Pinton

What Pinton does

Pinton (Ateliers Pinton) is a French, family-owned atelier founded in 1867 in Felletin, in the Creuse region historically associated with Aubusson tapestry production. The firm manufactures hand-woven tapestries, rugs, and carpets using traditional Aubusson techniques, supported by an in-house archive of more than 4,000 cartoons and a four-year artisan training pipeline. Its output combines commissioned historical Aubusson work with a contemporary design portfolio developed through Studio Lab, launched in 2021 under Lydie Joffre, and ongoing collaborations with named designers including Charlotte Lancelot and Alexandra Roussopoulos.

The firm holds a stack of regulatory designations that anchor its positioning: the EPV (Entreprise du Patrimoine Vivant) label, the 2018 IG Tapis d'Aubusson and IG Tapisserie d'Aubusson geographic indications, and the 2009 UNESCO Intangible Cultural Heritage inscription for Aubusson tapestry. Its customer base spans luxury residential interiors, high-end hospitality, yachting, aviation, retail flagships, and French institutional clients, with named engagements including Céline's Istanbul boutique and partnership-driven work with Mobilier National. Pinton maintains an international distribution footprint, anchored by a Hong Kong office serving Asian luxury and marine markets.

Pinton makes money primarily through bespoke commissioned pieces and limited-edition designer collections priced at the top of the luxury textile market, with project-based revenue concentrated in interior design, hospitality, and private aviation/yacht refits. Go-to-market is hybrid: direct relationships with interior designers, architects, and specifiers; participation in international luxury and design trade fairs; institutional channels via Mobilier National; and a growing Asian presence via the Hong Kong office.

Name

Pinton

Legal name

Ateliers Pinton

Website

https://pinton1867.com

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinton (Ateliers Pinton), founded 1867 in Felletin, France, is a family-owned atelier that hand-weaves luxury tapestries, rugs, and carpets using traditional Aubusson techniques for residential, hospitality, yachting, aviation, and institutional clients worldwide.

Ownership category

akta.pro rank

Product category

Luxury Carpets and Aubusson Tapestries

NAICS

Carpet and Rug Mills (314110)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Broadloom Carpet Manufacturing (IMAOAJAA)

Keywords

• Aubusson tapestries
• Hand-knotted rugs
• Luxury carpet manufacturing
• Custom textile design
• Aubusson weaving

Headquarters

HQ city

Felletin

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke/Custom Carpets and Tapestries: Fully customized production for residential, commercial, and institutional clients. Clients work with the design team to create unique pieces with specified dimensions, materials, colors, and designs. This is a high-value, project-based revenue stream typically involving significant consultation and lead times.
2. Ready-to-Wear Carpet and Tapestry Collections: Pre-designed collections available in standard sizes and materials for immediate purchase. Includes both Haute-Couture (premium materials, complex designs) and Prêt-à-Porter (simpler designs, quicker turnaround) lines.
3. Wall-to-Wall Carpeting (Moquette): Tufted or woven broadloom carpeting for hotels, offices, residential interiors, ships, and aircraft. Includes both custom and standard designs with various material and performance specifications.
4. Yachting and Aviation Interiors: Specialized custom carpeting and wall coverings for luxury yachts and private jets, meeting stringent maritime (IMO) and aviation (JAR/FAR) fire safety certifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pinton designs and manufactures Aubusson tapestries (tapisserie d'Aubusson), hand-knotted and tufted rugs (tapis d'Aubusson), wall-to-wall carpeting (moquettes), stair carpets, and decorative fabrics, combining traditional low-warp loom weaving with modern tufting and digital printing techniques. The company offers both ready-to-wear collections (Haute-Couture and Prêt-à-Porter) and a fully customized Sur-Mesure bespoke service for private residences, luxury hotels, embassies, yachts, and aircraft interiors. Production is anchored in the historic Felletin manufacture in France.

Product overview

Pinton is a historic French tapestry and rug manufacturer established in 1867, operating from Felletin near Aubusson. The company produces two main product categories: tapestries (tapisserie d'Aubusson) woven using traditional low-loom techniques, and floor coverings including hand-knotted/tufted rugs (Tapis d'Aubusson), wall-to-wall carpets (moquettes), and stair carpets. The product portfolio is organized into two main collections: Haute-Couture featuring luxury bespoke pieces with premium materials (wool, silk, innovative fibers), and Prêt-à-Porter offering ready-to-install options in wool and tencel. Specialized offerings include the Yachting & Aviation line with maritime and aviation certifications, the Studio Lab innovation division for experimental R&D, and a comprehensive Bespoke (Sur-Mesure) customization service. The company also provides installation services and operates showrooms in Paris and Nice.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Lab: Creative division focused on experimental design, research, and innovation for unique collections launched in spring 2021
• Haute-Couture Collection
• Prêt-à-Porter Collection

Products and services

• Tapisserie d'Aubusson (Aubusson Tapestries)

Quantifiable outcome

• EcoVadis silver medal placing Pinton in top 25% of assessed companies for CSR
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Alexandra RoussopouloscoreStrategic or Co-development Partner · 1 January 2021Exclusive collaboration with Greek-Swiss artist Alexandra Roussopoulos for Studio Lab's inaugural collection, creating unique pieces combining all of Pinton's techniques. The artist is known for abstract paintings executed with broad brushes in a constructed yet spontaneous style.
• Geographic Indication Consortium (7 companies)coreStrategic or Co-development Partner · 1 January 2018Pinton collaborated with seven other regional companies to obtain the IG Tapis d'Aubusson and IG Tapisserie d'Aubusson geographic indications from INPI, establishing collective certification for authentic Aubusson products manufactured in France.
• Sonia DelaunaycoreStrategic or Co-development Partner · 1 January 1960Historical collaboration with Sonia Delaunay, one of the first artists to work with Pinton's Felletin workshop when the company sought to revive the manufacture. Delaunay created tapestries that took new directions between past heritage and present innovation.
• Alexander CaldercoreStrategic or Co-development PartnerHistorical collaboration with American artist Alexander Calder, creating iconic tapestry editions. Pinton's archives include correspondence with Calder regarding his tapestries produced at the Felletin manufacture.
• Fernand LégercoreStrategic or Co-development PartnerCollaboration with French artist Fernand Léger including the tapestry 'Les constructeurs jaunes' (240×170 cm, edition No. 1/6), created from an original drawing by the artist.
• Jean-Michel OthonielcoreStrategic or Co-development PartnerCollaboration with French artist Jean-Michel Othoniel, known for his work with beads and glass, creating tapestry interpretations of his sculptural practice.
• Charlotte LancelotminorStrategic or Co-development PartnerContemporary designer Charlotte Lancelot created the 'Brodery' collection for Pinton's e-shop, featuring 100% PET flat-woven carpets (227 × 235 cm) combining traditional weaving with contemporary design.
• Art Schools PartnershipcoreStrategic or Co-development PartnerPinton collaborates with several art schools to ensure knowledge transfer, develop vocations, and transmit the creative energy of French artisan workshops. Some students come specifically to train at Pinton, and the company participates in school partnerships through Ateliers d'Art de France.
• Mobilier NationalcoreStrategic or Co-development PartnerCollaboration with France's Mobilier National for the 'French Edition' exhibition at Milan, creating contemporary pieces that reinterpret the national furniture collection's heritage.
• Local and European Fiber SupplierscoreOthersPinton prioritizes short supply chains by sourcing fibers from Switzerland, Italy, and especially France. Thread preparation is done at Felletin, maintaining direct relationships with suppliers as part of the company's human-scale, family-oriented approach.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Manufacture de Sèvres: French heritage atelier (porcelain) with similar cultural-heritage status and government-linked patronage; analogous in artisanal positioning and Mobilier National partnerships rather than product overlap.
• Diptyque (luxury home) / Mad Et Len: Luxury home ambience/artisan brands sharing Pinton's French heritage, IG and EPV-style positioning, and presence in luxury hospitality and design retail; comparable as adjacent luxury makers rather than direct rug competitors.

Direct peers

• CC-Tapis: Italian contemporary design-led handmade rug brand that similarly blends traditional hand-knotting techniques with collaborations from contemporary artists and designers.
• Christian Fischbacher: Swiss luxury textile brand producing rugs, fabrics, and home accessories; comparable in artist collaborations and premium positioning serving luxury hospitality and residential.
• Nodus Rugs: Italian handmade rug brand working with contemporary designers and artists; comparable in boutique positioning and artist collaboration model.
• Edward Fields: NYC-based heritage maker of hand-knotted luxury carpets commissioned for Grand Hyatt, Four Seasons, and embassies; comparable in custom carpeting for luxury hospitality and prestige projects.
• Stark Carpet: US-based luxury carpet and rug company serving residential and contract markets with custom and broadloom offerings; comparable in the high-end contract and designer-driven segment.
• La Manufacture Cogolin: French artisanal rug manufacturer in Provence with heritage comparable to Pinton, specializing in handwoven luxury carpets for residential and hospitality interiors.
• Tai Ping Carpets: Hong Kong-based handmade luxury carpet maker serving hospitality, residential, and aviation clients. Closest direct competitor to Pinton in bespoke high-end rugs for yachts, jets, and luxury hotels.

Broad incumbents

• Pierre Frey: French heritage textile house (also owns Braquenié) offering fabrics, wallpapers, rugs, and tapestries; broader portfolio than Pinton but overlapping in Aubusson-style rugs and luxury heritage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCE_9j3iicfYLF0yHDwxz44A
• Facebookfacebook.com/AteliersPinton
• Instagraminstagram.com/pinton1867

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinton