Fighting FIt Fencing

What Fighting FIt Fencing does

Fighting Fit Fencing is a London-based, privately-held Olympic sword fencing club founded in 2010, operating from a dedicated venue in Barnet with a secondary mailing address in Welham Green. The club offers coached fencing programmes segmented by age and ability — Little Fence (4-6 years, foam/plastic kit), Youth (7-12), Teens (13-17), and Adults (18+) — with progression pathways following the British Fencing grading scheme and competitive pathways through Mini Elite and Elite squads. The club has produced multiple National Champions and GBR/England representatives, with seven fencers selected for England in 2026.

The business operates a multi-stream revenue model combining subscription and transactional components. Core recurring revenue comes from four-tier monthly subscription packages (Relaxed Fencer £45/month through Extreme Fencer £125/month, each offering escalating discounts) and annual membership passes (£45 Child, £55 Adult, £95 Competitive, £125 Squad) that include British Fencing membership and insurance. Transactional revenue includes Pay 'n' Play credit top-ups (£5-£150), guest passes (£20/session), 1-to-1 private lessons, birthday party packages (min 10 attendees), summer camps (£99/child for 5 days), and corporate team-building events. The club sells fencing equipment and merchandise through a Shopify-integrated store, with Leon Paul as an equipment partner.

The company's GTM motion is community-led and product-led, anchored on free taster sessions as customer acquisition, multi-channel distribution via WellnessLiving online booking and mobile delivery for schools/corporate events, and school outreach programmes as a youth talent funnel. Technology infrastructure is non-proprietary SaaS: WellnessLiving for booking/membership, Shopify for retail, Keap for email, Squarespace for web. Operational technology includes electric scoring systems for competition and a SOAP (Subjective, Objective, Assessment, Plan) notes system on coaching tablets, plus an automated British Fencing grading notification system combining attendance and session records. The club is Ofsted registered and ISO 27001 certified.

Name

Fighting FIt Fencing

Legal name

Fighting Fit Fencing

Website

https://fightingfitfencing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Fighting Fit Fencing is a London-based private Olympic fencing club serving all ages (4-70+) with coached programmes, tiered subscriptions, camps, corporate events, and schools outreach, operating from a dedicated Barnet venue and producing national-level competitive fencers.

Ownership category

akta.pro rank

Product category

Fencing Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Competition & Tournament Team Training (HSADADAJ)

Keywords

• Olympic fencing club
• Fencing classes
• Fencing membership
• Sports coaching
• Corporate team building

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Annual Membership Fees: Annual pass required for all members providing insurance coverage, British Fencing membership, and access to discounted class rates. Tiers: Child £45, Adult £55, Competitive £95, Squad £125 per year.
2. Monthly Subscription Packages: Tiered monthly packages providing increasing discounts on all bookings: Relaxed Fencer £45 (5% discount), Enthusiastic Fencer £65 (10% discount), Competitive Fencer £95 (15% discount), Extreme Fencer £125 (20% discount). Minimum 3-month commitment.
3. Pay 'n' Play Credits: Top-up credits in £5, £15, £30, £60, £150 blocks for members who prefer flexibility over monthly subscriptions. Credits usable for any service or product.
4. Guest Pass Sessions: Non-members can purchase guest passes (£20 per session) for individual sessions. Requires proof of British Fencing membership for insurance purposes.
5. Birthday Party Packages: Three party packages available for ages 4+ with minimum 10 attendees. Additional extras include trophies, medals, custom t-shirts, refreshments, and balloon challenges. Venue hire £20/hour extra.
6. Summer and Holiday Camps: 5-day fencing camps priced at £99 per child. Camps run July-August with daily sessions from 9:30am-4:30pm. Christmas training camps also offered.
7. Retail Sales: Fencing kit, equipment, and merchandise sold through integrated Shopify store. Includes fencing gift vouchers. Leon Paul equipment available with member discounts.
8. 1-to-1 Coaching Lessons: Private lessons available with coaches, with discounts for monthly subscription members. Available around the clock for members.
9. Corporate Events: Corporate team-building exercises, training sessions for colleagues, promo events, and product launches. Team building activities focused on strategic thinking and workplace skills.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Fighting Fit Fencing is a London-based Olympic-style fencing club providing coached fencing classes, membership programmes, and competitive training for all ages and abilities (4 to 70+). The club operates a dedicated fencing venue in Barnet and offers tiered monthly subscriptions, annual membership passes, summer camps, birthday parties, corporate team-building events, and a schools outreach programme. It also sells fencing equipment and gift vouchers through an integrated e-commerce shop.

Product overview

Fighting Fit Fencing operates as a London-based fencing club offering a comprehensive suite of programmes across multiple age groups (Little Fence for ages 4-6, Youth for ages 7-12, Teens for ages 13-17, and Adults). The core offering centres on coached fencing classes progressing through British Fencing grading schemes, supported by free taster sessions for new members. The club monetises through tiered monthly subscription packages (Relaxed through Extreme Fencer), annual membership passes (Adult, Child, Competitive, and Squad tiers), Pay 'n' Play credit top-ups, and per-session guest passes. Ancillary revenue streams include summer camps, birthday party packages, corporate team-building events, and schools outreach programmes. The club also provides pathway programmes including Mini Elite and Elite competitive groups, individual 1-to-1 lessons, and dedicated fencing fitness sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fencing Classes (Little Fence, Youth, Teens, Adults)
• Free Taster Sessions
• Monthly Subscription Packages
• Annual Membership Pass
• Pay 'n' Play Credits
• Guest Pass
• Summer Camps
• Birthday Party Packages
• Corporate Team Building
• Schools Outreach Programme
• Mini Elite and Elite Squad Programmes
• 1-to-1 Private Lessons
• Fencing Fitness Sessions
• Fencing Equipment Retail

Quantifiable outcome

• 18th place out of 269 fencers at European event - highest GBR fencer
• +1 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• British FencingcoreStrategic or Co-development PartnerNational governing body for fencing in Great Britain. Provides competition pathway, grading system, insurance coverage, and athlete development programs. All club members receive British Fencing membership with annual pass. Fencers selected for national representation through British Fencing events.
• England FencingcoreStrategic or Co-development PartnerRegional governing body for English fencing. Club fencers selected to represent England at international events. 7 fencers from club selected to represent England in 2026.
• easyfundraisingminorGTM or Marketing PartnerFundraising platform enabling supporters to raise free donations for the club when shopping online with over 4,000 retailers. No cost to supporters, donations made by retailers when purchases are made through the platform.
• WellnessLivingcoreTechnology or IntegrationFitness management software platform for session booking, membership management, class scheduling, and customer accounts. Primary booking system for all club services.
• Leon PaulminorChannel Partner/ Reseller/ DistributorFencing equipment manufacturer whose products are sold through the club's shop with member discounts.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Better (GLL): UK public leisure centre operator running gyms, swimming, and group exercise programmes. Comparable as a high-volume recreation club operator in London competing for family and adult sport participation, though not a fencing specialist.
• Nuffield Health: UK health and wellness club operator with fitness, swimming, and family-oriented programming. Comparable as a London-area recreation/sports membership business targeting families and active adults, but operating at much larger scale and broader scope.
• David Lloyd Leisure: UK premium health, fitness, and racquet sports club chain. Comparable as a broad sports club operator in the same London geography, competing for family discretionary spend, although its offering is multi-sport rather than fencing-specialist.

Emerging players

• 1Rebel: London boutique fitness studio chain offering premium group training experiences. Comparable as a premium London fitness brand targeting time-poor adult consumers with high-margin class-based services, though operating in group fitness rather than technical sport instruction.

Direct peers

• ZFW Fencing Club: London-based fencing club offering structured coaching across age groups with a competitive pathway. Directly comparable because both operate membership-based fencing clubs in Greater London serving youth and adult fencers with tiered coaching programmes.
• Salle Green Fencing Club: London fencing club offering foil, epee, and sabre instruction across ability levels. Comparable as a London fencing club competing for the same pool of beginners, recreational fencers, and competitive juniors.
• Leon Paul: UK fencing equipment manufacturer that also operates Salle Leon Paul, a long-running London fencing club. Closest comparable because they combine a competitive fencing club and coaching pedigree in the same London market, directly competing for ambitious fencers and coaching talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fightingfitfc
• Facebookfacebook.com/FightingFitFencing
• LinkedInlinkedin.com/company/fighting-fit-fencing
• Instagraminstagram.com/fightingfitfencing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fighting FIt Fencing