eagle brands and media GmbH

What eagle brands and media GmbH does

eagle brands and media GmbH (trade name 'ebam') is a wholly-owned in-house communications subsidiary of Service-Bund GmbH & Co KG, the German food-service distribution group founded in 1973. Established in 2014 and operating from Hamburg's Sternschanze district (with its registered legal seat in Lübeck, HRB 13795), ebam functions as the centralized creative, editorial, and PR hub for the Service-Bund group — a network of roughly 35 independent food-service wholesale member companies operating 43 locations across Germany and Austria, serving approximately 75,000 active customers in the gastronomy, hotel, and communal-catering segments. The company has a stated team of approximately ten employees led by Managing Directors Karim Zarini and Dennis Orth, plus Head of Marketing & Communication Chris Karstädt.

ebam's product and service portfolio centers on cross-media content production: it publishes the Servisa customer magazine (the group's flagship gastro publication), creates seasonal promotional flyers and folders, manages web content and the Service-Bund newsletter, runs social media channels (notably Instagram), coordinates the Food-Service Akademie (FSA) training program, manages PR and trade-press relationships, and administers sponsorships including CHEFS TROPHY Ausbildung and École Culinaire. Its marketing stack is standard agency tooling — MailChimp for newsletters, Google Analytics for web measurement, and embedded YouTube/Maps — with no proprietary software platform or disclosed AI capabilities.

The business model is that of an internal professional-services agency: ebam does not pursue external clients, does not disclose standalone revenue, and is funded via intra-group budget allocations from Service-Bund. Pricing is not externally published. The GTM motion is therefore not customer-acquisition-driven but mandate-driven, with ebam's outputs serving to promote Service-Bund's group brand and offerings to the German and Austrian food-service market. As a wholly-owned subsidiary, ebam has no independent investors, no funding rounds, and no M&A activity; it is operationally and financially embedded within its parent.

Name

eagle brands and media GmbH

Legal name

eagle brands and media GmbH

Website

https://ebam-sb.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

eagle brands and media GmbH (ebam) is a wholly-owned in-house communications subsidiary of Service-Bund, producing the Servisa customer magazine, promotional materials, PR, and training coordination for the group's ~35 food-service wholesale members in Germany and Austria.

Ownership category

akta.pro rank

Product category

Corporate Communications Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• In-house communications
• Corporate publishing services
• Food service media
• Content marketing agency
• Trade magazine production

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Internal communications services: ebam operates as a wholly-owned subsidiary of Service-Bund GmbH & Co KG, providing in-house communications, editorial, design, and training coordination services exclusively to the Service-Bund group and its ~35 member companies. Revenue flows internally from parent company budget allocations rather than external client billing.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

eagle brands and media GmbH (ebam) is the in-house communications office of the Service-Bund group, producing cross-media content such as the Servisa Magazin customer magazine, seasonal promotional flyers and folders, web content, social media posts, PR activities, and coordinating the Food-Service Akademie (FSA) training programme. All work is delivered exclusively to Service-Bund GmbH & Co KG and its roughly 35 member companies across Germany and Austria.

Product overview

eagle brands and media GmbH (ebam) operates as an in-house communications office and wholly-owned subsidiary of Service-Bund. Rather than offering a unified software product, ebam provides a portfolio of communications and marketing services including the customer magazine Servisa Magazin, seasonal promotional materials (Folder/Angebote und Flyer), newsletter distribution, social media management, web content administration, and professional training coordination through the Food-Service Akademie. The company also handles PR activities, event advertising materials, and sponsorships for the Service-Bund group.

Differentiator

Problem solved

Functional benefit

Products and services

• Servisa Magazin Customer magazine of the Service-Bund group — a regular gastro customer publication featuring recipes, gastro-professional interviews, trade-fair reports, and regional Service-Bund news, distributed across the group's member network and digital channels.
• Angebote und Flyer (Promotional Folders) Seasonal promotional flyers, folders, and nationwide offer materials created by ebam's graphics team in coordination with Service-Bund Marketing, typically featuring current campaigns and product offers for gastro customers.
• Food-Service Akademie (FSA) Continuing-education and professional-development format coordinated by ebam for Service-Bund group employees and gastronomy customers, offering live and online seminars on industry topics.
• Service-Bund Newsletter Regular email newsletter providing Service-Bund group updates, producer and industry partner news, new products, professional recipes, and content on sustainability, trends, and digitalization; distributed via MailChimp to subscribers in the food-service sector.
• Social Media Management Management of Service-Bund's social media channels, including content creation, posting, and engagement on platforms such as Instagram, targeted at the food-service community.
• PR Activities Public relations activities including trade-press collaboration in the food sector, sponsorship management for competitions such as CHEFS TROPHY Ausbildung, and sponsorship of the École Culinaire professional culinary training programme.
• Web Content Management Management and maintenance of web content across Service-Bund's online presence, including the online magazine and corporate web pages.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Service-Bund GmbH & Co KG (parent company)coreStrategic or Co-development Partnerebam is a wholly-owned (100%) subsidiary of Service-Bund GmbH & Co KG. As an in-house communications agency, ebam operates under group mandate to produce the Servisa Magazin, promotional materials, web content, PR, and training coordination for the entire Service-Bund group (~35 member companies, 43 locations, ~75,000 customers).
• European Catering Distributors (ECD)coreStrategic or Co-development PartnerService-Bund is a founding member of ECD (European Catering Distributors), a European-wide cooperation of catering distributors that extends Service-Bund's reach beyond Germany and Austria. ECD members meet regularly (e.g., Helsinki 2025, Japan delegation) and share best practices.
• Sander Gruppe (ExpertPartnership)coreStrategic or Co-development PartnerService-Bund has a strategic ExpertPartnership with the Sander Gruppe, cooperating on product supply, brand competency, quality, and flexibility. The partnership was highlighted at trade fairs (Internorga, FOODSpecial) under the motto 'Partnerschaft schafft Zukunft'.
• SodexocoreStrategic or Co-development PartnerService-Bund National (SBN) was named a strategic partner for Sodexo's food purchasing in Germany. Sodexo bundles its food purchasing with a select circle of suppliers; SBN supplies the Healthcare & Seniors segment primarily.
• DEHOGA (German Hotel and Restaurant Association)minorGTM or Marketing PartnerService-Bund is a partner of DEHOGA (German Hotel and Restaurant Association), supporting the industry's trade association and its initiatives.
• Verband der Köche Deutschland (VKD)minorGTM or Marketing PartnerService-Bund is a partner of the Verband der Köche Deutschland (German Cooks Association), supporting professional cooking competitions and training initiatives.
• Euro-ToquesminorGTM or Marketing PartnerService-Bund is a sponsor of Euro-Toques, a European association of chefs dedicated to supporting traditional, artisanal producers, promoting quality products, preserving culinary traditions, and ensuring responsible food handling.
• chefs! magazine / CHEFS TROPHY AusbildungminorGTM or Marketing Partnerebam coordinates Service-Bund's sponsorship of the CHEFS TROPHY Ausbildung competition, organized by the trade magazine chefs!. The award recognizes outstanding apprenticeship achievements in the cooking profession.
• École CulinaireminorGTM or Marketing Partnerebam manages Service-Bund's sponsorship of École Culinaire, a professional culinary training program. The initiative is promoted through the Servisa Magazin editorial team.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Kempertrautmann: Hamburg-based independent creative agency with integrated brand and content capabilities. Comparable as a Hamburg-headquartered creative peer delivering editorial, design, and campaign work similar to ebam's remit.
• denkwerk: Cologne-based digital agency with strong B2B content, web, and digital product work. Comparable to ebam on the digital content, web management, and newsletter/social dimensions of ebam's remit, though operating at broader scale and across industries.
• Grabarz & Partner: Hamburg-based independent creative agency with integrated brand, content, and campaign capabilities. Comparable as an independent Hamburg creative peer producing cross-media campaigns and branded editorial — the type of work ebam handles in-house for Service-Bund.
• Satisfactory: Independent Hamburg creative agency producing brand, content, and campaign work for B2B and consumer clients. Comparable as a small-to-mid Hamburg creative peer that performs the kind of integrated communications work ebam handles in-house for Service-Bund.

Broad incumbents

• Jung von Matt: Hamburg-based creative agency network with a strong track record in B2B, retail, and food/hospitality brand storytelling. Comparable as a broad creative incumbent that could absorb the kind of integrated cross-media communications work ebam currently performs in-house for Service-Bund.
• Kolle Rebbe: Hamburg-based creative agency known for integrated brand storytelling across content, digital, and PR. Comparable as a creative incumbent that could be contracted to deliver the type of cross-media B2B communications ebam currently performs in-house.
• Scholz & Friends: Hamburg-based creative agency with deep B2B and retail experience. Comparable as a broad incumbent creative peer offering the kind of brand, editorial, and campaign work that ebam executes for Service-Bund.
• Serviceplan Group: Hamburg-headquartered, Europe's largest independent owner-managed agency group. Comparable as a full-service B2B/B2C creative and content house with strong food and retail client work; relevant benchmark for what an external scaled agency alternative to an in-house function like ebam would look like.
• Territory (GGH MullenLowe): Hamburg-based content and influencer marketing agency within the GGH MullenLowe network. Comparable on the content marketing, social media, and editorial production dimensions of ebam's offering, especially for B2B and retail/food clients.

Direct peers

• Fork: Hamburg- and Cologne-based creative agency specialized in food, gastronomy, and FMCG brand communication. Comparable to ebam because both produce cross-media content, campaigns, and branded editorial for food-industry clients, though Fork serves external B2B and B2C food brands rather than a single in-house parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/eagle-brands-and-media-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eagle brands and media GmbH