Urban Act

What Urban Act does

Urban Act is a privately held French marketing services agency founded in January 1998 by Olivier Brandon and headquartered in Saint-Ouen-sur-Seine in the Paris metropolitan area. The firm specializes in four core service pillars — Street Marketing, Guerilla Marketing, Event Marketing, and Wild Marketing — delivered through 18+ specialized sub-services including Clean Tag, Wall Covering, Affichage Sauvage, Brand Experience, Roadshow, DOOH Mobile, and Green Marketing. The agency operates without proprietary technology platforms, instead delivering value through creative capabilities, field operational expertise, and an international deployment network spanning Paris, New York, London, Milan, Barcelona, Tokyo, Los Angeles, Hong Kong, and Berlin.

The company serves an enterprise client base of 300+ brands across luxury fashion (Louboutin, Valentino, Prada, Saint Laurent, Off-White), beauty and cosmetics (MAC, Paco Rabanne), entertainment (Netflix, Universal Music), technology (Microsoft, Aircall, Crosscall), sports (Lacoste), and NGOs (Red Cross, Médecins Sans Frontières, Action contre la Faim, Solidarités SIDA). Since its founding in the music universe, Urban Act has executed 8,800+ campaigns and built working relationships with major media agencies including GroupM and Carat France, which subcontract street marketing activations on behalf of their brand clients.

Revenue is generated on a project-by-project, quote-based professional services model, with no public pricing tiers disclosed. The agency differentiates on rapid-response operational capability (campaigns deployable in under 72 hours), eco-responsible production partnerships (imprim'Vert, Print Environnement, ISO 14001-certified suppliers), and documented campaign performance metrics including 60% spontaneous recall and 69% attribution/recognition yield. The firm remains founder-controlled with no disclosed institutional investment, acquisitions, or funding rounds.

Name

Urban Act

Legal name

Urban Act

Website

https://urbanact.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Act is a French marketing services agency founded in 1998 specializing in street, guerrilla, event, and wild marketing campaigns. It serves 300+ enterprise clients across luxury fashion, beauty, entertainment, technology, and NGO sectors, operating across 9+ international cities.

Ownership category

akta.pro rank

Product category

Outdoor Advertising and Experiential Marketing Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Guerrilla & Street Marketing (MPAAAGAH)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC)

Keywords

• Street marketing services
• Guerrilla marketing agency
• Event marketing services
• Outdoor advertising activations
• Experiential marketing agency

Headquarters

HQ city

Saint-denis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Campaign Services: Urban Act generates revenue through fees for campaign conceptualization, deployment, and execution of street marketing, guerrilla marketing, and event marketing campaigns. Services include creative development, operational execution, and project management for out-of-home advertising activations.
2. Media Production and Placement: Revenue from production and placement of advertising materials including mobile displays, wild posting, street art installations, balloon advertising, sampling materials, and other physical marketing collateral used in urban campaigns.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Urban Act is a French marketing agency that designs, produces, and executes street marketing, guerrilla marketing, event marketing, and wild marketing campaigns for brands. Services span creative conception, production of physical advertising materials (mobile displays, wild posting, balloon installations, video projections, murals, wall coverings, sampling materials), and on-the-ground deployment by field crews in high-traffic urban environments. Campaigns target consumer audiences directly through unexpected, non-permanent, often eco-responsible outdoor activations for enterprise brand clients, advertising agencies, and NGOs.

Product overview

Urban Act is a specialized marketing agency offering four core service pillars: Street Marketing, Guerilla Marketing, Event Marketing, and Wild Marketing. The agency operates as a platform of complementary activation techniques including Affichage Mobile, Ballon Hélium, Distribution de Flyers, DOOH Mobile, Échantillonnage, and Green Marketing within Street Marketing; Projection Vidéo, Fresque, and Clean Tag within Guerilla Marketing; Brand Experience and Roadshow within Event Marketing; and Affichage Sauvage and Wall Covering within Wild Marketing. All services emphasize creative, unexpected outdoor activations at the heart of urban foot traffic, with a focus on eco-responsible materials and measurable campaign performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Marketing Street marketing service enabling brands to engage audiences through unexpected, non-permanent outdoor advertising placements in high-traffic urban areas, encompassing mobile displays, helium balloons, flyer distribution, product sampling, mascot animations, and related activations for enterprise brand clients.
• Guerilla Marketing Unconventional marketing tactics including advertising canvases, clean tags, urban flagships, street projections, and urban signage that create unexpected brand moments in public spaces, targeted at enterprise brand clients seeking high-impact awareness activations.
• Event Marketing Experiential marketing services including commercial sales promotions, brand experiences, event sampling, and roadshows that create immersive brand interactions with consumers for enterprise clients.
• Wild Marketing Alternative street marketing through display boards, wild posting, urban cello, street art collage, wild stickering, and wall covering for high-impact visibility in urban environments for enterprise clients.

Quantifiable outcome

• 65% first-mention recognition for Clean Tag as original, offset support vs. less than 5% for traditional media
• +5 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Labels imprim'VertminorStrategic or Co-development PartnerPartnership with imprim'Vert certified printers ensuring environmentally responsible production of marketing materials with reduced environmental impact
• Print EnvironnementminorStrategic or Co-development PartnerEnvironmental certification partnership ensuring sustainable printing practices and materials for campaign production
• ISO 14001 Certified SuppliersminorStrategic or Co-development PartnerPartnership with suppliers holding ISO 14001 environmental management certification for sustainable campaign materials

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WILDE: French street marketing and outdoor activation agency that competes directly with Urban Act for the same luxury, beauty and FMCG brand briefs, particularly in Paris and major French cities.
• The Viral Factory: UK-based creative agency specializing in guerrilla, PR stunts and experiential activations for global brands; comparable in offering, target customer profile, and creative-led positioning to Urban Act.
• MKG: US experiential marketing agency focused on brand experiences, mobile tours, and consumer events; comparable in offering (live brand activations) and enterprise customer base to Urban Act.
• Sparks: Global experiential marketing agency delivering brand experiences, sampling, and pop-up activations for enterprise clients; comparable service mix and enterprise customer overlap with Urban Act.

Broad incumbents

• Outfront Media: Large US-based OOH media company operating transit and billboard advertising across North America; comparable to Urban Act in the outdoor exposure category but does not deliver guerrilla or experiential activations.
• Lamar Advertising: One of the largest US outdoor advertising operators with billboard and transit inventory; competes for outdoor advertising budgets but lacks the guerrilla/wild posting execution capability Urban Act offers.
• Clear Channel Outdoor: Major global OOH media company with traditional and digital outdoor inventory; overlaps with Urban Act's outdoor exposure channel but operates at much larger scale and with measured media rather than guerrilla activations.
• JCDecaux: Global outdoor advertising giant offering street furniture, billboard and digital OOH; competes for OOH share of wallet but does not specialize in guerrilla/wild posting activations like Urban Act.

Others

• GroupM: World's largest media investment group and a documented channel partner of Urban Act; not a direct competitor but a key buyer of Urban Act's services on behalf of brand clients.
• Carat: Global media agency and named client of Urban Act (Groupe Carat France); functions as a referral channel and subcontracting partner rather than a direct competitor in street marketing delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UrbanAct
• LinkedInlinkedin.com/company/urbanact

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Act