Hurtz Cabinets

What Hurtz Cabinets does

Hurtz Cabinets, Inc. is a family-owned retail and installation business headquartered at 2706 Enterprise Ave., Fayetteville, North Carolina, selling cabinets, countertops, hardware, and accessories to residential and commercial customers. Founded in 1994 by Tom Hurtz and incorporated in 2000, the company has operated continuously for over 18 years under Hurtz family ownership, with Tom Hurtz serving as President and his daughter Amy Hurtz as Vice President. The firm serves a diversified local customer base that includes area builders, handymen, DIY homeowners, and commercial office clients through a single physical showroom and direct phone contact.

The company's core product portfolio comprises three categories — cabinets, countertops, and hardware/accessories — sourced from multiple carried brands including Legacy Cabinets LLC, ProCraft Cabinetry, Caesarstone, Formica, Wilsonart, Marva Marble, Amerock, Hardware Resources, and Rev-A-Shelf. Its principal technical capability is on-site post-form laminate countertop fabrication at the Fayetteville facility, which allows custom sizing and faster local turnaround versus pure resale models. The business combines retail sales, custom build, and professional installation services in a single integrated offering, with all installation work guaranteed by the operator.

Revenue is generated primarily through one-time transactional sales of cabinetry, countertops, hardware, and accessories, supplemented by professional installation labor. Pricing is quote-based and not publicly disclosed, with the company emphasizing competitive pricing relative to area alternatives. The go-to-market motion is direct-to-consumer via the showroom and inbound phone, with no formal digital marketing, e-commerce, or outbound sales infrastructure. Geographic scope is restricted to the Fayetteville, NC market and surrounding area, with no indications of multi-location or regional expansion.

Name

Hurtz Cabinets

Legal name

Hurtz Cabinets, Inc.

Website

https://hurtzcabinets.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Hurtz Cabinets is a family-owned cabinet and countertop retailer and installer in Fayetteville, NC, founded in 1994. It serves DIY homeowners, builders, handymen, and commercial offices with on-site laminate fabrication and multi-brand product offerings.

Ownership category

akta.pro rank

Product category

Cabinet and Countertop Retail

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Household Furniture (2510), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Cabinet Installation (New & Replacement) (HSAPAIAC), Custom Cabinet Design & Build (HSAPAIAA), Laminate & Butcher Block Countertops (Fabrication & Install) (HSAPAIAF), Cabinet Hardware & Fixtures Installation (handles, knobs, hinges) (HSAGAHAE)

Keywords

• Cabinet sales installation
• Custom countertop fabrication
• Cabinet hardware accessories
• Kitchen bath renovation
• Residential cabinetry supply

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Cabinet Sales: Sales of high-quality cabinets for residential and commercial applications
2. Countertop Sales and Installation: Custom made and installed countertops with on-site fabrication
3. Hardware & Accessories: Hardware and accessories for kitchen, bath cabinets, and closets
4. Installation Services: Complete installation services for cabinets and countertops

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hurtz Cabinets sells and installs cabinets, countertops, hardware, and accessories for residential and commercial projects, drawing from multiple carried brands. The company operates a single showroom in Fayetteville, NC, and fabricates post-form laminate countertops on-site to support custom builds. Sales, service, and installation are offered as one bundled source for DIY homeowners, builders, and handymen.

Product overview

Hurtz Cabinets is a family-owned cabinet and countertop business offering a unified product portfolio combining sales, service, and installation. The core offerings consist of three main product lines: Cabinets (available in multiple carried brands including Legacy Cabinets LLC and ProCraft Cabinetry), Countertops (featuring carried brands such as Caesarstone, Formica, Wilsonart, and Marva Marble), and Hardware & Accessories (distributing brands like Amerock, Hardware Resources, and Rev-A-Shelf). The company provides custom fabrication of post-form laminate tops on-site and sells to both professional builders and do-it-yourself homeowners.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinets Sales, service, and installation of cabinets for every room in residential homes or commercial offices. Offered to both professional builders and do-it-yourself homeowners, drawing from carried brands including Legacy Cabinets LLC and ProCraft Cabinetry.
• Countertops Custom-made and professionally installed countertops for residential and commercial applications. Post-form laminate tops are fabricated on-site at the Hurtz Cabinets facility, with materials sourced from brands including Caesarstone, Formica, Wilsonart, and Marva Marble.
• Hardware & Accessories Extensive line of hardware and accessories for kitchen and bath cabinets and closets, providing finishing touches for cabinetry projects. Distributed brands include Amerock, Hardware Resources, and Rev-A-Shelf.
• Installation Services Complete professional installation services for cabinets and countertops, offered as part of the company's one-stop sales-service-installation bundle. Provided to both DIY customers who opt for help and to builders/handymen whose clients need a full-service partner.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• Legacy Cabinets LLCminorOthersCabinet brand carried by Hurtz Cabinets for resale to customers. Listed on products page as one of the cabinet suppliers/brands offered.
• Procraft CabinetryminorOthersCabinet brand carried by Hurtz Cabinets for resale to customers. Listed on products page as one of the cabinet suppliers/brands offered.
• CaesarstoneminorOthersCountertop brand/material supplier carried by Hurtz Cabinets. Listed on products page as one of the countertop brands offered.
• FormicaminorOthersLaminate countertop brand/material supplier carried by Hurtz Cabinets. Listed on products page as one of the countertop brands offered.
• WilsonartminorOthersCountertop brand/material supplier carried by Hurtz Cabinets. Listed on products page as one of the countertop brands offered.
• Marva MarbleminorOthersMarble/countertop brand/material supplier carried by Hurtz Cabinets. Listed on products page as one of the countertop brands offered.
• AmerockminorOthersHardware brand for cabinets carried by Hurtz Cabinets. Listed on products page as one of the hardware brands offered.
• Hardware ResourcesminorOthersHardware brand for cabinets carried by Hurtz Cabinets. Listed on products page as one of the hardware brands offered.
• Rev-A-ShelfminorOthersCabinet storage/organization hardware brand carried by Hurtz Cabinets. Listed on products page as one of the hardware brands offered.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Home Depot Kitchen & Bath: National big-box retailer offering in-store kitchen and bath design, cabinetry, countertops, and installation services — overlapping with Hurtz's cabinet/countertop retail and install offering but at vastly greater scale and brand power.
• Lowe's Kitchen & Bath: National home improvement retailer with kitchen and bath design centers, cabinetry, countertops, and pro-installer networks — competes with Hurtz on price, selection, and DIY appeal across the same customer set.
• IKEA Kitchen: Global furniture and kitchen retailer with modular cabinet systems, countertop options, and installation services — competing with Hurtz for price-sensitive DIY homeowners seeking full-kitchen solutions.
• American Woodmark: Publicly traded cabinet manufacturer serving new construction and remodeling markets through home centers and independent dealers — comparable to Hurtz on the products it carries and the builder/renovation customer segments it serves.
• MasterBrand Cabinets: One of the largest North American cabinet manufacturers (Diamond, Aristokraft, Decora, etc.) selling through dealers and home centers — comparable as a supplier competitor that also serves builders and homeowners via direct channels.

Others

• Wilsonart: One of Hurtz's carried countertop brands (laminate, quartz, solid surface) — adjacent as both a supplier and a competitor that sells direct to contractors and design trade on similar SKUs.
• Caesarstone: One of Hurtz's carried engineered quartz countertop brands — adjacent as a supplier with its own dealer network and direct-to-consumer programs that compete with resellers like Hurtz.

Direct peers

• Cabinet Discounters: Direct-to-consumer kitchen and bath cabinet retailer with showrooms across the Mid-Atlantic and Southeast, offering design, sales, and installation of cabinets and countertops — closely comparable to Hurtz's showroom + installation model.
• Kitchen Tune-Up: National franchise specializing in kitchen cabinet refacing, redooring, and new cabinet sales/installation — overlapping with Hurtz's cabinet replacement and kitchen remodeling offering, especially for DIY-adjacent homeowners.
• Re-Bath: Bathroom and kitchen remodeling franchise offering design, cabinet, and countertop solutions to homeowners — directly comparable service model focused on residential renovation with installation bundled.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurtz Cabinets