What BRØL does

BRØL ApS is a Copenhagen-based craft brewery founded in 2018, operating as the self-described world's only organic circular brewery. It produces craft beers, non-alcoholic beverages, and hard seltzers by upcycling side-stream food ingredients — primarily surplus bread, cascara (coffee cherry), spent grain, spent coffee grounds, surplus rice, and upcycled ginger pulp — sourced through a network of circular partnerships including Jalm&B (since 2018), Meyers, Sticks'n'Sushi, Funga Farm, and FoodRemade. The brewery is B Corp certified, runs entirely on renewable wind power, and uses Life Cycle Assessment methodologies to quantify environmental performance; it reports upcycling more than 50,000 kg of ingredients and saving 40 tonnes of CO₂ equivalent, 44 million liters of water, and 11 hectares of land cumulatively.

The product portfolio spans core craft beer styles (BLA BLA BLANC, ANDERS, DARK MATTER, FUTURE DEPENDS, GIVE A DAMN, KRAM, KIRSEBÆRSOVSMONSTER, PALE BLUE DOT, SQUARE), non-alcoholic craft cola (KOLA KOLA and KOLA KOLA LIGHT with cascara), a whisky-based hard seltzer (NORDIC HIGHBALL with Stauning HØST), and branded merchandise. Revenue is generated through three channels: direct-to-consumer sales via a Shopify-powered e-commerce storefront (broel.nu), on-trade HORECA distribution at restaurants and bars across Copenhagen and Denmark, and off-trade retail through Salling Group supermarkets with presence in nearly 1,000 corner shops nationally. The company is privately held, founder-controlled, with only one disclosed external funding round of approximately $1.48M in January 2022 and a headcount of 1–10.

BRØL is currently scaling through EU-funded R&D (PLANTOMYC Horizon Europe project, 2025–2029, for hybrid protein ingredients) and a moved/scaled production facility in Brøndby. Customers served include conscious craft beer consumers, HORECA venues seeking differentiated sustainability-aligned beverages, and retail buyers in Denmark; key commercial partners include Salling Group, Sticks'n'Sushi, Meyers, and Stauning Whisky. All operations remain domestic to Denmark.

Name

BRØL

Legal name

BRØL ApS

Website

https://broel.nu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

BRØL is a Copenhagen-based B Corp craft brewery founded in 2018 that produces organic craft beers, non-alcoholic beverages, and hard seltzers by upcycling surplus bread, cascara, spent grain, and other food side-streams, serving conscious consumers, HORECA venues, and retail partners across Denmark via D2C, on-trade, and Salling Group distribution.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft brewery operations
• Organic circular brewing
• Sustainable beverage manufacturing
• Surplus bread upcycling
• Wind-powered brewing

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Craft Beer & Beverage Sales: BRØL generates revenue primarily through direct sales of their organic circular craft beers and non-alcoholic beverages to consumers via their e-commerce storefront and through HORECA channels (restaurants, bars, eateries) in Copenhagen and across Denmark. They also sell through retail (Salling Group supermarkets, nearly 1000 corner shops). Products include various beer styles (IPA, Pilsner, Stout, Wheat beer) and non-alcoholic options, all brewed using upcycled ingredients.
2. Non-Alcoholic Beverages: Sale of non-alcoholic craft beverages including KOLA KOLA (organic cola with cascara), KOLA KOLA LIGHT (sugar-free version), and alcohol-free beers like SQUARE IPA and ANDERS Pale Ale.
3. Merchandise Sales: Sale of branded merchandise including SPARK HOODIE, SPARK TEE, YINYANG HOODIE, and YINYANG TEE featuring artwork by artist Jean-Francois Podevin. Merchandise qualifies for free shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

BRØL is a craft brewery that produces organic craft beers and non-alcoholic beverages by upcycling surplus bread, cascara (coffee cherry), spent grain, and spent coffee grounds, brewed on 100% wind-powered equipment. It sells these beverages through its own e-commerce storefront, through HORECA (restaurants, bars, eateries) across Copenhagen and Denmark, and via Salling Group retail reaching roughly 1,000 corner shops, complemented by branded merchandise.

Product overview

BRØL is an independent, organic, and circular B Corp brewery based in Copenhagen, Denmark, that positions itself as the world's only organic circular brewery. The company operates as a craft brewery producing beers and beverages that celebrate circular living and sustainability. The product portfolio consists of a core range of craft beers and non-alcoholic options, including organic wheat beers, IPAs, stouts, pilsners, and lagers, as well as craft cola beverages (KOLA KOLA and KOLA KOLA LIGHT), and a hard seltzer (NORDIC HIGHBALL). All beverages feature organic, local, and upcycled ingredients with a focus on transforming overlooked ingredients (surplus bread, spent coffee grounds, cascara) into beer and drinks. The company also offers branded merchandise including hoodies and t-shirts. Products are sold through the e-commerce website, as well as on tap and cans at restaurants and bars across Copenhagen and Denmark, with distribution through Salling Group supermarkets.

Differentiator

Problem solved

Functional benefit

Brands

• NORDIC HIGHBALL: Hard seltzer crafted with Stauning HØST double malt whisky, upcycled ginger pulp from Frankly, sparkling water, and bergamot oil. Low in calories. Flagship craft drink.
• KOLA KOLA
• KOLA KOLA LIGHT

Products and services

• BLA BLA BLANC - Organic French Wheat Summer seasonal craft beer at 5.0% ABV, 33CL, brewed with organic wheat, orange zest, and fruity Blanc notes.
• ANDERS - Organic Pale Ale 0.5% Non-alcoholic organic pale ale (0.5% ABV) in 6-pack format, collaboration with Umut Sakarya featuring organic New Zealand Motueka hops with tropical fruit, citrus, and berry notes; brewed with upcycled surplus bread.
• DARK MATTER - Organic Dry Stout Organic dry stout at 4.7% ABV, 33CL, brewed with upcycled spent coffee grounds featuring coffee, chocolate, roasted, and fruity notes.
• FUTURE DEPENDS - Organic Hazy IPA Organic hazy India Pale Ale at 6.0% ABV, 33CL, cloudy, generously dry-hopped with citrusy and tropical flavors; organic, local, unfiltered and unpasteurized.
• GIVE A DAMN - Organic Pilsner Organic pilsner-inspired lager at 4.7% ABV, 33CL, with notes of citrus and pepper; organic, local, unfiltered and unpasteurized.
• KIRSEBÆRSOVSMONSTER 5.0% - Organic Winter Edition Organic winter seasonal sour cherry French wheat beer (Winter Edition) at 5.8% ABV, 33CL, brewed with Danish sour cherries, lactose, coriander seeds, and apricot puree.
• KRAM - Organic Classic Lager Organic classic Vienna lager at 4.7% ABV, 33CL, with rich amber color and a balanced, gentle flavor profile.
• SQUARE - Organic IPA 0.5% Non-alcoholic organic IPA at 0.5% ABV, 33CL, brewed with bold organic Citra and Mosaic hops and made with upcycled surplus bread; sold in 6-packs at 180 DKK.
• KOLA KOLA - Organic Original Cola Organic craft cola mixer, 33CL, brewed with upcycled cascara (coffee cherry), organic fruits, spices including oranges, lime, coriander and lavender; contains natural caffeine 7–15 mg/100 ml; positioned as a flagship mixer.
• KOLA KOLA LIGHT - Organic Sugar Free Cola Sugar-free organic craft cola mixer, 33CL, crafted with upcycled cascara (coffee cherry), organic fruits and spices, sweetened with erythritol; contains natural caffeine 7–15 mg/100 ml.
• NORDIC HIGHBALL 5.0% - with Stauning Whisky Craft hard seltzer at 5.0% ABV, 33CL, crafted using Stauning HØST double malt whisky with upcycled ginger pulp from Frankly, sparkling water and bergamot oil; low-calorie flagship craft drink.
• PALE BLUE DOT - Japanese Rice Lager Japanese-style rice lager inspired by Carl Sagan's book, brewed with organic Pilsner malt and Nobel Saaz hops; semi-dry with a citrusy finish; produced as a circular collaboration with Sticks'n'Sushi using their surplus rice, sold exclusively at Sticks'n'Sushi restaurants and webshop.
• SPARK HOODIE Branded BRØL hoodie featuring artwork by French-American artist Jean-Francois Podevin, with front kangaroo pocket, pre-shrunk fleece, double-lined hood; priced at 349 DKK and qualifies for free shipping.
• SPARK TEE Branded heavyweight cotton BRØL T-shirt featuring artwork by French-American artist Jean-Francois Podevin, classic fit with double-needle stitching; priced at 249 DKK.
• YINYANG HOODIE Branded heavyweight cotton BRØL hoodie featuring artwork by French-American artist Jean-Francois Podevin with a yin-yang stride concept.
• YINYANG TEE Branded BRØL T-shirt featuring semaphore-style drawings by French-American artist Jean-Francois Podevin.

Quantifiable outcome

• Upcycled more than 50,000 kg of ingredients
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core, minor and strategic.

• MeyerscoreStrategic or Co-development Partner · 1 January 2025BRØL upcycles surplus bread from Meyers into craft beer, increasingly served at their events, festivals, eateries and restaurants. Meyers is a culinary powerhouse championing the New Nordic food scene, running popular eateries and catering operations with focus on innovation and sustainability collaborations.
• Funga FarmcoreStrategic or Co-development Partner · 1 January 2025Originally located in Nordvest, Copenhagen in the basement below BRØL's nano brewery. Both startups scaled and moved to larger production space in Brøndby. Ongoing R&D project funded by Food & Bio Cluster to investigate commercial potential of using large portions of spent grain to produce gourmet mushrooms for Copenhagen restaurant scene.
• Salling GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Majority of craft beer flows to HORECA, but retail presence established through Salling Group supermarkets with beers available in nearly 1000 corner shops. Craft beers brewed using surplus bread from Salling Group supplied through FoodRemade partner. Ongoing project providing insights about working with large retailers while reducing waste.
• Jalm&BcoreStrategic or Co-development Partner · 1 January 2018One of BRØL's first circular partners since 2018. Together they have upcycled more than 20 tons of surplus bread into craft beer and bread syrups. Jalm&B produces high-quality organic sourdough bread and integrates upcycling and circular economy principles into their production, transforming spent grain and other brewery leftovers into bread ingredients through their 'Genbrød' concept.
• FoodRemademinorOthersPartner supplying surplus bread from Salling Group stores to BRØL for upcycling into craft beers for Salling Group retail distribution.
• PLANTOMYC (Horizon Europe)strategicStrategic or Co-development PartnerUnder new Horizon Europe project PLANTOMYC, BRØL has joined forces with EU food research industry partners to research and develop pilot-scale production, regulatory pathway analysis, and eventual commercialization of hybrid protein ingredients based on upcycling by-products such as pea starch and spent grains suitable for various food applications. Project runs 2025-2029.
• Food & Bio ClusterstrategicStrategic or Co-development PartnerProvides R&D funding for the spent grain mushroom cultivation project with Funga Farm, investigating commercial potential of using brewery spent grain for mushroom production.
• Closing LoopsstrategicStrategic or Co-development PartnerInitiative supporting bread syrup assessment and development in collaboration with Andersen & Maillard. Positive outcome led to planning for scaling up bread syrup (starch-based syrup as alternative to regular syrups) for wider use in food and beverage production.
• Andersen & MaillardstrategicStrategic or Co-development PartnerCollaboration partner for bread syrup production assessment and scaling under Closing Loops initiative. Bread syrup is a starch-based syrup potentially serving as alternative to regular syrups in food and beverage production.
• Sticks'n'SushicoreStrategic or Co-development PartnerCircular collaboration creating PALE BLUE DOT Japanese rice lager by upcycling surplus rice from Sticks'n'Sushi restaurants. Product sold exclusively at Sticks'n'Sushi locations and their webshop. Named after Carl Sagan's 'Pale Blue Dot' book.
• Stauning WhiskycoreOthersStauning HØST double malt whisky used in NORDIC HIGHBALL craft hard seltzer. Local Danish whisky partnership creating unique circular craft beverage.
• FranklyminorOthersUpcycled ginger pulp supplier for NORDIC HIGHBALL craft drink.
• Bird CopenhagenminorOthersRecipe curation partner for NORDIC HIGHBALL craft drink.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toast Ale: UK-based craft brewery that brews beer using surplus bread from bakeries - the closest direct analogue to BRØL's circular bread-to-beer model. Shares the upcycled-ingredient narrative, B Corp credentials, and partnership-driven growth approach.
• Mikkeller: Copenhagen-based craft brewery with global cult following; the leading Danish craft peer and direct competitor for HORECA listings, premium positioning, and brand-driven collaborations across Scandinavia and beyond.
• Nørrebros Bryghus: Independent Copenhagen craft brewery brewing a wide range of styles on-site. Competes with BRØL for the same Copenhagen craft consumer and HORECA placements, with overlapping bar/restaurant distribution.

Broad incumbents

• Carlsberg: Denmark's largest brewer with broad portfolio including craft labels; a broad incumbent sharing Danish distribution and HORECA relationships, with growing sustainability commitments that benchmark against BRØL's positioning.
• BrewDog: Major global craft brewing incumbent with a comparable brand-led, sustainability-positioned playbook, broad SKU range, and aggressive HORECA and retail expansion that mirrors the omnichannel path BRØL is on.
• Royal Unibrew: Large Danish multi-beverage group covering beer and soft drinks; relevant for benchmarking Nordic HORECA distribution and shelf access in the same retail channels where BRØL sits today.

Emerging players

• Brewgooder: UK craft brewery built around a clear social/environmental mission (clean water funding). Comparable as an emerging purpose-driven craft brewer competing on values-led positioning rather than scale.
• ReGrained: US startup that upcycles spent grain from breweries into food products - complementary circular-economy model that intersects BRØL's own spent-grain R&D with Funga Farm. Useful peer for the ingredient-upcycling IP angle rather than direct beverage competition.

Others

• Sticks'n'Sushi: Premium Danish/UK sushi restaurant group and an active BRØL co-creation partner (PALE BLUE DOT). Relevant as a HORECA customer/partner archetype rather than a brewer peer.
• Jalm&B: Copenhagen organic sourdough bakery and BRØL's foundational circular partner since 2018, feeding surplus bread and receiving spent grain bread ingredients. Adjacent ecosystem participant rather than a brewery competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/broel.nu
• Instagraminstagram.com/broel.nu
• LinkedInlinkedin.com/company/broelnu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRØL