What Algramo does

Algramo is a Chilean circular-economy company founded in 2013 by José Manuel Moller that operates a smart-container refill platform for consumer packaged goods. The core technology consists of reusable plastic containers equipped with RFID chips linked to user accounts through a mobile app, enabling traceability, payment association, and per-refill environmental impact registration. Customers purchase a smart container once and subsequently refill household cleaning products (Omo, Quix, Cif, Soft from Unilever; private-label Líder items) and Nestlé Purina pet food without paying for packaging on every transaction.

The company runs a multi-channel distribution model concentrated in Santiago's Metropolitan Region: home delivery via mobile refill stations scheduled through the app, fixed refill points, in-store stations at Walmart Chile's Líder and Superbodega Acuata supermarkets, dispensers in schools and universities, and a network of more than 2,000 independent neighborhood stores (almacenes). Revenue is generated through a one-time smart container sale plus per-unit pricing on each refill, with a loyalty points program (200 CLP per liter) that drives retention. Algramo earns its product supply through wholesale partnerships with major CPG brands — Unilever as the core household-cleaning supplier, Nestlé as the pet-food supplier, and Líder/Walmart as both product source and retail host.

Operationally Algramo has remained a focused single-country, single-metro player despite ten years of operation and approximately $11.5 million in disclosed institutional funding (including a $9.1M Series B in 2021 and an undisclosed 2023 round). The platform has won repeated innovation awards (Fast Company Most Innovative in Latin America 2015 and 2020; Ocean Plastic Innovation Challenge winner 2019; Chile's Most Valued Brand 2022). A May 2026 scrape of algramo.com shows the domain has been repurposed as a Spanish-language online casino affiliate site, which is a material continuity signal that warrants clarification before any investment decision.

Name

Algramo

Legal name

Algramo

Website

https://www.algramo.com/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Algramo operates a smart-container refill platform in Chile's Santiago Metropolitan Region, enabling households to refill Unilever cleaning products, Nestlé pet food, and Líder items via app-linked RFID containers across home delivery, supermarket stations, schools, and 2,000+ neighborhood stores.

Ownership category

akta.pro rank

Product category

Refill and Reusable Packaging Services

NAICS

Packaging and Labeling Services (561910)

SIC

Refuse Systems (4953)

akta.pro primary industry

Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE)

akta.pro secondary industries

Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE), Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL), Returnable/Reusable Transport Packaging (RTP) & Totes (Reusable Containers, Trays, Bins) (IMALAFAH)

Keywords

• Refill solutions
• Reusable packaging
• Circular economy
• Smart containers
• Sustainable retail

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Smart Container Initial Purchase: Customers purchase their first smart reusable container when they start using the service. The container is a one-time purchase that enables unlimited future refills.
2. Product Refills: Recurring revenue from refilling smart containers with household cleaning products (detergents, dish soap, fabric softener, floor cleaner) and pet food. Refills are priced to provide savings compared to single-use packaging, eliminating the cost of disposable containers with each purchase.
3. Loyalty Points Program: Customers earn points for each liter refilled (e.g., $200 pesos per liter of Omo, Quix, Soft, or Cif) that can be applied as discounts on future orders, creating retention and recurring engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

Algramo operates a circular economy refill platform built around RFID-enabled reusable containers. Customers purchase smart containers once and refill them with household cleaning products (Unilever, Líder), pet food (Nestlé Purina), and snacks via home delivery, fixed refill stations, supermarket dispensers, school systems, and a network of 2,000+ neighborhood stores across Chile's Santiago Metropolitan Region.

Product overview

Algramo operates a circular economy refill platform centered on smart reusable containers with embedded RFID chips. The ecosystem consists of multiple distribution channels—home delivery service, fixed charging stations, supermarket stations at Walmart/Líder, school dispensers, and a network of over 2000 neighborhood stores—all connected through a mobile app that tracks user containers, environmental impact, and payments. Products span Unilever cleaning products (Omo, Quix, Cif, Soft), Nestlé pet food (Purina Dog Chow), Líder household cleaners, and Algramo's own store brand, enabling consumers to eliminate single-use plastic packaging while accessing household essentials at reduced costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Reusable Containers (Envases Inteligentes) Reusable plastic containers equipped with RFID chips linked to a user's mobile app account, enabling payment association, product traceability, quality assurance, and per-refill environmental impact registration. Sold as a one-time purchase to consumers and used across all of Algramo's refill channels.
• Home Delivery Refill Service (Recarga a Domicilio) Mobile refill stations travel to customer homes in select communes of Santiago's Metropolitan Region. Customers schedule deliveries via the Algramo app; vendors refill smart containers on-site, with payment processed through Webpay or card. Serves Chilean households seeking convenient at-home refills.
• Fixed Refill Stations (Puntos Fijos) Permanently installed refill dispensers at accessible neighborhood locations across the Santiago Metropolitan Region. Customers bring their smart containers, self-dispense products, and receive tickets for payment at point of sale. Serves Chilean consumers seeking convenient walk-up refills.
• Supermarket Refill Stations (Líder / Walmart) Refill stations deployed inside Walmart Chile's Líder and Superbodega Acuenta supermarkets. Customers locate smart containers at gondolas near dispensers, self-fill cleaning products, and pay at checkout alongside other groceries. Targets Chilean households shopping at major supermarkets.
• School Refill System (Colegios) Dedicated refill systems for schools and universities offering snacks and beverages in reusable containers. Parents control portions and refill frequency through the app. Serves educational institutions seeking to eliminate single-use packaging from canteens and cafeterias.
• Neighborhood Store Refill Network (Almacenes) Algramo's returnable cleaning products are stocked and sold through 2,000+ independent neighborhood stores (almacenes) across the Santiago Metropolitan Region. Store owners offer discounts when customers return containers. Serves Chilean consumers via the Bringo and Almacén channels.
• Algramo Mobile App Mobile application enabling users to schedule home deliveries, locate refill stations, manage their smart containers, accumulate loyalty points, track environmental impact, and complete payments via Webpay and credit/debit cards. Serves both Chilean consumers and school-system parents.

Quantifiable outcome

• Zero single-use plastic packaging waste per refill transaction
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• UnilevercoreStrategic or Co-development PartnerMajor CPG partner supplying household cleaning products including Omo liquid, Quix biodegradable, Cif degreaser, and Soft fabric softener for Algramo's refill system. Products available across all service modalities (home delivery, fixed points, supermarkets).
• NestlécoreStrategic or Co-development PartnerSupplier partner providing Purina pet food products (Dog Chow Adulto Raza Grande and Purnia Dog Chow Adulto Raza Pequeño) for home delivery refill service through Algramo's platform.
• Líder (Walmart Chile)coreChannel Partner/ Reseller/ DistributorRetail partner hosting Algramo refill stations in Líder supermarkets. Products include Líder brand cleaning products (detergent, dish soap, fabric softener, floor cleaner) dispensed through smart containers at in-store stations.
• Walmart ChilecoreChannel Partner/ Reseller/ DistributorHost partner for refill station deployment in Superbodega Acuata and Líder supermarket locations throughout the Santiago Metropolitan Region, enabling customers to refill during routine grocery shopping.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Common Good: Refillable household cleaning products sold in reusable glass bottles. Overlaps Algramo on product category (cleaning supplies) and reusable-format consumer proposition.
• The Refillery: Network of zero-waste refill shops and online refill services for household and personal care products. Comparable refill retail experience with neighborhood/distribution overlap.
• Returnity Innovations: Provider of reusable transport packaging and reverse-logistics systems. Comparable on reusable-container infrastructure but focused on B2B transport packaging rather than consumer CPG refill.

Direct peers

• Loop (TerraCycle): Global reusable consumer-packaging platform partnering with major CPGs (Unilever, Nestlé, P&G) for refill-by-format distribution. Most direct functional comparison to Algramo's refill model.
• Blueland: Sells household cleaning products in reusable/dispenser formats with refill tablets or concentrates, targeting the same eco-conscious consumer and the same household cleaning categories as Algramo.
• Plaine Products: Subscription-based refill service for personal care and cleaning products using returnable/reusable containers. Closely aligned circular-economy refill consumer proposition.
• Zero Co: Australian CPG brand that ships household cleaning and personal care products in returnable refill pouches and bottles with a deposit-return mechanism, comparable reusable-packaging model.

Broad incumbents

• Bodega Aurrera (Walmart Mexico): Walmart's Mexican discount banner and a key incumbent distribution channel for refill and value CPG. Relevant as a Walmart sister-banner benchmark and potential LatAm expansion adjacency for Algramo.
• FEMSA: Latin American CPG, retail and distribution conglomerate (OXXO, Coca-Cola FEMSA). Existing FEMSA investment in Algramo signals strategic adjacency and a potential LatAm distribution peer/scale benchmark.

Regional players

• EcoFrogs: German-based refill/detergent concentrate company selling eco-friendly household cleaning refill systems. Comparable product/economics, but operates in a different geography than Algramo's Chilean focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/algramo
• Xx.com/algramo_cl
• Facebookfacebook.com/Algramo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Algramo