Famous

What Famous does

Famous (legally The Famous Agency Limited, trading as Wearefamous) is a UK-headquartered luxury entertainment company that designs and delivers bespoke live performances for corporate events, brand activations, award shows, and high-end hospitality venues. The firm was founded by the team behind Britain's Got Talent winners Collabro and operates four branded service lines: Flashmob (surprise public performances for brand awareness), Shows (pre-designed themed performances), Glimmer (a female vocal harmony trio sub-brand with four themed sub-products: Gatsby Jukebox, Icons, Movies & Musicals, Christmas Wonderland), and Bespoke (fully custom productions built with UK-leading choreographers, producers, and musical directors drawing on West End talent).

The company is service-based with no proprietary technology platform; delivery depends on access to vocalists, dancers, and specialist acts coordinated by in-house producers. Revenue is generated through one-time performance fees under quote-based, pay-as-you-go pricing — no standard tiers are published. Go-to-market is direct enterprise field sales: founders and producers engage corporate clients, event planners, and brand managers via phone (0800 783 2950), email ([email protected]), and a website contact form, supported by organic social media on Instagram, Facebook, and LinkedIn.

The customer base spans luxury hospitality (Four Seasons, Hilton, Shangri-La, Waldorf Astoria), cruise lines (P&O, MSC), retail and exhibitions (Vision Express, Ideal Home Show), entertainment (Disney, London Cabaret Club Dubai), and brand marketing (N-Power). The firm claims global reach and has executed work in the UK and the UAE; no permanent overseas offices are disclosed. Ownership is founder-led and private, with no institutional investors, parent company, or public listing indicated in the source material.

Name

Famous

Legal name

The Famous Agency Limited

Website

https://wearefamous.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Famous is a UK-based luxury entertainment agency, founded by the team behind Britain's Got Talent winners Collabro, that delivers bespoke live performances — flash mobs, themed shows, vocal trio acts, and custom productions — to corporate, hospitality, cruise, and brand-activation clients globally.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Bespoke Entertainment Services: Custom entertainment services for corporate events, award shows, and brand activations. Revenue is generated through performance fees for bespoke shows, flash mobs, pre-designed shows, and specialist acts tailored to client specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Famous designs and delivers bespoke live entertainment performances for corporate events, award shows, brand activations, and luxury venues. Its portfolio covers flash mobs, pre-designed themed shows, fully custom productions built with leading UK choreographers and musical directors, and a signature female vocal harmony trio (Glimmer) with multiple themed sub-shows. Services are delivered through hand-picked vocalists, dancers, and specialist acts drawn from West End and professional talent networks.

Product overview

Famous is a luxury entertainment company offering a portfolio of four core products: Flashmob (surprise public performances for brand activation), Shows (pre-designed performances tailored to events), Bespoke (fully custom productions), and Glimmer (a signature female vocal harmony trio). Glimmer itself offers themed sub-products including Gatsby Jukebox, Icons, Movies & Musicals, and Christmas Wonderland. The company collaborates with UK-leading choreographers, producers, and musical directors, providing access to vocalists, dancers, and specialist acts for high-end corporate events, award shows, and private functions.

Differentiator

Problem solved

Functional benefit

Brands

• Glimmer: A premier female vocal harmony trio known for elevating corporate events and award shows with exquisite harmonies and polished performances. Formed by the team behind Britain's Got Talent winners 'Collabro'.

Products and services

• Flashmob

Quantifiable outcome

• Performances designed to 'go viral' and generate global attention in social media-driven environments

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amplify (Amplify UK): Global brand experience and experiential marketing agency working with major brands on activations, pop-ups, and live events. Comparable to Famous in the brand activation / flash mob wedge but at much larger scale and with broader capabilities beyond entertainment.
• MKG (MKG Events): US-headquartered experiential marketing agency producing brand activations and live brand experiences for global CMOs. Comparable in use case (brand activations, live entertainment-driven experiential moments) but at significantly larger scale and with broader creative scope.

Direct peers

• Function Central: UK entertainment marketplace agency booking live bands, performers, and acts for corporate events, weddings, and private functions. Comparable in product mix (live performance categories) and customer base (corporate event planners), though more transactional and less bespoke than Famous.
• The London Agency: London-based entertainment agency supplying live bands, DJs, and performers for corporate events, brand activations, and private celebrations. Comparable to Famous in delivery model (bespoke, quote-based live entertainment for enterprise clients) and primary customer segment.
• Imagine Events: UK corporate event entertainment specialist delivering tribute acts, party bands, and themed entertainment for corporate and private clients. Comparable to Famous's Shows and Bespoke offerings for corporate events and award shows.
• Sternberg Clarke: UK-based bespoke entertainment agency providing live entertainment for corporate events, awards ceremonies, and private functions. Directly comparable to Famous as a B2B luxury entertainment intermediary with a similar client base and bespoke show model.
• Blue Tuxedo Events: UK supplier of high-end corporate event entertainment including live bands, performers, and themed shows. Comparable to Famous in target market (corporate, hotels, awards) and bespoke-show delivery structure.
• Andrew McBean Entertainments: Long-established UK entertainment agency booking tribute acts, bands, and cabaret for corporate events and private parties. Closely comparable in service mix (vocal acts, themed shows, corporate clients) and quote-based pricing model.

Emerging players

• On Event Production Co: UK-based event production company providing live entertainment, staging, and production services for corporate and private events. Comparable as a competitor in the corporate entertainment staging space, with stronger in-house production capabilities.

Regional players

• Productions Above & Beyond: US-based corporate event entertainment producer delivering custom live shows, flash-mob style activations, and themed performances for enterprise clients. Comparable service offering to Famous's Flashmob and Bespoke products, with primary market in North America rather than EMEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/wearefamoushq
• LinkedInlinkedin.com/company/the-famous-agency-limited
• Instagraminstagram.com/wearefamousHQ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Famous