Novikov

What Novikov does

Novikov (novikov.ua) is the personal website and portfolio of Ruslan Novikov, a Technical Lead with 19+ years of experience building web products. The site primarily functions as a long-standing technical blog (active since 2002) covering cybersecurity, web development, PHP frameworks, DevOps, and technology essays, with no structured commercial product offering. Historically, Novikov Internet Company operated as a Ukrainian web development agency founded by Ruslan Novikov in 2006 and shut down around 2014, having scaled to 15+ employees and delivered over $2M in client projects focused on e-commerce and business automation.

Ruslan Novikov's core technical capability spans full-stack web development using Laravel (PHP), React.js/Next.js (TypeScript/JavaScript), and Node.js, deployed on AWS infrastructure (ECS, RDS, S3, CloudFront, Lambda) with PostgreSQL, MySQL, MongoDB, Redis, and Elasticsearch data layers. He has built multi-tenant SaaS platforms with 99.9% uptime serving 20+ venues with 50K+ bookings, optimized high-traffic platforms processing €2M+ GMV for 150K+ monthly users, and integrated OpenAI GPT-4 with measurable cost optimization. Notably, he served as Technical Lead at HyperCharge (XPower, Belgium) from June 2021, building React/Next.js platforms for 25 Volvo dealerships across Europe and achieving 120% organic traffic growth with 95+ Core Web Vitals scores.

The current revenue model is essentially non-commercial: the proprietor is employed at HyperCharge, while maintaining personal side projects (Subglish.com, an English learning platform; Booktivity.io, a multi-tenant booking platform; Arber.ua, an outdoor equipment e-commerce site) and a personal blog. There is no formal legal entity, no investors, no funding, and no disclosed revenue. The go-to-market motion is personal-brand-driven content marketing and professional networking, with Ruslan actively seeking Tech Lead roles in early-stage startups rather than selling products or services.

Name

Novikov

Legal name

Novikov Internet Company (sole proprietorship, individual owned)

Website

https://novikov.ua

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Novikov (novikov.ua) is the personal portfolio and technical blog of Ruslan Novikov, a Technical Lead and ex-founder with 19+ years of full-stack web development experience spanning Laravel, React, AWS, and AI integration. The site serves as personal branding rather than a commercial product.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

• Web development services
• SaaS architecture
• E-commerce platform development
• Multi-tenant booking systems
• AWS cloud infrastructure

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Client Project Delivery: As founder of Novikov Internet Company (2006-2014), delivered $2M+ in client projects focusing on e-commerce and business automation.

Go-to-market motion1 record

Marketing channels5 records

Core offering

Novikov operates as a personal technical blog and portfolio site at novikov.ua, publishing content on cybersecurity, web development, PHP, DevOps, AI, and military technology. Historically, the Novikov Internet Company (2006-2014) was a web development agency delivering custom e-commerce platforms, multi-tenant SaaS booking systems, and business automation solutions to clients, generating over $2M across 8 years of operation.

Product overview

Novikov (novikov.ua) is the personal website and portfolio of Ruslan Novikov, a Technical Lead and ex-founder with 19+ years of experience building web products. The site primarily serves as a personal blog aggregating technical content related to cybersecurity, web development, and technology news. It does not offer a unified commercial product or platform for external customers.

Differentiator

Problem solved

Functional benefit

Brands

• Subglish.com: Free English learning service through YouTube subtitles with spaced repetition algorithm
• Booktivity.io
• Arber.ua

Products and services

• Novikov Internet Company Web Development Services Custom full-stack web development services delivered to business clients, including e-commerce platforms, multi-tenant SaaS booking systems, and business automation solutions using Laravel (PHP), React/Next.js, Node.js, and AWS cloud infrastructure. Targeted at startups, SMBs, and enterprise clients requiring scalable web products.
• Subglish.com Interactive English learning platform with video subtitle synchronization and a spaced repetition algorithm for language learners.
• Booktivity.io Multi-tenant booking platform serving activity venues with 99.9% uptime, supporting 20+ venues, 50K+ bookings, and 1K+ concurrent users.
• Arber.ua Outdoor equipment e-commerce platform with 1C accounting integration processing $500K+ monthly across 10K+ SKUs.

Quantifiable outcome

• Reduced page load time by 65% and infrastructure costs by 30%
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators12 records

Recent moves4 records

Expansion highlights4 records

Others

• Toptal: Marketplace for top freelance software engineers, including Laravel/React/Node expertise; comparable as the channel/ecosystem in which Novikov's skills would compete and be monetized.
• Upwork: Freelance platform where full-stack web developers compete on price and quality; relevant as the underlying competitive marketplace for Novikov's service offering.
• Andela: Global talent marketplace connecting companies with vetted engineers from emerging markets; relevant as a comparable go-to-market motion for senior technical talent.

Direct peers

• BairesDev: Latin American tech talent and software development company offering full-stack web development and AI integration services to SMB and enterprise clients.
• SoftServe: Large Ukrainian-headquartered IT services and digital consulting firm with similar full-stack web development, cloud (AWS), and enterprise client delivery focus.
• Ciklum: Ukrainian-founded IT services and software engineering company offering web development, cloud, and digital product engineering — directly comparable as a Ukrainian-origin web/IT services peer.

Regional players

• Automattic: Distributed-first web platform company (WordPress.com, WooCommerce) leveraging PHP/Laravel-adjacent stacks; comparable as a globally distributed web product company with similar technology roots.

Broad incumbents

• EPAM Systems: Global digital platform engineering and consulting firm with roots in Ukraine; overlaps in web development, cloud, and enterprise solution delivery but operates at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ArtLensReview
• GitHubgithub.com/nofikoff
• Facebookfacebook.com/nofikoff
• LinkedInlinkedin.com/company/novikov.ua
• Instagraminstagram.com/art.lens.review

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novikov