What Zoya does

Zoya is a luxury diamond jewelry boutique brand operating as one of three labels in the jewelry division of Titan Company Limited, part of India's Tata Group. It designs, crafts, and retails fine diamond and gemstone jewelry in 18K gold and platinum, organized into 11+ named collections such as Alive, Her Becoming, My Embrace, Aeterna, Beyond, Samave, 6299 Hollywood Blvd, Rooted, Pezzo D'arte, Rouge, Whispers from the Valley, plus the proprietary Reborn Solitaires featuring Zoya's signature Eterna Cut. Its product surface spans rings, necklaces, earrings, bangles, bracelets, chains and pendants, loose solitaires, and gemstone jewelry, complemented by bespoke custom design services and an Old Gold Exchange program that converts prior gold purchases into upgrade credit.

Zoya's technology stack centers on a Salesforce Commerce Cloud storefront (zoya.in) with mobile OTP verification, SSL-encrypted payment processing across Visa, Mastercard, American Express, Diners Club, JCB, and PayPal for international orders, and WhatsApp integration for customer communication and appointment booking. Distribution combines company-owned luxury boutiques across India with appointment-based consultations, domestic e-commerce shipping via Blue Dart, Delhivery, and Ecom Express, international shipping via UPS to 22 countries, and integration into the Tata Neu super app and NeuPass loyalty ecosystem shared with Titan brands including Tanishq and Mia.

The business model is primarily one-time retail sale of high-AOV jewelry, ranging from INR 218,000 catalog pieces to 'Price on Request' bespoke and high-value items, with an adjacent trade-in revenue stream via the Old Gold Exchange program. Go-to-market relies on multi-channel brand storytelling through celebrity endorsements (notably Sonam Kapoor as brand ambassador), editorial content such as the 'Finely Crafted Journeys' series, and earned media in luxury publications including RobbReport India, Vogue India, and Harper's Bazaar India. Zoya targets design-seeking women with international sensibility seeking self-expression, gifting, and milestone purchases, leveraging the Tata and Titan brand reputation to support premium pricing.

Name

Zoya

Legal name

Titan Company Limited

Website

https://zoya.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zoya is a luxury diamond jewelry boutique brand from the House of Tata, operating as one of three jewelry labels within Titan Company Limited. It designs, crafts, and retails high-end diamond and gemstone jewelry across physical boutiques in India, its zoya.in e-commerce site, and Tata Neu, serving women seeking self-expression, gifting, and milestone purchases in domestic and 22 international markets.

Ownership category

akta.pro rank

Product category

Luxury Diamond Jewellery

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Luxury diamond jewellery
• Fine jewellery retail
• Bespoke jewellery design
• Precious gemstone jewellery
• Solitaire diamond retail

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Diamond and Fine Jewelry Retail: Direct retail sales of diamond jewelry including rings, necklaces, earrings, bangles, bracelets, and pendants. Products range from INR 218,000 for pendants to higher price points for bespoke pieces. The company sells 18K gold, platinum, and diamond jewelry with individually certified stones. Some high-value pieces are priced on request after consultation.
2. Solitaires Sales: Sales of loose diamonds (solitaires) under the Reborn collection, featuring proprietary Eterna Cut diamonds in various carat weights and shapes (Pear, Octagon, Cushion).
3. Bespoke/Custom Jewelry Services: Custom jewelry design consultation services where customers can create personalized pieces. Engraving and selection assistance are offered as part of the gifting service.
4. Gold Exchange Program: Old gold exchange service where customers bring existing gold jewelry to receive credit toward new Zoya purchases, creating a trade-in revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Zoya designs, crafts, and retails luxury diamond and gemstone jewellery through its own boutique chain and e-commerce storefront (www.zoya.in). The portfolio spans rings, necklaces, earrings, bangles, pendants, bracelets, and loose solitaires across more than a dozen named collections (Alive, Her Becoming, My Embrace, Aeterna, Beyond, Whispers from the Valley, Reborn Solitaires, etc.), featuring proprietary Eterna Cut diamonds and ethically sourced stones set in 18K gold and platinum. The brand also provides bespoke custom design services, an Old Gold Exchange program, and appointment-based consultations at physical boutiques across India with international shipping to select markets.

Product overview

Zoya is a luxury diamond jewellery boutique from the House of Tata (Titan Company Limited), offering an exquisite portfolio of fine diamond jewellery across multiple collections. The product line includes Rings, Necklaces, Earrings, Bangles, Chains and Pendants, and Bracelets, featuring both diamond and gemstone pieces (Emerald, Ruby, Sapphire, Amethyst, Morganite, Pearl, Tanzanite, Turquoise). Major collections include Alive, Her Becoming (Ikat-inspired limited editions), My Embrace (self-acceptance theme), Aeterna, Beyond, Samave, 6299 Hollywood Blvd (Art Deco), Rooted, Pezzo D'arte (Italian), Rouge, Whispers from the Valley, Soul Lines, Mysong, Libera, and the proprietary Reborn Solitaires featuring Zoya's Eterna Cut diamonds. The company also offers bespoke custom design services, Old Gold Exchange for jewellery upgrades, and maintains physical boutique retail locations. Zoya positions itself as a fine art gallery of wearable jewellery art, targeting the design-seeking woman with international sensibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Alive Collection A jewellery collection celebrating feminine strength and vibrancy, finding design inspiration in the rainforest ecosystem and feminine energy. Includes diamond and gemstone pieces available for retail purchase.
• Her Becoming Collection Limited-edition wearable art collection inspired by the linear chronicles of life and Ikat patterns. Features intricate craftsmanship with custom-cut baguette, marquise, Cadillac, princess, and pear diamonds set in natural gold.
• My Embrace Collection Jewellery collection celebrating self-acceptance and honoring personal identity. Pieces feature overlapping shapes, high-gloss 18K yellow and rose gold, and delicate diamond embellishments (e.g., My Embrace Pendant at INR 218,000).
• Aeterna Collection Luxury jewellery collection featuring timeless designs and enduring elegance, marketed around themes of permanence and classical aesthetics.
• Beyond Collection Jewellery collection featuring sapphire and emerald designs inspired by the emergence of the Indus river, with fluid diamond strands and champagne diamonds.
• 6299 Hollywood Blvd Collection Jewellery collection inspired by Hollywood glamour, featuring Art Deco designs, flapper-era aesthetics, and pieces with morganite gemstones (e.g., Sunkissed Wonders Ring).
• Whispers from the Valley Collection Jewellery collection inspired by Kashmir's seasons, reimagined through gemstone colours and diamond designs, launched with brand ambassador Sonam Kapoor.
• Reborn Solitaires Solitaire jewellery collection featuring Zoya's proprietary Eterna Cut diamonds in Pear, Octagon, and Cushion shapes. Available as necklaces, pendants, and rings in various carat sizes (0.30, 0.50, 0.65 carats and above).
• Rings Diamond, platinum, and gold finger rings including solitaire rings, fashion rings, and gemstone rings sold across multiple Zoya collections.
• Necklaces Diamond and gemstone necklaces including chokers, lariat necklaces, solitaires, and statement pieces such as the Eternal Elegance Necklace and Luminous Lineage Necklace (236 custom-cut baguette diamonds).
• Earrings Diamond earrings including drop earrings, hoop earrings, and stud earrings, with featured designs such as the Echoes of Elegance Earrings from the Her Becoming collection.
• Bangles Diamond and gemstone bangles including solid bangles and fashion bangles, featuring designs such as the My Embrace Bangle with pear-cut diamonds and the Horseshoe Bangle.
• Chains and Pendants Diamond and gold chains with pendant designs including solitaires and fashion pendants, such as the My Embrace Pendant.
• Bracelets Diamond and gold bracelets featuring various designs and gemstone combinations.
• Gemstone Jewellery Jewellery featuring precious and semi-precious gemstones including Emerald, Ruby, Sapphire, Amethyst, Morganite, Pearl, Tanzanite, and Turquoise.
• Old Gold Exchange Program Service allowing customers to exchange old gold jewellery for new Zoya pieces, with the company buying back old gold at current market value to credit toward new purchases.
• Bespoke Custom Jewellery Design Custom jewellery design service allowing customers to create personalized diamond and gemstone pieces through consultation with Zoya's design experts, including engraving and selection assistance.

Quantifiable outcome

• Each individually certified stone is optimally cut and painstakingly wrought in delicate metal to be a token of heritage
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• Titan Company LimitedcoreOthersZoya is one of three brands in the jewellery division of Titan Company Limited, a listed Tata Group company. Titan owns and operates Zoya as part of its luxury jewelry portfolio alongside Tanishq and Mia. Titan handles manufacturing, quality assurance, e-commerce infrastructure (Salesforce Commerce Cloud), and distribution logistics.
• Tata GroupcoreOthersZoya is From the House of TATA, benefiting from the Tata brand's reputation for trust and quality in India. The association positions Zoya as part of one of India's most respected conglomerates with a legacy spanning over 150 years.
• Tata Neu/Tata DigitalmajorGTM or Marketing PartnerZoya integrates with the Tata Neu super app ecosystem, enabling customers to earn and redeem NeuPass loyalty coins across brands. NeuCoins can be earned on Zoya purchases and redeemed at Tata Neu and partner brands like Tata 1mg, bigbasket, Croma, Tata Cliq, Westside, IHCL, and Air Asia.
• Titan Encircle Loyalty ProgrammajorGTM or Marketing PartnerZoya participates in Titan's unified loyalty program Encircle (now integrated with NeuPass) across Titan brands including Tanishq, Mia, Zoya, World of Titan, Fastrack, Helios, Sonata, Titan Eyeplus, Skinn, Taneira, and Caratlane. Members earn NeuCoins on purchases with tier benefits (Silver, Gold, Platinum) including birthday offers, exclusive previews, and free cleaning services.
• Sonam KapoormajorGTM or Marketing PartnerSonam Kapoor serves as brand ambassador for the Whispers from the Valley collection. As brand ambassador, she unveils collections, appears in advertising campaigns, and provides celebrity endorsement for Zoya products, driving brand awareness and aspirational positioning.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Malabar Gold & Diamonds: Indian-origin luxury gold and diamond jewellery retailer with boutiques across India, the Middle East, and Southeast Asia. Comparable as a regional fine jewelry competitor with multi-country physical presence and diamond-centric assortment.
• Tanishq: Titan's flagship Indian jewellery brand operating physical boutiques and e-commerce across India. Direct sister brand to Zoya within Titan Company Limited's jewellery division, competing in the same retail jewelry category but at a more mass-premium price tier.
• Joyalukkas: Indian-origin fine jewellery retailer with global boutique footprint across the Middle East, Asia, and the US. Directly comparable on diamond/gold jewellery assortment, physical retail model, and diaspora-focused international presence.
• Kalyan Jewellers: Publicly listed Indian jewellery retailer with extensive boutique network in India and the Middle East, plus own manufacturing. Comparable as a multi-brand fine jewellery retailer with international expansion ambitions and diamond-heavy assortment.
• CaratLane (Titan-owned): Online-first Indian fine jewellery brand also owned by Titan Company Limited. Comparable as a sister brand using Titan's infrastructure, though CaratLane targets a younger, lighter-price-point customer versus Zoya's luxury positioning.

Broad incumbents

• Cartier: Richemont-owned global luxury jewellery and watch maison with deep heritage and global boutique network. Comparable as a luxury diamond/gold jewellery benchmark Zoya is benchmarked against for premium positioning.
• De Beers Jewellers: Global diamond jeweller operating boutiques worldwide, vertically integrated with De Beers diamond mining. Comparable as a diamond-narrative-driven luxury jewellery retailer competing in the same premium diamond segment.
• Harry Winston: Premier global diamond and high-jewellery house now under the Swatch Group/Richemont orbit. Comparable as a diamond-centric luxury jeweler with high-value bespoke collections aimed at ultra-high-net-worth customers.
• Tiffany & Co. Iconic global luxury jewellery house (now part of LVMH) with strong diamond heritage and global flagship stores. Comparable as a luxury diamond benchmark brand that defines the category Zoya competes within internationally.
• Bulgari: LVMH-owned Italian luxury jewellery and watch maison with strong diamond and coloured gemstone portfolio. Comparable as a heritage luxury jeweller with global boutique presence and strong storytelling-led collections.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZoyaJewels
• LinkedInlinkedin.com/company/zoya-a-tata-product
• Instagraminstagram.com/zoyajewels
• Xx.com/zoyajewels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoya