Bäst i test Guiden
Bäst i test Guiden is a Stockholm-based editorial publisher operating since 2009 that aggregates third-party expert tests and consumer reviews into Swedish-language "best in test" buying guides, monetizing via affiliate commissions across 9 product categories and 5 country editions.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bäst i test Guiden does
Bäst i test Guiden is a Swedish independent editorial product-testing publication founded in 2009 and operated out of Stockholm with a small (1-10) team. The company aggregates expert tests from third-party newspapers, magazines, and websites, together with Swedish consumer reviews, to designate "best in test" winners across nine top-level categories: subscriptions, computers & IT, home & household, health & personal care, audio & video, motor & accessories, personal finance, and smart home. Content is positioned as manually written and weekly updated, with no disclosed generative-AI pipeline or proprietary technology layer; the platform is built on a standard owned-and-operated website (bast-i-test.se) with no native mobile app, public API, or third-party marketplace presence.
The business is monetized exclusively through affiliate commissions. When a reader clicks through a product link to a retailer and completes a purchase, the retailer pays the site a commission; this is explicitly disclosed to users. The service is free for consumers and pricing is not publicly disclosed. Distribution is anchored on organic SEO across hundreds of long-tail comparison queries, supplemented by an email newsletter, social media channels (Facebook, Instagram, YouTube, X, TikTok, Pinterest), and a deal-alert Facebook group.
The company has built a multi-country network of sister sites in Norway, Denmark, Finland, and Spain, and operates Låneproffset as a sub-brand focused on personal-finance comparisons (loans, insurance, credit cards, mortgages, savings). It is privately held with no disclosed parent, institutional investors, or external funding rounds. Philip André is identified as the named editor and consumer expert.
Bäst i test Guiden firmographics
Firmographics- Name
- Bäst i test Guiden
- Legal name
- Bäst i test Guiden
- Website
- https://bast-i-test.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bäst i test Guiden is a Stockholm-based editorial publisher operating since 2009 that aggregates third-party expert tests and consumer reviews into Swedish-language "best in test" buying guides, monetizing via affiliate commissions across 9 product categories and 5 country editions.
- Ownership category
- akta.pro rank
Where Bäst i test Guiden is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Bäst i test Guiden business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Affiliate commissions: The company earns revenue through affiliate commissions from retailers when users purchase products through links on the site. This is disclosed to users on the website: 'När du köper via våra länk'ar kan vi tjäna en provision från butiken.' (When you purchase through our links, we may earn a commission from the store.)
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bäst i test Guiden product offering
Product offeringCore offering
Bäst i test Guiden is a Swedish consumer product review aggregator that compiles independent tests from newspapers, magazines, and websites together with Swedish consumer reviews to publish "best in test" buying guides across 100+ product categories. The website is free for consumers, with revenue generated through affiliate commissions when users purchase products via links on the site. Coverage spans subscriptions, computers & IT, home & household, health & personal care, audio & video, motor & accessories, personal finance, and smart home categories.
Product overview
Bäst i test Guiden is a Swedish consumer product review aggregator operating since 2009. The platform compiles independent tests from newspapers, websites, and magazines along with Swedish consumer reviews to name 'best in test' winners. It covers 9 main product categories: Abonnemang (Subscriptions), Dator & IT (Computers & IT), Hem & Hushåll (Home & Household), Hälsa & Personvård (Health & Personal Care), Ljud & Bild (Audio & Video), Motor & Tillbehör (Motor & Accessories), Privatekonomi (Personal Finance), and Smarta Hem (Smart Home). The core platform aggregates and synthesizes expert testing data and consumer reviews to guide purchasing decisions across hundreds of product subcategories, from electronics like flashlights and bicycle helmets to financial products like insurance and loans.
Differentiator
Problem solved
Functional benefit
Products and services
- Bäst i test Guiden (Consumer Product Review Platform) Swedish consumer product review aggregator covering 100+ product categories, including subscriptions (audiobooks, mobile, broadband), computers & IT (laptops, gaming PCs, tablets, peripherals), home & household (vacuum cleaners, grills, lawn mowers, air fryers, espresso machines, dishwashers, washing machines), health & personal care (outdoor equipment, helmets, fitness trackers, vitamins), audio & video (TVs, streaming, headphones, speakers, cameras, smartphones), motor & accessories (electric bikes, scooters, tires, EV chargers), personal finance (insurance, loans, credit cards), and smart home (alarms, cameras, lighting, locks).
Companies that use Bäst i test Guiden
Customer profileSegments1 record
Ideal customer profiles1 record
Bäst i test Guiden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bäst i test Guiden partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bäst i test Guiden competitors and assessment
Company assessmentDirect peers
- Compricer: Swedish comparison platform focused on insurance, loans, and banking products. Directly comparable to Bäst i test Guiden's Låneproffset vertical and competes for the same financial affiliate commissions.
- PriceSpy: Nordic product and price comparison service (owned by Schibsted) covering electronics, home, and appliances. Closest direct competitor for high-intent purchase comparison queries in the Nordic region.
- Prisjakt: Norwegian-headquartered price comparison site operating across the Nordics. Directly comparable in category coverage (electronics, home, appliances) and affiliate-driven revenue model.
- PriceRunner: Nordic price and product comparison platform serving Sweden, Denmark, Norway, and the UK. Competes for the same Swedish consumer purchase-intent queries via comparison and affiliate monetization.
- TestFreaks: Swedish-origin product review aggregation platform that compiles expert and user reviews into comparison content. Operates in similar Nordic affiliate economics and shares Bäst i test Guiden's editorial-aggregation model.
Broad incumbents
- Reviewed (USA Today): Product review and testing publication backed by USA Today/Gannett. Comparable model of editorial content + lab-style testing driving affiliate commerce in English-speaking markets.
- Wirecutter: NYT-owned product review publication that produces buying guides across consumer categories. Closest international analog in editorial-led affiliate monetization at scale.
- Kelkoo: European price comparison and shopping platform operating across multiple countries. Larger, broader incumbent in the same affiliate-comparison category with overlapping Nordic and Spanish footprints.
Emerging players
- OutdoorGearLab: Niche product review site focused on outdoor and sporting equipment with hands-on testing methodology. Comparable in editorial-led affiliate model for a specific category (outdoor/health), overlapping with Bäst i test Guiden's Hälsa & Personvård vertical.
Regional players
- AlltomEl: Swedish consumer-facing energy and electricity comparison site. Comparable in serving Swedish consumers for purchasing decisions in a vertical category (energy), with affiliate-style monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bäst i test Guiden social profiles
Digital presenceBäst i test Guiden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bäst i test Guiden leadership team
Management profileNumber of profiles
Profiles1 record
Bäst i test Guiden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bäst i test Guiden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bäst i test Guiden
What does Bäst i test Guiden do?
Bäst i test Guiden is a Swedish consumer product review aggregator that compiles independent tests from newspapers, magazines, and websites together with Swedish consumer reviews to publish "best in test" buying guides across 100+ product categories. The website is free for consumers, with revenue generated through affiliate commissions when users purchase products via links on the site. Coverage spans subscriptions, computers & IT, home & household, health & personal care, audio & video, motor & accessories, personal finance, and smart home categories.
Is Bäst i test Guiden a public or private company?
Bäst i test Guiden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bäst i test Guiden founded?
Bäst i test Guiden was founded in 2009. It employs 1 to 10 people.
Where is Bäst i test Guiden based?
Bäst i test Guiden is headquartered in Stockholm, Sweden, in the Europe region.
How does Bäst i test Guiden make money?
One revenue line is on record: affiliate commissions.
Who are Bäst i test Guiden's main competitors?
Direct peers on record are Compricer, PriceSpy, Prisjakt, PriceRunner and TestFreaks. Broad incumbents are Reviewed (USA Today), Wirecutter and Kelkoo. OutdoorGearLab is listed as an emerging player. AlltomEl is listed as a regional player.
Does Bäst i test Guiden have an API?
No public API is recorded for Bäst i test Guiden.