Waterford Oaks Senior Care

What Waterford Oaks Senior Care does

Waterford Oaks Senior Care, Inc. is a privately held, owner-operated senior living provider founded by Trina Watson, operating two purpose-built adult foster care facilities on Pontiac Lake Road in Waterford, Michigan. The East building at 3385 Pontiac Lake Road delivers Assisted Living (and serves as the Independent Living site), while the West building at 3387 Pontiac Lake Road is a dedicated Memory Care facility for residents with Alzheimer's, vascular, Lewy body, frontotemporal, and Parkinson's-related dementia, featuring door monitoring, alarm systems, and 24-hour supervision. Each facility is intentionally capped at 20 residents, enabling staff-to-resident ratios that exceed Michigan's 15-to-1 requirement.

The company generates revenue through monthly recurring residential fees covering room, board, chef-prepared meals, 24-hour on-site caregivers, medication management, weekly laundry, twice-weekly housekeeping, personal care assistance, and a calendar of activities including exercise classes, live music, brain games, arts and crafts, and social events. An add-on services module layers in visiting physicians, podiatrists, skilled nursing, physical/occupational/speech therapy, hospice care, and on-site salon services. Payer mix includes private pay, Area Agency on Aging 1-B (AAA 1-B) funding, the Medicaid MI Choice Waiver Program, and U.S. Department of Veterans Affairs benefits, with a curated activity partnership with Tender Heart supplementing the in-house dementia programming.

The business is sold and serviced directly to seniors and their adult-child decision-makers through phone outreach (248-390-6602), the company website (waterfordoaksseniorcare.com), Facebook, local SEO, drive-by visibility near the Waterford Senior Center, and word-of-mouth referrals from families and visiting healthcare professionals. The company holds a fully licensed Michigan Adult Foster Care designation and operates under no disclosed parent company, with no private equity or venture capital backing identified in the available materials.

Name

Waterford Oaks Senior Care

Legal name

Waterford Oaks Senior Care, Inc.

Website

https://waterfordoaksseniorcare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterford Oaks Senior Care is a privately held, owner-operated adult foster care provider in Waterford, Michigan, running two 20-resident facilities that offer assisted living, independent living, and specialized memory care for seniors with dementia.

Ownership category

akta.pro rank

Product category

Senior Living and Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Assisted living services
• Memory care facilities
• Senior residential care
• Independent living seniors
• Adult foster care

Headquarters

HQ city

Waterford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Senior Care Services: The company generates revenue through residential senior care services including independent living, assisted living, and memory care. Revenue is derived from monthly residential fees that cover room, board, meals, and varying levels of care based on resident needs. Financial options include private pay, Medicaid MI Choice Waiver Program, AAA 1-B funding support, and U.S. Veteran benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Waterford Oaks Senior Care operates two small (20-resident) licensed adult foster care homes in Waterford, Michigan—the East building for assisted living and independent living, and the West building for specialized memory care. The company delivers 24-hour caregiver supervision, medication management, three chef-prepared meals daily, housekeeping, laundry, personal care assistance, and continuum-of-care services funded primarily through private pay with Medicaid MI Choice Waiver, AAA 1-B, and U.S. Veteran benefits.

Product overview

Waterford Oaks Senior Care is a privately-owned senior living community offering three core care services: Assisted Living at the East location for seniors needing daily support; Memory Care at the West building for those with dementia requiring 24-hour specialized supervision in a secure environment; and Independent Living for self-sufficient seniors who want freedom with on-site caregiver availability. Additional services can be added on as needs arise, providing a comprehensive continuum of care from independent living through memory care within the same familiar surroundings.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Residential assisted living services for seniors who need round-the-clock help with meals, laundry, bathing, housekeeping, and medication management, delivered at the East building to a maximum of 20 residents.
• Memory Care Specialized 24-hour memory care for seniors with Alzheimer's, vascular, Lewy body, frontotemporal, and Parkinson's-related dementia, housed in the secure West building with door monitoring, alarm systems, and enhanced supervision for up to 20 residents.
• Independent Living Independent living program for self-sufficient seniors who want freedom and self-sufficiency combined with the security of 24/7 on-site caregivers, private living spaces, and assistance available for health, safety, and daily needs.
• Additional Assisted Living Services Supplementary care services added to assisted and memory care residents based on individual needs, including on-site visiting physicians, podiatrists, medical specialists, skilled nursing, physical/occupational/speech therapy, rehabilitation, diabetic care, hospice care, and salon services delivered by qualified providers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tender HeartminorOthersTender Heart provides specialized dementia-specific activities twice a week for 45 minutes, including arts and crafts that engage the brain for memory care residents.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Atria Senior Living: National senior living operator with assisted living and memory care offerings. Comparable service mix and emphasis on hospitality-driven, personalized resident experience.
• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, and independent living. Comparable continuum-of-care model, though at much larger scale and corporate ownership structure.
• Sunrise Senior Living: National assisted living and memory care operator with a strong reputation for personalized care in smaller community settings. Comparable across service lines (assisted living + memory care) and target demographic.
• Five Star Senior Living: National senior living and memory care provider. Comparable across service categories and target resident population, though at materially larger scale.

Emerging players

• Bickford Senior Living: Mid-size assisted living and memory care operator with an emphasis on smaller, intimate Branch locations. Comparable small-format philosophy and dementia-care specialization.
• ComForCare (in-home care): In-home senior care franchise with Michigan presence serving a similar resident demographic. While a different delivery model (home-based vs. residential), it competes for the same family decision-maker and earlier-stage care needs.

Regional players

• Pomeroy Living: Michigan-based assisted living and memory care provider with smaller community-style settings. Comparable operating philosophy and regional overlap with Waterford Oaks.
• StoryPoint Group: Michigan-based senior living operator offering independent living, assisted living, and memory care communities. Direct geographic overlap and similar service continuum.
• American House Senior Living: Operates multiple assisted living and memory care communities across Michigan and other Midwest states. Highly relevant regional peer operating similar levels of care in overlapping Michigan geographies.
• Independence Village: Midwest-focused senior living operator with independent living, assisted living, and memory care. Comparable continuum-of-care offering with similar resident demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/waterfordoaksseniorcare
• LinkedInlinkedin.com/company/waterford-oaks-senior-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterford Oaks Senior Care