Hello Garage
Hello Garage is a U.S. franchisor specializing in 100% polyaspartic concrete floor coatings and custom garage storage systems, serving residential homeowners and select commercial customers through 21+ independently owned franchise locations nationwide.
- Company typePrivate
- Founded-
- HeadquartersPapillion, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Hello Garage does
Hello Garage is a U.S.-based franchisor of residential garage renovation services, operating through Hello Garage Franchising, LLC, headquartered at 11850 Valley Ridge Dr., Papillion, Nebraska. The company offers two primary product lines: 100% polyaspartic concrete floor coatings and custom garage storage systems, and serves primarily residential homeowners with a secondary commercial segment. Services are delivered through 21+ independently owned and operated franchise locations across the United States, supported by in-home design consultations and professional installation crews. The brand differentiates on a 100% polyaspartic floor coating technology positioned as a premium alternative to epoxy and polyurea, with claimed advantages including faster cure times (walkable in 24 hours, drivable in 48 hours), UV and chemical resistance, and longevity of 10-20 years versus 5-10 years for epoxy.
Revenue is generated through one-time project fees with quote-based pricing that varies by scope, garage size, and materials. Stated price ranges include $2,000-$6,000 for floor coating materials, $1,500-$10,000+ for cabinets and storage systems, $300-$1,200 for lighting upgrades, and $500-$2,000 for electrical/outlet installation. The go-to-market is sales-led with multi-channel customer acquisition: phone (1.888.59.GARAGE), online booking for free estimates, live chat, and a referral program offering $100 off to referrers and $50 gifts to referred friends. Target customers are homeowners with stated pain points including cluttered garages, damaged concrete floors, inability to park vehicles, and embarrassment about garage appearance.
The company operates as a classic franchise system under a decentralized ownership structure where each franchise location is independently owned by local operators (e.g., Hello Garage of Wilmington owned by Adore My Floor LLC; Hello Garage of Seattle co-owned by Swati Gupta and Pooja Agarwal; Hello Garage of Southern New England owned by Dave Scorpio). Named local roles include Owners, General Managers, Operations Managers, Design Consultants, and Crew Leads. No external funding, parent company, or public listing is disclosed in the available data, and the brand has expanded coverage across Southeast, Midwest, Northeast, Mid-Atlantic, and West U.S. regions.
Hello Garage firmographics
Firmographics- Name
- Hello Garage
- Legal name
- Hello Garage Franchising, LLC
- Website
- https://hellogarage.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hello Garage is a U.S. franchisor specializing in 100% polyaspartic concrete floor coatings and custom garage storage systems, serving residential homeowners and select commercial customers through 21+ independently owned franchise locations nationwide.
- Ownership category
- akta.pro rank
Hello Garage industry classification
Industry- Product category
- Garage renovation and home improvement services
- NAICS
- Flooring Contractors (23833), Wood Kitchen Cabinet and Countertop Manufacturing (33711)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Garage, Basement, Attic & Utility Storage Systems (Non-Construction) (HSAFAHAC)
- akta.pro secondary industries
- Garage, Basement & Attic Organization (HSAFAAAD), Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK), Cabinet Installation (New & Replacement) (HSAPAIAC), Concrete, Epoxy & Specialty Coatings Flooring Retail (CRAIAGAH)
Keywords
Where Hello Garage is headquartered
LocationHeadquarters
- HQ city
- Papillion
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hello Garage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Floor Coating Installation: One-time installation service for 100% polyaspartic concrete floor coatings on garage, basement, exterior concrete, and commercial spaces. Revenue generated per project based on square footage and scope of work.
- Garage Storage Solutions: Sale and installation of custom garage storage systems including cabinets, shelving, overhead storage, and wall storage. One-time service revenue based on customization level and materials selected.
- Referral Program: Referral incentive program where existing customers can refer friends. Referring customer receives $100 discount on their project; referred friend receives $50. This drives customer acquisition through existing customer advocacy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Materials-only range |
| Unit Pricing | Pay-as-you-go | Cabinets & Storage range |
| Unit Pricing | Pay-as-you-go | Lighting Upgrades range |
| Unit Pricing | Pay-as-you-go | Electrical/Outlets range |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hello Garage product offering
Product offeringCore offering
Hello Garage sells and installs 100% polyaspartic concrete floor coatings for garages, basements, exterior concrete, and commercial spaces, along with custom garage storage systems including cabinets, shelving, overhead racks, and slatwall. Services are delivered through in-home design consultations and professional installation by trained crews across a franchise network in the United States.
Product overview
Hello Garage is a franchise-based garage renovation company offering two primary product lines: (1) 100% Polyaspartic Concrete Floor Coatings including garage floor coating, basement floor coating, exterior concrete coating, commercial concrete coating, and various finish collections (Classic, Granite, Sandstone); and (2) Garage Storage & Organization Solutions including cabinets (standard and Designer Series), shelving, folding workbench, overhead storage, wall storage/slatwall systems, and garage baseboards. The company positions polyaspartic coatings as a premium alternative to epoxy and polyurea, emphasizing one-day installation and industry-leading warranties. Services are delivered through independently owned and operated franchise locations across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Polyaspartic Garage Floor Coating Premium 100% polyaspartic concrete floor coating designed for residential garage floors, offering superior durability, UV resistance, and a bond that won't peel like epoxy. Installed in as little as a day.
- Basement Floor Coating 100% polyaspartic floor coating designed for basement applications, providing durability and protection for below-grade concrete surfaces.
- Exterior Concrete Coating UV-resistant polyaspartic concrete coating for outdoor surfaces including patios, pool decks, and exterior concrete, offering natural stone finishes with superior durability.
- Commercial Concrete Coating Polyaspartic floor coating solutions for commercial spaces including kitchens, gyms, and restrooms, designed for high-traffic durability and easy maintenance.
- Garage Cabinets Premium heavy-duty storage cabinets designed for garage environments, providing enclosed storage for tools and supplies while reclaiming floor space.
- Garage Shelving Sturdy shelving systems designed for garage organization, providing durable storage solutions for various items.
- Folding Workbench Space-saving folding workbench designed for garage workspaces that can be folded away when not in use.
- Overhead Storage Ceiling-mounted overhead racks for storing bins, seasonal gear, and bulky equipment while maximizing floor space.
- Wall Storage / Slatwall Systems Flexible wall-mounted organization systems including slatwall panels and wall track systems that allow customizable arrangement of tools and accessories.
- Garage Baseboards Durable baseboard trim designed to protect garage walls and provide a finished look to garage flooring installations.
- Customer Referral Program Customer referral program offering $100 discount on completed projects for the referring customer and a $50 gift card for the referred friend.
Quantifiable outcome
- 81% of homeowners know they want something better for their garage
- +4 more outcomes
Companies that use Hello Garage
Customer profileSegments2 records
Ideal customer profiles2 records
Hello Garage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hello Garage partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights6 records
Hello Garage competitors and assessment
Company assessmentDirect peers
- Tailored Living: Franchise brand (PremierGarage) offering custom garage organization, cabinets, flooring, and accessories through in-home consultations. Highly comparable franchise-driven, premium garage renovation model.
- Monkey Bar Storage: Franchise specializing in overhead garage storage racks, shelving, and organization systems with comparable sales-led, in-home consultation GTM and similar pricing band to Hello Garage's storage products.
- Garage Living: Premium garage renovation franchise offering custom storage solutions, flooring, and accessories with in-home design consultations. Comparable business model, target customer (high-end homeowners), and bundled floor + storage product offering.
- GarageTek: Garage organization franchise offering custom panels, cabinets, flooring, and accessories. Direct franchise-format peer competing in the same mid-to-premium garage renovation category.
- GarageExperts: Franchise network specializing in polyaspartic and epoxy garage floor coatings plus cabinet storage. Closest direct competitor — also a franchise model, also marketing polyaspartic as the premium alternative to epoxy, with similar in-home consultation GTM.
- Closet Factory: Established custom storage franchise (closets, garage, home organization) with similar in-home design and installation model. Comparable on franchise mechanics and premium custom-storage value proposition.
Broad incumbents
- Gladiator (Whirlpool brand): Whirlpool-owned garage organization brand sold through Home Depot. Adjacent incumbent offering modular cabinets, shelving, and flooring across a wider retail distribution model — competes for the same homeowners but via DIY rather than installed service.
- California Closets: Established custom storage franchise with strong premium-brand recognition. While primarily closet-focused, its custom built-in storage model and franchise economics parallel Hello Garage's storage side.
- The Home Depot: Mass-market home improvement retailer offering DIY garage storage, flooring, and installation services. Competes for the same homeowners' renovation budget via both DIY and pro installation paths; also sells Gladiator brand.
- Rubbermaid (storage products): Consumer-products incumbent supplying garage storage totes, shelving, and organization systems through mass retail. Represents the lower-cost DIY alternative that Hello Garage's premium installed offering must justify against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hello Garage social profiles
Digital presenceHello Garage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Garage leadership team
Management profileNumber of profiles
Profiles12 records
Hello Garage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Garage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Garage
What does Hello Garage do?
Hello Garage sells and installs 100% polyaspartic concrete floor coatings for garages, basements, exterior concrete, and commercial spaces, along with custom garage storage systems including cabinets, shelving, overhead racks, and slatwall. Services are delivered through in-home design consultations and professional installation by trained crews across a franchise network in the United States.
Is Hello Garage a public or private company?
Hello Garage is a private company. It is classified as unknown and is currently operating.
When was Hello Garage founded?
Hello Garage was founded in -1. It employs 51 to 100 people.
Where is Hello Garage based?
Hello Garage is headquartered in Papillion, United States, in the North America region.
How does Hello Garage make money?
Three revenue lines are on record. Floor Coating Installation is the primary driver. The others are garage Storage Solutions and referral Program.
Who are Hello Garage's main competitors?
Direct peers on record are Tailored Living, Monkey Bar Storage, Garage Living, GarageTek, GarageExperts and Closet Factory. Broad incumbents are Gladiator (Whirlpool brand), California Closets, The Home Depot and Rubbermaid (storage products).
Does Hello Garage have an API?
No public API is recorded for Hello Garage.
What industry is Hello Garage in?
Hello Garage's product category is Garage renovation and home improvement services. Its primary akta.pro industry code is HSAFAHAC, Garage, Basement, Attic & Utility Storage Systems (Non-Construction), with a secondary code of HSAFAAAD, Garage, Basement & Attic Organization. Its NAICS code is 23833 and its SIC code is 2540.