endlichzuhause.de

What endlichzuhause.de does

endlichzuhause.de, operating as Endlichzuhause GmbH, is a privately held German specialty e-commerce retailer headquartered in Dingelstädt, Germany. The company sells tableware, cutlery, glasses, kitchen cookware, and home decor directly to German consumers through its own online storefront, with a catalog of approximately 900 SKUs organized across five categories: Tisch und Tafel (table and dining), Schöner Wohnen (home living), Moderne Küche (modern kitchen), Geschenke (gifts), and Kinderwelt (children's world). It curates brands such as Ritzenhoff & Breker, Seltmann Weiden, Amefa, Schulte-Ufer, and Picard & Wielpütz, leaning on a 'Made in Germany' and quality-durability positioning supported by over 15 years of operating history.

The business runs on a standard e-commerce platform (URL patterns are consistent with OXID eShop) and monetizes through one-time unit-level purchases, with prices ranging from €1.99 to over €150 and free shipping within Germany for orders above €70. Accepted payment methods include credit card, PayPal, prepayment, and invoicing for business customers. Beyond the consumer base, the company serves a smaller B2B segment — restaurants, cafés, hotels, catering services, and corporate canteens — offering commercial-grade tableware plus a dedicated custom logo-printing service ('Geschirr mit Logo-Druck'). Marketing is conducted via a newsletter program, the proprietary 'Tischgeflüster' content magazine, and SEO-optimized category pages; no paid acquisition, marketplace listings, or app distribution are evident. The company employs 1–10 people, has not raised external capital, has no disclosed parent or subsidiary structure, and operates exclusively within Germany with no public revenue, ARR, or GMV disclosure.

Name

endlichzuhause.de

Legal name

Endlichzuhause GmbH

Website

https://endlichzuhause.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

endlichzuhause.de is a privately held German specialty e-commerce retailer selling curated tableware, kitchenware, and home decor (~900 SKUs) from established brands like Seltmann Weiden and Ritzenhoff & Breker to German consumers and a smaller B2B gastronomy/corporate segment via its own online storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Dingelstädt

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct online retail sales of tableware (dishes, cutlery, glasses), kitchen items (pots, pans, cookware), and home decor (candle holders, vases). Products are sold individually at unit prices ranging from €1.99 to €150+. Revenue is generated through one-time purchase transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

endlichzuhause.de is a German online retailer selling tableware, cutlery, glasses, coffee mugs, kitchen cookware, candle holders, vases, and home decor accessories from established brands such as Ritzenhoff & Breker, Seltmann Weiden, Amefa, Schulte-Ufer, and Picard & Wielpütz. The platform organizes approximately 900+ products across table dining, modern kitchen, home living, and gift categories, and also offers B2B services including corporate tableware and custom logo printing for gastronomy and corporate customers.

Product overview

endlichzuhause.de is a German e-commerce platform specializing in premium tableware, kitchenware, and home decor. The company operates as a curated online marketplace offering products from established brands like Ritzenhoff & Breker, Seltmann Weiden, Amefa, Schulte-Ufer, and Picard & Wielpütz. With over 15 years of experience, the platform organizes its approximately 900+ products across five main categories: Tisch und Tafel (Table & Dining) covering dishes (219 items), cutlery (72 items), glasses (87 items), coffee mugs (65 items), cappuccino accessories (27 items), children's tableware (80 items), and serving accessories (137 items); Schöner Wohnen (Home Living) featuring candle holders (38 items), vases (38 items), tin signs, fridge magnets (2 items), watering cans (3 items), and pet accessories (6 items); Moderne Küche (Modern Kitchen) with pots, pans, roasting pans, woks, fondues, baking dishes, whistling kettles, storage solutions, and kitchen helpers totaling 115 items; and Geschenke (Gifts) with gift ideas for her (149 items), him (64 items), and children (56 items). The company also offers B2B services including corporate tableware and custom logo printing for gastronomy businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Table and Dining Collection (Tisch und Tafel)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Depot: German home decor and lifestyle retailer (part of the Gries Deco Company) with both online and physical stores. Comparable as a multi-category home/tableware/decor merchant serving style-conscious German consumers with curated branded assortments.
• Westwing: German-founded home and lifestyle DTC e-commerce platform offering furniture, decor, and accessories. Directly comparable as a curated online home retailer serving German consumers with a similar discovery-and-purchase experience.
• Butlers: Germany-based home accessories and decor retailer with both online and physical stores. Comparable as a multi-category home/tableware/decor merchant targeting style-conscious German consumers via curation of branded assortments.

Broad incumbents

• Wayfair: Large global home furnishings e-commerce platform operating Wayfair.de in Germany. Comparable as a scale-disadvantaged competitor offering overlapping tableware, kitchen, and home decor assortments with greater breadth.
• Villeroy & Boch: Major German/European premium tableware and home brand with its own DTC and retail channels. Comparable as a competing supplier of porcelain/tableware that consumers may purchase directly, bypassing curated retailers.
• Fissler: Premium German cookware brand (parent of Schulte-Ufer, sold on endlichzuhause). Comparable as both a supplier and an alternative purchase destination for the premium cookware category the retailer carries.
• Rosenthal: Premium German porcelain and tableware brand with global DTC channels. Comparable as a competing premium tableware supplier and direct-to-consumer destination for shoppers considering items in endlichzuhause's assortment.
• WMF: Iconic German premium kitchenware, cutlery, and tableware brand sold on endlichzuhause's storefront. Relevant as both a supplier and a benchmark for the premium German kitchen/tableware positioning the retailer curates.
• Zwilling J.A. Henckels: Premium German kitchen brand spanning cutlery, cookware, and tools with strong DTC operations. Comparable as a competing premium kitchen/tableware supplier with overlapping customer base in the German premium segment.

Regional players

• Søstrene Grene: Danish-origin lifestyle and home accessories chain with German retail footprint. Comparable as a similarly curated, design-led home/lifestyle retailer targeting the same value-conscious but style-driven consumer segment.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/endlichzuhause

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about endlichzuhause.de