Only In Your State
Only In Your State is a hyperlocal travel content platform covering all 50 US states, serving US domestic travelers with editorial articles, state-specific newsletters, a podcast, social media, and an AI-powered trip planning tool, monetized through display advertising and affiliate marketing.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Only In Your State does
Only In Your State (legal entity OIYS Media, LLC) is a hyperlocal digital media company that publishes editorial travel content covering destinations, attractions, food, outdoor activities, accommodations, and travel gear across all 50 US states. Founded in Ohio in 2015 and now headquartered in Santa Monica, the company operates the website onlyinyourstate.com, organized into six content verticals — Nature, Experiences, Trips & Routes, Food, Stays, and Travel Goods — with state-specific URL structures and a state-segmented email newsletter that allows users to subscribe to their home state. The audience is US domestic travelers, with primary use cases around discovering lesser-known destinations, planning road trips and weekend getaways, and identifying outdoor recreation spots. Distribution channels include the website, organic search, social media, and a podcast.
The core technology stack is a content publishing platform, augmented by an AI Trip Planner tool that generates personalized travel itineraries by drawing from the platform's curated editorial corpus. The company has no public mobile app, no public or partner-facing API, and no disclosed SDK or developer ecosystem. Content production operates with an extremely lean team of 1-10 employees, suggesting a distributed contributor model. The AI Trip Planner is positioned as the primary differentiator on the technology side, though no proprietary model, in-house ML research, or technical benchmarks are disclosed.
Only In Your State generates revenue exclusively through two B2C-monetization streams: display advertising placed throughout the editorial content, and affiliate marketing commissions from retailer partnerships (with travel gear and product purchases specifically called out in the site footer). The platform is free for consumers; there is no subscription, paywall, or direct consumer pricing. The company is private and was acquired by Launch Potato on July 22, 2025, after which it operates as a brand within Launch Potato's broader digital media portfolio. No revenue figures, funding history, or headcount trends are publicly disclosed.
Only In Your State firmographics
Firmographics- Name
- Only In Your State
- Legal name
- OIYS Media, LLC
- Website
- https://www.onlyinyourstate.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Only In Your State is a hyperlocal travel content platform covering all 50 US states, serving US domestic travelers with editorial articles, state-specific newsletters, a podcast, social media, and an AI-powered trip planning tool, monetized through display advertising and affiliate marketing.
- Ownership category
- akta.pro rank
Only In Your State industry classification
Industry- Product category
- Online Travel Content / Travel Media Publishing
- akta.pro primary industry
- Local Tours, Activities & Attractions Metasearch (THALAEAI)
Keywords
Where Only In Your State is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Only In Your State business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising: The platform generates revenue through display advertising and sponsored content placements throughout its travel content articles.
- Affiliate Marketing: The company earns affiliate commissions from products and services purchased through the site, particularly travel gear and retailer partnerships. The footer explicitly states 'We may earn a portion of sales from products or services that are purchased through our site as part of our affiliate partnerships with retailers.'
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Only In Your State product offering
Product offeringCore offering
Only In Your State operates an online editorial platform that publishes state-specific travel guides covering destinations, attractions, food, outdoor activities, stays, and travel gear across all 50 U.S. states. The platform monetizes through display advertising and affiliate marketing, supplemented by a state-selectable email newsletter, social media presence, podcast, and an AI Trip Planner that generates personalized itineraries from the site's curated content.
Product overview
Only In Your State is a hyperlocal travel content platform offering editorial travel content across all 50 U.S. states, organized into six content verticals: Nature (hiking, parks, beaches, waterfalls), Experiences (attractions, events, tours), Trips & Routes (road trips, cities, day trips), Food (restaurants, local eateries), Stays (vacation rentals, camping, Airbnbs), and Travel Goods (gear recommendations, product guides). The platform also includes an AI Trip Planner tool that generates personalized itineraries from its editorial content. The company operates newsletters, social media channels, and a podcast as part of its audience engagement strategy.
Differentiator
Problem solved
Functional benefit
Products and services
- Only In Your State website
- AI Trip Planner
Companies that use Only In Your State
Customer profileSegments3 records
Ideal customer profiles3 records
Only In Your State technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Only In Your State partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Launch PotatocoreLaunch Potato acquired Only In Your State on July 22, 2025. The acquisition expands Launch Potato's audience engagement through subscriptions, social media, and podcast channels. Only In Your State operates as a Launch Potato brand following the acquisition, enhancing the parent company's portfolio of hyperlocal travel content.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Only In Your State competitors and assessment
Company assessmentDirect peers
- Roadtrippers: A road trip planning platform that helps users discover stops, attractions, and routes across the US. Comparable to Only In Your State given the shared US-focused road trip and route discovery use case.
- The Points Guy: A digital travel media brand covering travel tips, reviews, and deals with strong SEO presence and a newsletter-led audience model. Comparable to Only In Your State as a content-driven travel publisher monetized via advertising and affiliate partnerships.
- AFAR Media: A travel media brand producing editorial content, guides, and a print magazine focused on experiential travel. Comparable to Only In Your State in its editorial-led, experience-oriented travel discovery positioning.
- Matador Network: A digital travel publisher producing editorial content, guides, and video for independent travelers. Comparable to Only In Your State as a content-first, SEO-driven travel media brand monetized through ads and partnerships.
- Culture Trip: A travel content platform featuring editorial articles, videos, and curated guides about destinations and experiences. Similar to Only In Your State in its content-led, SEO-discoverable travel discovery model.
- Atlas Obscura: A travel content and discovery platform focused on unique, hidden, and off-the-beaten-path experiences worldwide. Closely comparable to Only In Your State given the shared 'hidden gems / local wonders' editorial positioning and community-driven content model.
Broad incumbents
- Travel + Leisure: A major US travel media brand producing editorial content, destination guides, and lists. Comparable to Only In Your State as a content-first travel publisher with strong brand recognition and SEO authority.
- Tripadvisor: The largest global travel discovery and reviews platform, spanning destinations, attractions, and accommodations. Comparable as a much broader incumbent in the same US travel discovery and SEO-driven content category.
- Lonely Planet: An iconic global travel content and guidebook brand with a vast destination library. Comparable to Only In Your State as a destination-content publisher, though operating at a much larger global scale.
- Fodor's Travel: A long-standing US travel content brand producing destination guides, hotel and restaurant reviews, and trip planning content. Comparable to Only In Your State as a US-focused, content-led travel discovery publisher.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Only In Your State social profiles
Digital presenceOnly In Your State financial estimates
Financial estimateRevenue estimate
Valuation estimate
Only In Your State leadership team
Management profileNumber of profiles
Only In Your State funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Only In Your State M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Only In Your State
What does Only In Your State do?
Only In Your State operates an online editorial platform that publishes state-specific travel guides covering destinations, attractions, food, outdoor activities, stays, and travel gear across all 50 U.S. states. The platform monetizes through display advertising and affiliate marketing, supplemented by a state-selectable email newsletter, social media presence, podcast, and an AI Trip Planner that generates personalized itineraries from the site's curated content.
Is Only In Your State a public or private company?
Only In Your State is a private company. It is classified as corporate owned and is currently acquired.
When was Only In Your State founded?
Only In Your State was founded in 2015. It employs 1 to 10 people.
Where is Only In Your State based?
Only In Your State is headquartered in Santa Monica, United States, in the North America region.
How does Only In Your State make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate Marketing.
Who are Only In Your State's main competitors?
Direct peers on record are Roadtrippers, The Points Guy, AFAR Media, Matador Network, Culture Trip and Atlas Obscura. Broad incumbents are Travel + Leisure, Tripadvisor, Lonely Planet and Fodor's Travel.
Does Only In Your State have an API?
No public API is recorded for Only In Your State.
What industry is Only In Your State in?
Only In Your State's product category is Online Travel Content / Travel Media Publishing. Its primary akta.pro industry code is THALAEAI, Local Tours, Activities & Attractions Metasearch.