SEO Moves, Inc.

What SEO Moves, Inc. does

SEO Moves, Inc., operating as Web Moves, is a privately held, full-service digital marketing and web development agency headquartered in St. Petersburg, Florida, with a second office in Tampa. Founded in 1998, the firm serves clients ranging from early-stage startups to enterprises with $50M+ in revenue across multiple industries, including e-commerce, SaaS, professional services, automotive, travel, and media/publishing. The company's stated client base spans roughly 300+ projects with a 98% retention rate and an average 4.2x client ROI, though the company itself does not disclose revenue figures.

The firm's core offerings comprise five integrated services: custom web development, SEO, conversion optimization, PPC & paid search, and multi-channel digital marketing. The technology stack includes React, WordPress, PHP, Laravel, e-commerce platforms, APIs, headless CMS architectures, and agentic AI workflows, with the company claiming an average performance score of 98/100 across client sites. A proprietary four-stage engineering pipeline (Audit → Architect → Build & Test → Optimize) anchors delivery, supplemented by a publicly visible live metrics dashboard that displays client campaign performance. SEO differentiation includes a stated 100% success rate recovering Google penalties.

The business model is professional services-based, with custom-quoted engagements (annual billing) and no publicly disclosed pricing tiers. Lead generation is driven by free technical audits, and the go-to-market is consultative and sales-led, with clients working directly with company principals John and Julie rather than junior account managers. The firm is bootstrapped, with no disclosed funding rounds, acquisitions, partnerships, or institutional investors present in the source data.

Name

SEO Moves, Inc.

Legal name

Web Moves

Website

https://seomoves.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

SEO Moves, Inc. (DBA Web Moves) is a St. Petersburg, Florida-based digital marketing and web development agency founded in 1998, serving startups to $50M+ enterprises globally with SEO, web development, PPC, conversion optimization, and multi-channel digital marketing services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

Keywords

• Digital marketing services
• Search engine optimization
• Web development services
• Conversion rate optimization
• Paid search advertising

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing web development, SEO, conversion optimization, PPC, and multi-channel digital marketing. Revenue generated through professional service retainers and project-based engagements. Model emphasizes long-term client relationships with 98% retention rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SEO Moves, Inc. (dba Web Moves) is a full-service digital marketing and web development agency delivering custom web applications, technical SEO, conversion optimization, PPC management, and integrated digital marketing campaigns. Engagements are scoped per client, executed by company principals, and tracked through live analytics with reported outcomes including 4.2x average ROI and 98% client retention.

Product overview

Web Moves offers a unified suite of five integrated digital services centered on data-driven web development, SEO, and digital marketing. The core offering combines Web Development (custom applications, AI-powered tools, headless CMS, Laravel, React, PHP, and e-commerce platforms) with SEO services (technical audits, content strategy, link building), Conversion Optimization (A/B testing, funnel optimization), PPC & Paid Search campaigns, and comprehensive Digital Marketing. These services are delivered through a structured engineering pipeline (Audit, Architect, Build & Test, Optimize) with live analytics tracking, allowing clients to work directly with principals who own the results. The technology stack includes React, WordPress, PHP, Laravel, E-Commerce platforms, APIs, Agentic AI, and Headless CMS architectures.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Custom web applications, AI-powered tools, and modern web platforms for businesses — covering headless architectures, e-commerce platforms, and agentic AI workflows, with a reported average performance score of 98/100.
• SEO Technical SEO auditing, content strategy, and link building services with a stated 100% success rate recovering Google penalties, plus management of client keyword rankings.
• Conversion Optimization A/B testing, user behavior analysis, and funnel optimization services designed to turn existing traffic into more revenue, with a reported 90% average CVR lift across clients.
• PPC & Paid Search Data-driven paid campaign management across Google, Bing, and social platforms, with full tracking and accountability and a reported 4.2x average ROAS across all campaigns.
• Digital Marketing Integrated digital marketing campaigns driving awareness, engagement, and conversions across digital channels, with a stated 312% average ROI across clients.

Quantifiable outcome

• +312% organic revenue growth for e-commerce clients ($14K/mo to $57K/mo in 8 months)
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators13 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Coalition Technologies: Coalition Technologies is a full-service SEO and web design agency delivering SEO, PPC, web development, and conversion optimization. It is a direct peer in services and customer profile; both target e-commerce and mid-market clients with data-driven growth campaigns.
• Higher Visibility: Higher Visibility is an SEO and digital marketing agency offering SEO, PPC, web design, and conversion optimization. It is a direct peer in services and customer base, serving similar mid-market clients with consultative sales and measurable ROI.
• OuterBox: OuterBox is a digital marketing agency specializing in SEO, PPC, and e-commerce website development. It is a direct peer in services and customer segment, with similar focus on measurable revenue outcomes for e-commerce and B2B brands.
• SEO Inc. SEO Inc. is a long-standing SEO agency offering technical SEO, content strategy, link building, and penalty recovery services. It is a direct peer sharing Web Moves' foundational SEO services focus, mid-market customer base, and measurable organic growth outcomes.
• Straight North: Straight North is an SEO and digital marketing agency that provides SEO, PPC, web design, and lead generation services to B2B and mid-market clients. Compared to Web Moves, it shares the same service stack (SEO, PPC, web development) and consultative sales model with measurable outcomes.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, paid media, and conversion rate optimization with secondary SEO services. It is a direct peer in conversion optimization and PPC — overlapping capabilities with Web Moves and addressing similar e-commerce and SaaS targets.
• Victorious SEO: Victorious is an SEO-specialized agency delivering technical SEO audits, content strategy, and link building for mid-market and enterprise clients. It is a direct peer in core SEO services and customer profile, emphasizing technical audits and data-driven outcomes.
• Ignite Visibility: Ignite Visibility is a mid-sized SEO and digital marketing agency that explicitly specializes in SEO, PPC, social media, and email marketing for mid-market and enterprise clients. It is a direct peer in services, customer profile, and channel focus, with similar multi-channel capabilities to Web Moves.

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, PPC, web development, and conversion optimization — directly overlapping Web Moves' core service stack. WebFX is a broad incumbent with hundreds of employees and an enterprise client base, whereas Web Moves is a boutique principals-led alternative with the same core offerings.
• Thrive Agency: Thrive Agency is a larger full-service digital marketing agency offering SEO, web design, PPC, social media, and conversion optimization. It is a broad incumbent with a wider service portfolio than Web Moves but with overlapping core offerings and customer profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seomoves
• Facebookfacebook.com/190506937647181

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEO Moves, Inc.