Elm Fork

What Elm Fork does

Elm Fork Shooting Sports operates a 467-acre public shooting range facility in Dallas, Texas, serving recreational shooters, competitive shooting sports participants, trainees seeking firearms certification, and corporate or private event clients in the Dallas-Fort Worth metroplex. The facility offers shotgun sports (trap, skeet, 5-stand, and sporting clays), rifle and pistol ranges, and archery, supported by credentialed instruction including NRA-certified courses, Texas License to Carry training, and Texas Parks and Wildlife Department hunter education.

The revenue model is multi-stream and predominantly transactional. Direct range and training fees are the core, with published course pricing of $15 for hunter education certification up to $125 for an NRA FIRST Steps Shotgun course, plus a $99 Texas LTC course and a $95 basic pistol course. Supplementary revenue comes from an on-site pro shop (retail and rentals), gift cards, a VIP membership subscription that introduces a recurring component, leagues and tournaments, and corporate and private event hosting. Unlike private member-only clubs, the facility operates on a walk-in basis, lowering the barrier to first-time customers.

Operationally, the business is anchored by long-cycle, capital-intensive infrastructure — the 467-acre footprint, multiple discipline-specific ranges, and credentialed instructor capacity — that is difficult to replicate inside a major US metro. Partnerships with the National Sporting Clays Association (NSCA), Texans Archery Club, NRA, TPWD, and adoption of Score Chaser tournament software indicate a deliberate positioning as an integrated competition, training, and community hub rather than a single-purpose range. The site is led by General Manager Mont Parrish, headcount is reported at 11–50 employees, and the company is privately held with no disclosed funding, expansion plans, or financials.

Name

Elm Fork

Legal name

Elm Fork Shooting Sports

Website

https://elmfork.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elm Fork Shooting Sports operates a 467-acre public shooting range in Dallas, Texas, offering shotgun, rifle, pistol, and archery facilities alongside NRA and Texas LTC training, retail, leagues, tournaments, and corporate event hosting.

Ownership category

akta.pro rank

Product category

Shooting Sports Facility & Firearms Training

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

akta.pro secondary industries

Hunting, Shooting Sports & Archery Retail (CRAMABAK), Firearms & Ammunition Retail (CRAMAKAA), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Public shooting range
• Firearms training courses
• Shotgun sports facility
• Tournament hosting services
• Corporate event venue

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Range Fees: Day fees for access to shotgun, rifle, and pistol shooting ranges. No reservation required for public access.
2. Training Courses: Revenue from structured training programs including Basic Pistol, Basic Shotgun (NRA FIRST Steps), Texas License to Carry (DPS certified), and Hunter Education. Course fees range from $15 to $125 per participant.
3. Pro Shop Sales: Retail sales of ammunition, firearm rentals, safety gear, hearing protection, eye protection, and accessories in both Rifle/Pistol and Shotgun Pro Shops.
4. Event Hosting: Private event bookings for corporate events, charity functions, birthday parties, bachelor/bachelorette parties, and family reunions. Contact [email protected] or ext 7009.
5. Gift Cards: Gift cards sold through Square for shotgun sports, rifle/pistol sports available for purchase online.
6. VIP Membership: VIP membership program offering benefits to repeat customers and shooting enthusiasts.
7. Leagues and Tournaments: NSCA-sanctioned tournaments and league competitions including Club Championships and regular competitive events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Elm Fork Shooting Sports operates a 467-acre public shooting range in Dallas, Texas, offering shotgun sports (Trap, Skeet, 5-Stand, Sporting Clays), rifle and pistol sports (100-yard rifle ranges, pistol bays, tactical bays), and certified firearms training (NRA, Texas LTC, Hunter Education). The facility also hosts NSCA tournaments, leagues, private events, and retail sales through two on-site pro shops, with a VIP membership program and gift cards.

Product overview

Elm Fork Shooting Sports operates as a public shooting range and sports facility offering a comprehensive portfolio of shooting activities and training services. The core offerings include Shotgun Sports (with Trap, Skeet, 5-Stand, and Sporting Clays on championship courses) and Rifle and Pistol Sports (featuring paper and steel pistol bays, rifle ranges up to 100 yards, and tactical bays). The facility provides Training Courses including Basic Pistol, NRA FIRST Steps Shotgun, Texas License to Carry certification, and Hunter Education. Supporting services include two Pro Shops for ammunition and rentals, Gift Cards, a VIP membership program, NSCA tournament hosting, organized Leagues, and event hosting for corporate and private functions. The 467-acre facility also hosts the Texans Archery Club as a sub-brand. The facility operates as a public club requiring no membership, with separate shotgun and rifle/pistol sports areas, a large air-conditioned clubhouse, and a 5,000 square foot covered pavilion.

Differentiator

Problem solved

Functional benefit

Products and services

• Shotgun Sports Clay target shooting activities including Trap, Skeet, 5-Stand, and Sporting Clays courses — beginner, ATA Trap, Wobble Trap, American Skeet, 5-Stand, two 100-target Championship Sporting Clay courses, and one 50-target Vintage Sporting Clay course — for general public shooters and competitive sporting clays participants in the DFW area.
• Rifle and Pistol Sports Paper and steel pistol bays, 22 caliber shooting gallery, 50-yard and 100-yard rifle ranges, and tactical bays for rifle and pistol shooting activities, offered to walk-in public shooters without reservation requirements.
• Training Courses Structured education programs including Basic Pistol ($95), NRA FIRST Steps Shotgun ($125), Texas License to Carry ($99, DPS-certified), and Hunter Education Classroom Course ($15, TPWD-authorized), delivered by certified instructors with included range fees, safety gear, and targets where applicable.
• Event Hosting Private event bookings for corporate events, charity functions, birthday parties, bachelor/bachelorette parties, and family reunions, coordinated via [email protected] or (972) 556-0103 ext 7009 with custom pricing by event type and group size.
• Pro Shops Two on-site retail shops offering ammunition sales, firearm rentals, hearing and eye protection, and shooting accessories for both the Rifle/Pistol and Shotgun sides of the facility.
• VIP Membership Program Subscription-style membership offering exclusive benefits and privileges to repeat customers and shooting enthusiasts at the facility.
• Leagues Organized league programs enabling regular competitive shooting activities and recurring participation at the facility.
• NSCA Tournament Hosting Hosting of National Sporting Clays Association (NSCA) sanctioned tournaments and Club Championship events with Score Chaser integration for tournament scoring and results.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Texans Archery ClubcoreOthersElm Fork serves as the host facility for Texans Archery Club, one of the largest archery clubs in Texas. The facility provides dedicated archery ranges in the northwest corner of the shotgun sports side including practice range (10-50 yards with elevated platform), long distance/FITA range (70 yards and 70 meters), 3-D course with dozens of targets, broadhead range (50 yards max), instructional range, and form wall.
• NSCA (National Sporting Clays Association)coreStrategic or Co-development PartnerHost facility for NSCA tournaments including Club Championship events. Scorechaser integration for tournament management and results tracking. Regular NSCA-sanctioned competitive events.
• NRA (National Rifle Association)coreStrategic or Co-development PartnerAuthorized provider of NRA FIRST Steps courses including shotgun and pistol training. NRA-certified instructors deliver standardized firearms safety and marksmanship education.
• Texas Parks and Wildlife Department (TPWD)coreStrategic or Co-development PartnerAuthorized location for Texas Hunter Education certification courses. Volunteer instructors deliver TPWD-approved curriculum covering firearm safety, hunting ethics, and wildlife conservation. Pre-registration through TPWD system required.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Drive Shack: Public golf entertainment and dining venue operating a network of casual sports entertainment sites. Comparable to Elm Fork's venue-based, walk-in/no-membership, group/event monetization model.
• Cabela's: Outdoor sporting goods retailer (now under Bass Pro) with firearms, ammunition, training, and range offerings. Comparable to Elm Fork on retail and training channels, though not a stand-alone range.
• Topgolf: National casual sports entertainment venue combining food/beverage with a sport (golf). Comparable to Elm Fork in its event-hosting, group entertainment, and casual-access business model, though serving a different sport.
• Bass Pro Shops: National outdoor retailer with shooting ranges, firearms, training, and archery services. Comparable to Elm Fork on retail and training, but operates as a broader outdoor goods retailer rather than a dedicated range destination.

Others

• Smith & Wesson Brands: Major firearms manufacturer whose products are sold/rented at Elm Fork's pro shops. Ecosystem participant rather than competitor — key supplier of the rental and retail inventory that drives Elm Fork's hardware revenue stream.
• Sturm, Ruger & Co. Firearms manufacturer whose products are stocked in Elm Fork's pro shops and used in training courses. Ecosystem supplier rather than competitor, but central to the ammunition and rental revenue stream.
• National Shooting Sports Foundation (NSSF): Trade association for the firearms and shooting sports industry. Not a competitor, but the governing body that drives the regulatory, training, and competitive framework (NSCA, NRA partnerships) Elm Fork relies on for its certifications and tournament hosting.

Direct peers

• Range USA: Multi-state shooting range chain offering retail firearm sales, range time, training courses, and memberships. Closest direct competitor to Elm Fork's range, training, and pro shop model, differentiated by a more retail-heavy footprint.
• Shooters World: Multi-location indoor/outdoor shooting range and retail concept with firearms, accessories, training, and range time. Competes head-on with Elm Fork on training, retail, and range access in adjacent Texas/regional markets.
• Waco Shooting Sports: Large outdoor shooting facility in Waco, Texas, offering shotgun sports, rifle/pistol ranges, training, and events. Comparable in geography and in the outdoor destination-range concept, though smaller in acreage than Elm Fork.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ElmForkShootingSportsDallas
• Instagraminstagram.com/elmforkshootingsport
• Xx.com/ElmForkGunRange
• LinkedInlinkedin.com/company/elm-fork-shooting-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elm Fork