What SONAM does

Sonam Gears (legal entity: Sonam Pvt. Ltd.) is a Nepalese vertically integrated apparel and outdoor-gear brand founded in 2011 and headquartered in Kathmandu. It designs, manufactures, and retails clothing, footwear, bags, and accessories for men, women, and kids, with a catalog spanning outdoor, trekking, fitness, casual, and sporting use cases — including technical product lines such as Primaloft, down, softshell, and waterproof jackets. The assortment is organized across men's, women's, kids' (girls, boys, unisex), bags & gears (backpacks, duffle packs, adventure packs, fanny packs), and shoes (hiking, sneakers, sandals) categories.

The company's go-to-market is direct-to-consumer through a proprietary e-commerce platform (sonamgear.com) — featuring seasonal collections, new arrivals, and sale merchandising — combined with physical retail stores in Nepal, including a confirmed flagship in Thamel, Kathmandu. The e-commerce site uses standard consumer-internet integrations (Google and Facebook OAuth login) and offers order-status tracking. Distribution is domestic-only; the company explicitly markets itself as a Nepal-made brand supporting the local economy, positioning against international outdoor brands.

Sonam is privately held with no disclosed institutional investors, funding rounds, M&A activity, or external equity. There is no published revenue, headcount, or management roster. The company describes itself as "one of Nepal's leading brands" in the apparel category, and its competitive advantages — as articulated in its own materials — are domestic market presence, established brand recognition since 2011, a comprehensive multi-segment product range, and a local-manufacturing, social-impact narrative.

Name

SONAM

Legal name

Sonam Pvt. Ltd.

Website

https://sonamgear.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Sonam Gears is a Nepalese vertically integrated apparel and outdoor-gear brand founded in 2011, designing, manufacturing, and retailing clothing, footwear, bags, and accessories for men, women, and kids in Nepal via its e-commerce site and physical stores.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Gear

NAICS

Clothing and Clothing Accessories Retailers (458110), Footwear Manufacturing (3162)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Outdoor apparel
• Trekking gear
• Sportswear retail
• Hiking footwear
• Backpack accessories

Headquarters

HQ city

Kathmandu

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Apparel and Gear Retail: Sonam generates revenue through direct retail sales of manufactured apparel and gear products. The company sells clothing and accessories for men, women, and kids, including outdoor, trekking, fitness, and sporting apparel. Products are sold through both e-commerce and physical retail stores in Nepal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sonam Gears designs, manufactures, and retails outdoor, trekking, fitness, casual, and sporting apparel, footwear, bags, and accessories for men, women, and kids within Nepal. The company operates both an e-commerce storefront (sonamgear.com) and physical retail stores/outlets, with product lines spanning jackets, fleece, tops, bottoms, accessories, backpacks, duffle packs, adventure packs, fanny packs, hiking shoes, sneakers, and sandals.

Product overview

SONAM is a Nepalese apparel and outdoor gear brand established in 2011, operating as both a manufacturer and retailer. The company offers a comprehensive portfolio of products organized across five main categories: Men's collection (jackets & vests, fleece, tops, bottoms, and accessories with 134 new arrivals), Women's collection (jackets & vests, fleece, tops, bottoms, and accessories with 87 new arrivals), Kids' collection (girls' and boys' apparel with unisex options), Bags & Gears (backpacks with 28 products, duffle packs, adventure packs, and fanny packs), and Shoes (hiking, sneakers, and sandals for men and women). The brand specializes in fitness, casual, outdoor, trekking, and sporting apparel manufactured and retailed in Nepal.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Apparel

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Patagonia: Premium outdoor apparel and gear brand with strong environmental positioning. Competes with Sonam in the outdoor/trekking jacket and fleece categories, particularly for high-spending international trekkers shopping in Thamel and Pokhara.
• The North Face: VF Corporation-owned global outdoor brand dominant in technical jackets, fleeces, and trekking gear sold through multi-brand retail in Nepal's tourist hubs. Competes head-on with Sonam's jackets/fleeces/adventure packs product lines for the trekking and outdoor customer.
• Columbia Sportswear: Established outdoor apparel brand offering hiking, trekking, and casual sportswear sold globally including in Nepal. Overlaps with Sonam's outdoor jackets, fleeces, hiking shoes, and casual active wear assortments.
• Kathmandu (Kathmandu Holdings): Australia/NZ-based outdoor apparel and travel gear brand with strong trekking and travel pack positioning. Directly comparable to Sonam's outdoor jackets, fleeces, and travel/adventure packs product categories from a category-overlap perspective despite operating in different geographies.
• Decathlon: Global sporting goods and outdoor apparel retailer with extensive private-label trekking, hiking, and sportswear assortments sold at value price points. Competes with Sonam in Nepal's outdoor and casual sportswear categories, particularly among price-sensitive local consumers.

Others

• Mountain Hardwear: Columbia Sportswear-owned technical outdoor brand specializing in mountaineering shells, insulation, and packs. Competes with Sonam in the higher-end technical jacket, insulated, and Primaloft sub-categories of the Nepal outdoor retail market.

Regional players

• Wildcraft India: India-based outdoor and active lifestyle brand offering backpacks, apparel, and footwear. Comparable as a South Asian domestic outdoor brand with a similar mass-market price tier and family-oriented product range, though operating in a different (Indian) market.

Direct peers

• Sherpa Adventure Gear: Founded in Nepal and focused on outdoor and trekking apparel, backpacks, and gear with a similar 'Made in Nepal' heritage positioning. The closest direct comparable in terms of geography, target customer (trekkers and outdoor enthusiasts), and product mix to Sonam.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sonam-gears-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SONAM