PACE Alliance
PACE Alliance is a membership-based Chamber of Commerce and Economic Development organization serving Pella, Iowa. It represents 250+ business members, providing a member directory, job board, events calendar, relocation guide, and community programs to support local economic vitality.
- Company typePrivate
- Founded1847
- HeadquartersPella, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What PACE Alliance does
PACE Alliance (legally Pella Area Community & Economic Alliance) is the combined Chamber of Commerce and Economic Development organization for the Pella, Iowa area. It operates as a membership-based nonprofit/association, representing over 250 business member organizations that collectively account for more than 12,000 employees in the local economy. The organization serves local businesses, new residents, young professionals, and major employers through a unified platform of community development, networking, and economic advocacy services.
The organization's core product portfolio is delivered through the pella.org website and a members.pella.org portal. Key products include a searchable Member Directory (250+ businesses), a Job Board for local employment, an Events Calendar for community activities, a Relocation Guide for new residents, Hot Deals and Member-to-Member Deals promotional platforms, a MarketSpace digital marketplace, a Volunteer Opportunities Portal, and the Membership Application for onboarding new business members. The platform is built on third-party Chambermaster infrastructure rather than proprietary technology. The organization also produces flagship community events including Tulip Time, Thursdays in Pella, the Lake Red Rock Balloonfest, and the annual Impact Awards.
PACE Alliance generates revenue primarily through business membership dues (annual subscription, tier-based pricing that is not publicly disclosed), event sponsorships, and member directory/listing fees. Its go-to-market motion is sales-led and community-led, with direct outreach by a Membership & Business Development Director, in-person visits, and a robust calendar of community events serving as both member acquisition and retention touchpoints. The organization maintains strategic partnerships with the City of Pella, Central College, Pella Regional Health Center, WorkSMART Connector (a State of Iowa STEM BEST program), Young Professionals of Pella, and Visit Pella.
PACE Alliance firmographics
Firmographics- Name
- PACE Alliance
- Legal name
- Pella Area Community & Economic Alliance
- Website
- https://pella.org
- Company type
- Private
- Founded year
- 1847
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PACE Alliance is a membership-based Chamber of Commerce and Economic Development organization serving Pella, Iowa. It represents 250+ business members, providing a member directory, job board, events calendar, relocation guide, and community programs to support local economic vitality.
- Ownership category
- akta.pro rank
PACE Alliance industry classification
Industry- Product category
- Chamber of Commerce and Economic Development Services
- NAICS
- Business Associations (813910), Convention and Trade Show Organizers (561920), Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
- akta.pro secondary industries
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Partner, Channel & Vendor Conferences (MPAGAGAL), Meeting & Conference Planning & Coordination (HSACADAA)
Keywords
Where PACE Alliance is headquartered
LocationHeadquarters
- HQ city
- Pella
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PACE Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Business Membership Dues: PACE Alliance operates as a membership-based organization. Local businesses and organizations pay membership dues to join the alliance and gain access to member benefits, networking opportunities, and the member directory. The membership includes various tiers as evidenced by membership application forms.
- Event Sponsorships: PACE Alliance generates revenue through sponsorship opportunities associated with its events calendar, including community festivals, networking events, and the Impact Awards. Sponsors receive visibility and brand placement in exchange for financial support.
- Member Directory & Hot Deals: PACE Alliance maintains a member directory and Hot Deals platform where members can promote their businesses, potentially generating nominal platform or listing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business Membership Tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
PACE Alliance product offering
Product offeringCore offering
PACE Alliance (Pella Area Community & Economic Alliance) is the unified Chamber of Commerce and Economic Development organization for the Pella, Iowa area. It sells business memberships that grant access to a Member Directory, Job Board, Events Calendar, MarketSpace marketplace, Hot Deals promotional platform, Member-to-Member Deals, volunteer portal, and a Relocation Guide. The organization also generates revenue through event sponsorships tied to community festivals and programs such as Tulip Time, Thursdays in Pella, and the annual Impact Awards.
Product overview
PACE Alliance operates as a Chamber of Commerce and Economic Development organization offering a unified platform of membership services. The core product portfolio consists of a Member Directory connecting users with 250+ local businesses, a Job Board for employment opportunities, an Events Calendar for community activities, and a Relocation Guide for new residents. Additional services include Hot Deals and Member-to-Member Deals for promotional marketing, MarketSpace for digital commerce, and a Volunteer Portal for community engagement. The platform also provides membership application processing and business development resources. These services work together to support local economic vitality, business networking, and community collaboration across the Pella, Iowa area.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Membership
- Event Sponsorship Opportunities
- MarketSpace Digital Marketplace
- Job Board
Quantifiable outcome
- PACE Alliance serves as the unified voice for 250+ business members representing over 12,000 employees in the Pella area
- +2 more outcomes
Companies that use PACE Alliance
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
PACE Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PACE Alliance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Young Professionals of Pella (YP of Pella)corePACE Alliance partners with the Young Professionals of Pella group to support young workforce development and community engagement. YP of Pella hosts events, educational sessions, and community exploration opportunities for young professionals in the Pella area. PACE provides organizational support and cross-promotion for YP events.
- City of PellacorePACE Alliance works closely with the City of Pella on community development initiatives, relocation resources, and events. The city website and PACE website cross-reference each other's services, creating an integrated community information ecosystem.
- Visit PellaminorPACE Alliance partners with Visit Pella for tourism promotion, cross-referencing dining, shopping, and event listings. Visit Pella promotes local businesses and events as part of the visitor experience in Pella.
- Pella Preservation TrustminorPACE Alliance supports the Pella Preservation Trust which maintains historic districts and properties in Pella, contributing to the community's cultural heritage and quality of life that attracts and retains businesses and residents.
- Pella Regional Health CentercorePella Regional Health Center is a major community healthcare provider and PACE Alliance member. The hospital and PACE collaborate on workforce development, community health initiatives, and promoting Pella as a quality-of-life destination for attracting healthcare professionals.
- Central CollegecoreCentral College is a key community partner, serving 1,000+ students and employing 500+ professionals. PACE and Central College collaborate on workforce development, community events, and talent attraction/retention programs including the Central RED Society for lifelong learning.
- WorkSMART ConnectorcoreWorkSMART Connector is a community-powered partnership among local schools, colleges, employers, and regional stakeholders including PACE Alliance. It connects area talent to local career opportunities through work-based learning, registered apprenticeships, certifications, and Certificates of Completion. Recognized by the State of Iowa as a STEM BEST program.
- Crossroads of PellaminorCrossroads of Pella is a non-profit community-based human service agency that PACE refers newcomers and residents to for information and referral services. Crossroads runs the Senior Health Insurance Information Program (SHIIP) and provides gap-filling services for residents.
- Pella Regional Health Center and Knoxville Hospital & ClinicsminorPACE Alliance member organizations partnering to build the South Central Iowa Radiation Center, opening in 2027 on the Pella Regional Health Center campus. This partnership brings advanced cancer treatment to the regional community.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PACE Alliance competitors and assessment
Company assessmentBroad incumbents
- Iowa Association of Business and Industry (ABI): Statewide business association representing Iowa employers. Comparable in member-based advocacy and services but operates at the state level rather than a single community like PACE Alliance.
Direct peers
- Waterloo Area Chamber of Commerce: Local chamber serving the Waterloo/Cedar Falls region. Comparable in combining business advocacy, events, and community economic development.
- Siouxland Chamber of Commerce: Regional chamber serving the Sioux City area. Comparable as an Iowa-based chamber with similar member services and economic development remit.
- Quad Cities Chamber of Commerce: Regional chamber serving the Quad Cities area with membership, events, and economic advocacy. Comparable chamber-of-commerce operating model to PACE, scaled to a larger metro.
- Ames Chamber of Commerce: Chamber of commerce serving Ames, Iowa with similar mix of membership, events, workforce development, and community programming. Direct comparable in size and structure to PACE.
- Dubuque Area Chamber of Commerce: Chamber of commerce serving the Dubuque region with similar membership, event, and economic development focus. Comparable to PACE in small-to-mid-market Iowa community positioning.
- Greater Des Moines Partnership: Regional chamber of commerce and economic development organization serving Greater Des Moines. Direct peer because PACE performs the same combined chamber+EDO role for the Pella area, just at a smaller geographic scale.
- Cedar Rapids Metro Economic Alliance: Cedar Rapids-area chamber and economic development organization combining member services, advocacy, and economic development. Highly comparable in mission and structure to PACE Alliance.
- Iowa City Area Chamber of Commerce: Local chamber serving the Iowa City area with membership-based business services, events, and community development programming. Comparable in operating model to PACE Alliance.
Others
- Visit Pella: Local tourism bureau for Pella that partners with PACE Alliance. Adjacent rather than competing; together they cross-promote events, dining, and shopping for the same Pella community.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PACE Alliance social profiles
Digital presencePACE Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
PACE Alliance leadership team
Management profileNumber of profiles
PACE Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PACE Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PACE Alliance
What does PACE Alliance do?
PACE Alliance (Pella Area Community & Economic Alliance) is the unified Chamber of Commerce and Economic Development organization for the Pella, Iowa area. It sells business memberships that grant access to a Member Directory, Job Board, Events Calendar, MarketSpace marketplace, Hot Deals promotional platform, Member-to-Member Deals, volunteer portal, and a Relocation Guide. The organization also generates revenue through event sponsorships tied to community festivals and programs such as Tulip Time, Thursdays in Pella, and the annual Impact Awards.
Is PACE Alliance a public or private company?
PACE Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PACE Alliance founded?
PACE Alliance was founded in 1847. It employs 1,001 to 5,000 people.
Where is PACE Alliance based?
PACE Alliance is headquartered in Pella, United States, in the North America region.
How does PACE Alliance make money?
Three revenue lines are on record. Business Membership Dues are the primary driver. The others are event Sponsorships and member Directory & Hot Deals.
Who are PACE Alliance's main competitors?
Iowa Association of Business and Industry (ABI) is listed as a broad incumbent. Direct peers are Waterloo Area Chamber of Commerce, Siouxland Chamber of Commerce, Quad Cities Chamber of Commerce, Ames Chamber of Commerce, Dubuque Area Chamber of Commerce, Greater Des Moines Partnership, Cedar Rapids Metro Economic Alliance and Iowa City Area Chamber of Commerce. Visit Pella is listed as an others.
Does PACE Alliance have an API?
No public API is recorded for PACE Alliance.
What industry is PACE Alliance in?
PACE Alliance's product category is Chamber of Commerce and Economic Development Services. Its primary akta.pro industry code is THAHACAK, Sponsorship, Exhibitor & Partnership Management Services, with a secondary code of THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 813910 and its SIC code is 8600.