Rekord Franchise

What Rekord Franchise does

Rekord Franchise GmbH is an Austrian window, door, and sun-protection manufacturer and franchise operator headquartered in Villach, Austria, founded in 1999. The company produces PVC (Kunststoff), Kunststoff-Alu, Holz, and Holz-Alu window and door systems across four product tiers: BASE (entry-level PVC, ~€330/m²), PRO (passive-house capable Kunststoff-Alu with optional integrated jalousie, ~€460/m²), DESIGN (flush-fit modern Kunststoff-Alu), and ROYAL/NATURAL (wood-aluminum and solid-wood premium, ~€900-€1,000/m²). All products carry a 20-year manufacturer warranty covering glass, hardware, and profiles. Manufacturing is distributed across 9 regional production facilities in Austria, enabling ex-works delivery in 9 working days for Kunststoff and Kunststoff-Alu products, 11 days for Holz-Alu, and 20 days for entrance doors.

The company operates a franchise distribution model with over 20 showrooms across all nine Austrian federal states plus a network of 300+ independent window trading partners (Fensterhändler). Customer acquisition combines physical showroom visits, an online price calculator (Preisrechner), free video consultation, trade-fair participation, and partner referrals. The franchise partner program targets independent window and door dealers, with the central franchise office (Zentrale) handling marketing, production coordination, IT, and partner support via a dedicated partner app. Customer segments are exclusively residential: home builders (Hausbauer), renovators (Sanierer) replacing pre-1978 single-glazing, and budget-conscious buyers (Sparer) served by the BASE line. Primary revenue streams are one-time transactional sales of manufactured windows, entrance doors, balcony/terrace doors, and supplementary sun/insect/pollen protection products (roller shutters, Raffstores, screens), plus wholesale revenue from trading partners. Brand positioning rests on three consecutive Preis-Leistungs-Testsieger awards (Market Institut 2024-2026), LEVA industry recognition (2023, 2025), the Best-Preis-Garantie price-match policy, and the "Das Fenster von hier" Austrian-regional-manufacturing narrative.

Name

Rekord Franchise

Legal name

REKORD Franchise GmbH

Website

https://rekord-fenster.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Rekord Franchise GmbH is an Austrian manufacturer and franchise operator producing PVC, Kunststoff-Alu, Holz, and Holz-Alu windows, doors, and sun protection solutions through 9 regional production facilities, 20+ showrooms, and 300+ trading partners, serving residential home builders, renovators, and budget-conscious buyers across Austria.

Ownership category

akta.pro rank

Product category

Window and Door Manufacturing

NAICS

Blind and Shade Manufacturing (33792), Home Furnishing Merchant Wholesalers (423220)

SIC

Wholesale-Furniture & Home Furnishings (5020), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• Window manufacturing
• Door manufacturing
• PVC windows
• Window franchise
• Sun protection products

Headquarters

HQ city

Villach

HQ country

Austria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Window & Door Sales: Direct sales of manufactured windows (Kunststoff, Kunststoff-Alu, Holz, Holz-Alu), balcony/terrace doors, and entrance doors to end customers through franchise showrooms and online price calculator. Revenue is generated on a per-unit, project-based basis — one-time transactional for the product, with optional professional installation.
2. Sun & Insect Protection Products: Sales of supplementary products including roller shutters (Rollläden), exterior blinds/Raffstores, insect screens, and pollen protection — sold alongside windows or as standalone retrofit products.
3. Franchise Partnership Revenue: Franchise partners (Fensterhändler/trading partners) purchase products from Rekord at wholesale/member pricing and resell to end customers. Over 300 trading partners across Austria.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Rekord Franchise (REKORD Fenster) manufactures and sells windows and doors across four branded tiers \u2014 BASE (entry-level PVC), PRO (passive-house-capable Kunststoff-Alu), DESIGN (flush-fit modern Kunststoff-Alu), and ROYAL/NATURAL (premium Holz/Holz-Alu) \u2014 plus balcony/terrace doors, entrance doors, and sun/insect/pollen protection products. Production runs in 9 regional Austrian facilities feeding 20+ franchise showrooms, an online Preisrechner, a partner app, and a 300+ trading-partner reseller network, with ex-works lead times from 9 days and a 20-year manufacturer warranty.

Product overview

REKORD Fenster is a window and door manufacturing franchise based in Austria, operating as a regional producer with 9 production facilities and over 20 locations across the country. The product portfolio centers on four main window series: BASE (entry-level plastic), PRO (passivhaus-certified plastic-aluminum with optional integrated blinds), DESIGN (flush-fit modern plastic-aluminum), and NATURAL/ROYAL (wood and wood-aluminum premium options). These core window products are complemented by balcony/terrace doors, entrance doors, and a comprehensive sun protection range including roller shutters (Rollläden) and exterior blinds (Raffstores). Additional offerings include insect and pollen protection screens. The company emphasizes Austrian regional production, 20-year warranties, and competitive pricing through their Best-Preis-Garantie (best-price guarantee).

Differentiator

Problem solved

Functional benefit

Products and services

• Kunststoff-Fenster BASE Entry-level PVC window series with 76mm construction depth, 6-chamber system, Uw 0.85 W/m\u00b2K thermal insulation, and 33 dB sound reduction; available with optional aluminum exterior shell. Targets Austrian price-sensitive home buyers via the Best-Preis-Garantie.
• Kunststoff-Fenster PRO (and PRO Alu Verbund) Mid-range Kunststoff-Alu window line with triple glazing, 88mm construction depth, 7-chamber system, passive-house certification, Uw 0.73 W/m\u00b2K, and 35 dB sound reduction. PRO Alu Verbund adds an integrated jalousie between panes for combined thermal, acoustic, and sun-protection performance (Uw 0.73, 39 dB).
• Kunststoff-Alu-Fenster DESIGN Flush-fit modern Kunststoff-Alu window with concealed aluminum exterior shell, 12 weather-resistant standard colors (incl. metallic), Uw 0.84 W/m\u00b2K, and 35 dB sound reduction; targeted at contemporary architecture.
• Holz-Alu-Fenster ROYAL and Holzfenster NATURAL Premium wood-aluminum (ROYAL, from ~\u20ac1,000/m\u00b2) and solid wood (NATURAL, from ~\u20ac900/m\u00b2) windows in spruce/larch/oak with aluminum exterior cladding, triple glazing, warm-edge spacer, and two sealing levels. ROYAL reaches Uw 0.81 W/m\u00b2K and 36 dB; NATURAL reaches Uw 0.82 W/m\u00b2K and 35 dB.
• Balkon- und Terrassent\u00fcren Balcony and terrace doors in Kunststoff, Kunststoff-Alu, Holz, and Holz-Alu profiles, including lift-slide (Hebeschiebet\u00fcr) variants for barrier-free access with large glass surfaces. Sold in matching profiles to the window range.
• Haust\u00fcren (Entrance Doors) Entrance doors in Kunststoff, Aluminum, and Holz-Alu configurations; configurable frames and infills; optional fingerprint access via eKey/Idencom, multi-point locking, motor locks, RC2 security. Ex-works delivery ~20 days.
• Rolll\u00e4den (Roller Shutters) External roller shutters in plastic or aluminum profiles for blackout, thermal insulation, and security; available with motor operation (wall switch or remote) and optional integrated insect-screen insert. Sold alongside windows or as standalone retrofit.
• Au\u00dfenjalousien / Raffstores Exterior venetian blinds with adjustable aluminum slats (round or Z-shaped lamellas), motor operation, and optional integrated insect-screen insert. Sold alongside windows or standalone for light control and sun shading.
• Insektenschutz Insect-protection screens and frames for windows and doors, including turn frames for balcony doors; sold standalone or as an integrated option on Roller Shutters and Raffstores.
• Pollenschutz Pollen-protection screens that filter pollen while preserving ventilation, marketed to allergy sufferers; sold standalone or as an add-on.

Quantifiable outcome

• Up to 15% heating energy savings with new windows vs. pre-1978 single-glazing installations
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Finstral: South Tyrolean (Italian/Austrian border) window and door manufacturer with showrooms across Italy, Austria, and Germany. Comparable to Rekord in regional production depth, multi-material range, and emphasis on passive-house-grade performance and design.
• Josko Fenster: Austrian premium window and door manufacturer serving primarily Austrian and Central European residential markets. Directly comparable product range (wood, wood-aluminum, PVC) and similar focus on craftsmanship, regional production, and showroom-based sales.
• Hrachowina Fensterwerk: Austrian family-owned window manufacturer with comparable regional production footprint and multi-material portfolio. Targets the same residential renovation and new-build segments with showroom-led distribution in Austrian metropolitan areas.
• Actual Fenster: Austrian window manufacturer with similar regional showrooms and PVC/aluminum window range. Competes head-to-head with Rekord in the mid-market Austrian renovation segment with comparable pricing positioning.
• Internorm: Austrian premium window and door manufacturer headquartered in Traun with showrooms across Austria and the DACH region. Closely comparable to Rekord on product range (PVC, PVC-Alu, Holz-Alu), regional production model, and showroom-led retail strategy targeting the same Hausbauer/Sanierer customer.

Broad incumbents

• Reynaers Aluminium: Belgian-headquartered aluminum systems provider for windows, doors, and façades. Comparable on aluminum-clad window and entrance door systems; operates as a broader international incumbent serving both premium residential and commercial segments.
• Schüco: Large German global player in window, door, and façade systems. Overlaps with Rekord on aluminum-clad and PVC window systems, and supplies profile/component technology broadly used across European window manufacturers including regional Austrian brands.

Others

• Heroal: German aluminum systems supplier producing window, door, roller shutter, and sun-protection profile systems. Functions as an enabling supplier/provider of component technology to regional manufacturers like Rekord rather than a direct retail competitor.
• Somfy: French global leader in motorized sun protection and smart home controls. Relevant to Rekord through Rollläden/Raffstores motorization and home automation adjacencies; complementary rather than competitive.

Emerging players

• Velux: Danish global leader in roof windows and skylights. Partial overlap with Rekord on the residential fenestration value chain and on sustainability/energy-efficiency positioning, but focused on a distinct roof-window category rather than vertical wall windows and doors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rekordfenster
• LinkedInlinkedin.com/company/rekord-fenster

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rekord Franchise