PriceSpy Media
PriceSpy Media Ltd. operates PriceSpy (pricespy.co.nz), a New Zealand consumer price comparison platform that aggregates listings, prices, and reviews from domestic retailers across 15+ categories, monetizing via retailer affiliate commissions and advertising.
- Company typePrivate
- Founded2000
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What PriceSpy Media does
PriceSpy Media Ltd., founded in 2000 and headquartered in Auckland, New Zealand, operates PriceSpy (pricespy.co.nz), a consumer-facing price comparison platform serving the New Zealand market under the broader Prisjakt network of Nordic and Baltic comparison properties. The platform aggregates product listings, prices, and reviews from New Zealand retailers across 15+ categories spanning consumer electronics, home and household goods, gaming, photography, beauty, fashion, DIY, vehicles, sports and outdoors, and garden, with daily price refreshes and a three-month price trend history per SKU that powers its Daily Deals feature. Native iOS and Android applications extend the comparison surface to mobile, alongside content marketing (buying guides, product news) and an email newsletter for deal alerts.
Underlying technology centers on a price comparison engine that ingests retailer feeds, deduplicates products, normalizes SKUs, and tracks price trajectories to flag genuine discounts rather than promotional pricing, with a separate Used Products section surfacing refurbished inventory from verified sellers. The platform is free for end consumers and monetizes via two streams: affiliate/referral commissions when users click through to retailer websites and complete purchases, and advertising/featured placement paid by retailers. The core GTM motion is product-led growth anchored on organic SEO for product and brand queries, supplemented by app store presence and content-driven traffic. Retailer relationships span core NZ electronics and appliance chains (JB Hi-Fi, Noel Leeming, Heathcote Appliances, PB Tech) plus specialist retailers in computing, photography, mobile, and refurbished tech.
PriceSpy Media firmographics
Firmographics- Name
- PriceSpy Media
- Legal name
- PriceSpy Media Ltd.
- Website
- https://pricespy.co.nz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PriceSpy Media Ltd. operates PriceSpy (pricespy.co.nz), a New Zealand consumer price comparison platform that aggregates listings, prices, and reviews from domestic retailers across 15+ categories, monetizing via retailer affiliate commissions and advertising.
- Ownership category
- akta.pro rank
PriceSpy Media industry classification
Industry- Product category
- Price Comparison Platform
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where PriceSpy Media is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
PriceSpy Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Affiliate/Referral Fees: Revenue generated when users click through to retailer websites and complete purchases. PriceSpy earns commissions based on sales referred to participating shops.
- Advertising Revenue: Shops can advertise products on the PriceSpy platform, appearing in featured positions and deal sections.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PriceSpy Media product offering
Product offeringCore offering
PriceSpy operates a price comparison website and mobile application that aggregates product listings, prices, and reviews from multiple online retailers in New Zealand. The platform enables consumers to compare deals across 15+ product categories including electronics, home goods, gaming, photography, and fashion, while tracking price trends over a three-month period to highlight genuinely good daily deals. Revenue is generated through affiliate commissions when users click through to complete purchases and through advertising placements sold to retailers.
Product overview
PriceSpy Media operates a single unified price comparison platform (PriceSpy NZ) that aggregates product listings and pricing data from multiple online retailers across New Zealand. The core offering includes the main comparison website and mobile app, supplemented by a Daily Deals feature that surfaces exceptional price reductions based on three-month price trend analysis, and a Used Products section offering refurbished items with seller warranties. The platform covers 15+ product categories spanning consumer electronics (phones, tablets, computers, audio), home and household goods, gaming, photography, and fashion.
Differentiator
Problem solved
Functional benefit
Products and services
- PriceSpy NZ Price Comparison Platform A price comparison website that aggregates product listings, prices, and reviews from multiple online retailers in New Zealand, enabling consumers to compare deals and find the best prices across categories including electronics, home goods, and fashion.
- PriceSpy Mobile App (iOS and Android) Native mobile applications for iOS and Android that provide access to the full PriceSpy price comparison functionality, deal alerts, and product tracking on mobile devices, available on the Apple App Store and Google Play Store.
- Used Products Section A marketplace section of PriceSpy offering refurbished and pre-owned products including mobile phones, cameras, and tablets, with warranties and return rights from verified sellers.
Companies that use PriceSpy Media
Customer profileSegments1 record
Ideal customer profiles2 records
PriceSpy Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PriceSpy Media partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- JB Hi-FicoreMajor electronics retailer listing products and prices on PriceSpy NZ. Users can click through to purchase electronics, appliances, and other consumer goods with affiliate commissions earned by PriceSpy.
- Noel LeemingcoreNew Zealand electronics and appliance retailer participating in PriceSpy's price comparison network. One of the top-performing shops by deal visibility on the platform.
- Heathcote AppliancescoreAppliance retailer listing products on PriceSpy NZ with prominent deal visibility, particularly for vacuum cleaners and home appliances.
- PB TechmajorNew Zealand technology retailer listing computers, components, and electronics products on the PriceSpy platform.
- Computer LoungemajorComputer hardware retailer specializing in gaming peripherals and components, listing products including keyboards and computer accessories on PriceSpy.
- Photo & VideomajorPhotography and video equipment retailer listing cameras, lenses, and accessories on PriceSpy NZ.
- Cool MobilemajorMobile phone retailer listing smartphones and accessories on PriceSpy NZ with focus on gaming peripherals and mobile devices.
- Expert InfotechminorTechnology retailer listing smartphones and electronics on PriceSpy NZ.
- Mobile Station AucklandminorMobile phone retailer specializing in used and refurbished smartphones, listing on PriceSpy's used products section.
- NotBadTechminorRefurbished technology retailer listing used game consoles and electronics on PriceSpy NZ.
- SmartGearminorTechnology retailer listing laptops and electronics on PriceSpy NZ.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
PriceSpy Media competitors and assessment
Company assessmentEmerging players
- CamelCamelCamel: Amazon-focused price tracking and comparison tool. Overlaps with PriceSpy on the core price trend tracking and Daily Deals functionality, though narrower in scope (Amazon-only vs. multi-retailer) and country-restricted.
Direct peers
- Kelkoo Group: European price comparison and shopping platform serving multiple countries with affiliate-based revenue from retailers. Closely matches PriceSpy's model with click-through referrals to merchants and category coverage of consumer electronics and household goods.
- PriceMe: New Zealand-headquartered price comparison site operating in the same local market with similar affiliate-driven retailer referrals. Most directly comparable regional peer in terms of geography and product categories covered.
- Prisjakt: Swedish parent of PriceSpy Media and the original price comparison brand in the network. Operates the same model in Scandinavia; PriceSpy NZ is literally the same platform localized for New Zealand, making it the closest possible peer including shared technology and product.
- PriceRunner: International price comparison platform operating across multiple European countries using an affiliate/click-out revenue model similar to PriceSpy. Directly comparable in product category coverage (electronics, home goods) and consumer-facing comparison mechanics.
- Idealo: Leading European price comparison platform (Germany-based) operating an affiliate-driven model across electronics, travel, and consumer goods. Comparable in scale, product category breadth, Daily Deals feature, and price trend tracking functionality.
Broad incumbents
- Shopzilla / Bizrate: Legacy US price comparison and shopping platform covering consumer electronics, appliances, and home goods. Comparable product/feature scope though operates at significantly larger scale and broader geographic footprint.
- Google Shopping: Default price comparison destination embedded in Google Search results. While PriceSpy differentiates on editorial content and multi-retailer aggregation in NZ specifically, Google Shopping represents the dominant competitive threat from organic search displacement and direct retailer listings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PriceSpy Media social profiles
Digital presencePriceSpy Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
PriceSpy Media leadership team
Management profileNumber of profiles
PriceSpy Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PriceSpy Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PriceSpy Media
What does PriceSpy Media do?
PriceSpy operates a price comparison website and mobile application that aggregates product listings, prices, and reviews from multiple online retailers in New Zealand. The platform enables consumers to compare deals across 15+ product categories including electronics, home goods, gaming, photography, and fashion, while tracking price trends over a three-month period to highlight genuinely good daily deals. Revenue is generated through affiliate commissions when users click through to complete purchases and through advertising placements sold to retailers.
When was PriceSpy Media founded?
PriceSpy Media was founded in 2000. It employs 11 to 50 people.
Where is PriceSpy Media based?
PriceSpy Media is headquartered in Auckland, New Zealand, in the Oceania region.
How does PriceSpy Media make money?
Two revenue lines are on record. Affiliate/Referral Fees are the primary driver. The others are advertising Revenue.
Who are PriceSpy Media's main competitors?
CamelCamelCamel is listed as an emerging player. Direct peers are Kelkoo Group, PriceMe, Prisjakt, PriceRunner and Idealo. Broad incumbents are Shopzilla / Bizrate and Google Shopping.
Does PriceSpy Media have an API?
No public API is recorded for PriceSpy Media.
What industry is PriceSpy Media in?
PriceSpy Media's product category is Price Comparison Platform. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.