Boustead Travel Services

What Boustead Travel Services does

Boustead Travel Services Sdn Bhd is a Malaysian Travel Management Company (TMC) founded in the 1940s and headquartered at 13th Floor, Menara Boustead, 69 Jalan Raja Chulan, Kuala Lumpur. The company is a wholly owned subsidiary of Boustead Holdings Berhad, a diversified Malaysian conglomerate listed on the Kuala Lumpur Stock Exchange. It serves corporate clients across multiple sectors including Oil & Gas, Pharmaceuticals, Defense, IT, Property, Education, and Manufacturing & Trading, using a horizontal segmentation approach to target both multinational corporations and SMEs. The company employs nearly 60 experienced professionals and has sustained sales turnover exceeding MYR 130 million annually for the past five years.

The company's core offering is end-to-end corporate travel management supported by a proprietary web- and mobile-enabled Online Booking Tool (OBT) that enables real-time flight and hotel bookings with travel policy compliance, pre-trip approval workflows, and integration with over 100,000 hotel properties through the CTM hotel database and HRS integration. Additional services include MICE (Meetings, Incentives, Conferences, Exhibitions) event management covering conferences, incentive tours, dealer meets, product launches, road shows, school tours, and family days; an in-house Visa Services team; Client Value Manager account optimization with obligation-free travel practice reviews and supplier negotiations; and Extended Hour Services providing after-hours emergency travel support Monday-Friday 5:30pm-11pm and 24/7 on weekends and public holidays. The firm operates as the local Malaysia partner for Corporate Travel Management (CTM, ASX:CTD) through the CTM Global Partners network, providing access to 46 locally owned offices across 23 countries representing over USD 5 billion in annual sales.

Revenue is generated primarily through transaction fees and supplier commissions on corporate travel bookings, professional services fees for MICE event management, and transaction fees on leisure tour packages and ancillary services such as COVID-19 RT-PCR testing (RM180 per person via BP Lab) and Quarantine Hotel Packages. Corporate travel pricing is quote-based with multi-year contracts tied to annual travel spend reviewed at onboarding, while leisure packages and ancillary services are priced per unit (e.g., shore excursion tours USD 37-77). Go-to-market is direct enterprise field sales supported by dedicated Client Value Managers and Sales/Operation teams, supplemented by the CTM Global Partners channel for multi-regional capabilities and online channels (corporate website, Facebook, Instagram, email) for top-of-funnel awareness and lead capture.

Name

Boustead Travel Services

Legal name

Boustead Travel Services Sdn Bhd

Website

https://bousteadtravel.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Boustead Travel Services Sdn Bhd is a Malaysian corporate travel management company founded in the 1940s, serving multinational corporations and SMEs across Oil & Gas, Pharmaceuticals, Defense, IT, and Manufacturing sectors from its Kuala Lumpur headquarters. It generates over MYR 130 million in annual sales through corporate travel management, MICE events, and leisure tour packages, supported by a proprietary Online Booking Tool and the CTM Global Partners network spanning 23 countries.

Ownership category

akta.pro rank

Product category

Corporate Travel Management Services

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHACAAAA

Full-Service Corporate Travel Management Companies (Global/Regional TMCs)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Travel Management Companies (TMCs)

SECONDARYTHAKAMAA

Managed Corporate Travel Programs (End-to-End TMC Services)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Management Services

SECONDARYTHAKAAAG

Corporate Booking Platforms & Online TMCs

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHACAAAH

Events-Integrated Corporate Travel (TMCs with Meetings/Groups)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Travel Management Companies (TMCs)

Keywords

• Corporate travel management
• Business travel services
• MICE event management
• Online booking tool
• Travel management company

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Corporate Travel Management Fees: Fees charged for customized travel solutions, strategic consultation, and operational support to optimize corporate travel experiences. Revenue derived from service fees and commissions from suppliers.
2. Tour Package Sales: Sales of international and domestic tour packages including international destinations (Vietnam, Indonesia, Thailand, etc.) and domestic Malaysia tours.
3. MICE Services: Meetings, Incentives, Conferences, and Exhibitions event management services with logistics, travel, and entertainment arrangements.
4. COVID-19 PCR Testing Services: Arrangement of COVID-19 RT-PCR testing at discounted rates (RM180 per person) through partner labs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Boustead Travel Services operates as a Travel Management Company (TMC) providing full-service corporate travel management for multinational corporations and SMEs, including customized travel solutions, dedicated Client Value Managers, online and mobile booking tools, MICE event management, visa processing, and 24/7 extended-hour emergency support. The company supplements its corporate offering with leisure tour packages (international and domestic) and ancillary services such as rail bookings, quarantine hotel packages, and COVID-19 PCR testing arrangements. Global coverage is delivered through the CTM Global Partners network spanning 23 countries.

Product overview

Boustead Travel Services operates as a full-fledged Travel Management Company (TMC) offering a comprehensive portfolio of travel-related products and services. The core offering centers on Corporate Travel Management, supported by an Online Booking Tool (OBT) for self-service bookings and a Client Value Manager team for account optimization. Additional services include MICE (Meetings, Incentives, Conferences, Exhibitions) event management, Visa Services, and specialized Incentive Travel programs. The company also provides leisure tour packages covering international and domestic destinations, Rail Europe bookings, and supplementary services such as Extended Hour Support, Quarantine Hotel Packages, and COVID-19 PCR Testing arrangements. All services are delivered through the company's Kuala Lumpur headquarters with global connectivity via CTM Global Partners network.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Travel Management Full-service corporate travel management offering customized travel solutions, strategic consultation, and operational support. Includes dedicated Client Value Managers, Ticketing Consultants, and 24/7 emergency support for enterprise and SME clients.
• Online Booking Tool (OBT) Web-based and mobile-enabled booking platform enabling real-time flight and hotel bookings with policy compliance controls, pre-trip approval workflows, and access to over 100,000 hotel properties for corporate travelers.
• Client Value Manager Services Obligation-free review of travel practices and supplier agreements, customized reporting on travel expenses and patterns, supplier negotiations for better corporate deals, delivered by dedicated Client Value Managers to corporate accounts.
• MICE Services Meetings, Incentives, Conferences, and Exhibitions event management covering conferences, incentive tours, dealer meets, product launches, road shows, school tours, and family days with full logistics, travel, and entertainment coordination for corporate clients.
• Incentive Travel Incentive tour arrangements recognizing outstanding achievers with unique experiences including meetings, seminars, incentive tours, special group movements, adventure travel, and tailor-made theme tours for corporate groups.
• Visa Services Visa requirement research and application support including urgent and regular visa processing through an in-house visa team for corporate and individual travelers.
• Extended Hour Services (EHS) After-hours travel support operating Monday to Friday 5:30pm-11:00pm and 24/7 on weekends and public holidays for emergency ticket issuance and booking amendments for corporate clients.
• Leisure Tour Packages International and domestic travel packages covering destinations such as Vietnam, Indonesia, Thailand, China, Japan, and Turkey, plus domestic Malaysia packages with categories including SuperSaver deals, Luxury Retreats, and Staycations for individual leisure travelers.
• Rail Europe European rail booking service providing access to Rail Europe across 240,000 kilometres of track, including luxury sleeper options and rail passes for travelers heading to European destinations.
• COVID-19 PCR Testing COVID-19 RT-PCR test voucher service at RM180 per person through BP Lab partner, with pre-booking and results within 24-48 hours endorsed by Ministry of Health Malaysia for travelers needing screening.
• Quarantine Hotel Packages Pre-booked quarantine accommodation packages at partner hotels in Kuala Lumpur and Selangor including Crystal Crown Hotel Petaling Jaya, Sama-sama Hotel, Dorsett Grand Subang, Hilton Garden Inn Puchong, Sunway Clio Hotel, Hotel Royal Kuala Lumpur, Ibis KLCC, and Swiss Garden Bukit Bintang for travelers.

Quantifiable outcome

• Sales turnover exceeding MYR 130 million annually for 5 consecutive years
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CTM Global Partners (Corporate Travel Management)coreChannel Partner/ Reseller/ DistributorBoustead Travel is the local partner for CTM in Malaysia, accessing vast resources in terms of suppliers and technology. This global network provides travelers with peace of mind while traveling under Boustead, ensuring corporate clients are never out of reach anywhere in the world. CTM Global Partners operates in over 23 countries with 46 locally owned and managed offices.
• Go CityminorGTM or Marketing PartnerAffiliate partnership for attraction passes and tours, allowing customers to access Go City's inventory of attractions across multiple cities.
• Rail Partners (European Rail)minorStrategic or Co-development PartnerRail Europe partnerships providing train travel booking services across European destinations with access to rail passes and special offers.
• Cruise PartnersminorStrategic or Co-development PartnerPartnerships with cruise lines including Avalon Cruise for cruise package offerings.
• BP LabminorOthersScreening lab partner for COVID-19 RT-PCR testing services - one of Malaysia's largest and most established clinical pathology laboratories.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• TravelPerk: TravelPerk is a tech-led modern TMC targeting SMEs and mid-market corporates with a self-service platform and global inventory. Overlaps with Boustead's SME corporate segment on the technology-enabled booking side, representing a competitive threat.
• Spotnana: Spotnana is a cloud-native TMC platform serving enterprises with modern booking, servicing, and policy compliance tools. Comparable on the Online Booking Tool / travel-policy-tech axis that Boustead monetizes, representing an emerging platform-style competitor.

Broad incumbents

• Direct Travel: Direct Travel is a North American-focused corporate TMC formed around CWT's meetings/events business, serving enterprise clients with full-service travel management. Comparable full-service corporate TMC model with overlap in target customer profile.
• American Express Global Business Travel (Amex GBT): Amex GBT is the largest global corporate TMC with a broad product portfolio (corporate booking tools, meetings, expense) and expansive multinational footprint. Boustead competes for the same enterprise clients but is far smaller and narrower in scope.
• BCD Travel: BCD Travel is a top-tier global corporate TMC with broad geographic coverage and proprietary booking platforms. Comparable as an incumbent TMC targeting multinational corporates, though at materially greater scale than Boustead.
• CWT (now Direct Travel / CWT): CWT is a long-established global TMC serving large multinational corporates with full-service travel management and meetings. Overlapping customer segments and offerings make it a broad incumbent comparable to Boustead's enterprise client work.

Direct peers

• FCM Travel Solutions: FCM is the dedicated corporate TMC arm of Flight Centre Travel Group, offering enterprise travel management, MICE, and 24/7 consulting globally. Competes head-to-head with Boustead/CTM for Malaysian and regional MNC accounts with similar corporate-only focus.
• Travel Counsellors: Travel Counsellors is a UK-headquartered TMC/franchise model combining technology with personal travel consultant service for SMEs and corporates. Comparable bespoke, consultant-led TMC model and corporate client focus.
• ATPI Griffinstone: ATPI is a specialist corporate TMC with strong Asia-Pacific presence, serving energy, maritime, and government clients with bespoke travel and crew logistics. Comparable niche TMC focus on enterprise verticals and MICE similar to Boustead's Oil & Gas/Defense clients.
• Corporate Travel Management (CTM): CTM is the Australian parent network of Boustead's Malaysia partnership and operates the same corporate-TMC model (enterprise client teams, OBT technology, 24/7 support) across 23+ countries. Most directly comparable on business model, technology stack, and customer base (multinational corporates).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bousteadtravel
• Instagraminstagram.com/bousteadtravel
• Xx.com/BousteadGroup
• LinkedInlinkedin.com/company/boustead-travel-all

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boustead Travel Services