St Pierre's Sushi

What St Pierre's Sushi does

St Pierre's Sushi is a privately held New Zealand quick-service restaurant chain specializing in sushi and complementary Japanese cuisine. Founded in 1984 by three brothers in Wellington as a delicatessen and seafood store, the company pivoted to Japanese food with the 1992 launch of its "Sushi of Japan" sub-brand and formalized ingredient authenticity through a 1993 strategic alliance with Tokyo Mutual Trading Company, one of Japan's largest food exporters. The business operates 18 or more physical retail locations across 18 New Zealand cities from Auckland to Invercargill, with headquarters at 190 Great South Road, Epsom, Auckland, and is supported by an owned online ordering platform at stpierres.online plus third-party delivery integration via Deliverect.

The product portfolio centers on a daily-rotating Value of the Day menu at NZD 8.40 for 8 pieces (including Teriyaki Chicken, Salmon Supreme, Tasty Tuna Mayo, California Roll, Smoked Salmon Avo, Sweet Chilli Seafood & Avocado, and Prawn Mayo & Avo), complemented by hot-meal extensions such as Bento Bowls (launched 2001), Miso Soup (2002), and Chicken on Rice (2003). The revenue model is straightforward retail food service: transactional, pay-as-you-go unit pricing across dine-in, takeaway, and delivery orders, targeting New Zealand general consumers seeking authentic Japanese food at accessible price points. Distribution is exclusively domestic NZ, with no international footprint, no franchising or licensing structure disclosed, and no enterprise or B2B customer base. The company remains independently operated with no parent, no disclosed funding history, and no publicly traded securities.

Name

St Pierre's Sushi

Legal name

St Pierre's Sushi

Website

https://stpierres.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

St Pierre's Sushi is a privately held New Zealand QSR chain founded in 1984, operating 18+ retail locations across 18 NZ cities selling sushi and complementary Japanese hot meals at value price points (NZD 8.40 for 8 pieces), serving general domestic consumers through dine-in, takeaway, and online delivery.

Ownership category

akta.pro rank

Product category

Quick-Service Japanese Restaurant

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Sushi restaurant chain
• Japanese cuisine retail
• Quick service food
• Takeaway and delivery
• Bento bowl meals

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food Service and Retail: St Pierre's Sushi generates revenue through the sale of sushi and Japanese cuisine at their retail store locations across New Zealand, as well as through online ordering and delivery services. They offer dine-in, takeaway, and delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

St Pierre's Sushi operates a chain of physical retail stores across New Zealand selling freshly prepared sushi rolls (including Teriyaki Chicken, Salmon Supreme, Tuna Mayo, California Roll, Smoked Salmon Avo, and specialty rolls) alongside hot Japanese meals such as Bento Bowls, Miso Soup, and Chicken on Rice. The company runs a daily Value of the Day sushi promotion (8 pieces for $8.40) and supports dine-in, takeaway, and delivery orders through its own online ordering platform (stpierres.online) and third-party delivery services.

Product overview

St Pierre's Sushi is a New Zealand-based sushi restaurant chain offering a range of Japanese food products. The core offering consists of various sushi rolls (Teriyaki Chicken, Salmon Supreme, Tuna Mayo, California Roll, Smoked Salmon Avo, Sweet Chilli Seafood & Avocado, Prawn Mayo & Avo) and daily Value of the Day specials at $8.40 for 8 pieces. The product portfolio also includes hot meal options such as Bento Bowl (launched 2001) featuring rice and noodle dishes, Miso Soup (launched 2002), and Chicken on Rice with teriyaki sauce (launched 2003). The company operates an online ordering system and multiple store locations across New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Sushi Rolls Core range of freshly prepared Japanese sushi rolls including Teriyaki Chicken, Salmon Supreme, Tasty Tuna Mayo, California Roll, Smoked Salmon Avo, Sweet Chilli Seafood & Avocado, and Prawn Mayo & Avo, sold to consumers through retail stores.
• Sushi Value of the Day Daily rotating 8-piece sushi special priced at $8.40, available Monday through Sunday with a different featured sushi each day, providing value-priced sushi to New Zealand consumers.
• Bento Bowl Hot rice and noodle dish meals introduced in 2001, providing hot meal alternatives to the sushi range for retail and takeaway customers.
• Miso Soup Traditional Japanese miso soup added to the menu in 2002, sold as a side accompaniment to sushi and hot meal items.
• Chicken on Rice Rice-based hot meal topped with chicken and teriyaki sauce (with optional Japanese mayo), launched in 2003 to broaden the hot food range beyond sushi.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tokyo Mutual Trading CompanycoreStrategic or Co-development Partner · 1 January 1993Tokyo Mutual Trading Company, one of Japan's largest food exporters and pioneers of Japanese food in the USA, formed a strategic alliance with St Pierres in 1993. They provided superior cooking condiments and expertise to St Pierres, enabling the company to import all its products used for making sushi directly from Japan to deliver authentic taste.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sushi Train: Multi-store sushi and Japanese cuisine chain in Australia offering dine-in, takeaway, and delivery. Comparable in menu mix (sushi, bento, hot dishes) and unit economics to St Pierre's.
• Sumo Sushi & Bento: Australian sushi and bento takeaway chain with store-based retail and online ordering. Directly comparable in format, value pricing, and product range to St Pierre's.
• Sushi Hub: Australia's largest sushi takeaway chain with store-based sushi and bento offerings. Closest direct comparable to St Pierre's in terms of grab-and-go sushi retail model across Australasia.

Broad incumbents

• YO! Sushi: UK-based conveyor belt and takeaway sushi chain with global presence. Comparable in menu positioning and Japanese ingredient sourcing partnerships, though operating in a different geography.
• Genki Sushi: Asia-Pacific sushi chain (Hong Kong, Japan, Singapore) with conveyor and takeaway formats. Comparable in operating model and Japanese brand positioning to St Pierre's.
• Wasabi Sushi & Bento: UK sushi and bento takeaway chain with hundreds of stores. Overlaps with St Pierre's on grab-and-go sushi, bento, and value pricing, though mainly UK-focused.

Others

• Countdown NZ (Woolworths): Major NZ supermarket chain selling in-store prepared sushi. Adjacent competitor pressuring St Pierre's on price and convenience, though not a direct format match.
• Foodstuffs NZ (Pak'nSave, New World): NZ supermarket cooperative selling prepared sushi at in-store counters. Indirect competitor providing lower-priced convenience sushi to NZ consumers.

Regional players

• Hero Sushi: UK sushi takeaway brand with store-based operations. Comparable as a regional quick-service sushi chain but geographically distinct from NZ.
• Sushi Express: Asian-origin conveyor belt sushi chain with Australian footprint. Comparable in quick-service sushi category, though distribution model (conveyor) differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stpierressushi
• Facebookfacebook.com/StPierresSushi
• LinkedInlinkedin.com/company/st-pierres-sushi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Pierre's Sushi