SALITARIS

What SALITARIS does

SALITARIS GmbH is a privately held German B2B industry-network organization headquartered in Nürnberg that serves the medical aids (Hilfsmittelbranche) sector — primarily Sanitätshäuser (medical supply retailers), orthopedic technology businesses, medical aids manufacturers, and specialist service providers. The company's core offering is a membership-based Unternehmer-Netzwerk (entrepreneur network) that combines a Partnerportal (the digital hub for shared concepts, tools, tutorials, and market data) with five modular service lines: the Expertentalk series of free expert webinars, the KI-Forum annual subscription for AI use cases, the SALITARIS College training program (Structogram, time management, OKR, KPI seminars), collaboratively developed Konzepte (concepts) delivered in 3-month project sprints, and add-on modules targeting specific pain points such as 'Mehr Umsatz mit weniger Personal' and 'Fachkräfte finden und binden'. Underlying technology is light: SALITARIS is explicitly positioned as a service organization rather than a software company, and its AI capabilities are resold and curated via technology partner IT-Labs GmbH (chatbots, AI avatars, AI telephone centers) and HubSpot CRM integration via care integral GmbH. The business model blends recurring membership and KI-Forum subscriptions (€245–€295/month), one-time market data licenses (€995 for Marktdaten 23/24), paid College seminars (€595–€1,200), and freemium Expertentalk lead generation. Go-to-market is community-led, anchored by a free 30-minute advisory call, regional Branchentreffen in Düsseldorf, Berlin, and Nürnberg, and curated partnerships with Ofa Bamberg (Premium Partner since 1928), Optica, Wilms Rechtsanwälte, and others, serving a Germany-wide network of over 50 listed partner organizations.

Name

SALITARIS

Legal name

SALITARIS GmbH

Website

https://salitaris.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SALITARIS GmbH is a Nürnberg-based B2B industry network and consulting organization serving German Sanitätshäuser, orthopedic technology businesses, and medical aids manufacturers via a membership model, a Partnerportal, the KI-Forum AI subscription, SALITARIS College training, and jointly developed consulting concepts.

Ownership category

akta.pro rank

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership/Subscription: SALITARIS operates as a membership-based industry network. While explicit membership pricing details are limited, the website references 'SALITARIS Partner' benefits and pricing advantages through collective purchasing power. The organization generates revenue through membership subscriptions that provide access to the partner portal, shared concepts, task forces, market data, and educational programs.
2. Market Data Sales: Sale of proprietary market data reports (SALITARIS Marktdaten 23/24) for the Sanitätshaus-accessible medical aids market. The market data is available as a downloadable PDF through the partner portal. Price: €995 + tax, with special pricing for SALITARIS members.
3. KI-Forum Subscription: Annual subscription to the AI Forum platform offering monthly video calls, tools, tutorials, screencasts, and an AI newsletter tailored to the Sanitätshaus industry. Subscription includes access to a pool of AI topics, an expanding archive of tools and tutorials, and company-wide participation rights.
4. College Seminars and Training: SALITARIS College offers seminars and coaching programs including Structogram, Time Management (6th Generation), OKR Training, and KPI programs. Pricing varies: Time Management seminar at €695 for non-members / €595 for partners; other programs like €1,200 for Time Management webinar format. Additional in-house training available.
5. Expertentalk Sessions: Expert talks on specialized topics (e.g., AI in Sanitätshaus practice, CRM systems, branchensoftware) are offered free of charge to participants, serving as lead generation and value-add content to attract potential network partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SALITARIS operates an industry entrepreneur network (Unternehmer-Netzwerk) for the German medical aids (Hilfsmittelbranche) sector, connecting Sanitätshäuser (medical supply retailers), orthopedic technology businesses, manufacturers, and service providers. It sells paid network membership, an annual AI subscription forum (KI-Forum), paid expert-led seminars and coaching programs (SALITARIS College), proprietary market data reports, and implementation-ready consulting concepts covering talent acquisition, digitalization, and revenue growth.

Product overview

SALITARIS is a B2B consulting and network services company serving the German medical supplies (Hilfsmittelbranche) sector. Its offering is structured as a unified platform-plus-modules architecture anchored by the SALITARIS Partnerportal, which serves as the central digital hub for all network partners. Around this core, SALITARIS delivers five integrated service modules: the Expertentalk series of free expert webinar events covering pressing industry topics; the KI-Forum subscription platform for AI applications tailored to Sanitätshäuser; the SALITARIS College training program offering structured seminars (Structogram, Zeitmanagement, OKR, KPIs) for staff development; a Konzepte (Concepts) program delivering jointly developed, implementation-ready solutions for strategy, leadership, market targeting, and operations; and targeted project concepts addressing specific challenges such as Mehr Umsatz mit weniger Personal (revenue growth despite labor shortages), Fachkräfte finden und binden (talent acquisition and retention), and Digitalisierung aber richtig (digitalization strategy). Together, these modules provide a comprehensive ecosystem combining peer networking, expert knowledge transfer, AI literacy, staff training, and practical consulting concepts for Sanitätshäuser, orthopedic practices, and manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• SALITARIS College: Training and coaching program for employees and executives in Sanitätshäuser, covering topics such as sales, communication, KPIs, OKRs, time management, and Structogram.
• SALITARIS KI-Forum
• SALITARIS Expertentalk

Products and services

• SALITARIS Partnerportal (Network Membership) Membership-based access to SALITARIS's central digital hub for network partners, providing market data, shared concepts, task forces, tools, tutorials, screencasts, and AI forum resources for Sanitätshäuser, manufacturers, and service providers in the German medical aids industry.
• KI-Forum Annual Subscription Annual subscription forum dedicated to artificial intelligence applications in the German medical supplies sector, providing monthly video calls, AI tool tutorials, screencasts, an AI newsletter, and live demonstrations of AI solutions such as chatbots, voice avatars, and AI telephone centers. Priced at €245/month for SALITARIS partners and €295/month for non-partners, with company-wide access.
• SALITARIS College Training Program Systematic coaching and training program for employees and managers in Sanitätshäuser, offering structured seminars on sales, market development, management, and professional skills, delivered in in-person, hybrid, and webinar formats.
• SALITARIS Marktdaten 23/24 Market Data Report Annual market data report covering trends and developments in the Sanitätshaus-accessible medical supplies market for 2023/2024, including product-group-level data for strategic decision-making. Available as a PDF download via the partner portal at €995 plus tax (special rate for SALITARIS members).
• SALITARIS Konzepte (Implementation Concepts) Jointly developed, implementation-ready consulting concepts addressing strategy, leadership, market targeting, communication, processes, and product-group-specific guidance for Sanitätshäuser, delivered through collaborative project sprints lasting approximately three months.
• Structogram Training Seminar One-day in-person Structogram training seminar (8 hours) covering personal strengths identification, communication improvement, and application in sales and leadership, delivered by an authorized STRUCTOGRAM trainer with original book materials included.
• Zeitmanagement der 6. Generation Seminar Seminar on sixth-generation time management integrating technology, prioritization, and individual strengths alignment, offered as a four-session webinar (2 hours each) at €1,200 (€800 for SALITARIS partners) or as an in-person seminar at Frankfurt Airport at €695 (€595 for partners), with second-participant discounts and in-house training availability.
• OKR – Objectives and Key Results Training Training program on the OKR framework for setting and managing strategic company goals and measurable results, offered as part of the SALITARIS College curriculum for Sanitätshaus leaders and managers.
• KPI-Seminare (KPIs definieren und nutzbar machen) Seminar on defining, measuring, and economically utilizing Key Performance Indicators for sales and marketing performance in Sanitätshäuser businesses, part of the SALITARIS College curriculum.
• Mehr Umsatz mit weniger Personal Concept Network concept addressing the skilled labor shortage in Sanitätshäuser, offering modules on generational mindset analysis, new leadership culture, professional hiring filters, process optimization, Pareto principle application, OKR as a management tool, and AI tool adoption. Launched January 2024.
• Fachkräfte finden und binden Concept Generation-oriented concept for attracting, hiring, and retaining skilled employees in Sanitätshäuser, covering modern recruiting processes, emotional outreach strategies, candidate assessment methods, and targeted measures aligned with both employee and employer interests.
• Digitalisierung aber richtig Task Force Task force concept focused on digitalization strategy clarity, IT security screening, transformation process design, and individualized digitalization roadmaps for Sanitätshäuser, including cybersecurity protection, data backup systems, and branch software integration guidance.

Quantifiable outcome

• Price advantage example: Individual expert concept can cost €30,000; network negotiated price €3,000
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Partnerships

Ten partnerships are on record, tiered major, core, strategic, supporting and minor.

• opta data digital communication GmbHmajorGTM or Marketing Partner · 4 September 2023Ofa Bamberg, as Premium Partner of opta data digital communication, provides digital content (over 100 items) for the opta data marketing suite (formerly odWeb.tv). This enables Sanitätshäuser to display product content on screens for effective marketing. SALITARIS facilitates this partnership within its network.
• IT-Labs GmbHcoreTechnology or IntegrationIT-Labs is a technology partner for the SALITARIS KI-Forum initiative, bringing over 12 years of experience in the Homecare sector. The company specializes in helping businesses transition into the digital age of the healthcare industry. IT-Labs collaborates with SALITARIS to deliver practical AI workshops ('Hands on KI') exploring ChatGPT and other AI tools for Sanitätshäuser. Representatives include Güven Karakuzu (Managing Director) and Christina Ries (Lead Partner Management).
• Volkmer Management GbRcoreStrategic or Co-development PartnerVolkmer Management, led by Rainer Volkmer and Thomas Schwarz, is the consulting firm behind SALITARIS and the creator of its concepts and approaches. Rainer Volkmer is the founder of SALITARIS. The firm provides business consulting, coaching, and management services to the medical aids industry and supports SALITARIS operations.
• Ofa Bamberg (Ofa ist neuer Premium-Partner bei opta data)majorGTM or Marketing PartnerOfa Bamberg, founded in 1928 and based in Bamberg, Germany, is one of the leading manufacturers of medical products in Germany. The company specializes in compression stockings, bandages, orthoses, and preventive health products. They have partnered with opta data digital communication for content marketing and digital signage, benefiting SALITARIS network partners.
• Optica – Dr. Güldener GmbHstrategicStrategic or Co-development PartnerOptica has provided comprehensive billing support for medical aids providers (Heil- und Hilfsmittelerbringer) for over 40 years. The company specializes in billing and is well-prepared for digitalization challenges in the market. Optica experts participated in SALITARIS Expertentalk on E-Verordnung and electronic patient records (ePa). Representatives include Fabian Maier (Head of Sales and Marketing), Astrid Biedermann (Team Lead - Hilfsmittel), and Thomas Piel (Head of Health Policy and Strategic Cooperation).
• Wilms RechtsanwältestrategicImplementation/ SI/ Consulting PartnerWilms Rechtsanwälte provides legal consulting services to SALITARIS network, specializing in healthcare law (Medizinrecht). Diedrich Wilms serves as SALITARIS network attorney and expert on whistleblower protection (Hinweisgeberschutzgesetz) and patient care claims (Versorgungsanspruch).
• HubSpot / care integral GmbHsupportingTechnology or IntegrationSALITARIS promotes HubSpot CRM as a tool for Sanitätshäuser, with care integral GmbH providing CRM implementation expertise. Timo Scharpenberg (CEO - Product Development) and Ole Bösche (Senior CRM & Automation Manager) serve as CRM experts for expert talks on CRM systems in Sanitätshäusern.
• anni.caresupportingTechnology or Integrationanni.care provides digital prescription express solutions for nursing staff recommendations (§40 Abs. 6 SGB XI). The company was featured in SALITARIS Expertentalk on medical aids recommendations by nursing staff. Founders include Shane Füller, Thomas Seidl, and Valentin Kronreif.
• Prof. Dr. Gerald LembkesupportingImplementation/ SI/ Consulting PartnerProf. Dr. Gerald Lembke is a renowned expert in digital media, digital transformation, and artificial intelligence. He serves as the primary instructor for SALITARIS College's AI seminar in Sanitätshaus practice, bringing unique perspectives on new digital developments to network partners.
• Sanitätshaus KrollminorGTM or Marketing PartnerSanitätshaus Kroll joined the SALITARIS network on September 1, 2023. Based in Mülheim an der Ruhr, the company specializes in prosthetics and orthotics with innovative services including sensomotorische Fußeinlagen (sensorimotor foot insoles). They serve both private customers and the local Catholic hospital in clinical orthopedics.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• opta data: Major billing, data, and digital marketing services provider for Heil- und Hilfsmittelerbringer in Germany. Directly comparable as a B2B services company serving Sanitätshäuser with subscription-based data, billing, and content solutions — actively referenced within SALITARIS's network.
• BIV-OT (Bundesinnungsverband für Orthopädie-Technik): The German federal guild association for orthopedic technology, serving Sanitätshäuser and orthopedic technicians nationwide. Directly comparable as a membership-driven industry body with educational programs and member services for the same Hilfsmittelbranche audience.
• Optica Dr. Güldener: Provider of billing and digitalization services for medical aids providers (Heil- und Hilfsmittelerbringer) with 40+ years of history. Directly comparable business model and target customer base; participates in SALITARIS Expertentalk sessions on e-Verordnung.
• Volkmer Management: The consulting firm of Rainer Volkmer, described as the creator of SALITARIS concepts and the parent service entity. Directly comparable B2B consulting practice serving the same medical aids industry with overlapping content and clients.

Broad incumbents

• BVMed (Bundesverband Medizintechnologie): Germany's leading medical technology industry association with a broader medical-device remit. Comparable as an established industry-network providing member services, regulatory advocacy, and education to medical technology manufacturers and providers — overlapping SALITARIS's audience but at greater scale and with different scope.
• Spectaris: German industry association for medical technology, optical, and consumer goods industries. Comparable as a membership organization providing market data, regulatory expertise, and networking — operating at a larger industry scope than SALITARIS but serving overlapping audience segments.

Others

• medi GmbH & Co. KG: Major German manufacturer of medical compression therapy, orthoses, and orthopedic aids. Indirectly comparable as a long-standing manufacturer in the Hilfsmittelbranche that interfaces with Sanitätshäuser customers and participates in industry networks like SALITARIS.

Regional players

• ZVK (Deutscher Verband für Physiotherapie): German professional association for physiotherapy with similar membership-driven education and advocacy model. Comparable in structure and adjacent in healthcare-services scope, though serving a different practitioner segment.

Emerging players

• care integral GmbH: HubSpot CRM implementation specialist with focus on healthcare and Sanitätshäuser. Comparable as a niche B2B services provider serving the same customer base with digitalization and process-automation offerings referenced in SALITARIS's CRM Expertentalk.
• IT-Labs GmbH: Digital transformation consultancy with 12+ years in the German homecare sector and SALITARIS's core technology partner for the KI-Forum. Comparable as a specialized B2B services provider targeting the same Hilfsmittelbranche with AI and digitalization offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALITARIS