Moreland City Football Club

Name

Moreland City Football Club

Legal name

Moreland City Football Club

Website

https://morelandcityfc.com.au

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Football Club

NAICS

Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Community football club
• Youth soccer development
• Football training programs
• Competitive football league
• Player development pathway

Headquarters

HQ city

Campbell

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Player Registration Fees: The club collects registration fees from players participating in its various programs, including MiniRoos (ages 7-12), Junior Boys National Premier League (Under 13, 14, 15, 16, 18), and Senior Men's teams competing in Victoria Premier League 2.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Moreland City Football Club operates a community-based football (soccer) club delivering tiered playing programs including the MiniRoos Program (boys and girls ages 7-12), the Junior Boys National Premier League (JBNPL) Program across five age groups (Under 13-18), and a Seniors men's team competing in the Victorian Premier League 2. Programs are delivered at the club's home ground at Campbell Reserve in Coburg, Victoria, with technical oversight from UEFA-A qualified coaching staff and alignment to Football Australia's National Curriculum.

Product overview

Moreland City Football Club is a community football organization offering a tiered product portfolio of football programs. The club provides three distinct programs: the MiniRoos Program for boys and girls ages 7-12 focusing on foundational skills development; the Junior Boys National Premier League (JBNPL) Program with five age-group teams (Under 13-18) implementing Football Australia's National Curriculum; and the Seniors Program competing in Victoria Premier League 2. These programs are designed to serve players from entry-level community participation through to competitive senior football, creating a complete pathway within the club's community-focused structure.

Differentiator

Problem solved

Functional benefit

Products and services

• MiniRoos Program Youth football development program for boys and girls ages 7-12, offering an educational and player-focused approach to foundational skills with UEFA-A qualified technical oversight.
• Junior Boys National Premier League (JBNPL) Program Competitive youth development program consisting of five teams (Under 13, 14, 15, 16, 18) adhering to Football Australia's National Curriculum, focusing on technical skills, core values, mental resilience, and character development.
• Seniors Program Senior men's football team competing in Victoria Premier League 2 for 2026, playing home games at Campbell Reserve in Coburg with traditional Saturday 2pm kick-offs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Green Gully SC: Green Gully SC is a Melbourne soccer club with senior and junior football offerings. It is comparable through its local participation model, competitive teams, youth development, and use of club-based football programs to engage families and community members.
• Heidelberg United FC: Heidelberg United FC operates senior competitive football alongside structured junior development in Victoria. It is comparable through its community football offering, youth-to-senior pathway, coaching organization, and registration-based participation model.
• Oakleigh Cannons FC: Oakleigh Cannons FC runs senior and junior football programs with an established development pathway. Its competitive team structure, youth coaching, and local player-registration model overlap materially with Moreland City FC.
• Dandenong City SC: Dandenong City SC operates senior and junior football programs in Victoria's Melbourne region. It is comparable to Moreland City FC through its competitive club teams, youth coaching, local community participation, and progression pathway.
• Melbourne Knights FC: Melbourne Knights FC operates senior competitive football and youth development programs in Melbourne. It shares Moreland City FC's community-club structure, family audience, age-group coaching, and progression from junior to senior football.
• Hume City FC: Hume City FC is a Victorian football club combining senior competition with junior and development programs. It is relevant to Moreland City FC because both serve local players and families across multiple age and competitive levels.
• Port Melbourne SC: Port Melbourne SC provides senior competitive football and junior development within metropolitan Melbourne. The club's metropolitan catchment, team structure, and player-development focus make it a relevant operating peer.
• South Melbourne FC: South Melbourne FC is a historic Melbourne football club with senior teams and a community-linked youth pathway. It is comparable in football category, participant base, development philosophy, and the ability to connect junior players with senior competition.
• Northcote City FC: Northcote City FC is an inner-Melbourne community football club with senior competition and junior player-development pathways. Its local catchment, community-led model, and age-group progression are closely comparable to Moreland City FC.

Regional players

• Adelaide City FC: Adelaide City FC is a South Australian football club with senior competition and youth development. It is relevant as a geographically distinct comparison for the same club-based model, participant audience, coaching requirements, and registration economics.

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/morelandcityfc
• Facebookfacebook.com/morelandcityfc
• LinkedInlinkedin.com/company/moreland-city-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moreland City Football Club