Genius NetWork

What Genius NetWork does

Genius Network is a Mexico-based training and human resources consulting firm serving enterprise clients primarily in the automotive and consumer goods sectors. Founded in 2015 as ADHOConsulting by Matilde Samperio and Carlos Barrón Samperio, the company rebranded to Genius Network and is headquartered in Benito Juárez, Mexico City. The firm is legally registered as a sole proprietorship under Carlos Barrón Samperio, with no outside investors, institutional capital, or parent entity disclosed.

The company delivers three core service lines — Capacitación (training), Desarrollo de equipos (team development), and Consultoría (consulting) — supplemented by a workshops offering delivered in in-person, virtual, and blended formats. Its methodology is anchored in the 70-20-10 learning model (10% theory, 20% practice, 70% real-world application) combined with a co-creation approach in which programs are jointly designed with each client. Industry-specific branded programs include the Nissan Sales and Service Way (NSSW) academy, the FLX Foundation (Ford Leader Experience) and Mentoring ONE TO ONE programs for Ford México, the Evolución del Jefe de Ventas leadership program for Coca-Cola FEMSA, and the RSF Virtual Seminars for Renault.

The business operates on a professional services revenue model with quote-based pricing tied to each engagement's scope; pricing is not publicly disclosed. Named enterprise clients include Ford México, Coca-Cola FEMSA, Nissan México, INFINITI, and Renault, and the company reported training over 17,000 individuals in a single year (2018) across these accounts. Go-to-market is direct enterprise sales supported by the company website, published case studies, and a small LinkedIn and Facebook presence, with no third-party distribution channels, app-based delivery, or public API surfaced in the data.

Name

Genius NetWork

Legal name

Carlos Barrón Samperio

Website

https://geniusnetwork.com.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Genius Network is a Mexico-based training and HR consulting firm serving enterprise clients in the automotive and consumer goods sectors with customized learning programs built on the 70-20-10 methodology.

Ownership category

akta.pro rank

Product category

Corporate Training and HR Consulting Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Corporate training services
• Leadership development programs
• Sales training consulting
• Team development workshops
• Human resources consulting

Headquarters

HQ city

Benito Juarez

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training and Facilitation Services: Customized corporate training programs delivered in-person, virtual, or blended formats. Revenue generated through service fees for training sessions, workshops, and seminars designed for enterprise clients.
2. Team Development Programs: Teambuilding, leadership development, and executive coaching services. Includes teambuilding experiences, leadership transformation programs, and coaching for individuals and teams.
3. Consulting Services: Strategic consulting for human talent optimization and organizational strategy. Focuses on aligning business objectives with HR practices and developing organizational growth strategies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Genius NetWork designs and delivers corporate training, team development, and strategic HR consulting services for enterprise clients, primarily in the automotive and consumer-goods sectors. The company co-creates customized programs built on a 70-20-10 learning model and delivers them through in-person, virtual, and blended workshop formats. Named engagements include Nissan Sales and Service Way (NSSW) sales academies, Ford Leader Experience (FLX) leadership programs, Coca-Cola FEMSA Sales Manager training, INFINITI premium-brand sales training, and Renault leadership seminars.

Product overview

Genius Network is a training and consulting company offering a portfolio of interconnected services. The core offerings include Capacitación (training), Desarrollo de equipos (team development), and Consultoría (consulting), delivered through various formats such as Talleres (workshops) in-person, virtual, and blended modalities. The company also develops industry-specific programs for major clients including Nissan, INFINITI, Ford, Coca-Cola FEMSA, and Renault, tailored to each organization's culture and needs. Founded in 2015 as ADHOConsulting and rebranded to Genius Network, the company follows the 70-20-10 learning model for program development.

Differentiator

Problem solved

Functional benefit

Products and services

• Capacitación (Training) Corporate training programs covering sales and service, meta-responsibility, emotional intelligence and health, trainer formation (facilitator training), and personal efficiency — designed for enterprise organizations seeking to develop workforce capabilities.
• Desarrollo de Equipos (Team Development) Team development programs including teambuilding experiences, leadership and executive development, and one-to-one and team coaching — designed to build team cohesion and leadership capabilities for enterprise clients.
• Consultoría (HR and Organizational Consulting) Strategic consulting services focused on human talent optimization and organizational strategy, helping enterprises align business objectives with HR practices and develop organizational growth strategies.
• Talleres (Workshops — In-person, Virtual, Blended) Workshop delivery formats offered in in-person, virtual, and blended modalities — including seminars, experiential learning, co-creation workshops, webinars, audiovisual production, hybrid methods, and evaluations — used to deliver the firm's training, team development, and consulting offerings to enterprise clients.

Quantifiable outcome

• 17,000+ people trained in a single year (2018)
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• Dale Carnegie Training: Long-established international corporate training franchise delivering leadership, sales, communication, and team development programs. Comparable to Genius Network because it offers multi-modal (in-person, virtual, blended) enterprise training anchored on branded, methodology-driven curricula.
• Wilson Learning Worldwide: Global provider of sales, leadership, and employee performance training with deep penetration in the automotive industry. Comparable to Genius Network because both sell customized, OEM-aligned sales and leadership programs (e.g., dealer sales advisor training) to enterprise clients worldwide.
• The Ken Blanchard Companies: Global training company specializing in leadership, management, and team development using proprietary methodologies. Comparable to Genius Network because both monetize branded, methodology-driven leadership content (e.g., Situational Leadership parallels Genius Network's 70-20-10 approach) via enterprise licensing and certified facilitator networks.
• FranklinCovey: Global leadership and organizational performance training company selling into enterprise accounts across multiple industries. Comparable to Genius Network because both deliver premium, content-IP-driven leadership and effectiveness programs (e.g., FLX-style leader development) to large corporate clients.
• Development Dimensions International (DDI): Global leadership development firm providing leadership training, assessment, and coaching to enterprise clients. Comparable to Genius Network because both sell large-scale, customized leadership and frontline manager development programs (similar to FLX and Mentoring ONE TO ONE) to multinational corporations.
• Cegos Group: International corporate training and consulting group operating across Europe, the Americas, and Asia. Comparable to Genius Network because it delivers blended learning, leadership, and sales training to enterprise clients across multiple verticals, with strong multinational brand presence similar to Genius Network's OEM client roster.
• GP Strategies Corporation: Global performance improvement company providing customized training, learning design, and consulting to large enterprises in automotive, industrial, and other sectors. Comparable to Genius Network because it builds industry-specific, OEM-style training academies and delivers through multi-modal enterprise engagements.
• BTS Group: Consulting firm focused on sales force effectiveness, leadership development, and strategy execution simulations. Comparable to Genius Network because it designs customized sales and leadership programs for large enterprises (including automotive OEMs), with similar focus on behavioral change and field-level application.

Emerging players

• Skillsoft: Digital corporate learning and leadership development platform serving enterprise customers globally. Comparable to Genius Network because it competes for the same enterprise L&D budget, though Skillsoft delivers primarily through SaaS content libraries rather than customized facilitator-led programs.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering talent acquisition, leadership development, and assessment services. Comparable to Genius Network because it overlaps in the human-capital/organizational consulting space, but operates at much broader scale and across many more service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GeniusNetworkMX
• LinkedInlinkedin.com/company/genius-network
• Xx.com/geniusnetworkmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genius NetWork