Tatko Lastik

What Tatko Lastik does

Tatko Lastik is a 99-year-old Turkish tire industry company headquartered in Kadıköy, Istanbul, operating as a family-owned joint stock company (Tatko Lastik Sanayi Ticaret A.Ş.) under the Yalman family. It runs five integrated business segments: (1) a consumer tire retail division comprising LastikPark (Turkey's largest multi-brand tire chain, ~1,000 sales points across all 81 provinces), HerLastik (200+ stores), LastikVS, and LastikUstam; (2) a commercial tire division anchored by the Fleet Master 360° fleet tire management service, which manages 100,000 tires across 15,000 vehicles for 33 leading logistics fleets on kilometer-based contracts; (3) an off-road tire division (OtrXpert) serving construction and industrial sites with on-site tire services for equipment up to 3 tons; (4) Turkey's oldest and largest tire retreading operation, with facilities in Gebze and İzmir renewing 30,000+ truck tires and 4,000+ construction tires annually; and (5) rubber and consumables distribution to 150+ retreading factories and 3,000+ service points.

The company's core technology stack centers on the Fleet Master digital tire tracking platform for commercial fleet operations, the OtrXpert off-road service package, and the "Derman" AI character (launched 2024) — described as the Turkish tire industry's first AI character — used for consumer communications and tire guidance. Underlying infrastructure includes a 53,000 m² Dilovası logistics center with 1,000,000-tire capacity, plus 20 regional warehouses for nationwide coverage. Tatko distributes Goodyear (exclusive since 1962), Michelin, Continental, BKT, Mitas, Trelleborg, and Prometeon globally, alongside its own Tatko-branded tractor, implement, and industrial tires, and exports to 30+ countries.

The business model combines one-time retail tire sales through a multi-brand dealer network, recurring managed-services contracts with enterprise logistics fleets, professional retreading services, transaction-based B2B distribution of consumables, and export wholesale. Go-to-market is hybrid: channel-partner-led for consumer retail, direct sales for fleet enterprise accounts, and mobile/digital reach into individual truck owners through the Tırport partnership (470,000+ users). Pricing is not publicly disclosed and varies by product, quantity, and contract structure. Leadership is anchored by Chairman Kerim Oktay Yalman and CEO Vedat Özçelik (with the company since 1988 and prior Goodyear Turkey experience).

Name

Tatko Lastik

Legal name

Tatko Lastik Sanayi Ticaret A.Ş.

Website

https://tatkolastik.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tatko Lastik is a 99-year-old Turkish tire company operating Turkey's largest independent multi-brand retail tire chain (~1,000 sales points across 81 provinces) and providing commercial fleet management, off-road tire services, retreading, and tire distribution to consumer and enterprise customers.

Ownership category

akta.pro rank

Product category

Tire Manufacturing and Distribution

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

Keywords

• Tire manufacturing
• Tire distribution
• Fleet tire management
• Off-road tires
• Tire retreading

Headquarters

HQ city

Kadikoy

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Tire Retail: Multi-brand tire retail through LastikPark, HerLastik, LastikVS, LastikUstam branded points. Sale of tires across passenger, commercial, and off-road categories with global brands under one roof.
2. Fleet Management Services (Fleet Master): Kilometer-based contract services for commercial fleets since 1991. 360° service packages including tire supply, road assistance, retreading, and digital fleet solutions. Manages 15,000 plates and 100,000 tires for Turkey's leading 33 logistics fleets.
3. Tire Retreading/Renewal: Tatko is Turkey's oldest and largest tire retreading company. Renews over 30,000 truck tires and 4,000+ construction machine tires annually at Gebze and İzmir facilities. Environmentally friendly operations have renewed 70 million kg (70,000 tons) of tires over 30 years.
4. Export Operations: Export of Tatko-branded tires to 30+ countries including passenger, light commercial, agricultural, truck-trailer, and industrial tire product groups.
5. Rubber and Consumable Materials Distribution: Turkey distributor for global brands including Rema Tip Top, Kraiburg, Vipal, T-Max, Ruzi, B&J, Eha, Vamshi, Maxrubber, Wınntec. Supplies tire retreading factories and 3,000+ tire service and repair points.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Tatko Lastik is a Turkey-based tire manufacturer and multi-brand tire distributor operating the country's largest tire retail network with approximately 1,000 sales points across all 81 provinces. The company manufactures its own Tatko-branded agricultural and industrial tires, distributes global brands (Goodyear, Michelin, Continental, BKT, Yokohama, Kumho, etc.) through its LastikPark/HerLastik/LastikVS retail banners, and operates fleet management (Fleet Master) and off-road tire service (OtrXpert) platforms.

Product overview

Tatko Lastik is a tire industry company with 99 years of history operating multiple distinct business segments: (1) Consumer Tire Retail Division comprising LastikPark (flagship multi-brand chain launched 2010), HerLastik (value-focused multi-brand chain launched 2013), LastikVs, and LastikUstam, together reaching nearly 1,000 sales points across Turkey; (2) Commercial Tire Division offering Fleet Master (360-degree fleet management), Tatko-Pro (fleet tire management), and tire retreading services at Gebze and Izmir facilities; (3) Off-Road Tire Division providing OtrXpert service package and distributing brands including Michelin, Goodyear, Continental, BKT, Mitas, and Trelleborg; (4) Rubber and Consumables Distribution supplying retreading materials to 150+ facilities; and (5) Proprietary Tatko-branded tire products including Agro-S, Agro-D tractor tires, RMK-10/20 and Implement-100 implement/trailer tires, and Industrial BL-D/BL-S, IND 16/24 construction/industrial tires. The company also distributes BKT off-road tires as exclusive Turkish representative.

Differentiator

Problem solved

Functional benefit

Brands

• LastikPark: Turkey's largest multi-brand retail tire chain with nearly 1000 sales points across 81 provinces. Red concept stores for standard consumer tires and black concept 'LastikPark Performans' for high-performance vehicles (17-inch rims and above).
• HerLastik
• LastikVS
• LastikUstam
• Fleet Master
• OtrXpert

Products and services

• Tatko Agricultural Tires
• Multi-Brand Tire Distribution
• LastikPark Retail Stores
• Fleet Master Tire Management

Quantifiable outcome

• 3.1 million total tires sold
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TırportcoreStrategic or Co-development Partner · 21 October 2022Major logistics technology partnership. Tırport's digital solutions combine with Tatko's tire industry expertise and network to serve individual truck owners (470,000+) through mobile technology. Enables real-time, location-based tire services for 930,000+ trucks in Turkey.
• PointScoreChannel Partner/ Reseller/ Distributor · 1 January 2020Europe's largest multi-brand retail giant. Tatko became the sole authorized representative of PointS in Turkey in 2020. Partnership extends PointS network to Turkey through Tatko's distribution infrastructure.
• GoodyearcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Long-standing partnership since 1950s (90+ years). Exclusive distributor of Goodyear tires in Turkey. Goodyear America recognized Tatko with sales record certificates and congratulatory letters for cooperation milestones.
• MichelincoreChannel Partner/ Reseller/ DistributorPart of commercial tire brand portfolio along with Goodyear, Continental, BKT, Mitas, Trelleborg and Tatko brand.
• BKT ( Balkrishna Industries)coreChannel Partner/ Reseller/ DistributorExclusive distributor of world-renowned off-road tire brand BKT in Turkey. Agricultural tires (tractors, trailers, combine harvesters), construction and industrial tires. Participated in numerous agricultural fairs together.
• PirelliminorChannel Partner/ Reseller/ DistributorAttended Pirelli's 150th anniversary celebrations in Turkey. participated in product launches and events.
• Turkish Basketball Federation (TBF)coreGTM or Marketing PartnerLastikPark brand serves as Official Sponsor of National Basketball Teams and Turkish Basketball Super League. Partnership elevated from league sponsorship to include national teams sponsorship in 2025.
• BAKIRCI GroupminorStrategic or Co-development PartnerPartnership at Automechanika Istanbul 2023 trade fair. BAKIRCI Group provides automotive aftermarket repair technologies. Exhibited together in Innovation4Mobility concept area showcasing electric vehicle tires.

Scale indicators20 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• First Stop: Bridgestone's pan-European multi-brand tire service chain. Comparable business model combining branded retail with fleet services across multiple geographies.
• Euromaster: Michelin-owned multi-brand tire service network across Europe offering retail, fleet, and commercial tire services. Directly comparable to Tatko's combination of LastikPark retail, Fleet Master managed services, and OtrXpert on-site offerings.
• Kwik Fit: Largest UK tire and automotive service chain with comparable multi-brand retail plus fleet services. Similar store-network business model targeting both consumers and commercial fleets.
• Point S: Europe's largest multi-brand tire retail cooperative, of which Tatko is the sole authorized representative in Turkey since 2020. Operates an identical multi-brand aggregation model and is the closest peer in terms of business model and customer value proposition.
• ATU Auto Teile Unger: Germany's largest multi-brand tire and auto service chain. Comparable multi-brand retail and service network model with hundreds of physical locations, similar to Tatko's LastikPark footprint strategy.
• Brisa Bridgestone Sabancı: Turkey's largest tire manufacturer (Bridgestone-Sabancı JV) operating the Lastik.com.tr retail chain. Brisa is Tatko's primary direct competitor in Turkish tire retail and manufacturing, combining OEM production with consumer retail under both Bridgestone and Lassa brands.

Regional players

• Petlas: Turkish tire manufacturer (Kırşehir-based) producing passenger, light commercial, agricultural, and OTR tires. Competes with Tatko's own-brand Tatko tire portfolio in agricultural and industrial segments.

Broad incumbents

• Continental: Global tire and automotive components major whose tire brands Tatko distributes. Operates its own commercial fleet channels that overlap with Tatko's Fleet Master offering.
• Michelin: Global tire major whose brands (Michelin, BFGoodrich, Kleber, Uniroyal) Tatko distributes in Turkey. Michelin competes with Tatko's fleet business via Euromaster and direct enterprise sales.
• Goodyear: Global tire major and Tatko's exclusive distribution partner since 1962. Goodyear operates its own retail and fleet channels in many markets, representing both a critical partner and a strategic risk for Tatko.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=lastikpark
• LinkedInlinkedin.com/company/tatkolastik
• Instagraminstagram.com/lastikustamresmi
• Xx.com/tatkolastik
• Facebookfacebook.com/TatkoLastikTR

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatko Lastik