterprises to large corporations across segments including construction, accounting, and industry.

Differentiator

Problem solved

Functional benefit

Brands

• Pontomais: Digital time tracking, attendance management, and HR management solution for businesses, including point control, schedule management, and vacation tracking
• SuperApp VR
• SuperPortal VR
• RH Digital
• VR Multi

Products and services

• Pontomais Digital time tracking and workforce management solution enabling employees to register attendance via mobile app with one-button simplicity, supporting real-time jornada (work hours) control and payroll integration. Designed for Brazilian companies seeking to automate manual point control processes.
• RH Digital Integrated HR management platform consolidating time tracking, document management, hiring, scheduling, and payroll stubs into a single digital environment. Targets HR departments needing digital transformation of hiring, vacation, scheduling, and document processes.
• SuperPortal VR Centralized employer dashboard integrating more than 35 HR solutions including RH Digital, Mobilidade, Benefícios, Despesas e Viagens, and Soluções Financeiras into a single digital platform for comprehensive people management.
• SuperApp VR

Quantifiable outcome

• 85% reduction in time spent on point management and payroll closing (from 3-4 days to under 4 hours)
• +5 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• TotalPassflagshipGTM or Marketing PartnerTotalPass offers gym and studio fitness memberships as part of VR's benefits ecosystem. VR offers up to 1 year of TotalPass free for employers contracting VR benefit plans. Partnership includes 30,000+ gyms and studios with various fitness modalities, providing high perceived value benefits for workers.
• CUFA (Central Única das Favelas)minorStrategic or Co-development PartnerVR donates a portion of card credit transactions to CUFA social projects. This is a social impact initiative where 100% of donations are facilitated by VR at no cost to the company. Helps connect workers to social projects through their employer.
• Partner Establishments (Estabelecimentos Credenciados)coreChannel Partner/ Reseller/ DistributorRestaurants, grocery stores, fuel stations, gyms, and other retail establishments that accept VR benefit cards. VR offers establishment registration through Portal de Credenciamento and promotes 'Aceitar VR' program. These partners form the acceptance network essential for VR benefit card utility.
• Company Partners (Empresas Parceiras)minorChannel Partner/ Reseller/ DistributorVR offers a partner program for companies to become representatives and resellers of VR products. Partners can indicate and sell VR solutions to other businesses, earning extra income through referral and sales commissions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pluxee: Brazilian employee benefits subsidiary spun out of Sodexo, offering meal, food, gift, and mobility benefits. Competes directly with VR Multi and VR Mobilidade in the same employer benefits procurement cycle.
• Convenia: Brazilian SMB-focused HR management platform covering time tracking, payroll, benefits, and document management — overlapping with Pontomais' core time-tracking and RH Digital modules for the SMB segment.
• Caju: Brazilian employee benefits and corporate card platform offering multi-balance cards (food, meal, culture, transport) with integrated HR and engagement tools — directly comparable to VR Multi and Pontomais for the same employer buyer in Brazil.
• Flash Benefícios: Brazilian venture-backed benefits and corporate card competitor offering flexible multi-purpose benefits to employers, with a strong product-led growth model comparable to VR's SuperApp and Pontomais self-service orientation.
• PontoTel: Brazilian time tracking and workforce management specialist competing directly with Pontomais' core product offering for HR teams prioritizing time/attendance and jornada compliance.
• Alelo: One of Brazil's largest corporate benefit card issuers (meal, food, fuel, gift), operated by Alelo (part of the EloPar group). Competes head-to-head with VR Benefícios across meal/food/transport benefit categories and SMB-to-enterprise segments.
• Ticket Log: Brazilian mobility and fleet management benefits business within the Edenred group, competing with VR's vale-transporte and fuel benefit products for the same employer procurement budgets.

Broad incumbents

• TOTVS: Largest Brazilian enterprise software vendor offering ERP, HR (RM Labore), and benefits-adjacent modules. Competes with VR in mid-market and enterprise HR through broader suites rather than benefits specialization.
• Senior Sistemas: Brazilian enterprise platform vendor with HCM, payroll, and workforce management modules (Senior HCM). Competes with VR/Pontomais in mid-market and large enterprise HR digitization, typically as part of a broader ERP footprint.

Emerging players

• Swile: France-based employee benefits and engagement platform that has expanded into Brazil, offering multi-balance cards and engagement tools. Direct competitor in the corporate benefits space with comparable mobile-first product approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pontomais

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pontomais