LIMERA Gardening Service

What LIMERA Gardening Service does

LIMERA Gartenbauservice GmbH & Co. KG is a German B2B wholesale distributor and e-commerce platform serving professional commercial horticulture (Erwerbsgartenbau). Formed in 2022 through the merger of MERULIN Gartenbauservice and Raiffeisen Gartenbau, the company operates with 100+ employees across eight locations in Germany, headquartered at Florastraße 2-6 in Geldern-Walbeck, with additional sales offices and a Central Warehouse South (Zentrallager Süd) in Möglingen handling logistics to Stuttgart, Korntal, and Meckenbeuren. RWZ (Raiffeisen Waren-Zentrale) is a disclosed shareholder, providing financial backing and integration with the broader agricultural cooperative network.

The company's core technology is a B2B e-commerce storefront at limera.com offering customer account management, quote-based ordering, and order processing, complemented by an own delivery fleet, well-stocked warehouse network, and after-hours pick-up boxes (Abholboxen). The product portfolio spans ten categories: work protection and clothing, equipment, fertilizers, soils and peat, films and packaging, containers, devices and tools, plant protection, technical equipment, and miscellaneous supplies. LIMERA also operates a dedicated plant product labeling service (Produktauszeichnung für Pflanzen) featuring blank and custom labels, anchored by a patent-protected automated pot labeling procedure that enables cost-effective labeling of smaller production runs — a service targeted at pot manufacturers and resellers in addition to the primary commercial horticulture base.

The business model is straightforward B2B distribution: LIMERA sells horticulture operating materials directly to commercial plant producers, nurseries, resellers, and pot manufacturers via its online shop, supplemented by personalized advisory from staff with direct horticulture industry backgrounds. Pricing is not publicly disclosed; all commercial transactions are quote-based with individualized offers. Go-to-market is sales-led, combining the e-commerce platform with personal consultation, catalog distribution, and selective social/news presence. The company also offers value-added services such as GlobalG.A.P. certification support and free first-aid courses, deepening customer relationships across procurement, packaging, marketing, and irrigation consulting touchpoints.

Name

LIMERA Gardening Service

Legal name

LIMERA Gartenbauservice GmbH & Co. KG

Website

https://limera.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

LIMERA Gartenbauservice GmbH & Co. KG is a German B2B wholesale distributor and e-commerce platform serving commercial horticulture (Erwerbsgartenbau). It supplies fertilizers, soils, containers, work safety equipment, and patented plant labeling solutions through eight locations across Germany, with over 100 employees.

Ownership category

akta.pro rank

Product category

Commercial Horticulture Supplies

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

akta.pro secondary industries

Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH)

Keywords

• Commercial horticulture supplies
• Agricultural input distribution
• Plant protection products
• Irrigation equipment wholesale
• Horticulture packaging supplies

Headquarters

HQ city

Geldern

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B horticulture supplies e-commerce: Sale of horticulture supplies and equipment to professional commercial horticulture businesses via online shop with personal consultation. Products include fertilizers, soil, technical equipment, plant protection, packaging, tools, and plant labeling solutions. Revenue generated through direct product sales, with individualized pricing via quotes for commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LIMERA is a German B2B wholesaler and e-commerce supplier of operational inputs for commercial horticulture (Erwerbsgartenbau), selling fertilizers, soils and peat, plant protection products, films and packaging, containers, devices and tools, irrigation technology, and work protection equipment. It also provides a specialized plant and pot labeling service featuring a patent-protected automated labeling procedure that enables cost-effective labeling of small production runs. Orders are placed via a proprietary online shop and delivered using the company's own fleet from eight locations across Germany.

Product overview

LIMERA Gardening Service is an e-commerce platform and supplier of horticultural supplies for professional horticulture (Erwerbsgartenbau), formed from the merger of MERULIN Gartenbauservice and Raiffeisen Gartenbau. The company operates as a full-range supplier offering a comprehensive product portfolio across 10 main categories: Work Protection & Clothing, Equipment, Fertilizers, Soils & Peat, Films & Packaging, Containers, Devices & Tools, Plant Protection, Technology, and Miscellaneous. The offering includes a specialized labeling service for plants (Produktauszeichnung für Pflanzen) featuring blank and custom labels, as well as automated pot labeling through a patented process. The company serves professional gardeners, nurseries, resellers, and pot manufacturers with over 100 employees across 8 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Work Protection & Clothing (Arbeitsschutz & Bekleidung) Work safety equipment, protective clothing, and footwear for professional horticulture workers; sold via the B2B online shop and individual quote.
• Equipment (Ausrüstung) General equipment supplies including wire, fencing, stakes, glass, carts, hoses, pipes, and shading materials for professional horticulture operations.
• Fertilizers (Dünger) Complete range of fertilizers including standard, special, bio, liquid, organic, trace nutrient fertilizers, preservatives, and hobby fertilizers for professional growing operations.
• Soils & Peat (Erden & Torf) Cultivation soils, potting soils, peat, soil improvement products, and substrates for professional horticulture growing.
• Films & Packaging (Folien & Verpackung) Films, fleece, fabrics, packaging materials, labels, and binding materials for horticultural applications.
• Containers (Gefäße & Behälter) Plant containers including standard pots, buckets, containers, hanging baskets, cultivation containers, and transport containers.
• Devices & Tools (Geräte & Werkzeuge) Measuring instruments, spray equipment, electric devices, knives, scissors, tools, garden equipment, fertilizing devices, and work tools for horticulture operations.
• Plant Protection (Pflanzenschutz) Plant protection products including fungicides, herbicides, insecticides, acaricides, growth regulators, beneficial organisms, pest control, and auxiliary substances.
• Technical Equipment (Technik) Technical equipment including pumps, valves, irrigation accessories, heating accessories, and various fittings (galvanized, brass, poly, PVC, black) for commercial horticulture.
• Plant & Pot Labeling Service (Produktauszeichnung für Pflanzen) Plant and pot labeling solutions for professional gardeners, nurseries, resellers, and pot manufacturers, including blank labels, custom labels, and a patent-protected automated labeling procedure that enables cost-effective labeling of smaller pot production runs.

Quantifiable outcome

• Efficient small-batch pot labeling at economically viable costs via patent-protected automated procedure

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Gardena (Husqvarna Group): European leader in garden tools, irrigation, and outdoor equipment under the Husqvarna Group. Comparable as a broad incumbent in the horticulture supply space, though primarily retail/DIY-oriented rather than B2B commercial horticulture like LIMERA.

Others

• Klasmann-Deilmann: Germany-based leading producer of growing substrates and peat-based soils, a key upstream supplier to commercial horticulture. Comparable to LIMERA in serving the same commercial horticulture customer base with soil/substrate products, though operating as a manufacturer rather than multi-category distributor.
• Hawita Gruppe: German producer of horticultural substrates and growing media, serving professional horticulture customers. Comparable to LIMERA in the soil/substrate segment of the commercial horticulture supply chain, though operating as a producer rather than a multi-category distributor.
• Pöppelmann: German manufacturer of plastic plant pots and containers (TEKU brand) — a major supplier to the horticultural sector and a likely vendor in LIMERA's Gefäße & Behälter category. Comparable as an adjacent player in the same commercial horticulture supply chain.

Regional players

• Ter Laak: Netherlands-based horticultural supplier and logistics provider serving the Dutch and broader European commercial horticulture market. Comparable to LIMERA in B2B distribution and integrated logistics for professional growers, though focused on the Dutch market.
• DCM: Belgium-based producer and supplier of organic and mineral fertilizers, soil improvers, and growing media for professional horticulture. Comparable to LIMERA in the fertilizers and soil amendments category, with overlap in serving the Benelux/Germanic professional horticulture customer base.

Direct peers

• Royal Brinkman: Netherlands-based B2B supplier of horticultural inputs and equipment, directly comparable to LIMERA in product breadth, customer base (commercial growers and nurseries), and integrated distribution-plus-advisory model. Operates across multiple European geographies, making it a scaled direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/limera_gb
• Facebookfacebook.com/limeragartenbauservice
• LinkedInlinkedin.com/company/limeragartenbauservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIMERA Gardening Service