Sribna Kraina

What Sribna Kraina does

Sribna Kraina is a Ukrainian silver jewelry retailer and manufacturer, headquartered in Zaporizhzhya with a Kyiv corporate base, operating a vertically integrated direct-to-consumer model since 2017. The company sells sterling silver rings, earrings, pendants and lockets, chains, bracelets, religious jewelry, and adjacent items including bijouterie, silver tableware, and brooches, with a catalog of more than 10,000 SKUs and an explicit mix of fashion, wedding, religious, and children's use cases. Its product and technology footprint is anchored by a Magento-based e-commerce platform (sribnakraina.ua) with catalog filtering, customer accounts, and order tracking, plus a network of 100+ branded physical retail stores across major Ukrainian cities; the company website references a Zolota Kraina brand family logo and links a Telegram-based personal shopping assistant bot.

Sribna Kraina makes money almost entirely through one-time retail transactions: in-store purchases, online orders, and gift certificates, with revenue from any subscription or trade-in being secondary add-ons rather than primary streams. Pricing is per-product, with chains ranging from under 1,500 UAH to 5,000+ UAH, and the company reduces basket friction through 0% installment plans of up to six months issued by PrivatBank and Monobank, a 5%+ first-purchase loyalty discount, a 14-day exchange policy, a trade-in program for old silver, and a recently introduced jewelry subscription. Distribution combines the owned e-commerce site, the 100+ store retail network, and nationwide delivery through logistics partner Nova Poshta and store couriers. The company is privately held with 501–1,000 employees, has not raised external funding, and does not disclose revenue; no AI, advanced analytics, or proprietary technology beyond standard e-commerce tooling is evidenced.

Name

Sribna Kraina

Legal name

Sribna Kraina

Website

https://sribnakraina.ua

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ukrainian silver jewelry retailer and manufacturer operating 100+ physical stores and a Magento e-commerce site (sribnakraina.ua), offering 10,000+ SKUs of rings, earrings, pendants, chains, bracelets, and religious jewelry to individual consumers across Ukraine, with 0% installment financing and a trade-in program.

Ownership category

akta.pro rank

Product category

Silver Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Religious & Cultural Fine Jewelry (CRAKAAAH), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

Keywords

• Silver jewelry manufacturing
• Jewelry retail
• Sterling silver rings
• Earrings pendants
• Religious jewelry

Headquarters

HQ city

Zaporizhzhia

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Silver jewelry retail sales: One-time sales of silver jewelry products including rings, earrings, pendants, chains, bracelets, and religious items. Revenue generated through direct consumer purchases via online store and physical retail locations. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sribna Kraina manufactures and retails silver jewelry (925 sterling silver) through an e-commerce platform and a network of over 100 physical stores across Ukraine. Its catalog spans more than 10,000 models of rings, earrings, pendants, chains, bracelets, religious jewelry, bijouterie, and silver tableware. The company also offers add-on services such as a Trade-In program, gift certificates, and a jewelry subscription.

Product overview

Sribna Kraina is a Ukrainian silver jewelry e-commerce platform and retail chain offering over 10,000 silver jewelry models. The product portfolio includes silver rings (nearly 2000 models), earrings (over 2000 models), pendants and lockets (over 1000 models), chains and bracelets (over 300 models each), religious jewelry (crosses, medallions, icons), bijouterie, and tableware. The company operates both an online store (sribnakraina.ua) and a network of over 100 physical stores across Ukraine. Additional services include a Trade-In program for exchanging old silver for new items, a jewelry subscription program, and installment payment options through PrivatBank and Monobank.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Rings (Кольца) Silver rings available in nearly 2,000 models, including engagement, phalange, and size-free styles with cubic zirconia, precious gemstones, diamonds, pearls, or without inserts, sold to individual consumers across Ukraine through e-commerce and physical stores.
• Silver Earrings (Серьги) Silver earrings with over 2,000 unique models featuring precious stones, cubic zirconia, pearls, and ceramics, including push studs, Congo style, pendant earrings, and various clasp types, sold to individual consumers.
• Pendants and Lockets (Подвески и кулоны) Silver pendants and lockets with over 1,000 models featuring precious stones, cubic zirconia, pearls, zodiac signs, and letter designs in various stone shapes (marquise, pear, drop, round, oval, square), sold to individual consumers.
• Silver Chains (Цепочки) Silver chains available in over 300 models with weaving styles such as Arabka, Bismarck, diamond, armor, anchor, fantasy, and snake, sized for women, men, and children, sold to individual consumers.
• Silver Bracelets (Браслеты) Silver bracelets with over 300 models featuring precious stones and cubic zirconia, including charm bracelets, ankle bracelets on red thread, and soft bracelets, sold to individual consumers.
• Religious Jewelry (Религиозная) Silver religious jewelry including crosses, medallions (лада́нки), and icons for men, women, and children, finished with blackening, rhodium plating, gold plating, or diamond cut techniques, sold to individual consumers.
• Bijouterie / Costume Jewelry (Біжутерія) Costume jewelry including rings, earrings, necklaces, and bracelets made from stainless steel and other materials at accessible price points, sold to individual consumers.
• Silver Tableware (Столовое серебро) Silver tableware including flatware, serving pieces, and decorative items for table settings, sold to individual consumers.
• Brooches and Pins (Броши, Булавки) Silver brooches and decorative pins for personal adornment, sold to individual consumers.
• Gift Certificates (Подарочные сертификаты) Gift certificates available for purchase, allowing recipients to choose their own jewelry items from the Sribna Kraina catalog.
• Trade-In Program (TRADE-IN) Service allowing customers to exchange their old silver jewelry for credit toward new items from the Sribna Kraina catalog.
• Jewelry Subscription (Ювелірний абонемент) Subscription program offering regular jewelry selections or exclusive access to new collections and promotions for individual subscribers.
• Engagement Rings (Обручальные кольца) Silver engagement rings in classic, American, and European models with cubic zirconia or diamond options, sold to couples preparing for engagements and weddings.
• Charm Bracelets and Charms (Шармы) Charm beads and bracelets with over 70 models featuring cubic zirconia, hearts, angel designs, and various themes for women and children, sold to individual consumers.
• Jewelry with Gemstones (Украшения с камнями) Silver jewelry featuring various gemstones including amethyst, topaz, onyx, agate, emerald, garnet, pearl, chrysolite, citrine, and aquamarine, sold to individual consumers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Nova PoshtacoreTechnology or IntegrationNova Poshta is the primary logistics partner for nationwide delivery of jewelry products across Ukraine. Customers can receive orders at Nova Poshta pick-up points or through courier delivery to their address.
• PrivatBankcoreOthersPrivatBank partnership enables 0% installment payment plans for up to 6 months, allowing customers to purchase jewelry with flexible payment options using PrivatBank credit cards.
• MonobankcoreOthersMonobank partnership enables 0% installment payment plans for up to 6 months, allowing customers to purchase jewelry with flexible payment options using Monobank credit cards.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mejuri: Mejuri is a digitally native fine jewelry brand offering gold and silver pieces with everyday-wear positioning and a strong direct-to-consumer model. It is comparable to Sribna Kraina in silver jewelry assortment and the focus on accessible price points, though Mejuri is online-first while Sribna Kraina relies heavily on physical retail.
• Pandora: Pandora is the global mass-market silver jewelry leader with a charms-and-bracelets franchise and a multi-thousand-store retail network. It is directly comparable to Sribna Kraina in product category (silver-based jewelry) and in the combination of physical retail scale with direct-to-consumer e-commerce, although Pandora operates globally while Sribna Kraina is Ukraine-focused.
• Sterling Forever: Sterling Forever is an online-first sterling silver jewelry retailer offering trend-driven pieces at accessible prices. It is comparable to Sribna Kraina in material focus (925 silver), DTC e-commerce model, and broad assortment strategy, although Sterling Forever is primarily U.S.-based with no physical retail footprint.
• BaubleBar: BaubleBar is an online-first fashion jewelry retailer offering trend-driven, accessible-price pieces. It is comparable to Sribna Kraina in mass-market price positioning, e-commerce-first distribution, and reliance on promotional pricing to drive conversion, though its assortment includes non-silver metals.
• Zolota Kraina: Zolota Kraina is the parent/affiliated gold-jewelry brand family under which Sribna Kraina operates. It is the closest direct peer because it shares brand equity, distribution footprint, customer base, and operational infrastructure with Sribna Kraina—differentiated primarily by metal (gold vs. silver) and price tier.
• Kendra Scott: Kendra Scott is a U.S.-based accessible jewelry brand operating both e-commerce and a sizable physical retail store network. It is comparable to Sribna Kraina in the dual-channel DTC model, broad assortment across price points, and omnichannel customer engagement strategy.

Broad incumbents

• Swarovski: Swarovski is a global jewelry and accessories incumbent offering affordable crystal and silver-toned jewelry across an extensive retail and wholesale footprint. It is comparable to Sribna Kraina as a broad incumbent in the accessible jewelry space, though it operates across many categories and geographies.

Regional players

• UVEND: UVEND is a Ukrainian vending/e-commerce marketplace that includes jewelry categories domestically. It is comparable as a regional Ukrainian commerce channel where Sribna Kraina's assortment may compete, though UVEND operates as a multi-category platform rather than a single-brand jewelry retailer.
• ALORUS: ALORUS is a Ukrainian jewelry retailer offering gold and silver jewelry through both online and physical channels. It is comparable to Sribna Kraina as a regional peer serving the same Ukrainian customer base with similar product categories and price positioning.

Emerging players

• Gorjana: Gorjana is a California-based accessible fine jewelry brand with both e-commerce and physical retail presence, targeting everyday-wear occasions. It is comparable to Sribna Kraina in silver-and-gold layered assortment, gifting focus, and dual-channel DTC model, though Gorjana is significantly smaller in scale and primarily U.S.-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sribnakraina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sribna Kraina