Asa Do Brasil
Asa Do Brasil is a Brazilian manufacturer and distributor of consumer goods (cleaning supplies, DIY tools, household utilities, bazaar products) founded in 1997, serving supermarkets and grocery retailers across Brazil through a direct field sales model.
- Company typePrivate
- Founded1997
- HeadquartersGoianira, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Asa Do Brasil does
Asa Do Brasil is a privately held Brazilian manufacturer and distributor of consumer goods founded in 1997 and headquartered in Goianira, Goias. The company produces and supplies a diversified portfolio of low-ticket everyday products spanning cleaning supplies, DIY tools, household utilities, and bazaar items. Its stated positioning is that of a national reference brand in its product categories, supported by 28 years of continuous operation.
The company's customer base is concentrated in the Brazilian food retail channel, serving supermarkets, grocery stores, and other retail formats of varying scale, from small independent stores to larger chains. It employs between 51 and 100 people and operates a B2B model with a direct/field sales approach, which it describes as consultative. The company does not publicly disclose revenue, customer concentration, ownership structure, or leadership.
The business model is straightforward wholesale distribution and light manufacturing: Asa Do Brasil produces or sources consumer goods and sells them through its own salesforce to retail buyers across Brazil. The go-to-market relies on physical distribution reach and direct relationships with retail procurement rather than on digital channels, branded consumer marketing, or technology-driven differentiation. There is no disclosed evidence of e-commerce, marketplace participation, proprietary technology platforms, or international operations.
Asa Do Brasil firmographics
Firmographics- Name
- Asa Do Brasil
- Legal name
- Asa Do Brasil
- Website
- https://asadobrasil.com.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Asa Do Brasil is a Brazilian manufacturer and distributor of consumer goods (cleaning supplies, DIY tools, household utilities, bazaar products) founded in 1997, serving supermarkets and grocery retailers across Brazil through a direct field sales model.
- Ownership category
- akta.pro rank
Asa Do Brasil industry classification
Industry- Product category
- Household Consumer Goods
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)
Keywords
Where Asa Do Brasil is headquartered
LocationHeadquarters
- HQ city
- Goianira
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Asa Do Brasil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Product Sales: The company generates revenue through the supply of household goods and bazaar products to food retail clients. They provide complete solutions for point-of-sale, acting as a supplier and growth partner for retailers across Brazil.
Go-to-market motion1 record
Distribution channels1 record
Asa Do Brasil product offering
Product offeringCore offering
Asa Do Brasil manufactures and supplies household utilities, bazaar products, cleaning supplies, and DIY tools to food retail businesses across Brazil. The company functions as a B2B supplier providing complete point-of-sale solutions that combine product supply with a consultative, personalized service approach, acting as a growth partner for small, medium, and large retail clients since 1997.
Product overview
Asa Do Brasil is a retail utility solutions provider that has operated since 1997, specializing in household (utilidades domésticas) and bazaar products for the food retail sector. The company functions as a unified product offering under the Asa Do Brasil brand, providing complete solutions that combine product supply with consultative and personalized service. Their value proposition centers on helping retail partners strengthen their point-of-sale experience through the right mix of products, serving small, medium, and large clients across Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Household Utilities (Utilidades Domésticas) A core product category consisting of household utility goods supplied to food retail partners (supermarkets and grocery stores) in Brazil for point-of-sale resale to end consumers.
- Bazaar Products (Bazar) Bazaar merchandise items supplied as part of Asa Do Brasil's complete point-of-sale solutions for food retail clients across Brazil.
- DIY Tools (Faça Você Mesmo)
Companies that use Asa Do Brasil
Customer profileSegments1 record
Ideal customer profiles1 record
Asa Do Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asa Do Brasil partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights1 record
Asa Do Brasil competitors and assessment
Company assessmentDirect peers
- Brinox: Brazilian metalware housewares manufacturer specializing in kitchen utensils, cookware, and household utilities distributed through food retail and specialty stores. Directly comparable to Asa Do Brasil's kitchen/utility household goods portfolio and Brazilian retail channel focus.
- Tramontina: Brazilian housewares and DIY tools manufacturer selling through food retail and other channels. Highly comparable to Asa Do Brasil as both manufacture and distribute household utilities, bazaar items, and DIY tools to Brazilian retailers, competing for the same shelf space and the same retail buyers.
- Nadir Figueiredo: Brazilian household goods manufacturer producing glassware, tableware, and kitchen utilities distributed to food retail. Comparable as a long-established Brazilian household goods supplier operating in overlapping categories (tableware, kitchen utilities) through the same retail channels as Asa Do Brasil.
Broad incumbents
- Electrolux Brasil: Major home appliance and household goods manufacturer with strong Brazilian retail distribution. Comparable as a household category supplier to the same food retail buyers Asa Do Brasil serves, though at greater scale and across a broader product portfolio.
- Whirlpool Brasil: Major home appliance manufacturer serving Brazilian food retail and specialty retail. Competes with Asa Do Brasil for household shelf space and retail relationships but at the durable, higher-ticket end of the category, representing a broader incumbent in adjacent household goods.
- Grupo Multilaser: Brazilian consumer goods company with a broad portfolio including housewares, electronics, and DIY/home products distributed through retail. Overlaps with Asa Do Brasil in household and DIY categories but operates a much wider portfolio and serves larger retail accounts with greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Asa Do Brasil social profiles
Digital presenceAsa Do Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asa Do Brasil leadership team
Management profileNumber of profiles
Asa Do Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asa Do Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asa Do Brasil
What does Asa Do Brasil do?
Asa Do Brasil manufactures and supplies household utilities, bazaar products, cleaning supplies, and DIY tools to food retail businesses across Brazil. The company functions as a B2B supplier providing complete point-of-sale solutions that combine product supply with a consultative, personalized service approach, acting as a growth partner for small, medium, and large retail clients since 1997.
Is Asa Do Brasil a public or private company?
Asa Do Brasil is a private company. It is classified as unknown and is currently operating.
When was Asa Do Brasil founded?
Asa Do Brasil was founded in 1997. It employs 51 to 100 people.
Where is Asa Do Brasil based?
Asa Do Brasil is headquartered in Goianira, Brazil, in the Latin America region.
How does Asa Do Brasil make money?
One revenue line is on record: B2B Product Sales.
Who are Asa Do Brasil's main competitors?
Direct peers on record are Brinox, Tramontina and Nadir Figueiredo. Broad incumbents are Electrolux Brasil, Whirlpool Brasil and Grupo Multilaser.
Does Asa Do Brasil have an API?
No public API is recorded for Asa Do Brasil.
What industry is Asa Do Brasil in?
Asa Do Brasil's product category is Household Consumer Goods. Its primary akta.pro industry code is AFAIABAL, Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care). Its SIC code is 5190.