DeMattei Real Estate Team

What DeMattei Real Estate Team does

DeMattei Real Estate Team is a privately-held, owner-operated residential real estate team based in Roseville, California, providing buyer and seller representation across 11 sub-markets in Sacramento and Placer County (Auburn, Citrus Heights, Fair Oaks, Granite Bay, Lincoln, Loomis, Newcastle, Orangevale, Penryn, Rocklin, and Roseville). The team operates as a franchise-affiliated unit under Keller Williams Realty Roseville and the PLACE platform, leveraging Brivity as its core technology stack for IDX property search, CRM/lead management, transaction transparency, client portal tools (Collections, Saved Searches, Market Reports), and a self-service home value estimator. Front-end marketing is enhanced by Matterport-powered virtual tours and 3D walkthroughs, while a financing vertical (partnerships with Envoy Mortgage, Equity Bridge, Guaranteed Close, and Low Cost Refi) extends the offering into mortgage origination routing, refinancing, and pre-approvals.

The business model is traditional real estate brokerage: the team earns transaction commissions on both sides of residential buy/sell transactions, with no publicly disclosed commission rates. Pricing is effectively transaction-based with no subscription or recurring fees to clients; ancillary revenue flows from referral relationships with mortgage partners. The GTM motion is sales-led and consultative (initial consultation, comparable market analysis, guided showings, negotiations, closing coordination), paired with direct-to-consumer digital tools (free home value estimates, marketing plans, virtual tours) that function as top-of-funnel lead capture. The leadership team comprises Chris DeMattei as Lead Agent/Owner, Cendrinne DeMattei as Agent, and Sarah Bothun as Director of Operations, with active recruiting via PLACE's career platform targeting agents across the US and Canada. No revenue, transaction volume, or financial figures are disclosed in any source material.

Name

DeMattei Real Estate Team

Legal name

DeMattei Real Estate Team | Keller Williams Realty Roseville | PLACE

Website

https://dematteiteam.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

DeMattei Real Estate Team is a privately-held residential real estate team in Roseville, California, providing buyer and seller representation across 11 Sacramento/Placer County sub-markets under Keller Williams Realty Roseville and the PLACE model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAL

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Property listings
• Real estate brokerage

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Seller Services: Traditional real estate commission from representing home sellers, including pricing strategy, marketing, photography, virtual tours, negotiations, and closing support.
2. Real Estate Commission - Buyer Services: Commission from representing home buyers, including property search, showings, offer preparation, negotiations, and closing coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

DeMattei Real Estate Team is a Sacramento/Placer County residential real estate team operating under Keller Williams Realty Roseville and the PLACE model. It provides full-service buyer and seller representation including pricing strategy, professional marketing with virtual tours, MLS listing management, offer negotiation, and closing coordination, supported by an IDX property search portal, MyPortal client tools, home value estimation, and partner mortgage financing solutions.

Product overview

DeMattei Real Estate Team operates as a Keller Williams Realty franchise affiliated with PLACE, offering a comprehensive real estate services platform built on the Brivity technology stack. The core product portfolio includes residential buying and selling representation services, an IDX-powered property search platform, and client-facing portal tools (MyPortal) for managing saved searches, property collections, and automated market reports. Supplementary services include mortgage financing solutions through partner networks (Envoy Mortgage, Equity Bridge, Guaranteed Close, Low Cost Refi), home value estimation tools, virtual open house management, and a career platform for agent recruitment. The Brivity platform serves as the underlying technology infrastructure powering website search, lead management, and transaction management features.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Full-service real estate buyer representation for individuals and families purchasing residential properties, including pre-approval coordination, property search, showings, offer submission, negotiation, inspections, and closing support.
• Home Selling Services Full-service listing representation for homeowners selling residential properties, including comparative market analysis pricing, professional photography, Matterport virtual tours, internet marketing, MLS listing through MetroList, negotiation, and transaction management.
• Mortgage Financing Solutions Referral-based mortgage financing coordination connecting clients with partner lenders including Envoy Mortgage for purchase loans, refinancing, pre-approvals, Equity Bridge buy-before-you-sell programs, and Guaranteed Close on-time closing protection.
• Market Report Subscription Customized email-based market report subscription delivering periodic updates on neighborhood real estate trends, new listings, comparable sales, and market conditions to subscribers in Sacramento/Placer County.

Quantifiable outcome

• Homes on market in 4 days with 18 showings and 2 offers within first week
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Keller Williams Realty RosevillecoreChannel Partner/ Reseller/ DistributorFranchise/brokerage affiliation providing brand identity, technology platform, training, and operational support. The team operates under the Keller Williams brand in the Roseville market.
• PLACE (Powered By PLACE)coreTechnology or IntegrationPlatform partner providing technology, marketing tools, lead generation, and brand support. PLACE connects agents with industry leaders offering waived fees, state-of-the-art search technology, and transaction transparency.
• Envoy MortgageminorStrategic or Co-development PartnerPreferred mortgage lender partner offering financing solutions including Equity Bridge (buy before you sell), Guaranteed Close ($2,000 cash guarantee for on-time closing), and low-cost refinancing options.
• Equity BridgeminorStrategic or Co-development PartnerProgram allowing buyers to purchase a home before selling their current one, eliminating the uncertainty of contingent offers.
• BrivitycoreTechnology or IntegrationIDX and listing management platform providing website, property search, transaction management, and client communication tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compass: Tech-forward residential brokerage that organizes agents into teams similar to DeMattei, offering integrated marketing, virtual tours, and a platform stack. Competes for the same agent-recruitment and seller-representation pool, including in California metros.
• eXp Realty: Cloud-based residential brokerage with a team-based agent model and revenue-sharing economics. Competes for recruitment of independent agents and offers similar commission-driven representation services to buyers and sellers.

Broad incumbents

• RE/MAX: Global residential brokerage franchise with a strong agent-team model and brand recognition. Competes for both agents and consumers in Northern California suburbs including Roseville and surrounding markets.
• Berkshire Hathaway HomeServices: National residential brokerage with affiliated teams in Northern California. Competes in the same Sacramento/Placer County corridor for buyers, sellers, and agent recruitment.
• Sotheby's International Realty: Luxury-leaning residential brokerage with affiliated teams in California. Competes in higher-end segments of the Sacramento/Placer County market where DeMattei also operates.
• Coldwell Banker: Established national residential real estate brokerage with offices and agent teams across California. Operates with a similar commission-based buyer/seller representation model and competes with the DeMattei Team in the Sacramento region.

Emerging players

• Redfin: Technology-driven residential brokerage offering lower-commission alternatives to traditional teams like DeMattei. Operates in the Sacramento metro and pressures commission economics across the region.
• HomeSmart: National brokerage with a tech-enabled, lower-fee model and growing presence in California. Competes with traditional teams for both agents and consumer mindshare on residential transactions.
• The Real Brokerage: Tech-forward, agent-centric brokerage with revenue-sharing economics that competes for the same independent-agent recruitment pool as PLACE-affiliated teams like DeMattei.

Others

• Envoy Mortgage: Mortgage lending partner of DeMattei Team offering purchase loans and refinance products. Directly relevant as the embedded financing counterpart in DeMattei's transaction funnel rather than a brokerage competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dematteire
• LinkedInlinkedin.com/company/demattei-real-estate-team---keller-williams-realty

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeMattei Real Estate Team