Attitude Inc

What Attitude Inc does

Attitude Inc Retail Ltd is an independently owned specialty streetwear and skateboarding retailer headquartered at Unit 14, Quadrangle Centre, The Drift, Nacton Road, Ipswich, Suffolk, IP3 9QR, with a flagship physical store in Colchester, Essex. Founded in 2011 and registered in England (company number 07519958, VAT number GB 108 7066 18), the company has been run continuously by a small team with nearly 20 years of combined experience across UK streetwear retail, wholesale, and manufacturing. The business extends beyond the single physical store through the attitudeinc.co.uk e-commerce platform, launched in 2012, which offers the same curated catalog online and ships to more than 20 countries across Europe, North America, Oceania, and Japan.

The product portfolio spans four categories — footwear, clothing, accessories, and skateboarding equipment — sourced from over 30 premium brands including Nike SB, Stussy, Carhartt, Adidas Skateboarding, Converse, Vans, New Balance Numeric, Saucony, Obey, Dime, Polar Skate Co, Rip N Dip, Santa Cruz, Thrasher, Stance, G-Shock, and Levi's. Pricing is fixed retail with VAT included, ranging from £19.99 for accessories to £299.99 for outerwear, with UK delivery at £6.00 (free over £80) and EU shipping from £9.95. Klarna is integrated at checkout to support flexible payment options, and a 28-day returns policy applies. Marketing is conducted through organic channels — Instagram (@attitudeincstore), Facebook, Twitter, an active blog, and an opt-in email newsletter — with no disclosed paid acquisition spend.

The business model is straightforward direct-to-consumer product resale: one-time unit sales of branded streetwear and skate products to consumers, with no subscription, licensing, marketplace fee, or SaaS revenue streams. The only material revenue stream is product sales across the four categories, and the company has not raised external funding and operates with no parent company. Geographic exposure is constrained post-January 2020 by Nike's policy restricting its products to EU shipping only, but otherwise the international footprint is broad for an independent retailer of this size. Customer segments are primarily consumer personas — men's streetwear enthusiasts and skateboarders — with a minor business-customer segment referenced in the terms and conditions but not actively cultivated.

Name

Attitude Inc

Legal name

Attitude Inc Retail Ltd

Website

https://attitudeinc.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Attitude Inc is an independently owned UK specialty streetwear and skateboarding retailer operating a flagship store in Colchester and the attitudeinc.co.uk e-commerce platform, selling curated footwear, apparel, accessories, and skate hardware from 30+ premium brands to consumers in 20+ countries.

Ownership category

akta.pro rank

Product category

Specialty Streetwear and Skateboarding Retail

NAICS

Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Streetwear retail
• Skateboarding equipment
• Premium sneakers
• Action sports apparel
• Specialty fashion retail

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from direct sales of footwear, clothing, accessories, and skateboarding equipment through both the physical retail store and e-commerce website. Products are sold at fixed retail prices with VAT included. The company stocks over 30 premium streetwear and skate brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Attitude Inc is an independently owned specialty streetwear and skateboarding retailer that sells curated footwear, clothing, accessories, and skateboarding equipment from over 30 premium global brands. The business operates a flagship physical retail store in Colchester, UK, and an e-commerce platform (attitudeinc.co.uk) that ships both domestically and internationally to over 20 countries.

Product overview

Attitude Inc operates as an independent streetwear and skateboard retail business offering a unified e-commerce platform alongside their physical store in Colchester, UK. The product portfolio comprises footwear (trainers and skate shoes from Nike SB, Adidas, Converse, New Balance, Vans, Saucony), clothing (tees, hoodies, jackets, trousers from Carhartt, Stussy, Obey, Dime, Rip N Dip, Polar Skate Co), accessories (bags, hats, watches, socks from Stance, G-Shock, New Era), and skateboarding equipment (decks, trucks, wheels from Santa Cruz, Thrasher, Spitfire). The company stocks over 30 international brands spanning UK, European, US, Canadian, Australian, New Zealand, and Japanese origins. The platform also integrates Klarna payment services for flexible checkout options.

Differentiator

Problem solved

Functional benefit

Products and services

• Footwear Range of trainers, skate shoes, and casual footwear from brands including Nike SB, Adidas Skateboarding, Converse, New Balance Numeric, Vans, Saucony, and ASICS, sold at fixed retail prices ranging from £29.99 to £129.99. Targeted at streetwear and skateboarding consumers.
• Clothing Streetwear and skateboard apparel including tees, hoodies, jackets, shirts, shorts, trousers, crews, knitwear, and outerwear from brands such as Carhartt, Stussy, Obey, Dime, Rip N Dip, Polar Skate Co, and Pleasures, priced from £34.99 to £299.99. Targeted at fashion-conscious streetwear enthusiasts.
• Accessories Accessories including backpacks, beanies, belts, caps, wallets, watches, socks, and miscellaneous items from brands like Stance, G-Shock, New Era, Nixon, and Bellroy, priced from £19.99 to £39.99. Targeted at streetwear and skateboarding consumers.
• Skateboarding Equipment Skateboarding equipment including decks, trucks, wheels, and hardware from brands such as Santa Cruz, Thrasher, Birdhouse, Death Skateboards, Spitfire, and Independent Trucks. Targeted at skateboarders ranging from beginners to advanced riders.
• Sale Items Discounted sale section featuring reduced-price footwear, clothing, accessories, and skateboarding products across various brands. Targeted at price-conscious streetwear and skateboarding consumers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Footasylum: Footasylum is a UK footwear and streetwear chain (owned by JD Sports Fashion) operating dozens of physical stores plus a large e-commerce site. It overlaps with Attitude Inc in sneaker and streetwear categories but at significantly greater scale and as part of a broader portfolio.
• JD Sports: JD Sports is the UK's largest multi-brand sportswear and sneaker retailer, with hundreds of stores globally and a major e-commerce platform. It carries many of the same brands (Nike, Adidas, Vans, New Balance) and competes in the athletic/streetwear sneaker category.
• size?: size? is a JD Sports-owned UK sneaker and streetwear specialty chain with both physical stores and e-commerce, focusing on trainers, Nike SB, adidas, and exclusive releases. It overlaps directly with Attitude Inc's sneaker and streetwear assortment.

Direct peers

• Route One: Route One is a UK skateboarding and streetwear retailer with both physical stores and an established e-commerce platform. It stocks many of the same brands (Vans, Nike SB, Carhartt, Spitfire, Independent) and targets the same skate/streetwear customer segment.
• END. END. is a UK-based multi-brand streetwear, sneaker, and contemporary menswear retailer with both a strong e-commerce platform and physical stores. It stocks many of the same premium streetwear and skate brands (Nike SB, Stussy, Carhartt, Adidas) and serves the same UK and international customer base.
• Flatspot: Flatspot is an independent UK skate shop with a strong e-commerce platform specializing in footwear, apparel, and skateboarding hardware from many of the same brands Attitude Inc stocks (Vans, New Balance Numeric, Polar, Spitfire).
• Skate Pharm: Skate Pharm is an independent UK skateboard shop with a strong e-commerce site carrying footwear, apparel, decks, trucks, and wheels from skate brands similar to those stocked by Attitude Inc. It serves the same UK skateboarder persona.
• Wellgosh: Wellgosh is a long-running independent streetwear and sneaker boutique in Leicester, UK, with a robust e-commerce site. It carries comparable premium streetwear brands and competes directly for UK streetwear enthusiasts.
• Hanon: Hanon is an independent Scottish streetwear and sneaker boutique with a curated multi-brand e-commerce store, known for exclusive collaborations and limited releases. It directly competes with Attitude Inc for the same UK and European streetwear/skateboarding enthusiast customer.

Regional players

• Mainline Menswear: Mainline Menswear is a UK-based online menswear and streetwear retailer that stocks some of the same premium brands as Attitude Inc (Nike, Adidas, Carhartt). It competes in the same UK streetwear category but with a broader menswear focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/attitudeinc
• Facebookfacebook.com/skateboarding.sneakers.streetwear.mens.Attitude
• Instagraminstagram.com/attitudeincstore
• LinkedInlinkedin.com/company/attitude-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attitude Inc