Multiple Listing System

What Multiple Listing System does

Multiple Listing System is a flat-fee MLS listing brokerage operating as Continental Real Estate Group, Inc. (founded 1995, online since 2000) out of Hackensack, New Jersey. The company enables For-Sale-By-Owner (FSBO) sellers and landlords to list their properties on the Multiple Listing Service for a one-time flat fee of $199 to $399, instead of paying traditional commissions of approximately 6% of sale price. Listings are syndicated through MLS integrations to Realtor.com, Zillow, Trulia, Homes.com, and ListHub, which distributes properties to 48+ additional real estate websites and surfaces them to the 700,000+ members of the National Association of REALTORS. Operations are conducted by founder and Broker of Record Derek Eisenberg (licensed in 18+ states) and his wife Christine Eisenberg, supported by additional brokers and a registered-agent footprint spanning approximately 30 US states.

The product platform is organized as a tiered package system. For-sale offerings include Standard ($199/6 months), Premium ($299/6 months), Deluxe ($399/1 year), and a Full Service tier ($199 plus 0.5% at closing). For-rent offerings follow a parallel three-tier structure ($149-$399). The technology stack is web-based: a self-serve ordering system, a Client Account Management System with a Change Tool for listing modifications and lead forwarding, and integrations with major real estate portals. Add-on modules include enhanced/premium website listings ($25-$50), transaction forms ($50), competitive market analyses ($30), virtual tour and video posting ($50 each), signs, lockboxes, and brochure tubes. At closing, the company collects a 0.25% transaction compliance fee (minimum $250).

The go-to-market combines a direct-to-consumer self-serve website with phone-based inside sales (877-996-5728), a broker affiliate network recruiting licensed real estate brokers as resellers, and organic marketing channels including SEO, social media, and content marketing (free FSBO guides, Q&A, testimonials). Customer segments are primarily individual FSBO sellers, with secondary segments in property buyers, For-Rent-By-Owner landlords, and real estate brokers seeking to offer flat-fee services. The company carries an A+ Better Business Bureau rating and has historically served enterprises including GMAC, AT&T, Citigroup, Countrywide, Bank of America, and Wells Fargo, though current revenue is overwhelmingly driven by individual SMB transactions.

Name

Multiple Listing System

Legal name

Continental Real Estate Group, Inc.

Website

https://multiplelistingsystem.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Multiple Listing System, operating as Continental Real Estate Group, Inc., is a Hackensack, NJ-based flat-fee MLS listing brokerage serving FSBO sellers and landlords across all 50 US states and Washington DC through tiered packages priced $199-$399.

Ownership category

akta.pro rank

Product category

Flat Fee MLS Real Estate Listing Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Flat fee MLS
• FSBO listing service
• Real estate brokerage
• MLS syndication
• Discount realtor

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Flat Fee MLS Listing Packages: One-time low listing fees for MLS listing packages ranging from $199 to $399, with 6-month to 1-year terms. Additional marketing compliance fees at closing (¼% for standard packages, ½% for full service).
2. Transaction Compliance Fees: Upon sale, transaction service fees charged to stay compliant with MLS, state and federal rules. Fee is ¼% of sale price with $250 minimum, or flat fee equal to ¼% of asking price rounded to nearest $50.
3. Additional Items and Add-ons: A la carte items including enhanced website listings ($25-$50), transaction forms ($50), CMA reports ($30), virtual tours and videos ($50 each), signs ($25-$65), lockboxes ($40), and brochure tubes ($25).
4. Entity Verification Fees: $25 fee per entity owner for verification of complex ownership structures (Corporations, LLCs, LLPs, LPs, Trusts, Estates, Powers of Attorney).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Multiple Listing System is a flat-fee real estate brokerage that lists For Sale By Owner (FSBO) properties and rental listings on the local Multiple Listing Service (MLS) for a one-time fee ranging from $199 to $399, in lieu of a traditional 6% commission. Listings are syndicated to Realtor.com, Zillow, Trulia, Homes.com and 48+ ListHub websites, exposing sellers to 700,000+ NAR members across all 50 US states and Washington DC. The service is delivered through a self-serve online ordering platform backed by licensed brokers, with optional full-service support including offer negotiation, paperwork preparation, and closing coordination.

Product overview

Multiple Listing System operates as a flat-fee MLS listing broker offering a tiered package platform for property sellers and landlords across all 50 US states and Washington DC. The core offering consists of four For-Sale packages (Standard $199, Premium $299, Deluxe $399, Full Service $199+0.5% at closing) and three For-Rent packages (Standard $199, Premium $299, Deluxe $399), each providing MLS listing with syndication to Realtor.com, Zillow, Trulia, Homes.com and 48+ ListHub sites. The platform is organized by state and county with municipality-level pages (e.g., Worcester County, MA with 100+ towns). Add-on modules include Enhanced/Premium website upgrades, Transaction Forms, CMA analysis, Virtual Tour and Video posting, physical marketing materials (signs, lockboxes, brochure tubes), and full-service brokerage support on the highest tier. The company, operated by Continental Real Estate Group Inc. (licensed since 1995, online since 2000), enables FSBO sellers to access MLS without high commissions while providing buyers access to mortgage pre-approval through affiliated lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard For-Sale Package Entry-level MLS listing package priced at $199 for a 6-month term, including 6 photos and syndication of the listing to Realtor.com, Zillow, Trulia, Homes.com and 48+ ListHub sites, plus a ¼% marketing compliance fee at closing. Designed for FSBO sellers who want MLS exposure for a flat fee instead of a traditional 6% commission.
• Premium For-Sale Package Mid-tier MLS listing package priced at $299 for a 6-month term, with the maximum number of photos allowed by the MLS, full syndication to Realtor.com, Zillow, Trulia, Homes.com and 48+ ListHub sites, caller ID emailed/texted for each call, and a ¼% marketing compliance fee at closing. Aimed at FSBO sellers wanting greater photo coverage and lead-capture features.
• Deluxe For-Sale Package Extended 1-year MLS listing package priced at $399 with maximum photos, traditional For Sale sign included, 24/7 text-on-demand property info, up to 25 open house ads, Showing Time appointment service, and caller ID notifications. Aimed at sellers who want longer exposure and richer showing-tools.
• Full Service For-Sale Package Comprehensive MLS listing package with 1-year term and full-service brokerage support for $199 plus a ½% commission at closing. Includes fielding offers, preparing paperwork, negotiating deals, interfacing with buyer's broker, closing agent, mortgage company, appraiser, and after-hours phone extension. Targets FSBO sellers who want professional transaction handling.
• Standard For-Rent Package Entry-level MLS listing package for rental properties priced at $149–$199 for a 6-month term, with syndication to Realtor.com, Homes.com, and ListHub, plus optional tenant broker commission assistance. Targeted at landlords who want MLS rental exposure for a flat fee.
• Premium For-Rent Package Mid-tier rental listing package priced at $224–$299 for a 6-month term with additional features and caller ID info. Aimed at landlords wanting enhanced lead capture on rental listings.
• Deluxe For-Rent Package Extended 1-year rental listing package priced at $299–$399 with caller ID notifications, 24/7 text-on-demand, open house ads, and Showing Time appointment service. Targeted at landlords wanting maximum rental exposure and showing-tools.

Quantifiable outcome

• Home sellers can save 70-85% on listing costs compared to traditional 6% commissions
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Realtor.comcoreTechnology or IntegrationListings automatically syndicate to Realtor.com through MLS feeds, providing maximum exposure to home buyers searching the largest real estate portal.
• ZillowcoreTechnology or IntegrationListings syndicate to Zillow through MLS feeds and ListHub. Note: Zillow in many markets does not display Rentals but users can post By-Owner advertisements directly.
• TruliacoreTechnology or IntegrationListings syndicate to Trulia through MLS feeds for buyer exposure on the platform.
• Homes.comcoreTechnology or IntegrationListings syndicate to Homes.com through MLS feeds.
• ListHub (48+ Sites)coreTechnology or IntegrationListHub syndication distributes listings to 48+ real estate websites including ByOwner, Berkshire Hathaway, Century 21, ColdwellBanker.com, Keller Williams, RealtyExecutives, Redfin, and ReMax IDX sites.
• MLS PINcoreTechnology or IntegrationCore MLS listing service used to distribute property listings to the network of 700,000+ NAR members.
• Better Business BureaucoreOthersCompany maintains A+ rating with BBB, providing consumer trust and credibility signal.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Redfin: Redfin is a large technology-enabled discount brokerage offering listing services at below-traditional commission rates with national MLS access. It overlaps with Multiple Listing System on listing/seller representation but operates at much greater scale.
• Zillow: Zillow is the largest US residential real estate portal and a core syndication partner for Multiple Listing System. Zillow's broader marketplace and Premier Agent programs put it in adjacent competition for seller attention and lead flow.
• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage offering listing services across all 50 states. It competes for broker affiliates and sellers, but with a commission-share model rather than a flat-fee FSBO focus.

Direct peers

• Help-U-Sell Real Estate: Help-U-Sell is a franchise-based flat-fee real estate brokerage that has offered set-fee listing services since the 1990s, comparable to Multiple Listing System's flat-fee, full-service hybrid offering.
• ISoldMyHouse.com: ISoldMyHouse.com is a long-running flat-fee MLS listing service offering tiered packages for FSBO sellers, comparable in pricing structure and target audience to Multiple Listing System.
• Beycome (FlatFeeMLS.com): Beycome markets itself as FlatFeeMLS.com and offers flat-fee MLS listing packages with optional full-service add-ons across multiple states, directly competing for the same FSBO seller customer.
• Flat Fee Realty: Flat Fee Realty is a flat-fee brokerage offering MLS listing packages in select states with optional full-service upgrades, overlapping with Multiple Listing System on core FSBO seller value proposition.
• Houzeo: Houzeo is the largest venture-backed flat-fee MLS listing platform in the US, offering $349-$399 packages with national MLS coverage and portal syndication — a near-identical product to Multiple Listing System, competing head-to-head on price and SEO.
• Homecoin: Homecoin offers flat-fee MLS listing packages targeting FSBO sellers with national coverage, directly competing with Multiple Listing System on price, syndication, and self-serve online ordering.

Emerging players

• Opendoor: Opendoor is an iBuyer that purchases homes directly from sellers, bypassing traditional MLS listing. It is an emerging alternative to FSBO/flat-fee models for sellers seeking convenience over commission savings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/mls2ucom/125833607480547
• LinkedInlinkedin.com/groups/mls2u-4478064?home=&gid=4478064
• Instagramplus.google.com/b/115171477941240105455

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiple Listing System