Concrete Hero
Concrete Hero is a family-owned concrete repair contractor in St. Charles, Illinois, serving residential and commercial customers across the Chicago suburbs with polyurethane foam concrete lifting (PolyLift), epoxy and polyaspartic coatings, and silicone crack sealing.
- Company typePrivate
- Founded2008
- HeadquartersSaint Charles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Concrete Hero does
Concrete Hero, operating legally as Catalano Concrete Construction Inc, is a private, family-owned concrete repair and maintenance contractor founded in St. Charles, Illinois in approximately 2007-2008 by Sal Catalano and his son Pete Catalano. The company specializes in polyurethane foam concrete lifting under the brand name PolyLift (also marketed as PolyLifting), which involves drilling small penny-sized holes in sunken concrete slabs and injecting high-density expanding polymer foam to raise and re-level the surface as an alternative to traditional mudjacking. Its technical portfolio also includes professional epoxy and polyaspartic floor coatings for garages, basements, and patios, the proprietary SuperFlex 100% silicone-based crack and joint sealant, and complementary concrete cleaning and sealing services.
The business operates a sales-led, direct-service model targeting homeowners as its primary segment, with secondary segments in commercial property owners, business operators, and HOAs across Kane, DuPage, northwest Cook, and McHenry Counties in the Chicago suburbs. Concrete Hero is described as a small family business with 1-10 employees, free on-site inspections and quote-based pricing, and a 6-year warranty on PolyLift work when cracks are sealed and drainage is corrected. Pricing is project-based with concrete lifting starting around $500 and epoxy garage floor coatings typically ranging $500-$2,000.
Customer acquisition is driven by Google Business Profile reviews (450+ at 4.9/5), HomeAdvisor, Angie's List, BBB A+ accreditation, local SEO across 11+ suburban service areas, YouTube case-study content, and traditional offline tactics including direct mail, door hangers, and word-of-mouth referrals. The company has completed 5,000+ projects over 17 years, has no outside funding, no parent company, no disclosed patents, and no public revenue figures.
Concrete Hero firmographics
Firmographics- Name
- Concrete Hero
- Legal name
- Catalano Concrete Construction Inc
- Website
- https://theconcretehero.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Concrete Hero is a family-owned concrete repair contractor in St. Charles, Illinois, serving residential and commercial customers across the Chicago suburbs with polyurethane foam concrete lifting (PolyLift), epoxy and polyaspartic coatings, and silicone crack sealing.
- Ownership category
- akta.pro rank
Concrete Hero industry classification
Industry- Product category
- Concrete Repair & Maintenance Services
- NAICS
- Poured Concrete Foundation and Structure Contractors (238110), Poured Concrete Foundation and Structure Contractors (23811)
- akta.pro primary industry
- Concrete Leveling, Mudjacking & Slabjacking (HSAGALAC)
- akta.pro secondary industries
- Concrete Resurfacing, Overlays & Patching (HSAGALAD), Concrete Repair, Sealing & Waterproofing (Coatings/Membranes) (IMAIAKAK)
Keywords
Where Concrete Hero is headquartered
LocationHeadquarters
- HQ city
- Saint Charles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Concrete Hero business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Concrete Lifting & Leveling Services: Polyurethane foam injection services for lifting sunken concrete on driveways, sidewalks, patios, pool decks, garage floors, and interior slabs. Revenue is service-based, project-by-project pricing.
- Concrete Coatings: Epoxy and polyaspartic floor coating installation for garage floors, basements, patios. Professional installation services with project-based pricing.
- Concrete Sealing & Caulking: Crack and joint sealing services using SuperFlex silicone sealant. Includes preparation, backer rod installation, and sealant application.
- Commercial & HOA Services: Concrete lifting and maintenance services for property managers, business owners, HOAs, and municipal clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Concrete Lifting - Starting at $500 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Concrete Hero product offering
Product offeringCore offering
Concrete Hero provides on-site concrete repair and restoration services for residential and commercial properties in the Chicago suburbs. Its core offering, PolyLift, injects high-density polyurethane foam through small holes to raise and level sunken concrete slabs (driveways, sidewalks, patios, pool decks, garage floors, interior slabs), complemented by epoxy and polyaspartic floor coatings, SuperFlex silicone crack and joint caulking, and concrete cleaning and sealing.
Product overview
Concrete Hero is a concrete repair and restoration service company offering a portfolio of complementary services centered around its core PolyLift polyurethane foam concrete lifting technology. The primary offering is PolyLift (PolyLifting), which uses high-density polymer foam injection to raise and level sunken concrete. This core service is bundled with or supplemented by epoxy and polyaspartic floor coatings for garages, basements, and patios; concrete sealing and power washing for surface protection; and SuperFlex silicone crack and joint caulking. Commercial concrete lifting and maintenance services round out the offerings for property managers and business owners. The company operates as a service-based business rather than a software product, with services delivered by technicians to residential and commercial customers in the Chicago suburbs.
Differentiator
Problem solved
Functional benefit
Brands
- PolyLift: The company's polyurethane foam concrete lifting service using high-density polymer foam injection technology to raise and level sunken concrete slabs.
- PolyLifting
- SuperFlex
Products and services
- PolyLift Concrete Lifting & Leveling Polyurethane foam concrete lifting and leveling service that injects high-density polymer foam through small penny-sized holes beneath sunken slabs (driveways, sidewalks, patios, pool decks, garage floors, interior slabs) to raise them back to their original position; marketed as a modern, lighter, faster-curing alternative to mudjacking with a 15-minute cure time and 6-year warranty.
- Epoxy & Polyaspartic Garage Floor Coatings Professional epoxy and polyaspartic floor coating systems installed on garage floors (and basements/patios) that are scratch resistant, chemical resistant, UV stable (will not fade or yellow), easy to clean, and provide long-lasting protection. Typical pricing ranges from $500 to $2,000 depending on area size and job complexity.
- SuperFlex Crack & Joint Caulking Premium 100% silicone-based joint and crack sealing service that includes surface preparation, backer rod installation, and sealant application. Seals cracks and joints to prevent water infiltration, weed growth, and further damage, with protection lasting up to 10 years or more; SuperFlex is not sold at big-box retailers.
- Concrete Cleaning & Sealing Professional power washing to remove dirt and grime from concrete surfaces combined with clean and seal services that protect concrete from environmental damage caused by water, sun, and freeze-thaw cycles.
- Commercial & HOA Concrete Lifting & Maintenance Professional concrete lifting and maintenance services tailored for property managers, business owners, HOAs, and municipal clients across parking lots, sidewalks, walkways, and storefront concrete surfaces in the Chicago suburbs.
- Basement Floor Coatings Concrete coating service for basement floors providing durable protection and aesthetic enhancement using the same professional coating systems applied to garage floors.
Quantifiable outcome
- Saves approximately 50% compared to concrete replacement costs
- +4 more outcomes
Companies that use Concrete Hero
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Concrete Hero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Concrete Hero partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Concrete Hero competitors and assessment
Company assessmentDirect peers
- A-1 Concrete Leveling: A-1 Concrete Leveling is one of the oldest and largest polyurethane foam concrete lifting franchises in the U.S. It offers nearly identical core services (polyurethane slab lifting, leveling, residential and commercial) and competes for the same repair-driven customer use cases that Concrete Hero serves.
- Slabjack Geotechnical: Slabjack Geotechnical provides polyurethane foam concrete raising and geotechnical polyjacking services for residential, commercial, and municipal customers in the Midwest. It is a direct comparable on technology (polyurethane foam), service model, and target customers.
- Garage Living: Garage Living designs and installs premium garage floor coatings and storage solutions for homeowners. It directly overlaps with Concrete Hero's garage floor coatings offering and competes for the same mid-to-high-end residential customer.
- PolyMagic Concrete Raising: PolyMagic is a regional concrete raising contractor using polyurethane foam injection to lift sunken slabs. It directly competes with Concrete Hero on the same repair technology and similar residential and commercial use cases (driveways, sidewalks, patios, pool decks).
- Hello Garage: Hello Garage is a national franchise specializing in garage floor coatings (polyaspartic and epoxy) and related concrete services. It competes with Concrete Hero's epoxy and polyaspartic coating line, targeting the same residential homeowner use case.
- Level Best Concrete Lifting: Level Best is a concrete lifting and leveling contractor using polyurethane foam methods. It competes head-to-head with Concrete Hero on the same residential and small commercial concrete leveling jobs in regional markets.
Emerging players
- Premier Polymers / Penntek Coatings: Penntek is a manufacturer and franchisor of polyaspartic and epoxy floor coating systems sold through certified installers. It is comparable to Concrete Hero on the coatings side and shapes the supply chain and competitive landscape for garage and basement floor coatings.
Broad incumbents
- Thrasher Foundation Repair: Thrasher is a larger, established foundation and concrete repair company serving the Midwest. While broader in scope (basement waterproofing, foundation stabilization), it overlaps with Concrete Hero on concrete lifting and leveling, and competes for some commercial and residential repair work.
Market position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Concrete Hero social profiles
Digital presenceConcrete Hero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concrete Hero leadership team
Management profileNumber of profiles
Profiles2 records
Concrete Hero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concrete Hero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concrete Hero
What does Concrete Hero do?
Concrete Hero provides on-site concrete repair and restoration services for residential and commercial properties in the Chicago suburbs. Its core offering, PolyLift, injects high-density polyurethane foam through small holes to raise and level sunken concrete slabs (driveways, sidewalks, patios, pool decks, garage floors, interior slabs), complemented by epoxy and polyaspartic floor coatings, SuperFlex silicone crack and joint caulking, and concrete cleaning and sealing.
Is Concrete Hero a public or private company?
Concrete Hero is a private company. It is classified as family owned and is currently operating.
When was Concrete Hero founded?
Concrete Hero was founded in 2008. It employs 1 to 10 people.
Where is Concrete Hero based?
Concrete Hero is headquartered in Saint Charles, United States, in the North America region.
How does Concrete Hero make money?
Four revenue lines are on record. Concrete Lifting & Leveling Services are the primary driver. The others are concrete Coatings, concrete Sealing & Caulking and commercial & HOA Services.
Who are Concrete Hero's main competitors?
Direct peers on record are A-1 Concrete Leveling, Slabjack Geotechnical, Garage Living, PolyMagic Concrete Raising, Hello Garage and Level Best Concrete Lifting. Premier Polymers / Penntek Coatings is listed as an emerging player. Thrasher Foundation Repair is listed as a broad incumbent.
Does Concrete Hero have an API?
No public API is recorded for Concrete Hero.
What industry is Concrete Hero in?
Concrete Hero's product category is Concrete Repair & Maintenance Services. Its primary akta.pro industry code is HSAGALAC, Concrete Leveling, Mudjacking & Slabjacking, with a secondary code of HSAGALAD, Concrete Resurfacing, Overlays & Patching. Its NAICS code is 238110.