What Edward Fields does

Edward Fields Carpet Makers, founded in 1935 in New York by Edward Fields, designs and manufactures bespoke luxury carpets and rugs. Its core offering is custom floor coverings produced via two craft techniques: proprietary hand-tufting, anchored by the Magic Needle tool the founder developed in the mid-1930s, and hand-knotted production executed by Tibetan and Nepalese artisans at a Kathmandu facility established in 2010. Materials span 100% New Zealand wool, silk, cashmere, flax, and cotton, with a standard color library of 560 pom colors and over 2,000 unique colors produced annually. The company coined the term "area rug" through its 1952 collaboration with Raymond Loewy and has produced carpets for the White House, Air Force One, and other landmark commissions.

The business operates across five end-market verticals — Residential, Boutique Store, Yacht, Aviation, and Hospitality — primarily through a trade-professional sales motion in which architects and interior designers specify Edward Fields into projects. Distribution is anchored by company-owned showrooms in seven design capitals (New York, Los Angeles, London, Paris, Milan, Hong Kong, Shanghai), a complementary authorized-distributor and retail-partner channel for the AREA by Edward Fields in-stock sub-brand, and three regional e-commerce storefronts (UK, France, Hong Kong). Pricing is project-based for bespoke commissions and unit-based for in-stock AREA rugs, with sample production running at 3,000-4,000 handmade samples per month as a leading indicator of project pipeline.

Since 2005, Edward Fields has operated as a subsidiary of Hong Kong-listed Tai Ping Carpets International Limited, while maintaining its distinct brand identity, archived design library dating to 1935, and ongoing designer collaborations including limited editions with the Nakashima estate and Fernando Mastrangelo. The company is privately held with 11-50 employees and does not publicly disclose revenue.

Name

Edward Fields

Legal name

Edward Fields Carpet Makers

Website

https://edwardfields.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Edward Fields Carpet Makers, founded in 1935, designs and manufactures bespoke luxury hand-tufted and hand-knotted carpets and rugs. A subsidiary of Tai Ping, the company serves residential, boutique, yacht, aviation, and hospitality markets via seven global showrooms and trade professional accounts.

Ownership category

akta.pro rank

Product category

Luxury Carpets and Rugs

NAICS

Home Furnishings Retailers (44912)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industry

Home Décor, Housewares & Gifts Distribution (CRAOAFAB)

Keywords

• Luxury custom carpets
• Hand-tufted rugs
• Bespoke floor coverings
• Designer area rugs
• Hospitality carpets

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Custom Carpets: Custom collaborations with respected design professionals creating bespoke luxury carpets and rugs tailored to individual client specifications. Process includes design development, custom handmade samples, and production.
2. AREA by Edward Fields In-Stock Rugs: Exclusive selection of ready-made area rugs available through authorized distributors and e-commerce platforms in UK, France, and Hong Kong.
3. Limited Edition Collections: Special curated collections such as The Fifth Wall (90th Anniversary Edition), Nakashima Edition, and Reverence Addition featuring collaborations with notable designers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Edward Fields designs and manufactures fully bespoke custom carpets and rugs for residential, hospitality, boutique retail, yacht, and aviation interiors, sold primarily through trade professional accounts. The company also offers in-stock designer rug collections, including its AREA line, distributed through authorized dealers and e-shops for direct consumer purchase.

Product overview

Edward Fields Carpet Makers is a bespoke luxury carpet and rug manufacturer founded in 1935, offering two primary product lines: custom handcrafted carpets (hand-tufted and hand-knotted) created through collaborations with architects and interior designers, and the AREA by Edward Fields sub-brand offering in-stock area rugs available through authorized distributors. The company releases limited edition collections including the Fifth Wall: 90th Anniversary Edition, Nakashima Edition, and Reverence Edition, alongside its core custom carpet services. Materials include wool, silk, cashmere, flax, and cotton with 560 standard color choices in their pom system. Products serve five market sectors: Residential, Boutique Store, Yacht, Aviation, and Hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• AREA by Edward Fields: An exclusive selection of in-stock area rugs available through authorized distributors, featuring seven designs in multiple colorways.

Products and services

• Bespoke Custom Carpets for Trade Professionals Fully custom-designed carpets and rugs commissioned through trade professional accounts (interior designers, architects, specifiers) for residential and commercial interiors, manufactured using hand-tufted or hand-knotted construction across a library of 80+ materials and 560+ colors.
• AREA In-Stock Designer Rugs In-stock collection of Edward Fields designer rugs offered to consumers and trade buyers through authorized dealers, e-shops, and retail partners, providing access to the brand's aesthetic and materials without bespoke lead times.
• Hospitality Carpets Custom and in-stock carpet offerings tailored to hotel and commercial interior projects, supporting brand-distinctive designs and durable luxury constructions for high-traffic environments.
• Boutique Store Carpets Custom carpets and rugs designed for boutique retail environments, providing brand-distinctive floor coverings for store interiors.
• Yacht Carpets Custom carpets and rugs produced for yacht interiors, using premium materials and constructions suited to marine environments.
• Aviation Carpets Custom carpets produced for aircraft interiors, engineered to meet aviation-grade material and construction requirements.
• Residential Carpets Custom and in-stock carpets and rugs for luxury residential interiors, commissioned through trade professionals or purchased through authorized dealers and e-shops.

Quantifiable outcome

• Producing 3,000-4,000 custom samples per month for client approval
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Mira and Kevin NakashimacoreStrategic or Co-development Partner · 1 January 2013George Nakashima's children collaborated with Edward Fields design team to realize previously shelved designs and create new interpretations from 60-year-old Nakashima sketches, resulting in six rugs and one tapestry.
• George NakashimaflagshipStrategic or Co-development Partner · 1 January 1959Renowned architect and woodworker developed two carpet designs for Edward Fields in 1959 before project was shelved. In 2013, Fields Studio revisited designs in collaboration with Nakashima's children Mira and Kevin, resulting in Nakashima Edition launched in 2015.
• Raymond LoewyflagshipStrategic or Co-development Partner · 1 January 1952First design collection collaboration in 1952, considered the 'Father of Industrial Design.' Five rug designs including Picnic Blanket, sold at Lord & Taylor and were a hit. This collaboration led to Fields coining the term 'area rug'.
• Fernando MastrangelocoreStrategic or Co-development PartnerBrooklyn-based contemporary artist collaborated with Edward Fields design directors Juliana Polastri and Ariana Massouh on Reverence Edition, featuring felted wools, silk shags, and overtufting techniques. Addition to the Edition presents four new pieces.
• The Alpha WorkshopsminorStrategic or Co-development PartnerDesign collaboration continuing Edward Fields' legacy and modernist aesthetic with current design giants.
• Bec BrittainminorStrategic or Co-development PartnerDesign collaboration continuing Edward Fields' legacy and modernist aesthetic with current design giants.
• Lord & TaylorflagshipChannel Partner/ Reseller/ DistributorFirst retail partner for the inaugural 1952 collection featuring Raymond Loewy designs, establishing Edward Fields as a luxury brand.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Jaipur Living: Jaipur Living is a growing rug and textiles company with a stronger mass-to-premium positioning. While primarily mass-market, it increasingly serves designers and competes in adjacent price points, making it a partial comparator for the AREA sub-brand and broader custom category.

Direct peers

• The Rug Company: The Rug Company produces hand-knotted luxury rugs and has collaborated with prominent designers and brands. Comparable to Edward Fields in handmade production techniques, luxury positioning, designer collaborations, and presence in major design capitals.
• Stark Carpet: Stark Carpet is a leading US luxury custom carpet maker offering bespoke and antique rugs to designers and architects. Directly comparable to Edward Fields in target customer (trade professionals), product category (custom luxury carpets), and channel (showroom-based trade sales).
• Mansour Modern: Mansour is a long-established luxury handmade rug maker with showrooms in Los Angeles and other design markets. Comparable to Edward Fields in handmade rug production, high-end residential and designer clients, and curated luxury positioning.
• Tufenkian Artisan Carpets: Tufenkian manufactures handmade luxury rugs using traditional artisanal techniques with showrooms in the US and internationally. Directly comparable to Edward Fields in handcrafted production, premium materials (wool, silk), and trade/retail showroom distribution.
• Lapchi Rugs: Lapchi produces custom hand-knotted rugs from Nepal and India for designers and luxury residential clients. Comparable to Edward Fields in handmade techniques, Nepal-sourced production, designer-focused trade channel, and luxury positioning.

Broad incumbents

• RH (Restoration Hardware): RH is a broad luxury home furnishings retailer with galleries that include custom rug programs. While not a custom rug specialist, RH competes for the same luxury interior design consumer and designer specification share with broader product assortment and larger footprint.
• Tai Ping Carpets International: Tai Ping is the Hong Kong-listed parent of Edward Fields and a leading global custom carpet manufacturer. Operates in the same luxury custom carpet space with broader geographic and brand coverage, providing scale, capital, and shared manufacturing infrastructure for Edward Fields.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/efcarpetmakers
• LinkedInlinkedin.com/company/edward-fields-carpet-makers
• Instagraminstagram.com/efcarpetmakers

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edward Fields