Huronia Alarm And Fire Security

What Huronia Alarm And Fire Security does

Huronia Alarm & Fire Security Inc. is a privately held, family-run integrated security and life-safety provider founded in 1972 and headquartered in Midland, Ontario, serving Central Ontario from three physical offices in Collingwood, Midland, and Utterson (Muskoka). The company designs, installs, monitors, and services residential and commercial security alarm systems, fire alarm and suppression systems, surveillance cameras and access control, structured cabling, audio/video and home automation, locksmith services, and licensed security guarding, supported by a 24/7 ULC-listed monitoring station that earned TMA Five Diamond designation in 2017, 2021, 2022, 2023, and 2024. In May 2025, Huronia transitioned alarm-signal dispatching to Armstrongs (Canada) Monitoring under a strategic partnership, while retaining customer-facing operations.

The company's core technology stack rests on third-party partner platforms rather than proprietary IP: Alarm.com for smart-home automation and interactive security, DSC and Qolsys for security panels, and a broad reseller portfolio (Axis, Hikvision, Geovision, Mircom, Kidde, Lutron, Crestron, Sonos, and others) for cameras, fire safety, and AV. The 80+ staff include CEDIA-certified AV technicians and CFAA-certified fire safety technicians. Recurring revenue is generated by monthly monitoring subscriptions (security and medical alert at $35/month with no long-term contract), while one-time installation revenue comes from system design, hardware sales, and project work for commercial, industrial, institutional, healthcare, government, and First Nation customers.

Huronia has grown primarily through tuck-in acquisitions of regional competitors (Blue Mountain Lock, Key & Safe in 2015; Peerless Security & Muskoka Fire Protection Services in 2017; Canadian Security Alarms and Ontario Security Systems in 2018) and has not raised external equity. Leadership is Rob Thorburn Jr. (CEO), David P. Clark (President, since 2019), and Kevin Leonard (COO). Revenue is not publicly disclosed; the company operates entirely within a defined Central Ontario geography spanning Parry Sound to Orangeville to Owen Sound.

Name

Huronia Alarm And Fire Security

Legal name

Huronia Alarm & Fire Security Inc.

Website

https://huroniaalarms.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Huronia Alarm & Fire Security Inc., founded 1972 in Midland, Ontario, is a privately held, family-run integrated security, fire safety, monitoring, AV, locksmith, and guarding provider serving residential and commercial customers across Central Ontario from three offices.

Ownership category

akta.pro rank

Product category

Security and Fire Safety Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA)

akta.pro secondary industries

Commercial & Industrial Alarm Monitoring (BPAKAFAB), System Monitoring & Dispatch Services (Fire/CO Alarm Monitoring) (HSAHAFAF), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF)

Keywords

• Security monitoring services
• Fire alarm systems
• Video surveillance solutions
• Smart home automation
• Locksmith services

Headquarters

HQ city

Midland

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Security Monitoring Services: Recurring monthly monitoring fees for residential and commercial security systems monitored 24/7 by ULC listed Five Diamond-certified monitoring station. Includes police, fire, and emergency response dispatching through partnership with Armstrongs (Canada) Monitoring.
2. Security System Installation: Design, installation, and servicing of security alarm systems, access control systems, surveillance cameras, and monitoring equipment for residential and commercial properties.
3. Fire & Safety Products and Services: Fire alarm systems, sprinklers, extinguishers, suppression systems, carbon monoxide alarms, and fire safety maintenance services for residential and commercial properties.
4. Audio Video Installation: Home theatre installation, multi-room audio, video distribution systems, lighting control, automated window coverings, and structured cabling for residential and commercial properties.
5. Locksmithing Services: Residential, commercial, automotive locksmithing services including key cutting, transponder key programming, safe sales and service, and master key systems.
6. Medical Alert Monitoring: Personal emergency alarm response systems with monthly monitoring starting at $35.00 per month. No long-term contracts required.
7. Security Guarding Services: Licensed security guard agency providing patrol services, posted site services, alarm response, cottage checks, and fire watch services throughout Muskoka and Parry Sound.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Huronia Alarm & Fire Security Inc. sells, installs, and monitors security alarm systems, fire alarm and suppression systems, video surveillance, access control, smart home automation, audio/video systems, locksmithing, and security guarding services for residential and commercial customers across Central Ontario. The company operates a 24/7 ULC-listed, Five Diamond-certified monitoring station (now partnered with Armstrongs (Canada) Monitoring for dispatching) and serves customers from offices in Collingwood, Midland, and Muskoka. Recurring monthly monitoring subscriptions complement one-time installation and service revenue.

Product overview

Huronia Alarm & Fire Security Inc. is a diversified security and life safety company offering an integrated portfolio of products and services. The core offerings include Security & Monitoring (alarm systems with 24/7 ULC-listed Five Diamond-certified monitoring), Fire & Safety (fire protection equipment, extinguishers, sprinklers, CO alarms), Audio & Video (home theatre, multi-room audio, commercial AV, lighting control via Alarm.com, DSC, Qolsys, Lutron, Crestron partnerships), Lock, Key & Safe (residential/commercial/automotive locksmithing, key cutting, safes), Cameras & Surveillance (security cameras, DVR/NVR systems via Axis, HIK Vision, Geovision), Smart Home Solutions (Alarm.com-powered home automation, remote access, energy management), Medical Alert Devices (PERS for seniors with pattern-learning capabilities), Guarding Services (security guards, patrol), and Structured Cabling/Telecommunications. The company operates a 24/7 monitoring station (now partnered with Armstrongs Monitoring) and serves Central Ontario from offices in Collingwood, Midland, and Muskoka.

Differentiator

Problem solved

Functional benefit

Products and services

• Security & Monitoring Core security and monitoring services for residential and commercial properties including alarm systems, 24/7 ULC-listed Five Diamond-certified monitoring station, motion sensors, glass breakage detectors, and wireless devices.
• Residential Security Systems Home security systems including basic systems, PIR motion-sensors detecting body heat of intruders, and monitored alarms that cannot be disabled by phone lines being cut. Systems can include pet-friendly sensors and water/low temperature monitoring.
• Commercial Security Systems Custom designed alarm systems for retail, commercial, industrial, manufacturing, office and institutional properties with state-of-the-art motion detectors, glass breakage detectors, access control systems and wireless devices.
• Fire & Safety Fire protection equipment and services including fire sensors, monitoring, fire extinguishers, suppression systems for commercial kitchens/computer rooms/paint booths, sprinkler systems, and fire safety maintenance.
• Residential Fire Protection Residential fire protection products including fire sensors, monitoring, fire extinguishers, and fire safety planning to help protect families, residences and cottages.
• Commercial Fire Protection Commercial, industrial and institutional fire systems including fire extinguishers, emergency lights, code-compliant fire alarm and sprinkler systems meeting or exceeding regulated requirements.
• Carbon Monoxide Alarms Carbon monoxide alarms mandatory in Ontario homes, available as hardwired, battery operated or plugged into standard wall-outlet. Can be monitored to automatically transmit CO conditions to 24/7 monitoring station.
• Smart Home Solutions Smart home solutions and monitoring systems enabling remote observation of properties, remotely unlock/lock doors, arm security systems, control lights, and receive real-time video viewing and notifications 24/7. Includes Alarm.com integration for interactive security, video monitoring, access control, and energy management.
• Medical Alert Devices Medical alert devices and Personal Emergency Response Systems (PERS) for seniors and individuals with physical challenges. Lightweight, waterproof pendants worn around neck, on wrist or belt. Advanced devices learn routines and can send alerts for pattern changes. Monitoring starts at $35/month with no long-term contracts.
• Audio & Video Audio, video and home theatre consultation, design, installation and products including multi-room audio, home theatre, Blu-Ray DVD, streaming digital content, game consoles, HD broadcasts, lighting control and automated window treatments. CEDIA certified technicians.
• Residential Audio Video Multi-room audio systems, home theatre integration, Blu-Ray DVD, streaming digital content, game consoles and HD broadcasts throughout the home.
• Commercial Audio Video Audio and video design consultation and installation for boardrooms, meeting rooms, classrooms, and large scale theatres for museums, convention and cultural centres.
• Lighting Control Lighting control and automated window coverings for smart home automation, including Lutron and Crestron solutions for programmed lighting settings and energy efficiency.
• Lock, Key & Safe Locksmithing products and services for residential, commercial, industrial, automotive and property managers including locks, keys, safes, transponder keys, and master key systems.
• Residential Locksmith Services Residential locksmith services including house key cutting, residential door locks, combination changes, entry doors, lock recoding and repair, high security locks (ASSA, CX-5), safes, keyless entry systems, and AODA compliance.
• Automotive Key Services Automotive key cutting, programming and replacement for North American and import vehicles, transponder/VATS/chip keys, automobile locks re-keyed and repaired, motorcycle and specialty key cutting.
• Commercial Locksmith Services Commercial locksmith services including master key systems, door closers, panic hardware, automatic door openers, access control systems (swipe cards, key fobs), safe installation and combination changes, coded locks, and safety deposit boxes.
• Engraving Services Laser engraving services for trophies, medals, plaques, badges, name plates, promotional items, directories, signage, awards, gifts, labels, and emergency escape route maps on plastics, metals, glass and wood.
• Cameras & Surveillance Surveillance cameras and systems for residential and commercial properties including security cameras, digital video recorders (DVRs), network video recorders (NVRs), CCTV systems, and IP cameras.
• Residential Security Cameras Home security cameras, closed-circuit TV and IP cameras for monitoring home and cottage properties with motion-activated recording and 30-day recording history.
• Commercial Surveillance Cameras Commercial video surveillance systems including indoor/outdoor cameras, state-of-the-art recording solutions, NVRs, remote viewing over IP, and video verification from 24/7 monitoring station.
• Smart Home Cameras Smart home cameras integrated with overall security systems connected to secured websites allowing login and viewing of live footage with event-driven notifications (e.g., child coming home, alarm disarming) and 10-second video clips.
• Guarding Services Licensed security guard services throughout Muskoka and Parry Sound including patrol services, posted site services, alarm response, cottage checks, and fire watch services.
• Structured Cabling / Phone & Data Structured cabling design, layout and installation for voice (phone) and data requirements for residential and commercial properties including wireless and networked solutions.
• Telecommunications Commercial and industrial telecommunications wiring including LAN networking, patch panel cabling, IT & cabling infrastructure, telephone cabling, voice and data cabling, Ethernet cabling, and communications cabling (CAT5e and CAT6).
• Monitoring Station 24/7 ULC listed, Five Diamond-certified monitoring station (now partnered with Armstrongs Monitoring for dispatching services) with trained staff monitoring life and possessions.
• Fire Safety Maintenance Fire safety maintenance services including monthly fire alarm system checks, annual inspections of fire sprinkler systems, and fire protection plan creation.

Quantifiable outcome

• Fewer than 20 monitoring centers in Canada hold TMA Five Diamond designation
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Armstrongs (Canada) MonitoringcoreStrategic or Co-development Partner · 27 May 2025Strategic partnership formed on May 27, 2025 where Armstrongs (Canada) Monitoring, one of Canada's leading ULC-listed monitoring stations, provides dispatching services on behalf of Huronia Alarms. This collaboration expanded capabilities and introduced broader monitoring solutions. Armstrongs is backed by parent company Becklar, focused exclusively on the security industry.
• Alarm.comcoreTechnology or IntegrationHuronia is a proud authorized Alarm.com partner, installing, maintaining and servicing the Alarm.com suite of products. Alarm.com is the market leader in smart home and business security experiences, providing security, intelligent automation, analytics, and dependable service connecting devices on one platform.
• DSC (Digital Security Controls)coreTechnology or IntegrationProduct supplier for security systems and monitoring equipment. DSC donated security monitoring/surveillance equipment for Habitat for Humanity donations.
• Midland Cultural CentreminorGTM or Marketing PartnerOngoing community partnership through the MCC's Community Partnership Program. Huronia provided security cameras, security alarms, and fire alarm system. Partnership includes in-kind donations for security and fire safety support.
• Habitat for Humanity HuroniaminorGTM or Marketing PartnerLong-standing community partnership with in-kind donations of security cameras and installation services for the Collingwood ReStore, valued at more than $3,600.
• Habitat for Humanity South Georgian BayminorGTM or Marketing PartnerDonated and installed security system, surveillance cameras, access control and ongoing monitoring services for HFHSGB ReStore. In-kind donation valued at $7,000 including equipment, volunteer hours and two years of monitoring.
• Georgian CollegeminorGTM or Marketing PartnerFive-year commitment to support Georgian College with donations and potential student opportunities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• SimpliSafe: DIY home security entrant expanding into Canada with no-contract self-install systems and optional monitoring. A disruptor to traditional contract-based residential alarm models that Huronia operates under.
• Frontpoint Security: DIY smart-home security provider with cellular-based panels and optional professional monitoring. Represents the emerging no-contract, mobile-first threat to traditional residential alarm economics.

Broad incumbents

• Johnson Controls Security Solutions: Global building-security and fire-protection provider (incorporating Tyco and DSC product lines — DSC being a Huronia supplier). Comparable as an enterprise-scale fire alarm, access control, and integrated security incumbent.
• Vivint Smart Home: North American smart-home security incumbent offering integrated intrusion, video, automation, and professional monitoring. A broader incumbent relevant to Huronia's Alarm.com-powered smart-home roadmap rather than a direct Ontario competitor.

Direct peers

• ADT Canada: National Canadian residential and commercial alarm monitoring provider with ULC-listed monitoring stations. Closest scaled competitor to Huronia, sharing the same core business model of intrusion, fire, and medical alert monitoring on subscription contracts.
• GardaWorld Security: Canadian-headquartered security services firm providing guarding, cash services, and electronic security monitoring. Overlaps with Huronia's guarding services and broader security monitoring offering, particularly in commercial segments.
• Chubb Fire & Security Canada: Canadian arm of Chubb providing monitored security, fire alarm, suppression, and life-safety services to commercial and institutional customers. Highly comparable to Huronia's commercial fire-and-monitoring portfolio, though typically serving larger enterprise accounts.
• Securitas Canada: Operates guarding, electronic security, and monitoring services across Canada, including the former Stanley Security accounts. Comparable to Huronia across guarding, alarm monitoring, and integrated commercial security.
• TELUS SmartHome Security: Telco-bundled smart home security offering covering intrusion, video, automation, and 24/7 monitoring in Canada. Competes directly with Huronia's residential and small-business smart-home proposition, often leveraging TELUS's telecom customer base.

Others

• Mircom Group of Companies: Canadian manufacturer of fire alarm, communications, and intelligent building systems — and a current Huronia supplier (Mircom panels are installed and serviced by Huronia). Adjacent ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/huronia-alarm-and-fire-security-inc.

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huronia Alarm And Fire Security