People Like Us

What People Like Us does

People Like Us (legal entity The Social Beverage Company ApS) is a Copenhagen-based for-profit social-enterprise microbrewery operating as a ghost brewery (fantombryggeri). Its core workforce of approximately 20–25 people, of whom around 70% are neurodivergent (including employees with autism, ADHD/ADD, bipolar disorder and social anxiety), is organized around a trust-based, dialogue-driven culture explicitly designed to accommodate neurodivergent work styles — a positioning validated externally by the Ledernes Tag Ansvar Pris 2024 (Trivsel category) and KPMG FINANS Social Impact Award 2025 finalist status.

The company develops its beer recipes in-house under brewmaster Rune Lindgreen and contracts production to other microbreweries in Denmark, New Zealand, the USA, the UK, Belgium, France and Germany; over eight years it has brewed more than 70 distinct craft SKUs spanning Hazy IPA, American IPA, American Pale Ale, Pilsner, Imperial Stout, Best Bitter and Weißbier styles. Flagship and recurring products include the mission-named Out of Office Hazy IPA (5.5%), Out of Office NA non-alcoholic, Frivilligbajeren APA with Ingerfair, Hold Fast Pilsner with Alefarm, Workhorse Bitter with Slowburn Brewnig Co-op, Hvedebrødsdage Weißbier with BRØL, Unpuzzled Infinity and the original Covfefe Imperial Stout. Core technology is therefore recipe IP, a collaboration-driven production model, and a small e-commerce stack with standard payment integrations (MobilePay, Visa, Mastercard, Apple Pay) and shipping via GLS (Denmark) and PostNord (Sweden).

Revenue is generated through four streams: (1) on-site and online beer sales (draught and cans at 45–55 DKK per unit), (2) corporate event / mobile bar bookings for company parties, Friday bars and conferences, (3) hosted beer tastings and gift experiences sold direct and via the TruStory platform, and (4) branded merchandise (organic-cotton T-shirts from 250 DKK). Distribution is geographically limited to a single physical bar/bottleshop at Jagtvej 135, Copenhagen N, plus e-commerce delivery to Denmark (free over 600 DKK) and Sweden (free over 800 DKK); a long list of countries including most EU member states, the UK, Norway, Switzerland and the US is explicitly excluded from shipping. The customer base is split between small-ticket D2C consumers (beer enthusiasts, event attendees) and B2B corporate clients, with no disclosed large-anchor customer concentration.

Name

People Like Us

Legal name

The Social Beverage Company ApS

Website

https://peoplelikeus.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

People Like Us (The Social Beverage Company ApS) is a Copenhagen-based social-enterprise ghost brewery developing craft beer recipes and staffing a physical bar and bottleshop at Jagtvej 135, with approximately 70% of its 20–25 employees being neurodivergent, serving Danish and Swedish consumers plus corporate event clients.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• Ghost brewery operations
• Mobile bar services
• Beer tasting events
• Neurodivergent employment

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beer Sales (On-site and Online): Sale of craft beer products including pilsners, stouts, IPAs, wheat beers, and sour ales across draught and canned formats, available at the bar/bottleshop and via the e-commerce webshop. Beer is also sold at pop-up and corporate events.
2. Corporate Event Booking: Booking of the company's mobile bar and professional bar team for corporate events, company parties, Friday bars, and conferences, with tailored beer selections, optional add-ons (soft drinks, wine, cocktails, snacks).
3. Beer Tastings and Public Events: Hosted beer tasting events at the bar (up to 50 persons) or off-site at client-specified venues, including gift cards sold through third-party platforms (TruStory).
4. Merchandise Sales: Sale of branded merchandise including organic cotton T-shirts in multiple colors and sizes, sold through the e-commerce webshop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

People Like Us is a social-enterprise microbrewery operating as a ghost brewery (fantombryggeri), developing unique craft beer recipes in-house and contracting production to other microbreweries. The company sells its beer through a physical bar and bottleshop in Copenhagen, an online webshop delivering to Denmark and Sweden, and a corporate mobile bar service. Approximately 70% of its 20-25 employees are neurodivergent, making the brewery a purpose-driven social enterprise.

Product overview

People Like Us is a social-enterprise microbrewery operating as a phantom brewery — developing its own craft beer recipes and contracting production through other microbreweries. The core offering is a portfolio of special craft beers spanning styles including Hazy IPA, American IPA, American Pale Ale, Imperial Stout, Pilsner, Best Bitter, and Weißbier. The portfolio includes limited-edition collaboration brews with Danish and international microbreweries such as ÅBEN, BRØL, Alefarm, Slowburn Brewnig Co-op, and Ingerfair. The Out of Office and Out of Office NA form a paired product line serving both alcoholic and non-alcoholic preferences. Beyond beer products, the company operates a physical bar and bottleshop on Jagtvej 135 in Copenhagen, provides mobile bar and event services for corporate functions, and offers beer tasting sessions and gift vouchers. Merchandise (branded t-shirts) rounds out the commercial offering. All products and services are unified by the company's social mission: creating employment for neurodivergent individuals, with approximately 70% of its 20–25 employees being neurodivergent.

Differentiator

Problem solved

Functional benefit

Products and services

• Out of Office (Hazy IPA) Hazy IPA at 5.5% ABV, brewed in collaboration with ÅBEN. Tropical fruit notes, soft mouthfeel, gentle bitterness. Dry-hopped with Citra, Motueka & Sabro. The beer's name references neurodivergent unemployment rates. Sold as draft and in cans at 55 DKK per 44 cl can.
• Out of Office NA (Non-alcoholic IPA) Non-alcoholic version of the Out of Office hazy IPA. Tropical fruit notes, light body, and refreshing finish. Dry-hopped with Citra, Motueka & Sabro and fortified with Yops (yeast-derived hop aromas). Alcohol < 0.5%. Priced from 45 DKK.
• Frivilligbajeren American Pale Ale at 4.5% ABV, brewed in collaboration with Ingerfair (a volunteer-led company). Clean, fruity, low-bitterness ale. Sold as draft and cans from 55 DKK.
• Covfefe Imperial Stout at 10.3% ABV brewed with coffee, hard-roasted pecans, vanilla, and cacao nibs. First of three beers in the 'thank-you beer series' from the 2017 crowdfunding campaign. Sold as draft at the bar and in cans.
• Unpuzzled Infinity American IPA at 6.2% ABV. Floral and citrus-forward with notes of grapefruit and orange. The puzzle piece symbol references neurodiversity, rejecting the notion that autistic people are puzzles to be solved.
• Veteran Pilsner Pilsner at 5.0% ABV, a dry-hopped German/American style pilsner. Smooth, thirst-quenching with moderate bite and strong character. The first beer in the war veteran project supporting PTSD-affected veterans returning to civilian and working life.
• Hold Fast (Pilsner) Pilsner at 5.1% ABV brewed in collaboration with Alefarm. Combines Czech and German pilsner traditions using decoction mashing, Saaz, Hallertau Mittelfrüh and Perle hops, barley malt, and lager yeast. A refreshingly bitter beer with a clean malt profile.
• Workhorse Bitter Best Bitter at 4.1% ABV and 30 IBU, brewed in collaboration with Slowburn Brewnig Co-op. A British-style ale regarded as a precursor to the IPA family. British malt delivers toasted biscuit notes; hops add a spiced-floral character and moderate bitterness. Available in cans.

Quantifiable outcome

• 70% of employees are neurodivergent, contributing to reduced unemployment among this demographic.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Slowburn Brewnig Co-opminorStrategic or Co-development Partner · 1 January 2026Collaboration partner for Workhorse Bitter (4.1% Best Bitter), a British-style ale. Slowburn Brewnig Co-op contributed to the recipe and brewing of this beer.
• AlefarmminorStrategic or Co-development Partner · 1 January 2026Collaboration partner for Hold Fast Pilsner (5.1%), combining Czech and German pilsner traditions using decoction mashing, Saaz, Hallertau Mittelfrüh, and Perle hops.
• ÅBENcoreStrategic or Co-development Partner · 1 January 2025Collaboration partner for the Out of Office Hazy IPA (5.5%, 44 cl), a collab beer. ÅBEN is a Danish craft brewery with shared values around creativity and community. Out of Office is one of the flagship products of People Like Us.
• MikkellerminorStrategic or Co-development Partner · 1 January 2025Collaborative brewing partner for special craft beer projects. Mikkeller is a renowned Danish craft brewery known for experimental and innovative beers.
• Flying CouchminorStrategic or Co-development Partner · 1 January 2025Danish craft brewery collaboration partner for special beer releases.
• BRØLcoreStrategic or Co-development Partner · 1 January 2025Danish craft brewery collaboration partner. Notable collaboration: Hvedebrødsdage (Weißbier), where a portion of wheat was replaced with recycled sourdough bread, adding bread flavor and a hint of salt.
• IngerfaircoreStrategic or Co-development Partner · 1 January 2025Collaboration partner for Frivilligbajeren (4.5% American Pale Ale), a volunteer-led firm. The collaboration combines PLU's brewing expertise with Ingerfair's volunteer-led ethos.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Amager Bryghus: Established Copenhagen-area craft brewery with broad portfolio of IPAs, stouts, and seasonal releases, plus a taproom experience. Comparable on-premise and packaged craft offering targeting similar Danish beer enthusiasts.
• Mikkeller: Copenhagen-headquartered craft brewery famous for its gypsy/ghost brewing model, collaborations, and globally distributed specialty beers. Highly comparable operating model (recipe development + contract brewing) and overlapping international collaboration footprint; Mikkeller is also a documented PLU brewing partner.
• Alefarm Brewing: Danish craft brewery and PLU collaboration partner on Hold Fast Pilsner. Comparable scale and direct overlap on the German/Czech pilsner specialty segment.
• Dry & Bitter Brewing Company: Danish craft brewery known for high-velocity SKU releases, gypsy-style production, and modern hop-forward styles. Highly comparable recipe-led, collaboration-heavy model to PLU's ghost brewery approach.
• ÅBEN Brewery: Copenhagen-based craft brewery focused on creative, community-driven beers and shared values around creativity. PLU's co-development partner for the flagship Out of Office Hazy IPA, with overlapping product style and customer segment.
• Nørrebro Bryghus: Long-established Copenhagen craft brewery with on-site restaurant and bar in the Nørrebro district — the same neighborhood as PLU's Jagtvej 135 bar. Directly overlapping trade area and customer base for on-premise craft beer consumption.
• BRØL: Danish craft brewery that collaborates with PLU on experimental beers (e.g., Hvedebrødsdage Weißbier using recycled sourdough bread). Comparable size, Copenhagen focus, and emphasis on ingredient-driven specialty releases.
• Flying Couch Brewing: Copenhagen craft brewery and PLU collaboration partner on special beer releases. Similar size and specialty-craft positioning targeting Copenhagen craft beer enthusiasts.

Emerging players

• Ingerfair: Volunteer-led Danish beverage initiative and PLU collaboration partner for Frivilligbajeren APA. Similar social/mission-driven ethos and small scale, with overlapping customer base interested in purpose-led craft beverages.

Broad incumbents

• Evil Twin Brewing: Founder-led gypsy brewery (originally NYC, now Copenhagen-headquartered) with a globally distributed portfolio of IPAs and specialty styles. Comparable ghost-brewing origins and Copenhagen base, but at much larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peoplelikeus.dk
• LinkedInlinkedin.com/company/people-like-us-dk
• Instagraminstagram.com/peoplelikeusdk
• Xx.com/PeopleLikeUsDk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Like Us