What Coincidence does

Coincidence (コインシデンス株式会社) is a Tokyo-based branding and creative services firm that operates across three integrated business areas: corporate branding (CI development including MI/BI/VI and logo design for Japanese enterprises), regional branding (nation-building and cultural-diplomacy projects for Pacific Island governments and Japanese municipalities), and project branding (full-lifecycle support for new ventures, from concept design and business model construction through to monetization). The firm also owns and operates the Lifestyle Brand COINCIDENCE, launched in 2001 by founder Nobuharu Nozaki as a street vendor in Omotesando, which is now sold through a single owned retail storefront (Lifestyle Shop COINCIDENCE in Azabu, Tokyo) and an owned e-commerce site at coincidence.jp.

Revenue is generated from two primary streams: project-based professional-services engagements for corporate, regional, and business branding clients, and direct-to-consumer sales of COINCIDENCE-branded lifestyle apparel, goods, and CBD products. The go-to-market is sales-led and relationship-driven, with no third-party reseller, marketplace, or partner channels described. Pricing is bespoke and not publicly disclosed. Customer segments include Japanese corporations, Pacific Island national and regional governments (notably the Federated States of Micronesia since 2009 and the Republic of Palau), entrepreneurs launching new ventures, and lifestyle-brand consumers.

The company has no proprietary technology platform, APIs, or AI/ML capabilities disclosed; it functions as a creator- and relationship-led services firm with a small embedded product business. The group structure includes subsidiaries Shindo-sha (children's brand and publishing, acquired 2011) and CID Corporation (F&B and lifestyle operations, established 2014), plus a leadership affiliation with the General Incorporated Association Pacific Islands Association (since 2018). The firm has been wholly internally capitalized, with registered capital progressively raised from ¥1M at founding to ¥30M in 2022 via six internal capital increases and no external institutional or venture investors.

Name

Coincidence

Legal name

Coincidence Inc.

Website

https://coincidence.co.jp

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Coincidence is a Tokyo-based branding firm providing corporate, regional, and venture branding services to Japanese enterprises and Pacific Island governments, while also operating its proprietary COINCIDENCE lifestyle brand through an Azabu retail shop and owned e-commerce channel.

Ownership category

akta.pro rank

Product category

Brand Consulting

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Rebrand & Brand Refresh Programs (MPAAAEAJ)

akta.pro secondary industries

Packaging Design & Labeling (MPAAAEAD), Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Brand consulting services
• Corporate identity design
• Regional branding projects
• Lifestyle retail brand
• Creative branding agency

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Branding & Brand Produce Services: Project-based branding consulting services including corporate branding, regional branding, and business/product branding projects. Revenue is generated through fixed-scope project engagements from business model construction through to monetization support.
2. Lifestyle Brand COINCIDENCE (Product Sales): Sale of proprietary lifestyle brand products (apparel, goods, lifestyle items) through owned retail storefront (Lifestyle Shop COINCIDENCE, Azabu, Tokyo) and e-commerce site (coincidence.jp). Ongoing product sales revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Coincidence is a Tokyo-based branding company that delivers end-to-end branding services including Corporate Identity (CI) development, regional/national branding projects, and new-business branding programs (concept design, marketing strategy, and creative production). It also operates its own proprietary Lifestyle Brand COINCIDENCE — apparel and lifestyle goods sold through a flagship store in Azabu, Tokyo and the company's own e-commerce site at coincidence.jp.

Product overview

Coincidence is a branding company operating as a unified offering centered on its proprietary Lifestyle Brand COINCIDENCE, which serves as both a retail product line and the anchor brand for the company's service portfolio. The company provides integrated branding services including business branding projects, corporate identity development, and regional branding initiatives. The Lifestyle Brand COINCIDENCE (launched 2001) generates revenue through its retail store in Azabu, Tokyo, while the service divisions support external clients with branding strategy, product branding, corporate CI development, and regional brand promotion projects.

Differentiator

Problem solved

Functional benefit

Brands

• Lifestyle Brand COINCIDENCE: Own lifestyle brand launched in 2001, operated as Lifestyle Shop COINCIDENCE in Azabu, Tokyo. Concept: 'Connecting the world through coincidences'. Produces lifestyle products and retail operations.
• Lifestyle Shop COINCIDENCE
• COINCIDENCE CBD

Products and services

• Lifestyle Brand COINCIDENCE Proprietary lifestyle apparel and goods brand operated under the concept 'Connecting the world through coincidences.' Products are sold to consumers through the company's flagship Lifestyle Shop in Azabu, Tokyo and its owned e-commerce site at coincidence.jp.
• Branding Project (consulting service) End-to-end branding project engagements covering business model construction, concept design, planning/design development, marketing strategy formulation, and creative production — supporting the full path from new business launch through to monetization.
• Corporate Branding (CI development) Corporate Identity development service to maximize a company's brand value, delivered through Mind Identity (MI), Behavior Identity (BI), and Visual Identity (VI) work, including brand LOGO design and supporting creative activities for Japanese corporate clients.
• Regional Branding Regional/national branding service that maximizes regional attractiveness and brand value, including government-sponsored projects in Pacific island nations and domestic regional branding initiatives. Past named engagements include the Rainbownesia Project (Micronesia, 2009–), Pacific Roots Project (2013–), TCP Project (Hong Kong, 2012), and Pacific Islands Summit side events (2018).
• Lifestyle Shop COINCIDENCE Owned retail storefront in Azabu, Tokyo that sells COINCIDENCE brand apparel and lifestyle goods to consumers directly. Functions both as a revenue channel and as a brand-experience showcase demonstrating the firm's branding capabilities.
• COINCIDENCE CBD Proprietary CBD product line under the COINCIDENCE brand, with planning, development, and supply chain operations based in California, USA.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• 一般법인太平洋協会 (Pacific Association)coreStrategic or Co-development Partner · 1 January 2018The company's representative Nobuharu Nozaki serves as Planning Committee Chairman (企画委員長) of the General Incorporated Association Pacific Association. Coincidence works closely with the Association on Pacific island nation cultural exchange projects, including producing events at the Pacific Islands Summit (2018, Fukushima Iwaki). The relationship is deeply embedded in the company's regional branding strategy.
• Federated States of Micronesia (ミクロニア連邦)flagshipStrategic or Co-development PartnerSince 2009, Coincidence has been commissioned by the Embassy of the Federated States of Micronesia to serve as Co-Producer on the national 'Rainbownesia Project' — a multi-faceted nation-building and branding initiative spanning tourism promotion, social tours, media projects, and Japan-Micronesia charter flights. The company was also involved in the 2021 Oceania Village Project for the Tokyo Olympics.
• Republic of Palau (パラオ共和国)coreStrategic or Co-development PartnerPalau's government sponsored the 'Pacific Roots FEST in Palau' event in 2016, produced by Coincidence. This event connected Pacific artists and cultures through music and art under government patronage, extending the company's Pacific Roots Project into an official bilateral cultural exchange.
• 伸童舎株式会社 (Shindosha Co., Ltd.)coreOthersShindosha is a group subsidiary of Coincidence, brought into the group in 2011. The company underwent a management innovation plan in 2012 and contributes to the broader Coincidence group ecosystem.
• CID株式会社minorOthersOriginally established as Coinside Co., Ltd. in 2014 (¥3M capital) to operate F&B businesses, it was renamed CID Co., Ltd. in 2017 with ¥10M capital. It is a group subsidiary handling lifestyle and hospitality operations, including the Botanian Organic Kitchen and related brand projects.
• Hong Kong Government (香港政府)coreStrategic or Co-development PartnerThe Hong Kong Government officially sponsored the TCP (Tokyo Culture Project) civilian diplomacy initiative in 2012, which Coincidence produced. The project promoted Japanese Kawaii culture in Hong Kong as part of the 40th anniversary of Japan-China normalization of relations, involving events, media, and fashion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samurai Inc. Japan's most prominent boutique branding agency, founded by Kashiwa Sato, offering corporate identity, regional/national branding, and brand strategy across Japan and Asia. Highly comparable to Coincidence's CI development and regional branding practice.
• TYP: Japanese creative/branding firm providing corporate identity, package design, and brand consulting. Comparable in scale and service mix to Coincidence's branding service line, including visual identity and packaging work.
• Bruise Inc. Tokyo creative studio producing branding, web design, and film for Japanese corporates and lifestyle brands. Similar boutique scale and integration of creative production with brand strategy.
• KAPITAL: Japanese heritage apparel and lifestyle brand with own retail and D2C channels, known for distinctive design identity. Comparable to the COINCIDENCE lifestyle brand component in terms of boutique scale, cultural storytelling, and omnichannel retail.
• Hender Scheme: Tokyo-based leather goods and lifestyle brand with own stores and e-commerce, built on distinctive craft and brand narrative. Comparable as a Japan-rooted boutique lifestyle brand with the same Azabu-style premium positioning.
• Nendo: Tokyo-based design studio led by Oki Sato that produces brand strategy, product design, and visual identity work for global clients. Comparable to Coincidence's integrated design-plus-branding consultancy model with international reach.

Broad incumbents

• Interbrand: Global brand consultancy with a long-standing Tokyo office delivering corporate branding, naming, and brand valuation. Competes for the same corporate CI engagements as Coincidence but at much larger scale and broader geographic scope.
• Hakuhodo: Japan's second-largest advertising agency with a dedicated branding/design division serving large enterprises and government clients. Overlaps with Coincidence's corporate and regional branding projects at much greater scale.
• Landor & Fitch: Global branding and design consultancy with Japan presence, offering corporate identity and brand strategy. Comparable in offering but operates as a large multi-office incumbent versus Coincidence's boutique model.
• Wolff Olins: Global brand consultancy delivering corporate identity, rebranding, and brand strategy for major corporates. Comparable service line to Coincidence's corporate branding work, but at larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coincidence