Australian Superyachts

What Australian Superyachts does

Australian Superyachts Pty Ltd is a privately-held, full-service superyacht company founded in 1999 in Sydney by Captain Richard Morris, a Master Mariner and former superyacht captain. The company operates across five interconnected service lines: yacht sales (as exclusive Australian and New Zealand distributor for Gulf Craft's Majesty Yachts, Nomad Yachts, Silvercraft, Oryx, Utility Series, and VanDutch), charter management and central agency for Australian and South Pacific vessels, full-service yacht management, technical and regulatory services (AMSA commercial survey, NSCV, MCA LY3, RINA compliance, Safety Management Systems), yacht agency for visiting international vessels, and crew placement through the affiliated Superyacht Crew International business.

The underlying technology is non-software: it is the codified regulatory and operational expertise required to convert recreational yachts to commercial charter status and to keep them compliant under Australian and international maritime codes. Core competency is demonstrated by the serial delivery of fully-certified charter superyachts (GHOST II / Majesty 122 in 2016, ONEWORLD / Majesty 100 in 2018) and successful conversions of M/Y Patriot, M/Y Element, and M/Y Stealth/Shadow, all meeting AMSA Class 1D/2C standards. The company is the only dedicated full-service superyacht operator in Australia, with combined experience of 100+ years across an 11-50 employee team.

The business model blends high-value episodic and recurring revenue. One-time commissions on yacht sales (multi-million-dollar transactions through the Gulf Craft distributorship) are supplemented by recurring yacht management retainers, charter central agency commissions on vessels such as DE LISLE III ($125,000/week) and PARADISE ($210,000 AUD/week), professional services for crew placement and regulatory projects, and yacht agency fees for visiting vessels. Go-to-market is enterprise field sales targeting HNW owners and corporate charter clients, complemented by presence at major international boat shows (Sydney, Sanctuary Cove, Cannes, Monaco, Dubai) and a network of MYBA-affiliated brokers. Operations span Sydney (Pyrmont headquarters and Rozelle Bay marina presence), Cairns, the Gold Coast, Western Australia (Kimberley), the Great Barrier Reef, and Fiji/South Pacific, with revenue figures not publicly disclosed.

Name

Australian Superyachts

Legal name

Australian Superyachts Pty Ltd

Website

https://australiansuperyachts.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Superyachts is a Sydney-based full-service superyacht company that sells, charters, manages, and provides regulatory and crew services for luxury superyachts in Australia and the South Pacific, operating as the exclusive Australian distributor for Gulf Craft's Majesty Yachts, Nomad Yachts, and VanDutch brands.

Ownership category

akta.pro rank

Product category

Luxury Superyacht Sales, Charter & Management

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Luxury yacht sales
• Superyacht charter
• Yacht management services
• Maritime technical services
• Yacht distribution

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Yacht Sales: Sales of new Gulf Craft vessels (Majesty Yachts, Nomad Yachts) and pre-owned superyachts. Revenue generated through distributor margins and commissions on yacht transactions.
2. Charter Services: Central agency representation for charter yachts, coordinating bookings and providing charter management services. Revenue through charter commissions.
3. Yacht Management: Full-service yacht management including technical project management, crew placement, commercial survey upgrades, and ongoing operational management.
4. Crew Placement: Through affiliated company Superyacht Crew International, provides crew recruitment and training services to superyachts globally.
5. Yacht Agency Services: Agency services for visiting superyachts including port arrangements, provisioning, and support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Australian Superyachts is the exclusive Australian (and New Zealand) distributor for Gulf Craft's luxury superyacht brands (Majesty Yachts, Nomad Yachts, and VanDutch), selling new vessels to high-net-worth buyers. Beyond distribution, the company operates a full-service superyacht platform offering luxury yacht charters, charter management (central agency), full-service yacht management, technical services including AMSA commercial survey upgrades and SMS/ISM compliance, yacht agency support for visiting vessels, pre-owned yacht brokerage, and yacht syndicate co-ownership — delivered from headquarters in Pyrmont, Sydney with a satellite office in Cairns.

Product overview

Australian Superyachts is a multi-faceted yachting services company offering a comprehensive portfolio of luxury superyacht products and services. As the exclusive Australian distributor for Gulf Craft's Majesty Yachts and Nomad Yachts brands, the company represents prestigious superyacht lines including the flagship Majesty superyacht series (90ft to 155ft+), Nomad long-range explorer yachts, Silvercraft fishing boats, and Oryx sport yachts. Beyond new yacht sales, the company provides full-service offerings including yacht charters (Australia-wide and international), complete superyacht management, charter management central agency, technical/AMSA commercial survey services, yacht agency operations, and crew recruitment through affiliated company Superyacht Crew International. The company operates as a single integrated platform offering end-to-end superyacht ownership and chartering services, with additional pre-owned yacht sales, syndicates, and utility series products rounding out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Majesty Yachts: Luxury superyacht brand distributed exclusively in Australia by Australian Superyachts
• Nomad Yachts
• VanDutch
• Silvercraft
• Oryx
• Utility Series

Products and services

• Majesty Yachts (New Yacht Sales) Flagship luxury superyacht brand distributed exclusively in Australia and New Zealand by Australian Superyachts under Gulf Craft partnership. Covers Majesty models 90, 105, 110, 122, 125, 130, 132, 135, 155, and megayacht concepts 175 and 200. Designed and built for Australian commercial charter compliance.
• Nomad Yachts (New Yacht Sales) Long-range oceangoing explorer yacht series distributed exclusively in Australia by Australian Superyachts under Gulf Craft partnership. Models include Nomad 55, 65, and 100, optimized for extended sea travel and Australian coastal conditions.
• VanDutch Yacht Sales Distribution and sale of the iconic VanDutch yacht brand in Australia through the Australian Superyachts Gulf Craft partnership. Represents the lifestyle sport yacht line of the portfolio.
• Pre-Owned Yacht Brokerage Brokerage services for buying and selling pre-owned and second-hand superyachts through the Australian Superyachts sales division.
• Yacht Syndicates (Fractional Ownership) Shared co-ownership yacht syndicate arrangements allowing multiple parties to jointly own a superyacht, reducing individual capital outlay and operating costs.
• Luxury Yacht Charters Luxury superyacht charter booking services across Australian destinations (Sydney Harbour, Gold Coast, Cairns, Great Barrier Reef, Kimberley, Western Australia) and international waters including Fiji and the South Pacific. Full-service charter including crew, catering, itinerary planning. Rates quoted per week plus APA and local taxes per MYBA terms.
• Superyacht Management Full turn-key yacht management for owners covering operations, maintenance, crew coordination, technical project management, and commercial survey compliance. Headed by General Manager Sean Anker.
• Charter Management (Central Agency) Central agency charter representation for yacht owners — coordinating bookings, marketing vessels, and managing charter contracts through the MYBA broker network globally. Headed by Director Geraldine Gitsham.
• Technical Services (AMSA Survey & SMS/ISM) Technical project management including AMSA commercial survey upgrades (NSCV Class 1D, 2C) and Safety Management Systems / ISM (SMS/ISM) compliance implementation. Headed by Naval Architect Greg Carmody. Includes recreational-to-commercial yacht conversions.
• Yacht Agency Services Yacht agency support for visiting superyachts in Australian and Australasian waters — port arrangements, pilotage, provisioning, customs clearance, and regulatory liaison. Delivered through the Australian Superyacht Services division.
• Crew Placement (Superyacht Crew International) Crew recruitment, training, and placement services for superyachts globally. Delivered through affiliated company Superyacht Crew International founded by Donna Morris; operates from the same Jones Bay Wharf premises. Awarded Australian Superyacht Industry Awards Business of the Year Service Provider 2015.

Quantifiable outcome

• Successfully converted three superyachts to Australian commercial survey in 12 months (2015)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered key, flagship and core.

• ONEWORLD (Majesty 100)keyGTM or Marketing Partner · 11 April 201832-metre motor yacht delivered as second Gulf Craft superyacht by Australian Superyachts. Constructed to highest standards including RINA Commercial Class, Cayman Islands LY3 and AMSA DCV.
• DE LISLE III (Majesty 130)flagshipGTM or Marketing Partner · 3 June 2016Worldwide central agent appointment for charter. 41-metre Gulf Craft Majesty 130 operating as one of Australia's largest and most prestigious charter superyachts. Represents top-tier vessel in charter fleet portfolio.
• Gulf CraftflagshipChannel Partner/ Reseller/ Distributor · 1 January 1999Exclusive Australian (and New Zealand) distributor for Gulf Craft Group brands including Majesty Yachts, Nomad Yachts, Silvercraft, Oryx, and Utility Series. This is the core distribution partnership, representing the primary product line sold by Australian Superyachts. Gulf Craft is a UAE-based shipyard founded in 1982, one of the world's leading superyacht builders.
• Superyacht Crew InternationalcoreStrategic or Co-development PartnerRelated company founded by Donna Morris providing crew training and recruitment services. Operates from same Jones Bay Wharf office location under the 'one stop superyacht shop' concept. Won Australian Superyacht Industry Awards Business of the Year Service Provider in 2015.
• Australian Superyacht ServicescoreStrategic or Co-development PartnerLeading superyacht support agents in Australia providing agency services for visiting captains, owners, guests and crew. Strong network of agency professionals providing support throughout Australian and Australasian waters.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Burgess: Global superyacht brokerage, charter, management, and new construction firm — among the largest in the world. Compares directly to Australian Superyachts across sales, central agency charter, and yacht management services for HNW clients.
• Y.CO: International superyacht brokerage, charter, management, and new-build advisory firm. Comparable as a full-service platform with strong central agency charter operations and HNW client focus.
• Fraser Yachts: Full-service superyacht brokerage covering sales, charter, management, and crew. Compares to Australian Superyachts as a multi-service HNW superyacht platform with global central agency charter capability.
• Northrop & Johnson: Global superyacht sales, charter, and management house with strong presence in the US, Europe, and Australia. Directly comparable on sales and charter central agency for superyachts in similar size classes.
• Ocean Independence: International yacht brokerage, charter, and management company with offices in Europe, the US, and Asia-Pacific. Compares as a comparable multi-jurisdiction superyacht sales and charter operator targeting HNW owners globally.
• Camper & Nicholsons: International yacht sales, charter, and management company with offices in Monaco and globally. Directly comparable as a full-service superyacht house; notably, Australian Superyachts' Charter Director Geraldine Gitsham previously worked at Camper & Nicholsons in Monaco.
• International Yacht Company (IYC): Global yacht management, charter, and brokerage firm with a strong central agency charter network. Comparable as a competing central-agent for charter superyachts and a competitor in yacht management services.

Others

• Superyacht Australia: Australian peak industry body for the superyacht sector, of which Australian Superyachts leadership is an active member. Relevant as the industry association and ecosystem coordinator for the Australian superyacht market the company serves.

Broad incumbents

• Benetti: Italian global superyacht manufacturer producing semi-custom and full-custom megayachts (30m+). Comparable as an established incumbent builder in the same luxury superyacht category Australian Superyachts distributes into, with overlapping HNW clientele.
• Gulf Craft: UAE-based global superyacht and leisure craft manufacturer (parent of Majesty, Nomad, Silvercraft, Oryx, VanDutch). Compares as both Australian Superyachts' principal supplier and a global incumbent whose products the company distributes; representative of the broader superyacht builder ecosystem the company sits within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Aus_Superyachts
• Facebookfacebook.com/australiansuperyachts
• LinkedInlinkedin.com/company/sydney-superyacht-services

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Superyachts