Comertia

What Comertia does

Comertia is a privately held B2B marketplace and product directory that connects procurement professionals, retailers, and eBay/Amazon resellers with manufacturers, wholesale vendors, and dropshippers. The platform is organized into 32+ industrial sector categories (including Appliances, Food, Healthcare, Packaging, and Machinery) and supports product discovery across 50+ countries via a bilingual English/Spanish interface. Its core technology stack centers on a self-service directory platform with an integrated Request for Information (RFI) collection system that forwards buyer inquiries directly to listed suppliers by email, automated product translation between English and Spanish, and SEO-optimized listing pages that generate high-value backlinks to supplier websites. The company does not intermediate transactions and charges no commissions; instead, it operates a freemium model where suppliers can list up to 10 products for free and upgrade to a paid PRO subscription for unlimited listings, priority placement in search results, and active marketing support that includes external advertising purchased by Comertia on behalf of the subscriber. The platform is headquartered in Raleigh, North Carolina, and is accessible globally, with user concentration skewed toward the Americas (roughly 50%) and Spain (roughly 25%). No funding rounds, management team, or institutional ownership have been disclosed, indicating the company is likely bootstrapped and operates with a small team.

Name

Comertia

Legal name

Comertia

Website

https://comertia.com

Company type

Private

Operating status

Operating

Short description

Comertia is a B2B marketplace and product directory connecting procurement professionals, retailers, and online resellers with manufacturers, wholesale vendors, and dropshippers across 50+ countries, offered in English and Spanish with freemium and PRO subscription tiers.

Ownership category

akta.pro rank

Product category

B2B Wholesale Marketplace

NAICS

Wholesale Trade Agents and Brokers (42512)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• B2B marketplace
• Wholesale sourcing
• Supplier directory
• Product listing platform
• Dropshipping marketplace

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Subscription Revenue (PRO): Annual or monthly PRO subscription allowing unlimited product listings, priority placement in search results, and active marketing support including external advertising purchases by Comertia.
2. Free Tier Product Listings: Free listing of up to 10 products per company to attract users and build network effects.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Comertia operates a B2B virtual marketplace that connects procurement professionals and retailers (including eBay and Amazon sellers) with suppliers, manufacturers, wholesale vendors, and dropshippers across 30+ industrial sectors. Suppliers list products for free (up to 10) or upgrade to a PRO subscription for unlimited listings, priority placement, and active external advertising. The platform supports Request for Information (RFI) submissions, bilingual listing translation (English/Spanish), and operates in over 50 countries without charging commissions on transactions.

Product overview

Comertia is a B2B virtual marketplace and directory platform that connects procurement professionals with suppliers, wholesale vendors, and dropshippers. The core Comertia Platform enables product sourcing across 30+ industrial sectors including Appliances, Food, Healthcare, Packaging, and Machinery. Suppliers list products (such as vacuum sealer bags, industrial dip tanks, kitchen equipment like TEKNO CHEFF cookware, and BEKAEXPRES S.L's branded goods) to receive buying leads and RFIs from buyers. The platform is free for up to 10 products, with a paid PRO subscription offering enhanced marketing and visibility. Product listings include detailed specifications, pricing, country of origin, and contact information for direct negotiation between parties.

Differentiator

Problem solved

Functional benefit

Products and services

• Comertia Platform A bilingual (English/Spanish) B2B virtual marketplace platform that enables product sourcing, supplier discovery, and Request for Information (RFI) submissions across 30+ industrial sectors. Suppliers self-register and list products; buyers browse, filter by industrial sector and country of origin, and submit RFIs to listed sellers. Free tier allows up to 10 product listings; a PRO subscription tier adds unlimited listings, priority placement in search results, and active marketing support including external advertising purchased by Comertia. Transactions occur directly between buyers and sellers outside the platform, with no commissions charged.

Quantifiable outcome

• List products for free and receive buying leads
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• DHgate: China-based cross-border B2B and small-wholesale marketplace with strong overlap in the eBay/Amazon reseller and dropshipper segment that Comertia also targets.

Broad incumbents

• Alibaba.com: Largest global B2B generalist marketplace connecting Chinese and international manufacturers with wholesale buyers. Same horizontal multi-sector model as Comertia, but vastly larger catalog and funded go-to-market.
• IndiaMART: Largest Indian B2B marketplace with global buyer reach across many industrial sectors. Operates a similar free-listings + paid subscriptions hybrid model competing for SME suppliers.

Direct peers

• Thomasnet: North American B2B sourcing platform and industrial directory connecting manufacturers with procurement professionals. Closest functional analog given its directory + RFQ model and US orientation, similar to Comertia's positioning.
• Made-in-China.com: China-focused B2B marketplace operated by Focus Technology, connecting Chinese manufacturers with global wholesale buyers. Directly comparable vertical and listing model.
• TradeKey: Pakistan-headquartered B2B marketplace serving global buyers and suppliers across general industrial categories. Comparable multi-sector marketplace with supplier-paid premium listings.
• Kompass: International B2B company directory and sourcing platform with multilingual support (English/Spanish among others) connecting buyers with suppliers globally. Similar B2B directory + paid visibility model.
• Global Sources: Hong Kong-based B2B marketplace focused on Asian manufacturers and international wholesale buyers. Directly competes for the same supplier-to-procurement-buyer motion that Comertia facilitates.
• EC21: Global B2B e-commerce marketplace headquartered in South Korea, connecting suppliers and buyers across multiple product categories. Closely comparable in structure (directory + RFQ + paid tiers) and global reach.

Regional players

• MercadoLibre B2B / Mercado Shops: Latin America's largest horizontal e-commerce and B2B ecosystem, dominant in the same Americas buyer base that forms half of Comertia's users, with overlap in cross-border sourcing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/comertia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comertia