Toolmate
Toolmate is a Colombian distributor of automotive and industrial workshop equipment, reselling 153 SKUs from international brands (CORGHI, SAMOA, Snap-on, BRIGHT) to workshops, fleets, and industrial facilities across Colombia and 5+ Latin American countries, with financing, training, and after-sales services.
- Company typePrivate
- Founded2016
- HeadquartersCali, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Toolmate does
Toolmate de Colombia S.A.S. is a Cali-based distributor of automotive and industrial workshop equipment, founded in 2016, operating as a private Colombian limited company. It sells a catalog of 153 products across 10+ categories—tire changers, wheel balancers, 3D alignment systems, lifts, compressors, lubrication equipment, compressed-air systems, diagnostic tools, and electric mobility products (EV carts, golf carts, Wallbox chargers)—reselling premium international brands including CORGHI (Italy), BRIGHT/NEXION, Samoa (Spain), Snap-on, PAOLI, LAUNCH, Telwin, HAWEKA (Germany), ESCO, and MAHLE.
The company runs a sales-led go-to-market combining direct sales with WhatsApp-based quoting, a physical showroom in Cali, a 153-SKU e-commerce storefront at toolmate.com.co with Wompi payment integration, and a Latin American distribution network covering 5+ countries. Revenue is generated primarily from one-time hardware sales of capital equipment, supplemented by recurring aftermarket services (technical support, maintenance, spare parts) and customer-financed installment purchases. The buyer base is fragmented across automotive workshops (primary), heavy-duty/fleet operators, and industrial/maintenance facilities, with no named enterprise customers disclosed.
Beyond equipment distribution, Toolmate owns the CarTool mobile application, which connects vehicle owners with automotive workshops for booking, maintenance alerts, and emergency assistance. The company also operates an active social media presence (Instagram, Facebook, LinkedIn, TikTok) and a blog, using content marketing to position itself as a consultative advisor for workshop setup, renewal, and expansion across Latin America. No funding rounds, M&A activity, or AI/ML capabilities are disclosed.
Toolmate firmographics
Firmographics- Name
- Toolmate
- Legal name
- TOOLMATE DE COLOMBIA S.A.S.
- Website
- https://toolmate.com.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toolmate is a Colombian distributor of automotive and industrial workshop equipment, reselling 153 SKUs from international brands (CORGHI, SAMOA, Snap-on, BRIGHT) to workshops, fleets, and industrial facilities across Colombia and 5+ Latin American countries, with financing, training, and after-sales services.
- Ownership category
- akta.pro rank
Toolmate industry classification
Industry- Product category
- Automotive Workshop Equipment
- NAICS
- Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)
- akta.pro secondary industries
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
Keywords
Where Toolmate is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Toolmate business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Primary revenue from selling automotive and industrial workshop equipment including tire changers, wheel balancers, aligners, lifts, compressors, lubrication systems, and related tools. One-time purchase model with product pricing in Colombian Pesos.
- After-Sales Services: Technical support, maintenance, and spare parts sales to support equipment post-purchase. The company emphasizes comprehensive after-sale support.
- Financing Services: Equipment financing options offered to customers purchasing workshop equipment, enabling installment payments for major equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full catalog of 153 products across 10+ categories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Toolmate product offering
Product offeringCore offering
Toolmate is a Colombian distributor of automotive and industrial workshop equipment that sells a catalog of more than 150 products sourced from international brands such as CORGHI, BRIGHT, SAMOA, LAUNCH, MAHLE, Snap-on, PAOLI, TELWIN, HAWEKA, and KANE. The portfolio covers tire changers, wheel balancers, 3D and sensor-based alignment systems, vehicle lifts, lubrication equipment, compressed air systems, heavy-duty service equipment, special tools, and electric mobility solutions, complemented by commercial advisory, financing, training, and nationwide after-sales support. The company also operates CarTool, a mobile application that connects vehicle owners with automotive workshops.
Product overview
Toolmate es un distribuidor y proveedor de equipos para talleres automotrices e industriales con sede en Cali, Colombia. Su oferta de productos es un catálogo diversificado de equipos físicos que incluye: (1) equipos de montaje y balanceo de ruedas — desde montallantas semiautomáticas y automáticas de marcas como BRIGHT y CORGHI hasta balanceadoras digitales LED láser; (2) sistemas de alineación 3D y por sensores para vehículos livianos, pesados y camiones; (3) equipos de elevación incluyendo elevadores de tijera, 2 columnas y columnas móviles; (4) equipos de lubricación — extractores de aceite, sistemas de bombeo neumático, estaciones fijas y dispensadores; (5) sistemas de aire comprimido incluyendo compresores de pistón y tornillo, generadores de nitrógeno e infladores; (6) herramientas especiales como vulcanizadoras, gatas hidráulicas, herramientas neumáticas y herramientas eléctricas inalámbricas; (7) movilidad eléctrica — carros de golf eléctricos, carros pickup eléctricos y cargadores Wallbox para vehículos eléctricos con y sin WiFi; (8) insumos como pesas de balanceo y válvulas; y (9) una aplicación móvil propia llamada CarTool que conecta talleres con conductores. Toolmate opera como distribución a nivel nacional e internacional en Latinoamérica, respaldado por marcas aliadas como CORGHI, BRIGHT, SAMOA, LAUNCH, PAOLI, MAHLE, TELWIN, ESCO y KANE.
Differentiator
Problem solved
Functional benefit
Products and services
- Alineador 3D EXACT Precision QUATTRO (3D Wheel Aligner EXACT Precision QUATTRO) High-precision 3D wheel aligner with camera system for measuring suspension angles in light and heavy vehicles, intended for automotive workshops.
- Alineador 3D cámaras móviles – Clamps premium (3D Wheel Aligner with Mobile Cameras – Premium Clamps) 3D wheel aligner with mobile cameras and premium clamps for vehicle alignment diagnostics, for automotive workshops.
- Alineador 8 sensores mixto (Mixed 8-Sensor Wheel Aligner) Alignment system with 8 sensors for simultaneous measurement of multiple axles in automotive workshops.
- Alineador de camión T3 (T3 Truck Wheel Aligner) Portable high-precision 3D alignment system for tractocamiones, buses, and light vehicles featuring SuperHD 5G cameras, wireless transmission, tablet-based operation, and up to 8 hours of battery autonomy; supports trucks up to 3 axles.
- Alineador Linear Exact + (Linear Exact+ Wheel Aligner) Precision linear alignment system for vehicle suspension diagnostics in automotive workshops.
- Balanceadora digital LED Laser (CORGHI EM9250) (CORGHI EM9250 Digital LED Laser Wheel Balancer) Digital wheel balancer with LED display and laser technology, manufactured by CORGHI in Italy. Compatible with cars, SUVs, and motorcycles. Requires 110V 60Hz 1-phase electrical supply; 40mm shaft, 1-5" to 20" wheel width, 1" to 35" diameter, up to 82 kg wheel weight.
- Balanceadora Automática LED Laser (Automatic LED Laser Wheel Balancer) Automatic wheel balancer with LED and laser technology for wheel balancing diagnostics in workshops.
- Balanceadora digital (Digital Wheel Balancer) Standard digital wheel balancer for vehicle wheel balancing in automotive workshops.
- Balanceadora digital bus y camión (Digital Bus and Truck Wheel Balancer) Digital wheel balancer designed for high-weight bus and truck wheels in commercial service operations.
- Balanceadora monitor LED Láser y sonar (LED Laser and Sonar Monitor Wheel Balancer) Wheel balancer with LED monitor, laser, and sonar for advanced wheel balancing in workshops.
- Montallantas automática 24" con IT (Space Saver) (Space Saver 24" Automatic Tire Changer with Tubeless Inflation) Automatic tire changer with rotating arm and self-centering chuck for wheels up to 24" with integrated tubeless inflation. External clamping 10"-24", internal 13"-26", 360mm width, 6-15 RPM speed.
- Montallantas full automática monitor (Full Automatic Monitor Tire Changer) Automatic diagnostic tire changer with "Lever-less" technology for cars, SUVs, and commercial vehicles up to 32". Performs full geometry diagnosis with and without load and suggests optimal tire-rim match-mounting. Max wheel diameter 14" to 32", max wheel weight 85 kg.
- Montallantas full automática LEVERLESS (Full Automatic Leverless Tire Changer) Full-automatic tire changer with lever-less technology that eliminates physical fatigue and risk of damage to delicate tires. Wheel diameter 12" to 30".
- Montallantas automática para camión y bus (CORGHI HD700) (CORGHI HD700 Automatic Truck and Bus Tire Changer) Electrohydraulic tire changer for heavy-duty wheels with universal 4-jaw self-centering system. External clamping 14"-26", max wheel diameter 1,500 mm, max weight 700 kg. Manufactured by CORGHI in Italy.
Quantifiable outcome
- 153 products across 10+ equipment categories available for same-day quotation
Companies that use Toolmate
Customer profileSegments3 records
Ideal customer profiles2 records
Toolmate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Toolmate partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and moderate.
- SamoacoreSamoa is a key brand partner for lubrication equipment, grease systems, and oil dispensing solutions. Toolmate promotes Samoa products prominently on social media, describing them as quality equipment with high performance and support.
- CORGHIcoreCORGHI is an Italian manufacturer of tire changers and wheel balancers. Toolmate distributes CORGHI equipment including premium aligners and balancers. Equipment manufactured in Italy under high quality standards.
- Snap-onmajorSnap-on is a premium tool brand featured in Toolmate's product portfolio and marketing. Recognized as a leading brand ally for quality professional tools.
- NEXION GroupcoreNEXION Group is a parent company for multiple equipment brands. Through NEXION, Toolmate offers equipment from Bright and related brands, including next-generation tire changers with improved performance.
- BrightmajorBright tire changer brand under NEXION Group, offering semi-automatic and automatic tire changing equipment. Products feature improved chassis design and operational comfort.
- LAUNCHmajorLAUNCH is a diagnostic equipment brand offering battery testers and other automotive diagnostic tools distributed by Toolmate.
- MAHLEmoderateMAHLE is an automotive parts and equipment brand included in Toolmate's brand portfolio for workshop equipment.
- ESCOmoderateESCO is a brand partner for industrial equipment distributed through Toolmate's Latin American network.
- HAWEKAmoderateHAWEKA is a German precision equipment brand for wheel alignment distributed by Toolmate.
- PAOLImoderatePAOLI is an Italian manufacturer of professional pneumatic and electric tools including impact wrenches distributed by Toolmate.
- TELWINmoderateTELWIN is an electrical equipment brand for battery charging and support equipment distributed by Toolmate.
- KANEmoderateKANE is a diagnostic equipment brand distributed by Toolmate in their product portfolio.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Toolmate competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Toolmate social profiles
Digital presenceToolmate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toolmate leadership team
Management profileNumber of profiles
Toolmate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toolmate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toolmate
What does Toolmate do?
Toolmate is a Colombian distributor of automotive and industrial workshop equipment that sells a catalog of more than 150 products sourced from international brands such as CORGHI, BRIGHT, SAMOA, LAUNCH, MAHLE, Snap-on, PAOLI, TELWIN, HAWEKA, and KANE. The portfolio covers tire changers, wheel balancers, 3D and sensor-based alignment systems, vehicle lifts, lubrication equipment, compressed air systems, heavy-duty service equipment, special tools, and electric mobility solutions, complemented by commercial advisory, financing, training, and nationwide after-sales support. The company also operates CarTool, a mobile application that connects vehicle owners with automotive workshops.
Is Toolmate a public or private company?
Toolmate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toolmate founded?
Toolmate was founded in 2016. It employs 11 to 50 people.
Where is Toolmate based?
Toolmate is headquartered in Cali, Colombia, in the Latin America region.
How does Toolmate make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are after-Sales Services and financing Services.
Does Toolmate have an API?
No public API is recorded for Toolmate.
What industry is Toolmate in?
Toolmate's product category is Automotive Workshop Equipment. Its primary akta.pro industry code is TLAKAOAM, Workshop Tools, Equipment & Lift Systems Distribution, with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 4238 and its SIC code is 5084.