Freshmark Sverige
Freshmark Sverige AB is a Swedish micro-company supplying labelling systems, dietary data software, and RFID-NFC-based circular reusable packaging hardware (Blippie) to restaurants, cafés, and takeaway operators across Sweden, primarily via direct sales.
- Company typePrivate
- Founded2016
- HeadquartersHuddinge, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Freshmark Sverige does
Freshmark Sverige AB is a Swedish private limited company headquartered in Huddinge that has operated since 2016, initially supplying labelling systems, dietary data software, and label printers to restaurants, cafés, and food-service kitchens across Sweden. In 2024 the company executed a strategic pivot with the launch of Blippie, a compact HF RFID-NFC (13.56 MHz) tap station that combines QR-code fallback and API/webhook integrations to enable self-service registration, borrowing, and return of reusable food packaging in circular takeaway systems. The Blippie platform is supported by a hardware ecosystem of customized RFID NFC tags (paper-based, dishwasher-safe, and dissolvable variants), smart bins that auto-open on package deposit, and counter tray sensors for high-volume return environments.
The company monetizes through hardware sales (Blippie stations, tags, label printers), consumable label products, and integration/professional services, distributing directly to restaurants, cafés, and takeaway operators in Sweden via its rotationssystem.com website, phone, and email. Go-to-market is product-led: customers self-install by connecting power and WiFi, and Freshmark runs pilot programs to migrate operators from QR codes to RFID. A partner channel ("For reusable takeaway supplier") routes prospects without an existing reusable-takeaway platform to integrated partners. No pricing, customer logos, revenue figures, funding rounds, patents, or external investors are disclosed in available sources.
The organization is very small (1–10 employees), privately held, founder/owner-operated with no disclosed institutional backing, and Sweden-domiciled with stated Nordic market ambition. Sources supporting this assessment are (primary company, technology, and product data) (Blippie Festival product launch).
Freshmark Sverige firmographics
Firmographics- Name
- Freshmark Sverige
- Legal name
- Freshmark Sverige AB
- Website
- https://rotationssystem.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Freshmark Sverige AB is a Swedish micro-company supplying labelling systems, dietary data software, and RFID-NFC-based circular reusable packaging hardware (Blippie) to restaurants, cafés, and takeaway operators across Sweden, primarily via direct sales.
- Ownership category
- akta.pro rank
Freshmark Sverige industry classification
Industry- Product category
- Reusable Packaging Management Systems
- akta.pro primary industry
- Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)
- akta.pro secondary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
Keywords
Where Freshmark Sverige is headquartered
LocationHeadquarters
- HQ city
- Huddinge
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Freshmark Sverige business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- RFID Tags and Labels Sales: Freshmark supplies customized RFID NFC tags and various label products (dissolvable, removable) to restaurants and food businesses. Tags can be delivered pre-programmed with unique IDs and pre-printed with customer branding.
- Blippie Hardware and Software: Sale and delivery of Blippie tap stations configured for customer requirements, including implementation and setup support.
- Labelling Systems and Software: Since 2016, Freshmark has supplied labelling systems, dietary data software, and label printers to kitchens, restaurants, and cafés across Sweden.
- API and Integration Services: Integration services for connecting Blippie with existing reusable takeaway systems via API or web hook integrations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Freshmark Sverige product offering
Product offeringCore offering
Freshmark Sverige AB sells a "Blippie" (Rotation Station) tap station built on HF RFID-NFC and QR-code technology that lets restaurants, cafés, and takeaway operators automatically register, lend, and return reusable food packaging, together with customized RFID NFC tags, smart bins, counter tray sensors, and an API for integration with existing reusable-takeaway systems. Since 2016 the company has additionally supplied labelling systems, dietary data software, and label printers to Swedish kitchens, restaurants, and cafés.
Product overview
Freshmark Sverige AB offers a unified product ecosystem centered on circular reusable takeaway management. The core product is Blippie, a tap-based registration and return station that uses HF RFID-NFC technology combined with QR codes to track reusable food packaging. Supporting products include customized RFID NFC tags (available in paper-based, dishwasher-safe, and standard variants), smart bins for automated returns, and counter tray sensors. Additionally, Freshmark operates a separate product line of labelling systems and dietary data software for the restaurant industry, supplying label printers and various label types including dissolvable and removable options. The Blippie system connects via API to existing reusable takeaway platforms, while the labelling business targets Sweden's restaurant sector since 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- Blippie (Rotation Station) Blippie is a compact tap-and-register station for circular management of reusable food packaging. It uses HF RFID-NFC tags and QR codes to enable customers to register, borrow, and return packages through a simple tap, drop, and confirm process, and integrates with smart bins and counter tray sensors for automated return tracking. Aimed at restaurants, cafés, and takeaway operators running circular packaging systems.
- RFID NFC Tags Customized HF RFID-NFC tags supplied by Freshmark for tracking reusable food packaging. Available in multiple varieties including 100% paper-based tags, dishwasher-safe permanent tags, and standard tags. All tags can be delivered pre-printed with unique ID numbers that match QR codes for smooth migration to 100% RFID. Aimed at restaurants and food businesses running reusable packaging programs.
- Smart Bins Smart bins that integrate with Blippie to automate the return process. When a package is placed in the bin, Blippie signals the bin to open, the display turns green, and the customer's package is automatically registered as returned in the Blippie system. Aimed at restaurants, cafés, and takeaway businesses using circular packaging.
- Blippie Counter Tray Sensors Sensors that can be placed on counter trays for high-volume reusable packaging operations. When packaging is placed in the tray, it is automatically blipped and registered as returned in Blippie. Aimed at restaurants and food businesses with large turnover of reusable packaging.
- Labelling Systems Freshmark's labelling systems supply dissolvable labels, removable labels, and custom-printed label products together with label printers to kitchens, restaurants, and cafés across Sweden. Aimed at Swedish foodservice businesses needing efficient and accurate food labelling.
- Dietary Data Systems Software systems for managing dietary data information, part of Freshmark's food labelling solutions. Supports restaurants and food service businesses in producing accurate dietary labels alongside dissolvable, removable, and custom-printed labels.
Companies that use Freshmark Sverige
Customer profileSegments1 record
Ideal customer profiles1 record
Freshmark Sverige technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Freshmark Sverige partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Freshmark Sverige competitors and assessment
Company assessmentDirect peers
- Bumerang: Nordic reusable takeaway-cup and container platform operating across Norway and Sweden. Direct competitor in Freshmark's home Nordic foodservice market, addressing circular food packaging via deposit-return and tech-enabled returns.
- Algramo: Reusable packaging-as-a-service platform with refill systems across Latin America and Europe. Direct peer offering tech-enabled reusable packaging management to foodservice operators at multi-country scale.
- Recup: Germany's largest reusable cup deposit system serving foodservice operators with tech-enabled tracking. Closely comparable to Freshmark in function (reusable packaging management for restaurants/cafés), with significantly stronger scale and incumbency in DACH.
- Vytal: Tech-enabled reusable packaging network (app-based deposit) operating across European foodservice. Closely aligned with Freshmark's Blippie model — same core loop of reusable takeaway tracking with a digital backend.
- Trash Free (formerly Globelet): Reusable cup and container platform with tech-enabled deposit-return tracking for venues, events, and foodservice. Closely aligned with Freshmark's Blippie model of tap-based reusable packaging return and circularity.
Broad incumbents
- HID Global: Large-scale provider of RFID/NFC tags and identification hardware used in payments, access control, and asset tracking. Comparable as a potential supplier or competitor in RFID tag/infrastructure for Freshmark's customer segments.
- Impinj: Major global supplier of UHF RFID tag chips, readers and platform software across logistics, retail, and industrial use cases. Provides underlying RFID technology that powers solutions like Blippie, making it an incumbent on the technology stack.
- Avery Dennison: Global manufacturer of RFID inlays, tags and labels across retail, foodservice and supply chain. Could supply or compete with Freshmark's customized RFID tag offering at industrial scale.
Emerging players
- Living Packets: European startup developing reusable, smart shipping and storage packaging with embedded tracking. Shares the reuse-plus-tech vision and addresses comparable circularity use cases, though focused on shipping rather than foodservice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Freshmark Sverige social profiles
Digital presenceFreshmark Sverige financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freshmark Sverige leadership team
Management profileNumber of profiles
Freshmark Sverige funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freshmark Sverige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freshmark Sverige
What does Freshmark Sverige do?
Freshmark Sverige AB sells a "Blippie" (Rotation Station) tap station built on HF RFID-NFC and QR-code technology that lets restaurants, cafés, and takeaway operators automatically register, lend, and return reusable food packaging, together with customized RFID NFC tags, smart bins, counter tray sensors, and an API for integration with existing reusable-takeaway systems. Since 2016 the company has additionally supplied labelling systems, dietary data software, and label printers to Swedish kitchens, restaurants, and cafés.
Is Freshmark Sverige a public or private company?
Freshmark Sverige is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freshmark Sverige founded?
Freshmark Sverige was founded in 2016. It employs 1 to 10 people.
Where is Freshmark Sverige based?
Freshmark Sverige is headquartered in Huddinge, Sweden, in the Europe region.
How does Freshmark Sverige make money?
Four revenue lines are on record. RFID Tags and Labels Sales are the primary driver. The others are blippie Hardware and Software, labelling Systems and Software and API and Integration Services.
Who are Freshmark Sverige's main competitors?
Direct peers on record are Bumerang, Algramo, Recup, Vytal and Trash Free (formerly Globelet). Broad incumbents are HID Global, Impinj and Avery Dennison. Living Packets is listed as an emerging player.
Does Freshmark Sverige have an API?
Yes. Freshmark offers an API and webhook integrations for connecting Blippie to existing reusable takeaway systems. The API enables data transmission for package registration, tracking, and return processes. When the product is placed on the plate, only the necessary data is sent via an encrypted URL to the customer's system. Contact is required for more information about Freshmark API or web hook integrations.
What industry is Freshmark Sverige in?
Freshmark Sverige's product category is Reusable Packaging Management Systems. Its primary akta.pro industry code is IMALAHAM, Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery), with a secondary code of MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps).