Hakonen Solutions

What Hakonen Solutions does

Hakonen is a Finnish family-owned service company providing the complete lifecycle management of household appliances and furniture — procurement advice, delivery, installation, maintenance, repair, and recycling — for both individual consumers and business customers across Finland. Operating for over 100 years through its parent Hakonen Yhtiöt Oy and two wholly-owned operating subsidiaries (Hakonen Solutions Oy and Hakonen Logistics Oy), the company positions itself as the market leader in furniture and household appliance home delivery and installation in Finland, and as the country's largest household and commercial washing machine maintenance provider. It serves housing cooperatives, rental property companies, construction developers, appliance and furniture retailers, e-commerce operators, healthcare operators, professional kitchens, and logistics companies, alongside residential consumers.

The company monetizes through multiple revenue streams: hardware sales of dishwashers, washing machines, refrigerators, cookers, heat pumps, and stove guards from brands such as Electrolux, Helkama, Samsung, Hisense, Innova, and Upo, often bundled with delivery, installation, and old-equipment recycling; one-time installation services priced at fixed unit rates (e.g., €79 for a washing machine, €99 for a dishwasher, €149 for combined installation); recurring maintenance contracts for both households and B2B customers; subscription-based laundry solutions (Pesulat palveluna) for property companies on a fixed monthly fee; and recycling services priced at €85–170 per item depending on category. The technology layer consists of a consumer e-commerce platform (verkkokauppa.hakonen.fi), a dedicated enterprise portal (tilaus.hakonen.fi), a delivery tracking system (toimituksenseuranta.hakonen.fi), and integrated order management supporting both self-serve and direct sales motions.

Distribution is omnichannel: self-serve e-commerce and order tracking for consumers; dedicated account managers and business development managers (asiakaspäällikkö, liiketoimintapäällikkö) for enterprise customers supported by phone, email, and enterprise portal; and physical field-service operations from six regional offices spanning Tuusula (HQ), Lahti, Tampere, Turku, Jyväskylä, and Oulu. Headcount exceeds 300 across 40+ job titles, with documented customer outcomes of 97% satisfaction, NPS of 35, and a 4.77/5 service rating. The company is the first transport company in Finland to receive the Ekokompassi environmental certification, and processes over 30,000 appliances and furniture items annually through certified recycling operations.

Name

Hakonen Solutions

Legal name

Hakonen Yhtiöt Oy

Website

https://hakonen.fi

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Hakonen is a 100+ year Finnish family-owned service company providing complete lifecycle management of household appliances and furniture — delivery, installation, maintenance, repair, and recycling — for consumers and businesses across Finland through six regional offices and digital storefronts.

Ownership category

akta.pro rank

Product category

Appliance Installation and Maintenance Services

NAICS

Appliance Repair and Maintenance (811412), Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Refuse Systems (4953), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Appliance Removal, Haul-Away & Replacement Swap (HSAGANAN)

Keywords

• Home appliance installation
• Appliance maintenance services
• Furniture delivery services
• Commercial laundry services
• Appliance recycling services

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Appliance Sales with Bundled Services: Hakonen sells household appliances (dishwashers, washing machines, refrigerators, air source heat pumps, cookers) through its e-commerce platform. Product prices include delivery, installation, and recycling of old equipment as bundled components. Revenue is generated from the appliance sale itself as well as the associated service delivery.
2. Installation Services: Standalone installation services for appliances (dishwashers, washing machines, cookers, hobs, washer-dryer combos, tumble dryers, cold appliances, washing towers, TVs) available separately from appliance sales. Installation is priced as a one-time service.
3. Maintenance and Repair Services: Maintenance services for household and commercial appliances including washing machines, dryers, professional kitchen equipment, and laundry machines. Customer-specific maintenance contracts and customized solutions are offered to businesses. Service includes annual inspections and preventive maintenance.
4. Pesulat palveluna (Laundries as a Service): A recurring service model where Hakonen provides complete laundry solutions to property companies on a fixed monthly price basis. Includes equipment provision, installation, maintenance, repairs, and recycling. This creates recurring subscription-like revenue from property management customers.
5. Recycling Services: Environmentally responsible recycling of old appliances and furniture. Fees range from €85–170 depending on the item type. Also processes over 30,000 appliances/furniture items per year under its Ekokompassi-certified standards.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hakonen Solutions provides the complete lifecycle of services for household appliances and furniture, including professional delivery, installation, preventive maintenance, repair, and certified recycling. In addition to services, the company sells appliances (heat pumps, dishwashers, washing machines, refrigerators, cookers, stove guards) through its own e-commerce platform with installation, delivery, and old-appliance removal bundled in. For property companies, it offers Pesulat palveluna, a fixed monthly subscription bundling equipment, installation, maintenance, repairs, and recycling for shared laundry facilities.

Product overview

Hakonen Solutions is a Finnish family-owned company operating for over 100 years, offering a comprehensive range of appliance-related services and products. The company provides lifecycle services from delivery and installation through maintenance and recycling of household appliances, positioning itself as a one-stop solution for consumers and businesses. The product portfolio includes: Kodinkonehuolto (appliance repair/maintenance services), Kodinkoneiden asennus (installation services), Kodinkoneiden kierrätys (recycling services), and Ilmalämpöpumput (heat pumps). Core product offerings include Astianpesukoneet (dishwashers), Pyykinpesukoneet (washing machines), Kylmälaitteet (refrigerators/freezers), Liedet ja uunit (cookers/ovens), and Liesivahdit (stove safety guards). Business services include Pesulat palveluna (laundry as a service), Pesulakonehuolto (laundry machine maintenance), Ammattikeittiöhuolto (professional kitchen maintenance), Kalusteiden kuljetus ja asennus (furniture transport and installation), and Huoltokartoitus (maintenance assessment). The company operates nationwide across Finland with headquarters in Tuusula.

Differentiator

Problem solved

Functional benefit

Products and services

• Kodinkoneiden asennus (Appliance Installation) Professional installation services for household appliances, including dishwashers, washing machines, cookers, hobs, washer-dryer combos, tumble dryers, cold appliances, washing towers, TVs, and heat pumps. Service covers delivery to working condition with fixed per-unit pricing (e.g., €99 dishwasher, €79 washing machine, €89 hob). Available to individual consumers and businesses ordering via the e-commerce platform.
• Kodinkonehuolto (Appliance Repair and Maintenance) Professional repair and preventive maintenance services for household appliances including dishwashers, washing machines, refrigerators, and dryers. Includes inspection, repair, and maintenance for private customers and businesses, with emergency maintenance visits completed within two business days.
• Kodinkoneiden kierrätys (Appliance Recycling) Environmentally responsible recycling of old household appliances, including pickup, proper disposal, and recycling of end-of-life appliances under Ekokompassi-certified standards. Fee-based service for individual consumers and a high-volume operation processing over 30,000 appliances and furniture items annually.
• Pesulakonehuolto (Laundry Machine Maintenance) Maintenance and repair services for commercial and residential laundry machines, including annual inspections and preventive maintenance. Customised maintenance contracts and tailored solutions for property companies and businesses, forming Hakonen's round-the-clock maintenance service.
• Pesulat palveluna (Laundries as a Service) Subscription-style complete laundry service solution for housing cooperatives and property companies, including equipment provision, installation, maintenance, repairs, and disposal/recycling of old equipment at a fixed monthly price. Eliminates large upfront investment for property owners and creates recurring revenue for Hakonen. Concept highlighted in a 29.05.2024 news article.
• Ilmalämpöpumput (Heat Pumps) Air source heat pumps for heating, cooling, and climate control sold with free assessment visit, professional installation, and removal of old equipment bundled in. Available brands include Samsung Cebu S2, Innova Classic II, and others, with installation possible within one week. Currently limited to Uusimaa (Greater Helsinki) region for installation.
• Astianpesukoneet (Dishwashers) Dishwashers from brands including Electrolux, Helkama, and Upo, sold with delivery, installation, and old-appliance recycling bundled in. Available in 45cm and 60cm widths with various features and energy ratings, including models such as the Electrolux 45cm dishwasher from €589 and the Helkama 45cm from €539.
• Pyykinpesukoneet (Washing Machines) Washing machines from Helkama and Electrolux, sold with delivery, installation, and old-appliance recycling bundled in. Available in front-loading and top-loading models with capacities from 5kg to 8kg, priced from €399 (Helkama 5kg) to €599 (Electrolux 6kg).
• Kylmälaitteet (Refrigerators and Freezers) Refrigerator-freezer combinations from Helkama and Electrolux with LowFrost technology and various energy ratings, sold with delivery, installation, and old-appliance recycling bundled in.
• Liedet ja uunit (Cookers and Ovens) Cookers and ovens from Helkama and Electrolux including ceramic hob cookers and traditional cast iron cookers in 50cm widths, sold with delivery, installation, and old-appliance recycling bundled in.
• Liesivahdit (Stove Guards) Fire safety devices such as the InnoHome Liesivahti EVO that detect dangerous situations on stovetops and automatically shut off power to prevent fires. Compatible with all electric stove types, sold with installation at €329 including device (device portion €204).
• Kalusteiden kuljetus ja asennus (Furniture Transport and Installation) Professional furniture transport and installation services for businesses including furniture stores, property companies, construction firms, and logistics operators. Backed by Hakonen Logistics Oy's terminals and warehousing capacity.
• Ammattikeittiöhuolto (Professional Kitchen Maintenance) Maintenance and repair services for professional kitchen equipment, serving all major professional brands and equipment types. Includes assistance with new equipment procurement for restaurants, hotels, catering businesses, and social/healthcare operators.
• Huoltokartoitus (Maintenance Assessment) Assessment service evaluating maintenance needs and creating preventive maintenance schedules for business customers' equipment. Available to property managers and other enterprise clients as a standalone service.

Quantifiable outcome

• 97% of customers are satisfied with Hakonen's services; average satisfaction rating of 4.8/5; NPS of 35
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Ekokompassi (Sertifiointipalvelut)coreOthersHakonen is the first transport company in Finland to receive the Ekokompassi environmental certificate, demonstrating commitment to sustainability. The certification covers social responsibility, environmental stewardship, well-being production, and responsible governance practices.
• Appliance Manufacturers (Electrolux, Helkama, Samsung, Hisense, Innova, Upo)coreChannel Partner/ Reseller/ DistributorHakonen acts as a distributor and installer for major appliance brands including Electrolux, Helkama, Samsung, Hisense, Innova, and Upo. The company offers these manufacturers' products through its e-commerce platform with bundled delivery, installation, and recycling services. Hakonen has established partnerships with manufacturers to ensure quality spare parts and cutting-edge maintenance solutions for customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• JYSK: Nordic home and furniture retailer operating in Finland. Competes with Hakonen's furniture delivery and installation service line through its own delivery and assembly offerings for furniture purchases.
• Tokmanni: Finnish discount general-merchandise retailer selling selected household appliances at low prices. Adjacent competitor for value-oriented appliance buyers, though without Hakonen's installation depth.
• Clas Ohlson: Nordic home goods and small-appliance retailer with Finnish operations. Overlaps with Hakonen on smaller appliance sales and home maintenance products, though it does not offer installation services at scale.

Broad incumbents

• IKEA: Global furniture retailer that offers delivery, assembly, and installation services in Finland. Competes with Hakonen's furniture transport and installation business but does not focus on appliance maintenance.
• BSH Hausgeräte: Manufacturer of Bosch, Siemens, and Neff home appliances with its own authorized service network across Europe. Competes with Hakonen as a manufacturer-affiliated service provider for installation and warranty repairs.
• Miele: German premium appliance manufacturer with its own direct service network in Finland. Competes for high-end appliance sales, installation, and after-sales service in the same customer base that Hakonen targets.

Direct peers

• Verkkokauppa.com: Finnish e-commerce appliance and electronics retailer that sells major household appliances and offers bundled installation and recycling services. Most direct competitor in Finland for appliance e-commerce plus installation bundles.
• Puls GmbH: Germany's largest independent home appliance and white-goods repair and service company, recently backed by Deutsche Beteiligungs AG. Closest international business-model peer for technician-driven appliance maintenance, installation, and customer service at scale.
• Gigantti: Nordic consumer electronics and home appliance retailer (part of Elkjøp Nordic) operating in Finland. Offers appliances with installation services, competing directly with Hakonen's retail + service bundle.
• Power: Nordic consumer electronics and home appliance retailer with Finnish operations. Sells washing machines, dishwashers, and other major appliances with delivery and installation options comparable to Hakonen's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HakonenSolutionsOy
• LinkedInlinkedin.com/company/hakonen-solutions-oy
• Instagraminstagram.com/hakonensolutionsoy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hakonen Solutions