Tibbs & Bones
- Company typePrivate
- Founded2013
- HeadquartersWindsor, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Tibbs & Bones firmographics
Firmographics- Name
- Tibbs & Bones
- Legal name
- TIBBS & BONES PTY LTD
- Website
- https://tibbsandbones.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tibbs & Bones industry classification
Industry- Product category
- Alternative Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Jewelry Retailers (45831), Shoe Retailers (4582)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Statement & Trend Jewelry (CRAKABAB)
- akta.pro secondary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
Keywords
Where Tibbs & Bones is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Tibbs & Bones business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time product sales of alternative fashion clothing, accessories, footwear, and beauty products. Revenue generated through direct consumer purchases on e-commerce platform and in-store purchases. The company also generates revenue through exclusive brand collaborations and partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clothing items ranging from basic tops to statement pieces |
| Unit Pricing | Pay-as-you-go | Footwear from Demonia, New Rock, and Pleaser brands |
| Unit Pricing | Pay-as-you-go | Festival and event wear including bodysuits and sets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Tibbs & Bones product offering
Product offeringCore offering
Tibbs & Bones is an Australian alternative fashion retailer that sells multi-brand gothic, punk, Y2K, rave, festival, and streetwear clothing, footwear, accessories, beauty products, and gift items through a direct-to-consumer e-commerce website (with global shipping and multi-currency checkout) and a physical retail store in Prahran, Melbourne. The assortment spans 1,000+ SKUs across 30+ independent and cult-favorite alternative fashion brands including Demonia, New Rock, Pleaser, Tripp NYC, Minga London, Dark In Love, Sea Dragon Studio, and Soulan Zee, plus in-house Tibbs & Bones Exclusives and designer collaboration capsule collections.
Product overview
Tibbs & Bones is an Australian alternative fashion retailer based in Melbourne offering a curated multi-brand marketplace of gothic, punk, Y2K, festival, rave, and doof fashion. The product portfolio centers on five core categories: Clothing (tops, bottoms, one-pieces, outerwear, festival wear), Shoes (boots, platforms, Mary Janes, heels), Accessories (bags, belts, jewellery, hats, harnesses), Beauty (face jewels, glitter, nails), and Gifts. The store operates both as an omnichannel retailer with a physical Melbourne location and as an online store shipping globally. They carry and collaborate with numerous independent alternative fashion brands including their own Tibbs & Bones Exclusives and Tibbs & Bones x Brand collaborative collections. Payment options include multiple Buy Now Pay Later services (Afterpay, Zip, Sezzle, Laybuy, Klarna) and standard payment processors (PayPal, Visa, Mastercard, American Express, Apple Pay, Google Pay).
Differentiator
Problem solved
Functional benefit
Brands
- Tibbs & Bones Exclusives: Exclusive brand collections designed or curated by Tibbs & Bones
- Tibbs & Bones x Haus of Dizzy
- Tibbs & Bones x Soulan Zee
- Tibbs & Bones x Space Island
- Tibbs & Bones x The Volt
Products and services
- Clothing Alternative fashion clothing including tops, bottoms, one-pieces, outerwear, and festival/event wear from various independent and cult-favorite brands such as Tripp NYC, Minga London, Dark In Love, Sea Dragon Studio, Soulan Zee, and Billy Bones Club.
- Shoes Alternative footwear including boots, platforms, Mary Janes, sandals, sneakers, creepers, and heels from brands such as Demonia, New Rock, and Pleaser. Price range approximately $105–$701 USD.
- Accessories Fashion accessories including bags, belts, face masks, fans, gloves and sleeves, hair clips, hats, head scarves, harnesses, patches, socks, stockings and leg warmers, sunglasses, and jewellery (chokers, earrings, necklaces, septums, spoon necklaces).
- Beauty Beauty products including face jewels, glitter, nails (e.g., I Scream Nails), and nipple pasties and stickers for festival and alternative beauty styling.
- Gifts Gift items including blind boxes, books and affirmation cards, card games and toys, gift cards, greeting cards, and a curated 'Gifts Under $20' collection.
- Tibbs & Bones Exclusives Private-label alternative fashion line offering exclusive festival jackets, doof wear, and accessories designed by Tibbs & Bones and sold only through Tibbs & Bones channels.
- Tibbs & Bones x Soulan Zee Collaborative capsule collection with designer Soulan Zee featuring lace tops, skirts, Metamorphosis bikini line, Flow head scarves, and accessories sold exclusively through Tibbs & Bones.
- Tibbs & Bones x Haus of Dizzy Collaborative capsule collection with Indigenous-owned brand Haus of Dizzy featuring the Deadly Flamez Jacket, Treaty Now Fan, face masks, and other statement pieces sold exclusively through Tibbs & Bones.
- Tibbs & Bones x Space Island Collaborative capsule collection with Space Island featuring exclusive festival outerwear and doof jackets.
- Tibbs & Bones x The Volt Collaborative capsule collection with The Volt featuring exclusive statement pieces sold only through Tibbs & Bones.
Companies that use Tibbs & Bones
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Tibbs & Bones technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Tibbs & Bones partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Soulan ZeecoreDesigner collaboration featuring exclusive Tibbs & Bones x Soulan Zee capsule collection. Includes Metamorphosis bikini line, Flow head scarves, and various lace clothing pieces sold exclusively through Tibbs & Bones.
- Haus of DizzycoreDesigner collaboration featuring Tibbs & Bones x Haus of Dizzy exclusive pieces including the Deadly Flamez Jacket and Treaty Now Fan. Indigenous-owned brand creating statement fashion pieces.
- Billy Bones ClubmajorThird-party brand carried as one of the main clothing lines at Tibbs & Bones. Features graphic tees, denim, hoodies, and accessories with alternative aesthetic.
- DemoniamajorKey footwear brand partner. Tibbs & Bones is an authorized retailer of Demonia footwear including boots, Mary Janes, platforms, and accessories. Offers free earrings with all Demonia & Pleaser shoe purchases.
- New RockmajorPremium footwear brand partner. Authorized retailer of New Rock platform boots and shoes ranging from $331-$701 USD.
- PleasermajorFootwear brand partner specializing in heels and platform shoes. Authorized retailer with free earrings promotional offer for purchases.
- Minga LondonmajorUK-based alternative fashion brand carried at Tibbs & Bones. Features statement pieces including tops, bottoms, bags, and accessories with punk and gothic aesthetics.
- Tripp NYCmajorIconic alternative fashion brand specializing in gothic, punk, and cyber fashion. Carried across multiple categories including pants, skirts, and outerwear.
- Dark In LovecoreAlternative fashion brand featuring gothic-inspired pieces including corsets, dresses, and mesh shrugs with romantic and dark aesthetics.
- Sea Dragon StudiocoreFestival-focused brand featuring velvet pieces, mesh bodysuits, flares, and holographic fashion for raves and festivals.
- Afterpay, Zip, Sezzle, Laybuy, KlarnacoreBuy Now Pay Later payment providers enabling customers to purchase products with installment payment options. Multiple providers offered at checkout.
Scale indicators2 records
Tibbs & Bones competitors and assessment
Company assessmentEmerging players
- Disturbia: UK alternative fashion brand with strong gothic, occult and festival aesthetic across dresses, separates and accessories. Comparable to Tibbs & Bones's Tibbs & Bones Exclusives and Soulan Zee-style collab capsules, sharing the alt-fashion customer.
- Blackcraft Cult: US-based occult and alternative streetwear brand with apparel, accessories and beauty. Shares Tibbs & Bones's alt/occult/festival aesthetic, beauty category (face jewels, glitter) and social-media-led community model.
- Zodee: US-based alternative fashion DTC retailer targeting festival, rave and club markets with apparel and accessories. Comparable to Tibbs & Bones in festival-first customer focus and alt-coded aesthetic across clothing and accessories.
Direct peers
- Spiral Direct: UK alternative fashion retailer offering gothic, grunge, cyber and festival clothing plus accessories. Comparable to Tibbs & Bones in alt-fashion assortment breadth, own-brand plus third-party mix, and discount-driven festival/streetwear positioning.
- Dolls Kill: US-based multi-brand alternative fashion DTC retailer carrying gothic, punk, festival and rave brands across clothing, footwear and accessories. Closest direct peer to Tibbs & Bones in curated alt-fashion marketplace model, omnichannel DTC focus, and target demographic.
- Killstar: UK-based gothic and alternative fashion retailer with own-label ranges and curated brands across apparel, footwear, jewellery and accessories. Directly comparable to Tibbs & Bones in alt aesthetic, multi-brand marketplace structure and festival/goth customer overlap.
Regional players
- Long Clothing: UK alternative fashion retailer with gothic, cyber, grunge and festival assortments. Similar product mix to Tibbs & Bones including festival outerwear and platform footwear, but UK-focused rather than Australia/Oceania based.
- Attitude Inc: UK alternative fashion retailer specialising in punk, goth, cyber, fetish and club wear across men's and women's ranges. Comparable alt-fashion assortment and customer base to Tibbs & Bones, primarily UK distribution.
Broad incumbents
- EMP (Emporium): European multi-category alternative/rock/metal fashion and music merchandise retailer. Larger incumbent operating across clothing, footwear, band merch and accessories in the same alt-culture demographic as Tibbs & Bones but at significantly broader scale.
- Hot Topic: US mall-based specialty retailer carrying pop-culture, gothic, alt and band-licensed apparel, accessories and beauty. Adjacent alt-fashion offering with overlapping customer segments but broader pop-culture focus rather than alt-curated niche like Tibbs & Bones.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tibbs & Bones social profiles
Digital presenceTibbs & Bones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tibbs & Bones leadership team
Management profileNumber of profiles
Tibbs & Bones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tibbs & Bones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tibbs & Bones
What does Tibbs & Bones do?
Tibbs & Bones is an Australian alternative fashion retailer that sells multi-brand gothic, punk, Y2K, rave, festival, and streetwear clothing, footwear, accessories, beauty products, and gift items through a direct-to-consumer e-commerce website (with global shipping and multi-currency checkout) and a physical retail store in Prahran, Melbourne. The assortment spans 1,000+ SKUs across 30+ independent and cult-favorite alternative fashion brands including Demonia, New Rock, Pleaser, Tripp NYC, Minga London, Dark In Love, Sea Dragon Studio, and Soulan Zee, plus in-house Tibbs & Bones Exclusives and designer collaboration capsule collections.
Is Tibbs & Bones a public or private company?
Tibbs & Bones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tibbs & Bones founded?
Tibbs & Bones was founded in 2013. It employs 11 to 50 people.
Where is Tibbs & Bones based?
Tibbs & Bones is headquartered in Windsor, Australia, in the Oceania region.
How does Tibbs & Bones make money?
One revenue line is on record: product Sales.
Who are Tibbs & Bones's main competitors?
Emerging players on record are Disturbia, Blackcraft Cult and Zodee. Direct peers are Spiral Direct, Dolls Kill and Killstar. Regional players are Long Clothing and Attitude Inc. Broad incumbents are EMP (Emporium) and Hot Topic.
Does Tibbs & Bones have an API?
No public API is recorded for Tibbs & Bones.
What industry is Tibbs & Bones in?
Tibbs & Bones's product category is Alternative Fashion Retail. Its primary akta.pro industry code is CRAKABAB, Statement & Trend Jewelry, with a secondary code of CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings). Its NAICS code is 45811 and its SIC code is 5621.