Meydis Barcelona

What Meydis Barcelona does

Meydis Barcelona (legal entity MEYDIS, S.L.) is a privately held Spanish integrated marketing services company founded in 1985 and headquartered in Daganzo de Arriba (Madrid) with a second production centre in Loriguilla (Valencia). It operates three interconnected platforms — Marketing Directo (direct marketing), Marketing Promocional (promotional marketing), and Logística Promocional (promotional logistics) — covering the full campaign lifecycle from database segmentation and creative design through industrial printing, intelligent enveloping, certified electronic communications, point-of-sale execution, and national distribution.

The company's core technology is an Automated Document Factory (ADF) anchored by eight Kern 3,500 intelligent enveloping machines and a Screen Truepress Jet520HD plus four Kodak Versamark VL4200 industrial inkjet fleet, yielding combined daily capacity of ~8.3 million A4 pages and ~28 million envelopes. Proprietary software (CONTROL PLV) provides geolocated photographic audit and KPI tracking at point of sale; an Omnichannel Automation Platform coordinates email, SMS, WhatsApp Business API, RCS, postal mail, and landing pages; and Camerfirma integration underpins eIDAS-compliant E-Burofax, certified SMS/email, and SES/AES/QES digital signature services. AI is layered as features (predictive send timing, hyperpersonalization, OpenAI-backed chatbots, OCR ticket validation) rather than as core IP.

Meydis makes money through a mix of volume-based transactional fees (per page, envelope, or notification), managed-services BPO contracts (notably billing BPO exceeding 25 million documents per month), multi-year subscription and project-based engagements, and database rental. Revenue is generated via direct enterprise sales targeting large B2B accounts and government bodies in Spain across banking/insurance, retail/FMCG, utilities, telecommunications, public administration, NGOs, and political campaigns. Independent postal operator status and consolidation centres in Madrid and Valencia deliver up to 30% postal cost savings across a network covering 11 million+ Spanish consumers. Named clients include Froneri, Generalitat Valenciana, and Valencia Plaza, alongside undisclosed multiple-account relationships in financial services, retail, utilities, public administration, and telecoms. The company holds ISO 9001, 27001, 45001, 14001, 27017, 27018, SOC 2 Type 2, ENS MEDIA, FSC, and PEFC certifications, and has received EU FEDER and Madrid Regional Government industrial aid in 2024-2025 for digitalization and equipment acquisition.

Name

Meydis Barcelona

Legal name

MEYDIS, S.L.

Website

https://meydis.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Meydis Barcelona is a privately held Spanish integrated marketing services provider (founded 1985) operating four production centres that deliver industrial direct mail, certified electronic communications, point-of-sale execution, and promotional logistics to enterprise and government clients across banking, retail, utilities, telecoms, and public administration in Spain.

Ownership category

akta.pro rank

Product category

Direct Marketing & Promotional Logistics Services

NAICS

Direct Mail Advertising (541860), Commercial Printing (except Screen and Books) (323111), Advertising Material Distribution Services (541870), Other Services Related to Advertising (541890)

SIC

Services-Direct Mail Advertising Services (7331), Commercial Printing (2750), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAMAB

Promotional Product Distribution & Fulfillment

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Direct marketing services
• Certified electronic communications
• Promotional logistics services
• Billing document outsourcing
• Omnichannel marketing automation

Headquarters

HQ city

Daganzo De Arriba

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Marketing Services (postal, email, SMS, WhatsApp, RCS): Integrated direct marketing campaigns including mailing postal, email marketing, SMS, WhatsApp Business, and RCS messaging, sold as project-based or recurring service contracts with volume-based pricing.
2. Document Production & Enveloping: Industrial printing, enveloping, bagging, and document manipulation services priced per page/envelope with volume tiers.
3. Billing BPO: Business process outsourcing for mass billing document production, enveloping, and distribution. Pricing based on volume (pages/segments) with potential 40% infrastructure cost reduction for clients.
4. Certified Electronic Communications (E-Burofax, SMS/Email Certified): Legally certified digital communication services with pricing per notification type, volume, certification level, and custody requirements. Offers up to 80% cost reduction vs. traditional burofax.
5. Digital Signature Services: Digital signature by SMS, email, or web with certification, OTP, and legal custody. Revenue per signature event or volume-based contracts.
6. Promotional Marketing & PLV: Promotional campaign design, promotional material production, point-of-sale management, and prize logistics, typically as project-based professional services.
7. Promotional Logistics (storage, picking, distribution): Storage, stock management, picking/kitting, B2B/B2C distribution, and reverse logistics for promotional materials, priced per unit or warehouse operation.
8. Database Rental: Temporary access to segmented audience databases for marketing campaigns, priced per contact, segment, and channel (email, SMS, telemarketing, postal).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Meydis Barcelona provides integrated direct marketing, promotional marketing, and promotional logistics services for enterprise and government clients in Spain, covering the full campaign lifecycle from strategy and database management through printing, enveloping, postal distribution, certified electronic communications, digital signature, billing BPO, email and WhatsApp marketing, omnichannel orchestration, promotional material production, point-of-sale installation, warehousing, and reverse logistics. Operations run from four production centres including Daganzo de Arriba (Madrid) and Loriguilla (Valencia), backed by industrial printing capacity of over 120,000 A4 pages/hour and ADF enveloping capacity of up to 28 million envelopes per day.

Product overview

Meydis Barcelona operates as an integrated marketing services company offering three interconnected platform areas: Marketing Directo (Direct Marketing), Marketing Promocional (Promotional Marketing), and Logística Promocional (Promotional Logistics). The Marketing Directo platform encompasses postal mailing with envelope stuffing, RCS messaging, certified electronic communications with Camerfirma integration, digital signature, billing BPO, database management and rental, email marketing with AI capabilities, WhatsApp Business API as an official partner, and omnichannel communication automation. The Promotional Marketing platform provides consulting, point-of-sale promotion management, graphic design, promotional landing pages, promotional material production, merchandise catalog, and retail audits. The Logistics platform covers warehousing, picking, handling, distribution, and reverse logistics with proprietary PLV control software. All services can be contracted individually or combined through a single point of contact, with production facilities in Daganzo de Arriba (Madrid) and Loriguilla (Valencia). The company holds ISO 9001, ISO 27001, ISO 45001, ISO 14001, ENS, FSC, and PEFC certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Postal Mailing & Production (Mailing Postal y Producción) End-to-end postal mailing service including design, printing, envelope stuffing, distribution, and campaign tracking. Covers ordinary, certified, and advertising mail with postal cost optimisation of up to 30% through consolidation centres, distributed via the company acting as an independent postal operator covering more than 11 million consumers in Spain. Targeted at enterprise and government clients running high-volume direct mail campaigns.
• Envelope Stuffing & Bagging (Ensobrados y Embolsados) Industrial envelope stuffing and bagging service with automated document integrity control. Supports high-volume direct mail campaigns with precision tracking and zero-error guarantees using 8 Kern ADF systems producing up to approximately 28 million envelopes per day combined. Targeted at organisations requiring reliable, high-volume personalised mail assembly.
• Certified Electronic Communications (Comunicaciones Electrónicas Certificadas) Legally certified electronic notification service with full legal validity across the EU. Includes E-Burofax, certified SMS, and certified email with Camerfirma integration providing qualified timestamps, cryptographic integrity, automatic fallback between channels, and downloadable legal evidence reports. Reduces costs by up to 80% versus traditional physical burofax. Targeted at banking, insurance, utilities, public administration, and any sector requiring legally valid customer communications.
• Digital Signature Platform (Proveedores de Firma Digital) Digital signature service supporting SES, AES (advanced), and QES (qualified) levels per eIDAS regulation. Delivers signature via SMS, email, or web with OTP authentication, certified through Camerfirma, and includes 5-year legal custody and full audit trail. Available via API with integrations into SAP, Salesforce, HubSpot, and other enterprise systems. Targeted at organisations needing legally binding electronic signatures with long-term evidentiary custody.
• Billing BPO Business Process Outsourcing for mass billing document management. Handles high-volume invoice printing and distribution exceeding 25 million documents monthly across four production centres. Integrates industrial printing (over 120,000 A4 pages/hour), envelope stuffing, and postal distribution with transpromo personalisation. Delivers up to 40% reduction in client billing infrastructure and operational costs versus in-house operations. Targeted at telecommunications, banking, utilities, and any enterprise with high-volume recurring billing.
• Email Marketing (Email Masivo) Professional email marketing platform with guaranteed B2B deliverability exceeding 95%. Features AI-powered Predictive Send Timing, AI-driven hyperpersonalisation, lead scoring via behaviour classification, dedicated IPs, SPF/DKIM/DMARC authentication, and automatic Lista Robinson compliance. Integrates with CRMs (Salesforce, HubSpot, Zoho, Microsoft Dynamics) and supports webhooks for automated workflows. Targeted at B2B marketers and large-volume senders.
• WhatsApp Business API Service Official WhatsApp Business API partner service in Spain. Enables automated marketing, transactional, and customer support messaging at scale. Features AI chatbots integrated with OpenAI API, native CRM and e-commerce integrations (Salesforce, HubSpot, Zoho, Shopify, WooCommerce, PrestaShop), rich-media messaging, and omnichannel orchestration with SMS and email. Targeted at enterprise marketing, sales, and customer service teams.
• Omnichannel Communication Platform (Comunicación Omnicanal) Omnichannel communication platform integrating SMS, email, postal mail, WhatsApp, landing pages, and push notifications. Coordinates automated campaign flows across channels with behaviour-triggered events, dynamic segmentation, real-time performance tracking, and unified reporting. Targeted at enterprises seeking a single operational layer for multi-channel customer communications.
• RCS Business Messaging (Mensajes RCS para Empresas) Rich Communication Services (RCS) messaging platform for businesses. Offers verified sender identities, rich-media content (images, video, documents), interactive buttons, and read confirmations. Supports basic, enriched, and conversational RCS formats for mobile marketing campaigns. Targeted at brands seeking richer customer engagement than standard SMS.
• Database Rental (Alquiler de Bases de Datos) Database rental service providing temporary access to segmented B2B and B2C audiences for marketing campaigns. Supports email, SMS, telemarketing, and postal channels with full GDPR compliance. Targeted at companies running direct-marketing campaigns requiring qualified audience data without building their own databases.
• Promotional Marketing (Marketing Promocional) Comprehensive 360-degree promotional marketing service covering campaign consulting, technology platforms, promotional material production, retail promotion management, and prize logistics. Integrates creative consultancy, point-of-sale promotion mechanics (sweepstakes, cashback, guaranteed prizes, instant-win), ticket validation and fraud control, and real-time participation tracking. Targeted at consumer brands executing national promotional campaigns.
• Promotional Logistics (Logística Promocional) Promotional logistics service covering warehousing with stock control and traceability, picking and kitting, handling/manipulado with assembly and personalisation, B2B and B2C distribution to points of sale and delegations, and reverse logistics for material recovery. Targets enterprise and government clients running nationwide physical campaign rollouts.
• CONTROL PLV Software Proprietary trade-marketing execution control software for point-of-sale (PLV) material audits. Features geolocated photographic validation, digital signatures, up to 7 custom KPIs per campaign, real-time dashboards, and automatic reporting. Sold as part of Meydis's point-of-sale installation and audit offering for trade-marketing teams. Targeted at retail and FMCG trade-marketing organisations.
• Political Marketing & Electoral Geomarketing Political marketing consultancy and electoral geomarketing service. Provides census-section analysis, territorial vote segmentation, and strategic campaign planning. Executes personalised electoral mailings with geographic targeting and omnichannel political communication. Targeted at Spanish political parties and electoral campaign teams.
• Large-Format Document Digitisation (Digitalización de Planos y Grandes Formatos) Large-format document scanning service converting technical drawings, architectural plans, and historical documents into high-resolution digital files. Supports A2, A1, A0 and larger formats. Targeted at engineering firms, architectural practices, public administration archives, and any organisation needing digitisation of oversized technical or historical documents.

Quantifiable outcome

• Up to 30% reduction in postal distribution costs through network consolidation and independent operator status
• +5 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• La Fede (Federación de Empresas de Comunicación Publicitaria)minorOthersProfessional association membership providing networking, industry representation, and visibility within the Spanish advertising and communication sector.
• CPX GroupminorOthersProfessional association membership in the Spanish communication and marketing sector, providing peer networking and industry thought leadership.
• Adigital (Asociación Española de la Economía Digital)minorOthersMembership in Spain's digital economy association, providing access to digital transformation insights, regulatory developments, and cross-industry networking in the technology and digital sector.
• Club Marketing MediterráneominorOthersRegional marketing association covering the Mediterranean area of Spain, facilitating professional connections and sector knowledge exchange in the marketing community.
• AEMAREH (Asociación Española de Malformaciones Anorrectales y Enfermedad de Hirschsprung)minorOthersCharitable collaboration providing communication and direct marketing support for the Spanish association focused on anorectal malformations and Hirschsprung's disease.
• Asociación Española de FundraisingminorOthersAssociate membership supporting the Spanish fundraising professional association, contributing to the non-profit sector through communication expertise and direct marketing knowledge.
• CamerfirmacoreTechnology or IntegrationCamerfirma is the qualified trust service provider (Tercero de Confianza) providing qualified timestamps, digital signatures, and electronic certificate services underpinning Meydis's certified communications (E-Burofax, SMS/Email Certified) and digital signature platform. All electronic notifications carry Camerfirma certification for full legal validity across the EU.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quad/Graphics: US-based commercial printing and integrated marketing services company offering direct mail, in-store marketing and data-driven marketing. Comparable in commercial printing and direct mail execution capabilities at multi-geography scale.
• Lyreco: European leader in workplace and promotional product distribution, including corporate gifts and merchandise catalog. Overlaps with Meydis's merchandising and promotional logistics offerings, though on a much larger pan-European scale.
• Toppan: Global printing, communications and security solutions group operating across multiple regions. Comparable in commercial printing, certified communications and secure document production, especially relevant for Meydis's certified communications business.
• RRD (RR Donnelley): Global commercial printing and direct mail services provider offering marketing services, packaging and communications. Comparable in commercial printing scale and direct mail execution, though much larger and US-centric.
• 4imprint: UK/US-based promotional products distributor with extensive merchandise catalog and B2B fulfillment. Comparable in promotional merchandise and corporate gifts, though not a direct Spanish competitor.
• Correos: Spain's national postal operator offering postal distribution, certified communications, and logistics services. Overlapping capability but as part of a much wider public postal mandate; not a specialised direct-marketing competitor.

Direct peers

• Domina Direct Marketing: Spanish direct marketing services agency providing integrated campaign execution across postal, email and digital channels for B2B enterprise clients. Most directly comparable peer in Spain, with a similar multi-channel offering and customer profile.
• Spring Marketing: Spain-based B2B marketing services firm delivering direct marketing, promotional campaigns and trade marketing execution. Closely comparable in offering and customer base within the Spanish mid-market.

Emerging players

• Lob: US-based direct mail automation platform offering API-driven direct mail with print and delivery network. Competes with Meydis in digital-to-physical direct mail execution, but with a SaaS rather than full-service model.
• Sendoso: US-based direct mail and gifting platform for B2B enterprises, integrating CRM with physical mail execution. Competes in the gifting and direct mail space, particularly for corporate gifting customers, but with a digital-first platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Meydis_

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meydis Barcelona