Planet Hollywood International

What Planet Hollywood International does

Planet Hollywood International is a privately held global hospitality and entertainment brand company founded in 1991 by Robert Earl with original partners and stockholders Bruce Willis and Sylvester Stallone. Headquartered in Orlando, Florida, the company operates an asset-light model that monetizes the "Hollywood celebrity culture" intellectual property through a combination of licensed resorts, co-developed entertainment venues, directly operated themed restaurants, and brand royalties. The portfolio spans the flagship Planet Hollywood Resort & Casino on the Las Vegas Strip (operated by Caesars Entertainment), all-inclusive resorts in Cancun and Costa Rica (with Royalton/Marriott under the Autograph Collection), Adult Scene Cancun, Planet Hollywood Beach Resort Goa and Planet Hollywood Thane City in India, restaurant locations in Orlando (Disney Springs), New York City (Times Square), Las Vegas and Doha, the PH Live entertainment venue at Times Square (a $100 million joint venture with Curtis "50 Cent" Jackson), and a licensed integrated resort under development in Tbilisi, Georgia.

The technology layer is anchored on brand IP and memorabilia assets rather than proprietary software. Material technical components include state-of-the-art LED and immersive media systems at PH Live Times Square, the Bakkt Theater as a dedicated entertainment venue inside the Las Vegas property, and standard hospitality integrations — OpenTable for reservations, Olo for online ordering, Cashstar for gift card management, Fishbowl for email marketing, and Microsoft Clarity/Advertising for site analytics. The company earns revenue through transaction fees on casino gaming (LV, via Caesars) and restaurant dining, recurring all-inclusive and hotel packages, ticket sales at Bakkt Theater and PH Live, direct merchandise and gift card sales, and brand-licensing royalties from international operators. Customers are predominantly individual tourists and vacationers, with secondary segments in corporate event groups, social-event celebrations, international visitors, and 21+ adult travelers.

Distribution is executed through a hybrid channel structure: Caesars Entertainment handles Las Vegas reservations and rewards, Royalton handles the Caribbean all-inclusive properties, Orbi Group and Block Group manage the Georgia development, while brand-operated restaurants use OpenTable for self-serve booking and the company's owned Shopify storefront handles global merchandise. The go-to-market is deliberately channel-partner-led — pairing the Planet Hollywood brand with experienced hospitality operators in each geography, leveraging celebrity partnerships and entertainment residencies as demand drivers, and targeting high-traffic tourist destinations where themed entertainment commands pricing power.

Name

Planet Hollywood International

Legal name

Planet Hollywood International, Inc.

Website

https://planethollywoodintl.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Planet Hollywood International is a privately held hospitality and entertainment brand company founded in 1991, operating through licensed resorts, themed restaurants, and entertainment venues worldwide — including the flagship Las Vegas Strip casino, Caribbean all-inclusive resorts, and a new Times Square entertainment venue.

Ownership category

akta.pro rank

Product category

Hospitality & Entertainment

NAICS

Casino Hotels (721120), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Casino Hotels (THAGAJAC)

akta.pro secondary industries

Luxury Casino Resorts (THAGACAJ), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Themed resort hotels
• Celebrity dining experiences
• Integrated casino resorts
• Hospitality brand licensing
• Live entertainment venues

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Casino Operations: Gaming operations at Planet Hollywood Las Vegas Resort & Casino, including slot machines, table games, sports betting. The company is expanding casino offerings through new integrated resort development in Georgia.
2. Hotel Accommodations: Room reservations and accommodations at Planet Hollywood properties including Las Vegas, Cancun, Costa Rica, Goa, and Thane City. Las Vegas bookings handled through Caesars Entertainment platform.
3. Restaurant Dining: Food and beverage sales at Planet Hollywood restaurant locations in Orlando (Disney Springs), New York City (Times Square), Las Vegas, and Doha. Features celebrity memorabilia-themed dining experiences.
4. Entertainment Ticketing: Ticket sales for live performances, shows, and events at Bakkt Theater and PH Live venues. Major residencies include Shania Twain and Scorpions. Ticketmaster serves as primary ticketing platform.
5. Gift Cards and Merchandise: Sale of Planet Hollywood gift cards (physical and eGift) and branded merchandise including apparel, souvenirs, and accessories through online shop.
6. Brand Licensing: Licensing fees from brand extensions including new Georgia integrated resort (Tbilisi), adult-oriented properties, and international hotel partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Planet Hollywood International operates a portfolio of themed hospitality properties centered on Hollywood celebrity culture, including the Planet Hollywood Resort & Casino in Las Vegas, all-inclusive resorts in Cancun and Costa Rica, beach resorts in Goa and Thane City, and celebrity-themed restaurants in Orlando, New York City, and Doha. The company primarily generates revenue through brand licensing to operators such as Caesars Entertainment and Royalton Hotels/Marriott, supplemented by direct restaurant operations, gift card sales, and branded merchandise. Recent expansion includes the PH Live entertainment venue at Times Square (with Curtis '50 Cent' Jackson) and a planned integrated resort in Tbilisi, Georgia.

Product overview

Planet Hollywood International operates a portfolio of hospitality brands centered on Hollywood celebrity culture and entertainment. The core offering consists of Planet Hollywood Resort & Casino Las Vegas (flagship property with gaming, live entertainment at Bakkt Theater, and celebrity-themed dining) and Planet Hollywood Restaurants at Disney Springs Orlando, New York City, and Doha. Internationally, the brand extends through licensed properties including Planet Hollywood Cancun and Costa Rica (both Royalton partnerships), Planet Hollywood Beach Resort Goa, and Planet Hollywood Thane City. Recent expansions include PH Live, a next-generation entertainment venue at Times Square developed in partnership with 50 Cent, and an integrated resort project in Tbilisi, Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• PHabulous: Marketing brand for Planet Hollywood's getaway and vacation experiences at hotels and resorts
• PH Live

Products and services

• Planet Hollywood Resort & Casino Las Vegas Flagship hotel and casino resort on the Las Vegas Strip featuring upscale rooms with Hollywood-themed décor, Bakkt Theater for live entertainment, casino gaming, shopping, celebrity-favorite restaurants, and proximity to the Strip. Operations managed by Caesars Entertainment.
• Planet Hollywood Cancun by Royalton All-inclusive beachfront resort in Cancun featuring Hollywood memorabilia, themed experiences, a star-worthy spa, and a variety of all-inclusive dining venues and bars. Operated under Marriott's Autograph Collection by Royalton.
• Planet Hollywood Costa Rica by Royalton All-inclusive resort on the Pacific coast of Costa Rica combining luxury and adventure with authentic Hollywood artifacts and themed experiences. Operated under Marriott's Autograph Collection by Royalton.
• Planet Hollywood Beach Resort Goa Beachfront resort along the white sands of Uttorda Beach in South Goa featuring Hollywood artifacts, restaurants, and lively nightlife with world-class DJs.
• Planet Hollywood Thane City Luxury property in Thane City offering 5-star sophistication with fine dining, spa treatments, fitness facilities, and swimming pools.
• Planet Hollywood Adult Scene Cancun Adults-only, all-inclusive beachfront paradise featuring a private stretch of white-sand beach, pool parties, gourmet restaurants, and lively bars with access to amenities at neighboring Planet Hollywood Cancun.
• Planet Hollywood Restaurants Celebrity-themed restaurant locations featuring movie memorabilia, bold American classics, immersive multimedia experiences, and celebrity-favored dining. Locations include Disney Springs Orlando, New York City (Times Square), and Doha.
• Group Dining & Events Event planning and group dining services at Planet Hollywood Orlando and New York City locations, offering flexible event spaces accommodating 20 to 1,100+ guests with AV capabilities, custom menus, and live entertainment.
• Planet Hollywood Gift Cards Gift cards available for physical and digital formats, with no expiration date and no fees, redeemable at participating Planet Hollywood restaurants across the US.
• Planet Hollywood Merchandise Official Planet Hollywood merchandise shop selling apparel, souvenirs, and accessories through the online store.
• PH Live Entertainment Venue Next-generation entertainment venue at Planet Hollywood Times Square featuring celebrity appearances, live music performances, film premieres, and private events with state-of-the-art LED technology and immersive media capabilities.
• Scorpions Las Vegas Residency Headlining residency by Scorpions at PH Live at Planet Hollywood Resort & Casino Las Vegas, marketed by Live Nation and Caesars Entertainment, running September 17 to October 3, 2026.
• Planet Hollywood Brand Licensing Licensing of the Planet Hollywood brand to hospitality operators and developers for new properties, including the Georgia integrated resort (Tbilisi) licensed to Orbi Group and Block Group.

Quantifiable outcome

• Over 2,000 permanent jobs expected to be created by Tbilisi integrated resort
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• Curtis "50 Cent" JacksonflagshipStrategic or Co-development Partner · 24 March 2026$100 million partnership to launch PH Live, a next-generation entertainment venue at Planet Hollywood Times Square in New York City. The venue will host celebrity appearances, live music performances, film premieres, and private events, featuring state-of-the-art LED technology and immersive media capabilities. This marks Jackson's first major restaurant and entertainment partnership, with plans to expand to additional markets including Shreveport.
• Harvey NicholsminorChannel Partner/ Reseller/ Distributor · 23 March 2026Luxury retail brand anchoring over 70,000 square feet of retail space within the Tbilisi integrated resort development, targeting wealthy tourists from Europe, Middle East, and Asia.
• Orbi GroupcoreOEM/ Whitelabel/ Licensing Partner · 20 March 2026Licensing agreement to develop Georgia's first fully integrated resort in Tbilisi. Orbi Group serves as real estate developer for the 1,200-room two-tower campus featuring Planet Hollywood Hotel & Casino, Radisson Blu hotel, casino floor, entertainment venue, and retail space. Expected to create over 2,000 permanent jobs.
• Block GroupcoreOEM/ Whitelabel/ Licensing Partner · 20 March 2026Investment firm partnering with Planet Hollywood Resorts International and Orbi Group for Georgia integrated resort development. Contributing capital and development expertise for the first integrated resort in Tbilisi.
• Iconic EntertainmentminorStrategic or Co-development Partner · 20 March 2026Associated with Planet Hollywood in developing Georgia's first integrated resort, providing entertainment development expertise for the 4,000-seat entertainment venue and programming.
• Radisson BlucoreOEM/ Whitelabel/ Licensing Partner · 20 March 2026600-room hotel tower within Tbilisi integrated resort development. Partnership allows Planet Hollywood to offer varied accommodation options targeting different market segments within the same integrated resort complex.
• Live NationcoreGTM or Marketing Partner · 17 February 2026Promotional partner for Scorpions' 2026 headlining residency at PH Live at Planet Hollywood Resort & Casino Las Vegas. The seven-performance residency marks the band's fourth run at the venue following sold-out shows.
• Royalton Hotels (Autograph Collection by Marriott)coreOEM/ Whitelabel/ Licensing PartnerPartnership with Royalton Hotels to operate Planet Hollywood Cancun and Planet Hollywood Costa Rica as part of Marriott's Autograph Collection All-Inclusive Resorts. Properties feature authentic Hollywood memorabilia, themed experiences, and all-inclusive dining venues.
• Caesars EntertainmentcoreChannel Partner/ Reseller/ DistributorOperator of Planet Hollywood Resort & Casino Las Vegas, managing hotel reservations, casino operations, and entertainment bookings through Caesars Entertainment platform including Caesars Rewards loyalty program.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Others

• Marriott International: Parent of the Autograph Collection under which Royalton operates Planet Hollywood Cancun and Costa Rica. Comparable as the hotel brand ecosystem that distributes Planet Hollywood's resort experience.
• Live Nation Entertainment: Promotional partner for Scorpions residency at PH Live. Comparable as a major live-entertainment venue operator and ticketing platform intersecting with Planet Hollywood's entertainment vertical.

Direct peers

• Hard Rock International: Licenses the Hard Rock brand to cafes, hotels, and casinos worldwide with memorabilia-driven themes. Closely comparable asset-light brand-licensing model in entertainment-themed hospitality.
• Caesars Entertainment: Operates Planet Hollywood Resort & Casino Las Vegas under a licensing arrangement and is the platform's primary booking and loyalty partner. Directly comparable as an integrated casino-resort operator with Hollywood-themed Strip properties.

Broad incumbents

• Wynn Resorts: Luxury integrated casino resort operator with high-end dining, entertainment, and gaming. Comparable as a premium destination resort competitor to Planet Hollywood Las Vegas.
• Hilton Worldwide: Global hotel and resort operator with branded lifestyle and entertainment-adjacent properties. Comparable in offering licensed all-inclusive and resort experiences globally.
• MGM Resorts International: Operates large-scale integrated casino resorts on the Las Vegas Strip with celebrity-driven entertainment and dining. Comparable in combining luxury lodging, gaming, and marquee entertainment programming.
• Las Vegas Sands: Operates large integrated casino resorts with luxury hotel rooms, entertainment, and dining. Comparable in destination-resort model and entertainment programming.
• Walt Disney Parks and Resorts: Planet Hollywood's Orlando restaurant is located at Disney Springs. Comparable as a major operator of entertainment- and memorabilia-driven consumer experiences, though at much larger scale.

Emerging players

• Carnival Corporation: Operates multiple leisure travel brands across resort and vacation experiences. Comparable in providing entertainment-themed, all-inclusive vacation products targeting similar tourist segments as Planet Hollywood's beach resorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/planethollywood
• Facebookfacebook.com/planethollywoodintl
• LinkedInlinkedin.com/company/planet-hollywood-international

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Hollywood International