OMEGA CARE

Name

OMEGA CARE

Legal name

OMEGA SORG GmbH

Website

https://omega-sorg.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Food Service Wholesale

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industries

Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Frozen Foods Wholesale (AFAIABAC), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

Keywords

• Food service wholesale
• Food distribution
• Gastronomy supplies
• Professional kitchen equipment
• Private label food brands

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Product Sales: Sale of high-quality food ingredients and products including meat, sausages, spices, dairy, seafood, frozen foods, beverages, and specialty items to professional food service businesses. OMEGA SORG serves as a full-range wholesaler offering products across fresh, dry, and frozen categories.
2. Non-Food Equipment & Supplies: Sale of professional kitchen equipment, machinery, operational supplies, and non-food consumables for professional food production operations. Includes RATIONAL cooking equipment and kitchen planning services.
3. Langnese Ice Cream Distribution: Since 2002, OMEGA SORG has been the exclusive distribution partner for branded ice cream (Langnese/Unilever) in the specialty trade and food service sector within their distribution area, serving over 10,000 customers.
4. C+C Self-Pickup Sales: Catering & Commerce (C+C) markets in Essingen and Stuttgart allow customers to self-pickup products, with exclusive customer card holder pricing and promotions.
5. Large Kitchen Planning Services: Professional planning and organization of investments and construction projects for gastronomy, hotels, bakeries, and community catering facilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels10 records

Core offering

OMEGA SORG GmbH operates as a full-range food service wholesaler (Vollsortimenter) supplying gastronomy, hotel, community catering, butcher, bakery, and catering businesses with food products (fresh, dry, frozen) and non-food equipment. The company offers multiple private label brands, professional kitchen planning services, machine/equipment sales including RATIONAL cooking systems, used and rental equipment, an online webshop, and mobile ordering app. It is also the exclusive regional distributor for Unilever Langnese branded ice cream in the specialty trade and food service channel since 2002.

Product overview

OMEGA SORG GmbH operates as a full-range food service wholesaler serving gastronomy, hotels, community catering (senior nutrition, school meals), butcheries, bakeries, and catering services. The company offers a unified portfolio combining physical food products and professional services. The product portfolio includes multiple private label brands: Servisa (core food products), ServisaPrime (premium seafood), Mermaid Seafood (fish and shellfish), Rodeo Steak (beef cuts), Sourcer (organic teas), Completta (complete solutions), Salva D'Or (pasta/Mediterranean), Lagnese, BurgerCraft, direkt.frisch., Sonnenreife, and Gastrovinum (wine), alongside ExpertPartnership Sander for butchery solutions. Service offerings include a Webshop for online ordering, a mobile app with barcode scanning, professional kitchen planning, machine/equipment sales and rental (including RATIONAL equipment), and used equipment sales. The company also distributes Unilever Langnese ice cream exclusively. OMEGA SORG is part of the Service-Bund purchasing group and dagema butcher association, enabling access to international and regional specialties.

Differentiator

Problem solved

Functional benefit

Brands

• Servisa: Private label brand offering food products for professional cuisine
• ServisaPrime
• Mermaid Seafood
• Rodeo Steak
• Salva D'Or
• Sourcer
• Completta
• ExpertPartnership Sander
• direkt.frisch.

Products and services

• Servisa (private label brand) Private label food brand offering a broad range of products for professional kitchens, including meats and culinary basics; sold through OMEGA SORG's wholesale channels and webshop.
• ServisaPrime (premium private label brand) Premium private label brand featuring high-quality seafood products including salmon and premium fish selections for professional food service.
• Mermaid Seafood (private label brand) Private label brand for seafood and fish delicacies sourced from responsible fishing areas and farms worldwide, including salmon, lobster tails, and shrimp products.
• Rodeo Steak (private label brand) Premium private label brand specializing in high-quality beef cuts and steakhouse concepts for professional food service customers.
• Sourcer (private label bio-tea brand) Private label brand featuring organic teas for professional food service with a range of inspiring flavor combinations.
• Salva D'Or (food concept brand) Food concept brand focused on pasta dishes and Mediterranean culinary offerings for professional food service.
• Completta (private label brand) Private label brand offering complete food service solutions, including organic/compliant options for professional kitchens.
• ExpertPartnership Sander (partnership brand) Partnership brand with Sander Group specializing in products and solutions for the butchery and meat processing trade.
• Webshop (online ordering platform) Proprietary online ordering platform enabling registered customers to place orders via the internet 24/7, with delivery or pickup options and customer registration.
• Service-Bund Webshop Mobile App Mobile application enabling customers to capture orders and send them to their Service-Bund partner, featuring a barcode scanner for product identification.
• Professional Kitchen Planning Professional planning and organization service for investments and construction projects in gastronomy, hotels, bakeries, and community catering facilities.
• Machine and Equipment Sales (RATIONAL) Comprehensive range of machines and equipment for production and further processing, including RATIONAL iCombi Pro and iVario Pro cooking systems, with technical service and maintenance support.
• Used Equipment (Gebrauchtgeräte) Pre-owned professional kitchen equipment available for purchase through OMEGA SORG's service channel.
• Rental Equipment (Leihgeräte) Short-term equipment rental services for professional kitchens needing temporary equipment coverage.
• Senior Nutrition (Seniorenverpflegung) Specialized food service solutions and catering concepts for senior living facilities and elderly care institutions.
• School Nutrition (Schulverpflegung) Catering concepts and food solutions for schools and educational institutions.
• Hotellerie (Hotel & Hospitality Solutions) Food and beverage solutions for hotel and hospitality businesses, including sommelier advisory and kitchen planning.
• Gastronomie (Restaurant & Catering Solutions) Food service solutions for restaurants and catering businesses, including supply, equipment, and consulting.
• Langnese Ice Cream Distribution Exclusive distribution partnership for Unilever Langnese branded ice cream in the specialty retail and food service sector within OMEGA SORG's distribution area, serving over 10,000 customers.
• C+C Self-Pickup Markets (Essingen & Stuttgart) Catering & Commerce (C+C) self-pickup markets in Essingen and Stuttgart allowing registered customer card holders to collect products directly with exclusive pricing and bi-weekly promotional offers.

Quantifiable outcome

• Over 10,000 customers served as exclusive Langnese ice cream distributor since 2002
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Unilever LangnesecoreChannel Partner/ Reseller/ Distributor · 1 January 2002Since 2002, OMEGA SORG has been the exclusive distribution partner (exklusiver Vertriebspartner) for branded ice cream in the specialty trade and food service sector. Within their distribution territory, they serve over 10,000 customers with Unilever's Langnese ice cream products.
• Service-BundcoreStrategic or Co-development PartnerOMEGA SORG is a member company of the Service-Bund group, a leading network of 32 regional food service wholesale companies in Germany and Austria with over 50 years of history. Service-Bund generated €2.005 billion in external revenue in 2025. The group provides shared purchasing power, brand development (Servisa, Rodeo, Mermaid, etc.), marketing, e-commerce platforms, and the Food-Service Academy (FSA).
• dagema eGcoreStrategic or Co-development PartnerOMEGA SORG is a member of dagema eG, described as the largest and most powerful purchasing association in the European meat/butchery sector. The international connections to procurement markets guaranteed by dagema ensure the best possible quality and delivery capability.
• SodexocoreChannel Partner/ Reseller/ DistributorService-Bund National (SBN) entered a strategic partnership with Sodexo, one of the leading companies in the workplace catering sector. Sodexo consolidates its food purchasing with a strategically selected circle of suppliers, with SBN serving the Healthcare & Seniors segment primarily.
• Sander GruppeminorStrategic or Co-development PartnerThe Sander Gruppe is a strategic partner for care concepts, with OMEGA SORG and Service-Bund showcasing joint solutions at trade events like Internorga under the motto 'Partnerschaft schafft Zukunft'. ExpertPartnership Sander is listed as a brand partnership.
• eagle brands and media GmbH (ebam)minorGTM or Marketing Partnerebam is a 100% subsidiary of Service-Bund and serves as the central communications hub for the company and its shareholders. Tasks include customer magazines, print and online content, press work, social media, newsletters, sponsorings, cooperations, and the Food-Service Academy (FSA).
• Kartoffelhof SteinhauserminorOthersRegional supplier of potato products and fresh potato salad, and fresh pasta/spätzle from own cultivation in Dettingen an der Iller. Short transport routes and resource-conserving processing enable fair prices.
• Schmid's Teig-SpezialitätenminorOthersRegional family business producing handcrafted Swabian pasta products (spätzle, noodle dough) to traditional recipes with modern know-how for over 60 years. Approximately 100 employees work around the clock at automated production facilities.
• Boller Fruchtsäfte (Familienkelterei)minorOthersFamily juicery in third generation, producing fruit juices, fruit wines, sparkling wines, cider, brandies & liqueurs from old apple and pear varieties from Swabian Alb orchards. Also produces whiskey since 2021.
• Brauerei ZwiefaltenminorOthersTraditional brewery in Zwiefalten, brewing since 1521. Owned by the Baader family since 1897, producing fine beer specialties. The 'Beschde Halbe' 1521 is a notable Swabian specialty.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Unilever Food Solutions: Unilever's professional food division that supplies culinary products and operates the Langnese ice cream brand distributed by OMEGA SORG. Comparable as a strategic upstream supplier/distribution partner in the same HoReCa channels; represents the partner dimension of OMEGA SORG's distribution model.

Direct peers

• Jaeger Gruppe (part of EDEKA): Cologne-based cash & carry and food service wholesaler serving gastronomy, hotels, and catering businesses across the Rhine-Ruhr region. Overlapping assortment (incl. fresh, frozen, non-food/equipment) and customer base — a competing regional full-liner to OMEGA SORG.
• EDEKA Foodservice Stiftung & Co. KG: Food service distribution arm of the EDEKA group, serving gastronomy, hospitality, communal catering, and bakeries in Germany with an extensive assortment across fresh, frozen, and dry categories — direct competitor to OMEGA SORG across overlapping customer segments.
• Transgourmet Deutschland: One of the largest food service wholesalers in Germany, serving gastronomy, hotels, catering, and community catering. Directly comparable to OMEGA SORG in core customer base, broad assortment (incl. fresh, frozen, dry), value-added services, and delivery-led B2B model.
• FrischeParadies Premium Food Service AG: Specialist food service distributor in Germany focused on premium fresh, delicatessen, meat, and seafood for top gastronomy. Operates in adjacent product categories (notably meat/seafood — OMEGA SORG's Mermaid and Rodeo brands) and similar premium HoReCa customer base.
• Chefs Culinar West GmbH & Co. KG: Leading German food service wholesaler focused on gastronomy, hotel industry, and catering — essentially the same target segments and full-range product breadth as OMEGA SORG. Comparable across customer types, product categories, and field-sales GTM motion.
• NFS Network Food Service AG (formerly Koch): Mid-sized food service wholesaler in Germany serving gastronomy, hotels, and community catering — comparable assortment breadth and B2B delivery model, in regional competition with OMEGA SORG.

Broad incumbents

• Sysco Corporation: Global broad-line food service distribution leader. While not a German operator, exemplifies the economics and competitive dynamics of full-line foodservice distribution to restaurants, hotels, healthcare and education — directly analogous to OMEGA SORG's business model at far greater scale.
• METRO Deutschland GmbH: Large Cash & Carry / food service wholesaler in Germany serving HoReCa customers via both self-pickup and delivery. Larger scale and broader portfolio than OMEGA SORG, but overlapping product range and end customers (restaurants, hotels, caterers).

Regional players

• Bidvest Foodservice (UK/Ireland): UK-based broad-line food service distributor serving pubs, restaurants, hotels, healthcare and education. Not a German competitor, but a useful comparable for the full-line foodservice distribution business model — fresh, frozen, and ambient across HoReCa and institutional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8wWUgUFCU6fkJdU8feXzhw
• Facebookfacebook.com/p/OMEGA-SORG-Essingen-100063943038729
• LinkedInde.linkedin.com/company/omega-sorg-gmbh
• Instagraminstagram.com/omegasorgofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMEGA CARE