What Heidelberg United Football Club does

Heidelberg United Football Club (legal name: Heidelberg United Alexander FC; trade names: HUFC, The Bergers) is a private semi-professional Australian football club founded in 1958 and headquartered at Olympic Village, 240 Southern Road, Heidelberg West, Victoria. The club operates senior men's and women's teams competing in the National Premier Leagues (NPL) Victoria, with the women's team holding 2024 NPLW Championship status. It also fields a national-level Australian Championship side and participates in the Dockerty Cup.

Name

Heidelberg United Football Club

Legal name

Heidelberg United Alexander FC

Website

https://hufc.com.au

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Heidelberg United Football Club is a semi-professional Australian football club in Heidelberg West, Victoria, competing in NPL Victoria men's and women's competitions, the Australian Championship, and offering youth, MiniRoos, and Futsal programs.

Ownership category

akta.pro rank

Product category

Sports Club / Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community football club
• National Premier Leagues
• Youth football development
• Football membership programs
• Semi-professional football

Headquarters

HQ city

Heidelberg West

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Heidelberg United Football Club operates competitive men's and women's senior teams in the National Premier Leagues Victoria and runs a junior development pathway covering NPL Boys, NPL Girls, MiniRoos (entry-level juniors), and a Futsal program. The club also fields teams in the national Australian Championship and sells club memberships to supporters.

Product overview

Heidelberg United Football Club operates as a multi-faceted football organization offering competitive and grassroots football programs. The club's core offerings include Men's and Women's NPL (National Premier Leagues) Victoria teams, with the women's team being the 2024 NPLW champions. Youth development is served through NPL Girls and Boys programs, while grassroots participation is facilitated via the MiniRoos entry-level program and Futsal training. The club also offers memberships and participates in the Australian Championship national tournament. The organization operates from Olympic Village in Heidelberg West, Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's NPL Senior Team

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• Melbourne City ToyotaminorOthersMajor sponsor of Heidelberg United Football Club, providing vehicle sponsorship support.
• DodoniminorOthersDairy product sponsor providing refreshments and support to the club.
• Windsor (WMIB)minorOthersClub partner and sponsor supporting Heidelberg United.
• Chemist WarehouseminorOthersPharmacy retail sponsor providing health and wellness support to the club.
• Destination Unknown RVminorOthersRV and travel partner supporting club activities.
• Prime Plastic BagsminorOthersSponsorship partner providing packaging solutions.
• Bell CollisionminorOthersAutomotive repair and collision services sponsor.
• Nero PlumbingminorOthersPlumbing services sponsor supporting club facilities.
• ArtevaminorOthersSponsor partner displayed on club website.
• SenixminorOthersSponsor partner displayed on club website.
• Olympic HotelminorOthersLocal hospitality partner and sponsor.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Avondale FC: NPL Victoria men's club currently 3rd in the league table, competing in the same NPL Victoria competition and Australian Championship as Heidelberg United.
• South Melbourne FC: Historic NPL Victoria men's club and Australian Championship participant, with both men's and women's NPL teams, operating from a similar community-based football club model in Victoria.
• Oakleigh Cannons FC: NPL Victoria men's club that sits top of the league table and competes in the same NPL Victoria competition and Australian Championship, directly comparable in product offering and target market.
• Hume City FC: NPL Victoria men's club currently 2nd in the league, a direct competitor in the same semi-professional Victorian competition with similar community-club structure.
• Dandenong Thunder FC: NPL Victoria men's club operating in the same southern-Victorian semi-professional football landscape, with comparable community-based operations and match-day product.
• Box Hill United SC: NPLW Victoria women's club currently 2nd in the women's table, a direct peer to Heidelberg United's women's program in the same NPLW Victoria competition.
• Altona Magic SC: NPL Victoria men's club and community football organization in Melbourne's western suburbs, a comparable semi-professional club with similar membership and grassroots operations.
• Melbourne City FC (NPL): NPL Victoria men's team that is the reserve side of A-League club Melbourne City, participating in the same NPL Victoria competition and Australian Championship as Heidelberg United.
• Preston Lions FC: NPL Victoria men's club with a strong community identity similar to Heidelberg United's 'Family Club' positioning, competing in the same league and scheduling fixtures against Heidelberg.
• Essendon Royals SC: NPLW Victoria women's club currently 1st in the women's table, directly comparable in product offering to Heidelberg United's women's NPL team.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HUFCWARRIOR
• LinkedInlinkedin.com/company/heidelberg-united-football-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heidelberg United Football Club