Bolt Promotions

Name

Bolt Promotions

Legal name

Bolt Promotions

Website

https://boltpromotions.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)

akta.pro secondary industries

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO), Guerrilla & Street Marketing (MPAAAGAH)

Keywords

• Outsourced sales services
• Event marketing activations
• B2B sales strategies
• Brand promotion services
• Customer acquisition agency

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Outsourced Sales and Marketing Services: Bolt Promotions provides outsourced brand promotion, sales, and marketing services to businesses. They act as the 'muscle' for brands to connect consumers with products/services and drive business growth. Revenue is generated through service fees for customer acquisition and brand promotion activities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Bolt Promotions is an outsourced sales and marketing agency that provides event marketing activations (at expos and retail precincts) and business-to-business sales strategies for brands. Acting as the front-line 'muscle' for client brands, the company handles customer acquisition through in-person community engagement and B2B outreach, helping businesses reach consumers and build loyal customer bases.

Product overview

Bolt Promotions is an award-winning sales and marketing agency offering a unified suite of outsourced services. The company operates across two primary channels: event marketing (through kiosk activations at expos and retail precincts) and business-to-business sales strategies. These services work together as an integrated customer acquisition solution — the company engages communities in-person while simultaneously building B2B relationships on behalf of clients, helping brands reach more consumers and acquire loyal customers through a grassroots approach. Bolt Promotions functions as the 'muscle' for client brands, handling front-line sales and marketing so businesses can focus on innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Marketing Services Engages communities through event kiosk activations at major national expos and local retail precincts, building brand awareness for client brands through in-person interactions and friendly conversations.
• Business-to-Business (B2B) Sales Strategies Outsourced B2B sales solutions that help client businesses identify, target, and reach their audience to build loyal customer bases and drive revenue growth.
• Front-Line Customer Acquisition (Outsourced Sales Team) Provides outsourced front-line customer acquisition services, acting as the 'muscle' for client brands to connect consumers with their products and services and drive business growth.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Creative Activation: Australian sales and field marketing agency offering outsourced brand activation, retail experiential, and shopper marketing services. Directly comparable to Bolt Promotions in delivery model, target client (mid-market brands), and event-driven GTM.
• Impact Marketing: Australian promotional marketing and brand activation agency delivering outsourced sales, sampling, and event marketing services. Comparable in service mix, event-driven GTM, and focus on community engagement.
• StarPromotions / Star Promotion Sydney: Australian promotional staffing and event activation agency providing brand ambassadors, event staff, and sales promotional services. Comparable in event-driven GTM and outsourced sales/marketing delivery model.
• Saleslink Australia: Australian B2B and field sales outsourcing firm that provides outsourced customer acquisition, sales teams, and brand activation services for SMBs and enterprise clients. Directly comparable to Bolt's outsourced B2B sales and event marketing dual channel.
• Relevent (formerly Relevent B2B): Australian B2B sales and outsourced marketing agency providing lead generation, telemarketing, and field sales services. Comparable to Bolt's B2B outreach arm and outsourced customer acquisition model.
• Mosaic Group: Australian sales, merchandising, and brand activation agency providing outsourced retail and field marketing services. Directly comparable to Bolt's outsourced customer acquisition and event activation model.

Broad incumbents

• Connections (Dentsu): Global experience and brand activation agency within Dentsu providing experiential marketing, events, and field marketing services. Comparable offering to Bolt Promotions but at global scale with a wider portfolio of capabilities.
• GroupM (WPP): Global media and marketing investment group within WPP offering activation, shopper, and experiential capabilities. Comparable in providing outsourced marketing services to brands, but at scale across global markets.
• Advantage Smollan (Advantage Solutions): Global sales and marketing services company providing outsourced field sales, brand activations, and retail merchandising. Comparable to Bolt Promotions in core service offering, but operates at vastly greater scale across multiple continents.

Emerging players

• Grassroots Marketing: Australian grassroots and community activation agency focused on face-to-face brand engagement and grassroots campaigns. Comparable to Bolt's grassroots event marketing approach, though typically smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boltpromos
• LinkedInlinkedin.com/company/bolt-promotions

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolt Promotions